Best Selling Bathroom Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Bathroom in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Bathroom category

See which brands are leading the Bathroom category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
ENJOYBASICS	0.95%	0.95pp	84K	59022.54%	19.04%	125.34%	£12.39	15.03%
DEXI	1.06%	0.82pp	62.1K	37453.43%	18.12%	23.75%	£6.97	8.30%
ASOBEAGE	1.09%	0.82pp	65.7K	53550.81%	4.51%	0.38%	£4.68	7.60%
EMKE	1.09%	0.74pp	27.2K	17691.84%	18.60%	61.42%	£8.74	2.69%
BTTN	0.70%	0.66pp	82.2K	3039.38%	18.99%	98.01%	£7.93	9.94%
ENJOYBASICS	0.95%	0.95pp	84K	59022.54%	19.04%	125.34%	£12.39	15.03%
DEXI	1.06%	0.82pp	62.1K	37453.43%	18.12%	23.75%	£6.97	8.30%
ASOBEAGE	1.09%	0.82pp	65.7K	53550.81%	4.51%	0.38%	£4.68	7.60%
EMKE	1.09%	0.74pp	27.2K	17691.84%	18.60%	61.42%	£8.74	2.69%
BTTN	0.70%	0.66pp	82.2K	3039.38%	18.99%	98.01%	£7.93	9.94%
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Channels Breakdown & Performance

Understand where the top brands in the Bathroom category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

ENJOYBASICS

DEXI

ASOBEAGE

EMKE

BTTN

Top selling sub-categories in the Bathroom category

Explore the breakdown of sub-categories within the Bathroom category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	11.73%	6.57%	8.30%	73	2.95%
	< 50	16.66%	8.22%	9.79%	< 50	9.68%
Toilet Brushes & Holders	77	9.89%	12.32%	7.17%	100	3.64%
Toilet Plungers & Holders	92	13.81%	5.62%	9.99%	75	5.88%
Toilet Lid & Tank Covers	79	7.63%	9.33%	14.91%	95	10.04%
Toilet Lid Decals	Unlock full list >	1.41%	9.87%	5.87%	91	5.14%
	< 50	7.90%	9.47%	15.60%	< 50	9.38%
Shower Curtains	< 50	3.16%	9.95%	0.51%	67	9.75%
Shower Curtain Rods	97	13.65%	8.28%	7.11%	100	2.59%
Shower Curtain Hangers	93	10.33%	6.14%	6.81%	98	6.22%
Shower Curtain Liners	78	10.86%	5.68%	5.75%	55	5.02%
Shower Curtain Sets	Unlock full list >	15.45%	14.74%	1.54%	60	14.83%
	96	7.92%	2.88%	12.79%	64	2.94%
Lotion & Soap Dispensers	100	8.62%	6.53%	10.00%	94	6.89%
Soap Dishes	80	5.72%	1.20%	14.36%	< 50	3.99%
Toothbrush Holders	96	0.72%	8.15%	2.00%	94	15.98%
Cosmetic Trays	93	1.12%	4.80%	6.99%	77	7.36%
Tissue Holders	Unlock full list >	1.40%	5.56%	4.39%	84	18.86%
	78	5.12%	1.75%	1.54%	54	8.98%
Drain Stoppers	65	7.91%	5.36%	2.94%	< 50	6.93%
Drain Protectors	76	3.87%	0.58%	0.97%	72	12.15%
Bathtub Mats	64	0.74%	4.43%	3.61%	59	17.93%
Bathtub Pillows	55	10.00%	9.43%	8.72%	97	15.17%
Splash Guards	Unlock full list >	1.75%	6.78%	5.06%	96	5.53%
	< 50	3.02%	1.31%	0.23%	65	13.14%
Shower Organiser	99	1.04%	6.31%	5.61%	97	6.05%
Shower Squeegees	54	8.15%	3.21%	4.15%	77	7.59%
Shower Mats	88	5.48%	0.82%	2.26%	69	10.36%
Shower Rails	< 50	8.50%	13.68%	0.66%	54	9.10%
Shower Dispensers	Unlock full list >	4.72%	1.10%	2.17%	100	9.21%
	89	1.11%	5.62%	5.05%	68	5.84%
	73	8.05%	19.51%	9.19%	99	7.77%
Hand Towels	64	2.03%	6.64%	7.68%	< 50	17.79%
Towel Sets	78	3.75%	14.95%	5.92%	100	5.20%
Bath Towels	62	6.18%	10.66%	7.85%	97	2.54%
Bath Sheets	95	11.58%	4.22%	18.02%	85	5.80%
Beach Towels	Unlock full list >	4.78%	4.32%	2.38%	68	13.42%
Bath Linen Sets	Unlock full list >	18.08%	12.51%	8.72%	< 50	0.85%
Bath Mats	86	7.39%	8.15%	8.74%	99	0.68%
	91	0.85%	5.50%	6.84%	74	9.97%
Children's Bath Towels	84	7.72%	9.33%	2.95%	98	12.73%
Children's Bath Mats	< 50	6.32%	1.06%	11.96%	69	12.93%
Children's Bathroom Accessories	Unlock full list >	11.87%	17.20%	3.52%	92	9.76%
	98	11.73%	6.57%	8.30%	73	2.95%
	< 50	16.66%	8.22%	9.79%	< 50	9.68%
Toilet Brushes & Holders	77	9.89%	12.32%	7.17%	100	3.64%
Toilet Plungers & Holders	92	13.81%	5.62%	9.99%	75	5.88%
Toilet Lid & Tank Covers	79	7.63%	9.33%	14.91%	95	10.04%
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Top Products on the Bathroom Category

