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Best Selling Light Bulbs Brands on amazon.co.uk

Last updated : July 1, 2025

Top Brands on the Light Bulbs category

See which brands are leading the Light Bulbs category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Tapo	4.39%	1.61pp	155.2K	84.35%	18.32%	6.34%	£13.71	0.78%
WiZ	1.58%	1.34pp	140.3K	43.94%	17.66%	5.61%	£10.18	0.45%
Govee	2.73%	1.01pp	147.6K	80.44%	7.82%	4.04%	£13.08	0.77%
GY	2.46%	0.90pp	146.6K	19.07%	1.74%	5.12%	£12.04	0.64%
Linkind	1.66%	0.82pp	91.2K	3.69%	18.31%	5.68%	£2.72	0.26%
Tapo	4.39%	1.61pp	155.2K	84.35%	18.32%	6.34%	£13.71	0.78%
WiZ	1.58%	1.34pp	140.3K	43.94%	17.66%	5.61%	£10.18	0.45%
Govee	2.73%	1.01pp	147.6K	80.44%	7.82%	4.04%	£13.08	0.77%
GY	2.46%	0.90pp	146.6K	19.07%	1.74%	5.12%	£12.04	0.64%
Linkind	1.66%	0.82pp	91.2K	3.69%	18.31%	5.68%	£2.72	0.26%
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Channels Breakdown & Performance

Understand where the top brands in the Light Bulbs category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Tapo

WiZ

Govee

Linkind

Top selling sub-categories in the Light Bulbs category

Explore the breakdown of sub-categories within the Light Bulbs category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
LED Bulbs	76	8.57%	13.75%	0.71%	94	9.12%
Halogen Bulbs	100	5.87%	10.87%	1.47%	73	8.26%
Wi-Fi Bulbs	65	11.15%	19.78%	9.96%	85	5.46%
Fluorescent & Neon Tubes	66	9.84%	9.91%	7.51%	< 50	18.64%
Incandescent Bulbs	Unlock full list >	11.29%	16.60%	3.01%	84	9.68%
LED Bulbs	76	8.57%	13.75%	0.71%	94	9.12%
Halogen Bulbs	100	5.87%	10.87%	1.47%	73	8.26%
Wi-Fi Bulbs	65	11.15%	19.78%	9.96%	85	5.46%
Fluorescent & Neon Tubes	66	9.84%	9.91%	7.51%	< 50	18.64%
Incandescent Bulbs	Unlock full list >	11.29%	16.60%	3.01%	84	9.68%
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Top Products on the Light Bulbs Category

Discover the most-viewed products in the Light Bulbs category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Govee RGBWW Smart Bulb B22 Energy Saving WiFi Alexa Light Bulbs 9W 800LM 16 Million Colors 54 Scenes Work with Alexa & Google Assistant 2 Packs	...> Wi-Fi Bulbs	Govee	26.7K	6.54%	3.07%	4.01%	58	10.00%
Tapo Smart Bulb Smart WiFi LED Light B22 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required (Tapo L530B) [Energy Class F] Multicolor	...> LED Bulbs	Tapo	26.5K	265.07%	4.34%	2.18%	58	1.67%
Philips Hue Smart Bulb B22 Dimmable Dynamic Settings Works with Alexa Google Assistant and Apple Homekit	...> LED Bulbs	Philips Hue	26.5K	=	3.07%	6.29%	97	3.53%
Tapo Smart Bulb Smart Wi-Fi LED Light B22 60W Energy saving Works with Amazon Alexa and Google Home Colour-Changeable No Hub Required Tapo L530B(2-pack)[Energy Class F] Multicolor	...> LED Bulbs	Tapo	25.5K	55.63%	6.20%	14.74%	96	9.47%
Lepro Bayonet Light Bulb 60W Equivalent Warm White 2700K 8.5W 806lm B22 LED Bulb BC A60 GLS Energy Saving Lightbulbs Non-dimmable Pack of 6	...> LED Bulbs	Lepro	18.2K	=	3.16%	6.33%	62	2.63%
Govee RGBWW Smart Bulb B22 Energy Saving WiFi Alexa Light Bulbs 9W 800LM 16 Million Colors 54 Scenes Work with Alexa & Google Assistant 2 Packs	...> Wi-Fi Bulbs	Govee	26.7K	6.54%	3.07%	4.01%	58	10.00%
Tapo Smart Bulb Smart WiFi LED Light B22 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required (Tapo L530B) [Energy Class F] Multicolor	...> LED Bulbs	Tapo	26.5K	265.07%	4.34%	2.18%	58	1.67%
Philips Hue Smart Bulb B22 Dimmable Dynamic Settings Works with Alexa Google Assistant and Apple Homekit	...> LED Bulbs	Philips Hue	26.5K	=	3.07%	6.29%	97	3.53%
Tapo Smart Bulb Smart Wi-Fi LED Light B22 60W Energy saving Works with Amazon Alexa and Google Home Colour-Changeable No Hub Required Tapo L530B(2-pack)[Energy Class F] Multicolor	...> LED Bulbs	Tapo	25.5K	55.63%	6.20%	14.74%	96	9.47%
Lepro Bayonet Light Bulb 60W Equivalent Warm White 2700K 8.5W 806lm B22 LED Bulb BC A60 GLS Energy Saving Lightbulbs Non-dimmable Pack of 6	...> LED Bulbs	Lepro	18.2K	=	3.16%	6.33%	62	2.63%
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Top-level analysis of the Light Bulbs category on amazon.co.uk

During July 2025, the Light Bulbs category on amazon.co.uk generated a total revenue of £8.9M.

The leading brands in this category are Tapo, WiZ, and Govee, which stand out in terms of revenue and consumer engagement.

The top-performing product was Govee RGBWW Smart Bulb B22 Energy Saving WiFi Alexa Light Bulbs 9W 800LM 16 Million Colors 54 Scenes Work with Alexa & Google Assistant 2 Packs, and it's the best-selling item in the category.