Best Selling Sex & Sensuality Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Sex & Sensuality in amazon.co.uk for March 1, and read the full analysis below

Last updated : March 1, 2026

Top Brands on the Sex & Sensuality category

See which brands are leading the Sex & Sensuality category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Mar 2026 vs. Mar 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
SKYN	7.06%	2.96pp	122.3K	56.33%	38.03%	59.51%	£14.88	15.75%
Kismloit	2.62%	2.22pp	74K	28.90%	37.43%	36.47%	£14.58	14.15%
Hismith	4.58%	1.72pp	58K	55.74%	10.04%	49.34%	£14.11	15.68%
Generic	2.34%	1.16pp	92.5K	52.59%	18.38%	55.51%	£1.50	13.42%
Pasante	1.81%	0.85pp	2K	44.29%	36.29%	6.29%	£14.85	9.67%
SKYN	7.06%	2.96pp	122.3K	56.33%	38.03%	59.51%	£14.88	15.75%
Kismloit	2.62%	2.22pp	74K	28.90%	37.43%	36.47%	£14.58	14.15%
Hismith	4.58%	1.72pp	58K	55.74%	10.04%	49.34%	£14.11	15.68%
Generic	2.34%	1.16pp	92.5K	52.59%	18.38%	55.51%	£1.50	13.42%
Pasante	1.81%	0.85pp	2K	44.29%	36.29%	6.29%	£14.85	9.67%
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Channels Breakdown & Performance

Understand where the top brands in the Sex & Sensuality category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

SKYN

Kismloit

Hismith

Generic

Pasante

Top selling sub-categories in the Sex & Sensuality category

Explore the breakdown of sub-categories within the Sex & Sensuality category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Mar 2026 vs. Mar 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	50	9.24%	14.67%	9.72%	< 50	7.95%
	83	8.88%	5.32%	18.66%	87	19.52%
Male Condoms	Unlock full list >	7.97%	3.65%	15.78%	92	16.64%
	99	10.70%	5.53%	5.66%	99	5.16%
Lubricants & Licks	71	9.79%	9.55%	9.77%	90	2.68%
Intimate Care Creams & Gels	71	17.81%	16.56%	9.64%	< 50	3.61%
Virility & Delay Products	< 50	17.67%	9.16%	9.66%	< 50	9.51%
Penis Pumps	79	13.62%	17.67%	7.10%	75	6.71%
Toy Care	Unlock full list >	19.44%	11.90%	9.08%	85	8.86%
	98	0.66%	6.05%	5.88%	99	9.99%
	94	5.54%	8.03%	10.47%	100	14.45%
Couples Vibrators	99	13.20%	18.78%	10.00%	90	6.19%
Bullets & Vibrating Eggs	100	8.44%	9.72%	17.15%	95	7.93%
G-Spot Vibrators	< 50	16.21%	6.82%	6.46%	77	6.90%
Anal & Perineum Vibrators	77	9.42%	1.78%	9.74%	81	7.88%
Classic Vibrators	Unlock full list >	9.95%	9.19%	11.45%	82	10.63%
	72	7.36%	4.57%	1.79%	< 50	7.52%
Realistic Dildos	< 50	4.34%	12.31%	3.20%	87	12.40%
Anal Dildos	70	2.69%	10.48%	0.07%	65	13.52%
Classic Dildos	99	8.41%	6.11%	4.17%	98	6.24%
Double Dongs	Unlock full list >	5.13%	13.27%	2.00%	< 50	10.74%
	100	6.07%	9.24%	0.38%	100	8.53%
Cup Masturbators & Accessories	96	7.40%	2.00%	14.09%	66	2.06%
Realistic Masturbators	89	9.76%	6.94%	5.87%	99	6.98%
Egg Masturbators	Unlock full list >	18.06%	0.32%	9.39%	86	12.27%
	52	9.75%	8.50%	9.47%	< 50	2.89%
Penis Cages	91	17.99%	16.37%	9.61%	94	3.49%
Restraints	< 50	9.77%	9.58%	9.59%	< 50	8.79%
Cuffs	74	16.24%	15.03%	8.13%	91	7.82%
Sets	< 50	12.30%	17.86%	9.99%	< 50	6.63%
Gags	Unlock full list >	19.12%	12.21%	9.00%	< 50	1.59%
	64	2.67%	4.30%	10.00%	< 50	4.25%
Anal Plugs	< 50	2.65%	1.42%	4.30%	72	9.79%
Anal Beads	Unlock full list >	5.30%	0.42%	10.04%	70	10.86%
	50	9.24%	14.67%	9.72%	< 50	7.95%
	83	8.88%	5.32%	18.66%	87	19.52%
Male Condoms	Unlock full list >	7.97%	3.65%	15.78%	92	16.64%
	99	10.70%	5.53%	5.66%	99	5.16%
Lubricants & Licks	71	9.79%	9.55%	9.77%	90	2.68%
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Top Products on the Sex & Sensuality Category

