Best Selling Personal Care Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Personal Care in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Personal Care category

See which brands are leading the Personal Care category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
LANCOME PARIS	26.55%	10.42pp	4.1K	375.92%	17.36%	1.79%	£23.84	14.17%
Garnier	2.81%	5.05pp	4.1K	4.82%	6.28%	1.36%	£20.16	6.43%
LANCOME PARIS	26.55%	10.42pp	4.1K	375.92%	17.36%	1.79%	£23.84	14.17%
Garnier	2.81%	5.05pp	4.1K	4.82%	6.28%	1.36%	£20.16	6.43%
LANCOME PARIS	26.55%	10.42pp	4.1K	375.92%	17.36%	1.79%	£23.84	14.17%
Garnier	2.81%	5.05pp	4.1K	4.82%	6.28%	1.36%	£20.16	6.43%
LANCOME PARIS	26.55%	10.42pp	4.1K	375.92%	17.36%	1.79%	£23.84	14.17%
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Channels Breakdown & Performance

Understand where the top brands in the Personal Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

LANCOME PARIS

Garnier

Top selling sub-categories in the Personal Care category

Explore the breakdown of sub-categories within the Personal Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Cosmetics	82	1.26%	6.95%	9.57%	< 50	6.91%
Hair Care	60	11.46%	5.09%	7.32%	< 50	5.17%
Fragrances	Unlock full list >	6.33%	12.21%	9.37%	72	0.36%
Cosmetics	82	1.26%	6.95%	9.57%	< 50	6.91%
Hair Care	60	11.46%	5.09%	7.32%	< 50	5.17%
Fragrances	Unlock full list >	6.33%	12.21%	9.37%	72	0.36%
Cosmetics	82	1.26%	6.95%	9.57%	< 50	6.91%
Hair Care	60	11.46%	5.09%	7.32%	< 50	5.17%
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Top Products on the Personal Care Category

Discover the most-viewed products in the Personal Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Lancôme Hypnôse Custom-Wear Volume Mascara Buildable & Volumising Customisable for Natural Bold Lashes No Smudging/Flaking ProVitamin B5 Innovative SoftSculpt™ Formula Black 6.2Ml	...> Cosmetics	LANCOME PARIS	4.1K	375.92%	15.03%	2.26%	62	4.53%
Makeup Revolution Glow Radiance Shimmering Oil Gold 100 ml	...> Cosmetics	Makeup Revolution	1.1K	1127.91%	9.15%	8.97%	< 50	5.34%
ARMAF Craze For Men Eau De Parfum 100ml	...> Fragrances	ARMAF	1K	499.42%	8.01%	8.30%	59	16.01%
Garnier Nutrisse Ultra Bleach Hair Dye D4+ Intense Platinum Blonde	...> Hair Care	Garnier	898	31.03%	9.86%	3.61%	98	0.55%
L'Oréal Paris Colorista Fader Shampoo Accelerates the Removal of Colorista Washout 200 ml	...> Hair Care	L'Oreal Paris	685	=	16.94%	15.13%	< 50	1.06%
Lancôme Hypnôse Custom-Wear Volume Mascara Buildable & Volumising Customisable for Natural Bold Lashes No Smudging/Flaking ProVitamin B5 Innovative SoftSculpt™ Formula Black 6.2Ml	...> Cosmetics	LANCOME PARIS	4.1K	375.92%	15.03%	2.26%	62	4.53%
Makeup Revolution Glow Radiance Shimmering Oil Gold 100 ml	...> Cosmetics	Makeup Revolution	1.1K	1127.91%	9.15%	8.97%	< 50	5.34%
ARMAF Craze For Men Eau De Parfum 100ml	...> Fragrances	ARMAF	1K	499.42%	8.01%	8.30%	59	16.01%
Garnier Nutrisse Ultra Bleach Hair Dye D4+ Intense Platinum Blonde	...> Hair Care	Garnier	898	31.03%	9.86%	3.61%	98	0.55%
L'Oréal Paris Colorista Fader Shampoo Accelerates the Removal of Colorista Washout 200 ml	...> Hair Care	L'Oreal Paris	685	=	16.94%	15.13%	< 50	1.06%
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Top-level analysis of the Personal Care category on amazon.co.uk

During 2026-09-01T00:00:00, the Personal Care category on amazon.co.uk generated a total revenue of £64.4K.

The leading brands in this category are LANCOME PARIS, Garnier, and N/A, which stand out in terms of revenue and consumer engagement.

The top-performing product was Lancôme Hypnôse Custom-Wear Volume Mascara Buildable & Volumising Customisable for Natural Bold Lashes No Smudging/Flaking ProVitamin B5 Innovative SoftSculpt™ Formula Black 6.2Ml, and it's the best-selling item in the category.