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Best Selling Vitamins, Minerals & Supplements Brands on amazon.co.uk

Last updated : July 1, 2025

Top Brands on the Vitamins, Minerals & Supplements category

See which brands are leading the Vitamins, Minerals & Supplements category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Nutrition Geeks	2.89%	1.63pp	947.5K	209.26%	21.53%	2.82%	£9.33	5.27%
supplmnt.	0.62%	0.62pp	932.7K	193.81%	21.52%	1.74%	£5.26	5.27%
Applied Nutrition	1.60%	0.62pp	721.9K	53.57%	18.20%	0.96%	£8.36	5.05%
Warrior	1.12%	0.54pp	914.9K	180.36%	21.44%	2.68%	£4.28	3.22%
Zooki	0.73%	0.49pp	674.2K	98.38%	13.23%	2.30%	£3.65	5.15%
Nutrition Geeks	2.89%	1.63pp	947.5K	209.26%	21.53%	2.82%	£9.33	5.27%
supplmnt.	0.62%	0.62pp	932.7K	193.81%	21.52%	1.74%	£5.26	5.27%
Applied Nutrition	1.60%	0.62pp	721.9K	53.57%	18.20%	0.96%	£8.36	5.05%
Warrior	1.12%	0.54pp	914.9K	180.36%	21.44%	2.68%	£4.28	3.22%
Zooki	0.73%	0.49pp	674.2K	98.38%	13.23%	2.30%	£3.65	5.15%
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Channels Breakdown & Performance

Understand where the top brands in the Vitamins, Minerals & Supplements category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Nutrition Geeks

supplmnt.

Applied Nutrition

Warrior

Zooki

Top selling sub-categories in the Vitamins, Minerals & Supplements category

Explore the breakdown of sub-categories within the Vitamins, Minerals & Supplements category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	60	9.70%	9.66%	9.16%	< 50	3.10%
	87	9.96%	9.72%	14.71%	84	0.99%
Vitamin B7 (Biotin)	99	15.82%	15.45%	7.98%	89	7.66%
Vitamin B12	95	18.33%	9.77%	9.55%	80	9.39%
Vitamin B-Complex	< 50	18.78%	12.53%	8.91%	52	8.67%
Vitamin B9 (Folic Acid)	86	8.20%	5.79%	3.62%	83	6.55%
Vitamin B3	Unlock full list >	15.45%	7.11%	9.91%	96	4.99%
Vitamin D	< 50	9.65%	7.08%	17.71%	< 50	16.85%
Multivitamins	100	0.14%	3.94%	2.92%	96	17.11%
Vitamin C	99	9.86%	15.32%	9.80%	88	7.71%
Prenatal Vitamins	Unlock full list >	2.17%	9.87%	0.56%	< 50	14.16%
	60	2.31%	1.91%	0.42%	55	13.98%
Magnesium	71	9.13%	7.27%	6.40%	66	4.91%
Iron	71	4.84%	12.94%	1.77%	< 50	1.16%
Zinc	96	18.46%	15.91%	9.53%	98	3.20%
Calcium	73	4.73%	0.17%	1.67%	77	11.18%
Potassium	Unlock full list >	10.08%	18.65%	5.32%	75	5.74%
	81	2.47%	3.80%	7.69%	77	9.80%
Creatine	< 50	3.80%	0.04%	3.20%	< 50	9.53%
Beta-Alanine	88	5.91%	0.45%	11.16%	84	11.99%
BCAAs	< 50	0.21%	4.77%	6.45%	< 50	10.00%
L-Arginine	76	2.47%	4.20%	5.75%	93	6.52%
N-Acetyl-Cysteine	Unlock full list >	4.12%	0.36%	1.18%	99	11.86%
	60	9.70%	9.66%	9.16%	< 50	3.10%
	87	9.96%	9.72%	14.71%	84	0.99%
Vitamin B7 (Biotin)	99	15.82%	15.45%	7.98%	89	7.66%
Vitamin B12	95	18.33%	9.77%	9.55%	80	9.39%
Vitamin B-Complex	< 50	18.78%	12.53%	8.91%	52	8.67%
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Top Products on the Vitamins, Minerals & Supplements Category

Discover the most-viewed products in the Vitamins, Minerals & Supplements category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made (Packaging Design May Vary)	...> Magnesium	Nutrition Geeks	335K	270.04%	0.15%	7.44%	< 50	12.11%
Collagen Powder Gold Standard Bovine Collagen Peptides Powder by Wellgard - High Levels of The 8 Essential Amino Acids Collagen Supplements Halal & Kosher Made in UK	...> Collagen	Wellgard	120.5K	109.03%	9.21%	4.84%	96	9.12%
Vitamin D3 4000 iu & Vitamin K2 MK7 100μg - 1 Year Supply 365 Easy-Swallow Vitamin D3 K2 Tablets 1-A-Day High Strength Vegetarian D3 and K2 Vitamin Supplements UK Made Vitamin D Tablets	...> Vitamin D	Nutrition Geeks	115.1K	242.63%	7.71%	6.31%	99	13.85%
Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men	...> Creatine	Nutrition Geeks	109.3K	=	6.13%	10.35%	< 50	15.84%
Warrior Creatine Monohydrate Powder – Micronised for Easy Mixing and Daily Use – Proven to Support Physical Performance & Recovery – 5g Serving 60 Servings 300g (Unflavoured)	...> Creatine	Warrior	101K	59.14%	16.99%	8.44%	94	7.50%
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made (Packaging Design May Vary)	...> Magnesium	Nutrition Geeks	335K	270.04%	0.15%	7.44%	< 50	12.11%
Collagen Powder Gold Standard Bovine Collagen Peptides Powder by Wellgard - High Levels of The 8 Essential Amino Acids Collagen Supplements Halal & Kosher Made in UK	...> Collagen	Wellgard	120.5K	109.03%	9.21%	4.84%	96	9.12%
Vitamin D3 4000 iu & Vitamin K2 MK7 100μg - 1 Year Supply 365 Easy-Swallow Vitamin D3 K2 Tablets 1-A-Day High Strength Vegetarian D3 and K2 Vitamin Supplements UK Made Vitamin D Tablets	...> Vitamin D	Nutrition Geeks	115.1K	242.63%	7.71%	6.31%	99	13.85%
Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men	...> Creatine	Nutrition Geeks	109.3K	=	6.13%	10.35%	< 50	15.84%
Warrior Creatine Monohydrate Powder – Micronised for Easy Mixing and Daily Use – Proven to Support Physical Performance & Recovery – 5g Serving 60 Servings 300g (Unflavoured)	...> Creatine	Warrior	101K	59.14%	16.99%	8.44%	94	7.50%
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Top-level analysis of the Vitamins, Minerals & Supplements category on amazon.co.uk

During July 2025, the Vitamins, Minerals & Supplements category on amazon.co.uk generated a total revenue of £65.8M.

The leading brands in this category are Nutrition Geeks, supplmnt., and Applied Nutrition, which stand out in terms of revenue and consumer engagement.

The top-performing product was Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made (Packaging Design May Vary), and it's the best-selling item in the category.