Best Selling Pens, Pencils & Writing Supplies Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Pens, Pencils & Writing Supplies in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Pens, Pencils & Writing Supplies category

See which brands are leading the Pens, Pencils & Writing Supplies category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Xezo	2.91%	2.87pp	42.2K	2635.95%	10.04%	24.71%	£191.27	260.45%
STAEDTLER	7.89%	1.95pp	9.6K	2374.23%	2.37%	12.71%	£187.88	40.18%
Bic	8.82%	1.58pp	6.4K	2551.80%	9.72%	19.64%	£3.56	47.25%
Ohuhu	1.22%	1.05pp	38.6K	1560.89%	9.06%	11.24%	£179.98	207.13%
Tongfushop	0.90%	0.84pp	41.6K	902.70%	2.35%	2.03%	£7.55	243.31%
Xezo	2.91%	2.87pp	42.2K	2635.95%	10.04%	24.71%	£191.27	260.45%
STAEDTLER	7.89%	1.95pp	9.6K	2374.23%	2.37%	12.71%	£187.88	40.18%
Bic	8.82%	1.58pp	6.4K	2551.80%	9.72%	19.64%	£3.56	47.25%
Ohuhu	1.22%	1.05pp	38.6K	1560.89%	9.06%	11.24%	£179.98	207.13%
Tongfushop	0.90%	0.84pp	41.6K	902.70%	2.35%	2.03%	£7.55	243.31%
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Channels Breakdown & Performance

Understand where the top brands in the Pens, Pencils & Writing Supplies category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Xezo

STAEDTLER

Bic

Ohuhu

Tongfushop

Top selling sub-categories in the Pens, Pencils & Writing Supplies category

Explore the breakdown of sub-categories within the Pens, Pencils & Writing Supplies category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	2.31%	1.77%	10.46%	89	1.36%
Highlighters	83	10.00%	9.60%	8.43%	99	16.09%
Permanent Markers & Marker Pens	60	4.18%	9.03%	2.79%	83	7.54%
Dry Erase & Wet Erase Markers	96	0.06%	3.65%	7.77%	90	0.77%
Highlighter Tape	< 50	9.22%	7.70%	9.21%	94	0.83%
Transparency Markers	Unlock full list >	2.01%	5.32%	5.19%	57	3.07%
	95	1.91%	6.52%	4.48%	< 50	6.34%
Gel Ink Rollerball Pens	83	8.97%	9.90%	5.26%	59	16.56%
Retractable Ballpoint Pens	84	5.57%	7.98%	0.37%	98	8.25%
Stick Ballpoint Pens	< 50	7.00%	8.92%	8.85%	62	11.05%
Ballpoint Pens	< 50	3.98%	9.41%	7.32%	86	3.29%
Fineliners	Unlock full list >	9.48%	14.71%	1.48%	68	9.34%
	50	3.86%	6.75%	2.75%	76	5.54%
Wooden Lead Pencils	< 50	6.94%	8.88%	1.69%	64	10.92%
Mechanical Pencils	98	0.31%	4.00%	3.80%	99	9.80%
Coloured Pencils	< 50	9.81%	9.93%	7.38%	73	18.97%
Mechanical Pencil Leads	Unlock full list >	2.40%	1.56%	7.38%	< 50	3.04%
	79	10.03%	5.10%	5.31%	< 50	2.96%
Cube Erasers	98	0.41%	3.89%	6.10%	98	4.76%
Erasers	89	1.84%	19.80%	15.88%	99	5.88%
Correction Tape	65	4.72%	7.92%	0.50%	< 50	8.09%
Correction Fluid	100	4.29%	0.72%	8.48%	93	0.99%
Correction Pens	Unlock full list >	7.35%	2.66%	16.17%	96	5.04%
Pencil Sharpeners	Unlock full list >	4.59%	0.94%	2.33%	86	9.26%
	< 50	2.31%	1.77%	10.46%	89	1.36%
Highlighters	83	10.00%	9.60%	8.43%	99	16.09%
Permanent Markers & Marker Pens	60	4.18%	9.03%	2.79%	83	7.54%
Dry Erase & Wet Erase Markers	96	0.06%	3.65%	7.77%	90	0.77%
Highlighter Tape	< 50	9.22%	7.70%	9.21%	94	0.83%
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Top Products on the Pens, Pencils & Writing Supplies Category

Discover the most-viewed products in the Pens, Pencils & Writing Supplies category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
STABILO BOSS ORIGINAL - Highlighter	...> Highlighters	STABILO	190.6K	=	16.87%	3.98%	56	10.01%
STABILO swing cool Pastel - Highlighter	...> Highlighters	STABILO	149K	68.36%	0.74%	9.70%	94	17.60%
STABILO swing cool Pastel - Highlighter	...> Highlighters	STABILO	149K	552.96%	0.74%	9.70%	94	17.60%
STAEDTLER Highlighter Pens Multipack - Textsurfer - Chisel Tip - 7 Assorted Neon Colours + 1 Free Yellow - Pack of 8 364 A WP8	...> Highlighters	STAEDTLER	111.1K	=	15.88%	1.07%	98	7.88%
Zebra Pen Z Grip Black Ballpoint Pens with Pocket Clip 8pk Retractable Black Ink Ballpoint Pens Reliable Black Biro Pens Multipack for Everyday Use Design New Pack Size 8pk	...> Retractable Ballpoint Pens	Zebra Pen	94.8K	21.02%	8.76%	0.39%	100	12.60%
STABILO BOSS ORIGINAL - Highlighter	...> Highlighters	STABILO	190.6K	=	16.87%	3.98%	56	10.01%
STABILO swing cool Pastel - Highlighter	...> Highlighters	STABILO	149K	68.36%	0.74%	9.70%	94	17.60%
STABILO swing cool Pastel - Highlighter	...> Highlighters	STABILO	149K	552.96%	0.74%	9.70%	94	17.60%
STAEDTLER Highlighter Pens Multipack - Textsurfer - Chisel Tip - 7 Assorted Neon Colours + 1 Free Yellow - Pack of 8 364 A WP8	...> Highlighters	STAEDTLER	111.1K	=	15.88%	1.07%	98	7.88%
Zebra Pen Z Grip Black Ballpoint Pens with Pocket Clip 8pk Retractable Black Ink Ballpoint Pens Reliable Black Biro Pens Multipack for Everyday Use Design New Pack Size 8pk	...> Retractable Ballpoint Pens	Zebra Pen	94.8K	21.02%	8.76%	0.39%	100	12.60%
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Top-level analysis of the Pens, Pencils & Writing Supplies category on amazon.co.uk

During 2026-09-01T00:00:00, the Pens, Pencils & Writing Supplies category on amazon.co.uk generated a total revenue of £27.9M.

The leading brands in this category are Xezo, STAEDTLER, and Bic, which stand out in terms of revenue and consumer engagement.

The top-performing product was STABILO BOSS ORIGINAL - Highlighter, and it's the best-selling item in the category.