Best Selling Intimate Hygiene Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Intimate Hygiene in amazon.co.uk for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Intimate Hygiene category

See which brands are leading the Intimate Hygiene category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Frida Mom	4.80%	2.51pp	27.8K	31.43%	32.96%	60.04%	£19.63	29.12%
Tampax	5.17%	2.27pp	16.6K	2.38%	14.21%	39.82%	£10.76	14.85%
Bodyform	2.93%	1.28pp	23.1K	7.68%	12.00%	59.61%	£14.43	19.75%
Pixie Cup	3.50%	1.21pp	13.2K	2.75%	30.96%	34.11%	£17.05	29.07%
Kotex	1.69%	1.09pp	23.9K	16.24%	20.73%	52.30%	£1.43	19.57%
Frida Mom	4.80%	2.51pp	27.8K	31.43%	32.96%	60.04%	£19.63	29.12%
Tampax	5.17%	2.27pp	16.6K	2.38%	14.21%	39.82%	£10.76	14.85%
Bodyform	2.93%	1.28pp	23.1K	7.68%	12.00%	59.61%	£14.43	19.75%
Pixie Cup	3.50%	1.21pp	13.2K	2.75%	30.96%	34.11%	£17.05	29.07%
Kotex	1.69%	1.09pp	23.9K	16.24%	20.73%	52.30%	£1.43	19.57%
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Channels Breakdown & Performance

Understand where the top brands in the Intimate Hygiene category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Frida Mom

Tampax

Bodyform

Pixie Cup

Kotex

Top selling sub-categories in the Intimate Hygiene category

Explore the breakdown of sub-categories within the Intimate Hygiene category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Towels	< 50	1.78%	8.60%	5.30%	89	17.07%
	54	1.98%	8.26%	4.44%	94	10.00%
Douches & Enemas	Unlock full list >	1.41%	6.51%	15.27%	77	6.43%
Pantyliners	100	0.08%	19.46%	2.65%	99	7.79%
Tampons	85	4.16%	9.34%	3.63%	< 50	14.21%
Menstrual Cups	Unlock full list >	0.29%	7.93%	13.73%	63	7.84%
Towels	< 50	1.78%	8.60%	5.30%	89	17.07%
	54	1.98%	8.26%	4.44%	94	10.00%
Douches & Enemas	Unlock full list >	1.41%	6.51%	15.27%	77	6.43%
Pantyliners	100	0.08%	19.46%	2.65%	99	7.79%
Tampons	85	4.16%	9.34%	3.63%	< 50	14.21%
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Top Products on the Intimate Hygiene Category

Discover the most-viewed products in the Intimate Hygiene category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Femfresh Intimate Wash 250ml Daily pH-Balanced Cleanser Soap Free Aloe Vera and Calendula Hypoallergenic Dermatologist and Gynaecologist Tested Suitable for Sensitive Skin	...> Intimate Care	Femfresh	23.1K	5.41%	19.35%	2.64%	52	8.87%
Lil-Lets Maternity Pads Extra Long Maxi Thick Towels With Wings Postpartum/After Birth Essential 3 Packs of 10 (30 towels) Packing May Vary	...> Towels	Lil-Lets	12.3K	12.23%	2.36%	3.28%	97	6.77%
Easy-to-Use 224 ML Silicone Douche Enema Kit for Comfortable Cleansing – Ergonomic Enema Bulb for Gentle Relief & Hygiene \| Home Use for Constipation & Cleansing	...> Douches & Enemas	Uskerb	12K	=	18.58%	2.97%	53	5.24%
ABENA Premium Maternity Pads Postpartum Essentials Eco-Labelled Extra Protection After Birth Breathable and Skin Friendly Sustainable Incontinence Pads - 15PK	...> Towels	ABENA	11.7K	3.72%	9.96%	5.72%	< 50	3.35%
Flo Bamboo Night Period Pads – Ultra Long Super Absorbent Soft Sanitary Towels – 4 Wings Breathable for Super Heavy Flow – 10 Count	...> Towels	FLO	11.3K	=	9.95%	1.60%	84	11.30%
Femfresh Intimate Wash 250ml Daily pH-Balanced Cleanser Soap Free Aloe Vera and Calendula Hypoallergenic Dermatologist and Gynaecologist Tested Suitable for Sensitive Skin	...> Intimate Care	Femfresh	23.1K	5.41%	19.35%	2.64%	52	8.87%
Lil-Lets Maternity Pads Extra Long Maxi Thick Towels With Wings Postpartum/After Birth Essential 3 Packs of 10 (30 towels) Packing May Vary	...> Towels	Lil-Lets	12.3K	12.23%	2.36%	3.28%	97	6.77%
Easy-to-Use 224 ML Silicone Douche Enema Kit for Comfortable Cleansing – Ergonomic Enema Bulb for Gentle Relief & Hygiene \| Home Use for Constipation & Cleansing	...> Douches & Enemas	Uskerb	12K	=	18.58%	2.97%	53	5.24%
ABENA Premium Maternity Pads Postpartum Essentials Eco-Labelled Extra Protection After Birth Breathable and Skin Friendly Sustainable Incontinence Pads - 15PK	...> Towels	ABENA	11.7K	3.72%	9.96%	5.72%	< 50	3.35%
Flo Bamboo Night Period Pads – Ultra Long Super Absorbent Soft Sanitary Towels – 4 Wings Breathable for Super Heavy Flow – 10 Count	...> Towels	FLO	11.3K	=	9.95%	1.60%	84	11.30%
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Top-level analysis of the Intimate Hygiene category on amazon.co.uk

During 2025-11-01T00:00:00, the Intimate Hygiene category on amazon.co.uk generated a total revenue of £3.8M.

The leading brands in this category are Frida Mom, Tampax, and Bodyform, which stand out in terms of revenue and consumer engagement.

The top-performing product was Femfresh Intimate Wash 250ml Daily pH-Balanced Cleanser Soap Free Aloe Vera and Calendula Hypoallergenic Dermatologist and Gynaecologist Tested Suitable for Sensitive Skin, and it's the best-selling item in the category.