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Best Selling Bedding & Linens Brands on amazon.co.uk

Last updated : July 1, 2025

Top Brands on the Bedding & Linens category

See which brands are leading the Bedding & Linens category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Intex	2.36%	1.55pp	197.1K	39.08%	15.63%	77.94%	£27.13	9.81%
OlarHike	2.27%	1.32pp	194K	27.37%	7.96%	19.92%	£11.20	9.80%
Luxear	1.21%	1.03pp	39.6K	3.03%	4.18%	74.74%	£16.33	8.21%
Huddle	0.63%	0.61pp	176.3K	0.65%	4.00%	69.63%	£4.17	7.93%
Elegear	0.88%	0.56pp	2.7K	26.68%	8.96%	34.17%	£19.42	9.59%
Intex	2.36%	1.55pp	197.1K	39.08%	15.63%	77.94%	£27.13	9.81%
OlarHike	2.27%	1.32pp	194K	27.37%	7.96%	19.92%	£11.20	9.80%
Luxear	1.21%	1.03pp	39.6K	3.03%	4.18%	74.74%	£16.33	8.21%
Huddle	0.63%	0.61pp	176.3K	0.65%	4.00%	69.63%	£4.17	7.93%
Elegear	0.88%	0.56pp	2.7K	26.68%	8.96%	34.17%	£19.42	9.59%
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Channels Breakdown & Performance

Understand where the top brands in the Bedding & Linens category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Intex

OlarHike

Luxear

Huddle

Elegear

Top selling sub-categories in the Bedding & Linens category

Explore the breakdown of sub-categories within the Bedding & Linens category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	100	6.79%	9.54%	0.77%	93	8.01%
	100	13.90%	17.39%	7.22%	94	6.84%
Fitted Sheets	< 50	9.90%	9.84%	15.64%	55	1.73%
Pillowcases	72	9.38%	9.88%	7.40%	90	6.62%
Flat Sheets	63	16.75%	14.52%	8.30%	84	0.13%
Sheet & Pillowcase Sets	96	17.48%	16.89%	9.68%	98	3.81%
Pillow Protectors	Unlock full list >	8.66%	10.00%	18.51%	89	4.10%
	93	16.47%	17.90%	9.81%	77	4.41%
Standard Pillows	95	19.30%	10.70%	9.37%	93	9.18%
Neck Pillows	91	9.79%	7.50%	16.69%	99	2.58%
Maternity & Body Pillows	98	8.33%	4.28%	16.81%	97	8.25%
Leg Positioner Pillows	88	9.99%	8.53%	13.84%	69	0.31%
Lumbar Pillows	Unlock full list >	10.83%	16.33%	9.90%	< 50	7.30%
	81	3.45%	13.33%	2.52%	< 50	12.31%
Mattress Protectors	96	1.12%	16.18%	0.51%	96	16.27%
Mattress Encasements	Unlock full list >	6.49%	8.48%	6.82%	< 50	9.60%
	68	1.02%	16.29%	0.42%	97	9.45%
Duvets	89	8.01%	9.92%	3.18%	86	2.47%
Duvet Sets	Unlock full list >	14.81%	16.46%	7.59%	< 50	1.64%
	98	6.43%	9.60%	6.88%	92	9.58%
Duvet Cover Sets	83	11.99%	19.34%	6.33%	97	4.01%
Duvet Covers	Unlock full list >	10.00%	9.57%	13.71%	93	0.21%
	65	2.85%	1.45%	0.08%	70	13.33%
Tablecloths	99	7.49%	4.76%	2.05%	98	7.39%
Place Mats	99	1.45%	5.50%	5.64%	100	5.20%
	80	7.97%	3.04%	4.03%	57	7.77%
Dish Towels	97	8.85%	5.87%	7.91%	67	9.97%
Dish Cloths	Unlock full list >	6.42%	10.02%	4.64%	98	10.11%
Aprons	< 50	0.89%	6.21%	5.71%	72	9.98%
Table Runners	Unlock full list >	0.67%	8.09%	2.05%	65	2.75%
	90	7.06%	8.95%	1.88%	100	11.18%
Inflatable Beds	Unlock full list >	0.56%	3.37%	2.16%	64	16.18%
	94	7.07%	12.16%	0.51%	< 50	8.68%
Sheet Fasteners	< 50	19.77%	11.58%	9.12%	< 50	8.95%
Bed Risers	62	9.83%	9.49%	10.08%	< 50	2.46%
Bed Pockets	79	14.62%	19.77%	9.96%	75	5.45%
Comforter Clips	Unlock full list >	9.88%	7.86%	15.77%	< 50	14.92%
	81	14.48%	6.23%	9.97%	96	5.52%
	< 50	5.22%	7.81%	9.90%	< 50	15.05%
Throws	79	15.59%	1.58%	8.79%	< 50	1.65%
Wearable Blankets	Unlock full list >	9.97%	0.27%	3.73%	95	7.97%
	90	8.86%	1.31%	9.66%	99	8.10%
Duvet Cover Sets	Unlock full list >	14.57%	15.62%	0.91%	58	15.71%
Bedding Collections	91	6.70%	8.79%	12.75%	94	12.14%
Sheets & Pillowcases	Unlock full list >	1.38%	6.11%	7.14%	96	9.93%
	100	6.79%	9.54%	0.77%	93	8.01%
	100	13.90%	17.39%	7.22%	94	6.84%
Fitted Sheets	< 50	9.90%	9.84%	15.64%	55	1.73%
Pillowcases	72	9.38%	9.88%	7.40%	90	6.62%
Flat Sheets	63	16.75%	14.52%	8.30%	84	0.13%
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Top Products on the Bedding & Linens Category