Discover the most-viewed products in the Sex & Sensuality category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Mar 2026 vs. Mar 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Durex Play Feel Water Based Lube 100ml Gentle pH Friendly Non Sticky Non Staining Unflavoured Condom & Toy Compatible Smooth Texture Clinically Tested	...> Lubricants & Licks	Durex	44.6K	29.98%	6.25%	3.86%	95	3.92%
Durex Thin Feel 30 Condoms With Silicone Lube Easy On Shape Regular Fit Natural Latex Thin for More Sensitivity Same Durex Security and Protection Teat Ended	...> Male Condoms	Durex	42.7K	32.82%	6.36%	10.00%	93	9.85%
Thrusting Realistic Dildo Sex Toys AI Sync Heating Thick Anal Dildos with Pressurized Faster 9 Telescopic & Vibrating Modes Adult Sex Toys for Men & Women Couple Stimulation Vibrator	...> Realistic Dildos	Govosaa	33.6K	=	2.80%	8.78%	60	6.99%
Realistic Dildo Sex Toys – 8 Inch Thick & Firm Flexible Anal Dildo with Stronger Suction Cup & Big Balls Soft Liquid Silicone Huge Dildos for G Spot Adult Sex Toys for Men Women & Couples Tovs	...> Realistic Dildos	Govosaa	31.6K	=	15.59%	18.15%	68	9.00%
Lubido Gel Lubrifiant Intime Original à Base D'eau Sans Paraben – 250ml	...> Lubricants & Licks	LUBIDO	29.7K	17.46%	17.10%	17.65%	< 50	8.54%
Durex Play Feel Water Based Lube 100ml Gentle pH Friendly Non Sticky Non Staining Unflavoured Condom & Toy Compatible Smooth Texture Clinically Tested	...> Lubricants & Licks	Durex	44.6K	29.98%	6.25%	3.86%	95	3.92%
Durex Thin Feel 30 Condoms With Silicone Lube Easy On Shape Regular Fit Natural Latex Thin for More Sensitivity Same Durex Security and Protection Teat Ended	...> Male Condoms	Durex	42.7K	32.82%	6.36%	10.00%	93	9.85%
Thrusting Realistic Dildo Sex Toys AI Sync Heating Thick Anal Dildos with Pressurized Faster 9 Telescopic & Vibrating Modes Adult Sex Toys for Men & Women Couple Stimulation Vibrator	...> Realistic Dildos	Govosaa	33.6K	=	2.80%	8.78%	60	6.99%
Realistic Dildo Sex Toys – 8 Inch Thick & Firm Flexible Anal Dildo with Stronger Suction Cup & Big Balls Soft Liquid Silicone Huge Dildos for G Spot Adult Sex Toys for Men Women & Couples Tovs	...> Realistic Dildos	Govosaa	31.6K	=	15.59%	18.15%	68	9.00%
Lubido Gel Lubrifiant Intime Original à Base D'eau Sans Paraben – 250ml	...> Lubricants & Licks	LUBIDO	29.7K	17.46%	17.10%	17.65%	< 50	8.54%
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Top-level analysis of the Sex & Sensuality category on amazon.co.uk

During 2026-03-01T00:00:00, the Sex & Sensuality category on amazon.co.uk generated a total revenue of £9.8M.

The leading brands in this category are SKYN, Kismloit, and Hismith, which stand out in terms of revenue and consumer engagement.

The top-performing product was Durex Play Feel Water Based Lube 100ml Gentle pH Friendly Non Sticky Non Staining Unflavoured Condom & Toy Compatible Smooth Texture Clinically Tested, and it's the best-selling item in the category.