Discover the most-viewed products in the Bathroom category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Matte Black Shower Curtain Pole 84 to 183 cm 1 Inch Extendable Tension Rods for Curtains No Drill Shower Rail for Bathroom Closet Window Room Divider Never Rust Non Slip	...> Shower Curtain Rods	ENJOYBASICS	71.8K	=	10.00%	11.81%	89	10.57%
Ibergrif M34152 Silicone Toilet Brushes & Holders Deep Cleaner Toilet Brush with Quick Drying Holder Set for Bathroom	...> Toilet Brushes & Holders	Ibergrif	47.3K	13.15%	12.11%	3.49%	100	6.03%
HITSLAM Non Slip Bath Mat for Tub 101 x 40cm Extra Long Shower Mat Anti Mould Machine Washable Bathroom Bathtub Mat with Suction Cups and Drain Holes Soft on Feet Clear	...> Bathtub Mats	HITSLAM	36.6K	69.89%	3.90%	5.07%	< 50	17.56%
Corner Shower Caddy Rustproof Bathroom Shelf No Drilling Bath Storage with Hooks (3-Pack Corner Shower Caddy- Black)	...> Shower Organiser	UUlioyer	31.8K	=	9.87%	4.14%	99	9.69%
Kitsure Corner Shower Caddy - 2 Pack Rustproof Shower Organizer Durable Shelf with Large Capacity Drill-Free Adhesive Bathroom Shelves with 4 Movable Hooks a Soap Holder 4157	...> Shower Organiser	Kitsure	31.8K	=	9.83%	8.92%	83	3.84%
Matte Black Shower Curtain Pole 84 to 183 cm 1 Inch Extendable Tension Rods for Curtains No Drill Shower Rail for Bathroom Closet Window Room Divider Never Rust Non Slip	...> Shower Curtain Rods	ENJOYBASICS	71.8K	=	10.00%	11.81%	89	10.57%
Ibergrif M34152 Silicone Toilet Brushes & Holders Deep Cleaner Toilet Brush with Quick Drying Holder Set for Bathroom	...> Toilet Brushes & Holders	Ibergrif	47.3K	13.15%	12.11%	3.49%	100	6.03%
HITSLAM Non Slip Bath Mat for Tub 101 x 40cm Extra Long Shower Mat Anti Mould Machine Washable Bathroom Bathtub Mat with Suction Cups and Drain Holes Soft on Feet Clear	...> Bathtub Mats	HITSLAM	36.6K	69.89%	3.90%	5.07%	< 50	17.56%
Corner Shower Caddy Rustproof Bathroom Shelf No Drilling Bath Storage with Hooks (3-Pack Corner Shower Caddy- Black)	...> Shower Organiser	UUlioyer	31.8K	=	9.87%	4.14%	99	9.69%
Kitsure Corner Shower Caddy - 2 Pack Rustproof Shower Organizer Durable Shelf with Large Capacity Drill-Free Adhesive Bathroom Shelves with 4 Movable Hooks a Soap Holder 4157	...> Shower Organiser	Kitsure	31.8K	=	9.83%	8.92%	83	3.84%
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Top-level analysis of the Bathroom category on amazon.co.uk

During 2026-04-01T00:00:00, the Bathroom category on amazon.co.uk generated a total revenue of £20.8M.

The leading brands in this category are ENJOYBASICS, DEXI, and ASOBEAGE, which stand out in terms of revenue and consumer engagement.

The top-performing product was Matte Black Shower Curtain Pole 84 to 183 cm 1 Inch Extendable Tension Rods for Curtains No Drill Shower Rail for Bathroom Closet Window Room Divider Never Rust Non Slip, and it's the best-selling item in the category.