Discover the most-viewed products in the Bedding & Linens category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Ailemei Direct Cooling Blanket for Night Sweats Double Sided Cold Effect Lightweight Breathable Summer Blanket for Couch Transfer Heat to Keep Body Cool for Hot Sleepers Menopause 127×178cm Gray	...> Blankets	Ailemei Direct	93.7K	=	8.53%	7.67%	71	3.89%
KAAYEE Fathers Day Birthday Gifts for Dad Blanket Gift Ideas for Daddy on His Fathers Day Birthday Christmas Valentines from Daughter Son Men	...> Blankets	KAAYEE	85.5K	=	6.93%	4.43%	54	6.41%
OlarHike Inflatable Mattress Air Bed Double with Built-in Electric Pump King Size Blow Up Self Inflating Guest Airbed with Flocked Surface for Camping or Home Use 190cm L x 140cm W x 46cm H(Black)	...> Inflatable Beds	OlarHike	61.1K	=	0.25%	14.15%	98	8.84%
Luxear Cooling Blanket for Summer Throw Blanket With Arc-Chill 3.0 Technology Keep Cool For Sofa Bed Comfort Soft Nap Blanket Fabric Breathable Adult Baby Children Queen Size 150 x 200 Cm Grey	...> Blankets	Luxear	59.3K	=	11.97%	11.32%	100	10.98%
EMME Cooling Throw Blanket for Summer Q-Max >0.4 Night Sweats Throw Blanket Thin Keep Cooling Breathable Summer Striped Grey Blanket Single Bed Sofa 127x177cm	...> Throws	EMME	59.3K	=	6.72%	7.41%	96	6.66%
Ailemei Direct Cooling Blanket for Night Sweats Double Sided Cold Effect Lightweight Breathable Summer Blanket for Couch Transfer Heat to Keep Body Cool for Hot Sleepers Menopause 127×178cm Gray	...> Blankets	Ailemei Direct	93.7K	=	8.53%	7.67%	71	3.89%
KAAYEE Fathers Day Birthday Gifts for Dad Blanket Gift Ideas for Daddy on His Fathers Day Birthday Christmas Valentines from Daughter Son Men	...> Blankets	KAAYEE	85.5K	=	6.93%	4.43%	54	6.41%
OlarHike Inflatable Mattress Air Bed Double with Built-in Electric Pump King Size Blow Up Self Inflating Guest Airbed with Flocked Surface for Camping or Home Use 190cm L x 140cm W x 46cm H(Black)	...> Inflatable Beds	OlarHike	61.1K	=	0.25%	14.15%	98	8.84%
Luxear Cooling Blanket for Summer Throw Blanket With Arc-Chill 3.0 Technology Keep Cool For Sofa Bed Comfort Soft Nap Blanket Fabric Breathable Adult Baby Children Queen Size 150 x 200 Cm Grey	...> Blankets	Luxear	59.3K	=	11.97%	11.32%	100	10.98%
EMME Cooling Throw Blanket for Summer Q-Max >0.4 Night Sweats Throw Blanket Thin Keep Cooling Breathable Summer Striped Grey Blanket Single Bed Sofa 127x177cm	...> Throws	EMME	59.3K	=	6.72%	7.41%	96	6.66%
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Top-level analysis of the Bedding & Linens category on amazon.co.uk

During July 2025, the Bedding & Linens category on amazon.co.uk generated a total revenue of £35.5M.

The leading brands in this category are Intex, OlarHike, and Luxear, which stand out in terms of revenue and consumer engagement.

The top-performing product was Ailemei Direct Cooling Blanket for Night Sweats Double Sided Cold Effect Lightweight Breathable Summer Blanket for Couch Transfer Heat to Keep Body Cool for Hot Sleepers Menopause 127×178cm Gray, and it's the best-selling item in the category.