Best Selling Pens, Pencils & Writing Supplies Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Pens, Pencils & Writing Supplies in amazon.co.uk for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Pens, Pencils & Writing Supplies category

See which brands are leading the Pens, Pencils & Writing Supplies category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
uni-ball	5.22%	1.51pp	371.7K	44.72%	26.51%	11.46%	£10.61	7.89%
rOtring	1.86%	1.17pp	366.7K	25.91%	25.64%	2.24%	£8.00	4.80%
Pilot	3.78%	0.81pp	315.8K	13.27%	13.86%	5.74%	£1.44	7.87%
Pentel	2.05%	0.70pp	349.9K	24.76%	25.79%	5.15%	£10.45	7.89%
Ohuhu	1.00%	0.60pp	310.3K	43.15%	16.53%	10.42%	£2.72	0.51%
uni-ball	5.22%	1.51pp	371.7K	44.72%	26.51%	11.46%	£10.61	7.89%
rOtring	1.86%	1.17pp	366.7K	25.91%	25.64%	2.24%	£8.00	4.80%
Pilot	3.78%	0.81pp	315.8K	13.27%	13.86%	5.74%	£1.44	7.87%
Pentel	2.05%	0.70pp	349.9K	24.76%	25.79%	5.15%	£10.45	7.89%
Ohuhu	1.00%	0.60pp	310.3K	43.15%	16.53%	10.42%	£2.72	0.51%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Pens, Pencils & Writing Supplies category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

uni-ball

rOtring

Pilot

Pentel

Ohuhu

Top selling sub-categories in the Pens, Pencils & Writing Supplies category

Explore the breakdown of sub-categories within the Pens, Pencils & Writing Supplies category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	95	1.91%	6.52%	4.48%	< 50	6.34%
Gel Ink Rollerball Pens	83	8.97%	9.90%	5.26%	59	16.56%
Retractable Ballpoint Pens	84	5.57%	7.98%	0.37%	98	8.25%
Ballpoint Pens	< 50	3.98%	9.41%	7.32%	86	3.29%
Stick Ballpoint Pens	< 50	7.00%	8.92%	8.85%	62	11.05%
Fineliners	Unlock full list >	9.48%	14.71%	1.48%	68	9.34%
	< 50	2.31%	1.77%	10.46%	89	1.36%
Permanent Markers & Marker Pens	60	4.18%	9.03%	2.79%	83	7.54%
Dry Erase & Wet Erase Markers	96	0.06%	3.65%	7.77%	90	0.77%
Highlighters	83	10.00%	9.60%	8.43%	99	16.09%
Highlighter Tape	< 50	9.22%	7.70%	9.21%	94	0.83%
Transparency Markers	Unlock full list >	2.01%	5.32%	5.19%	57	3.07%
	50	3.86%	6.75%	2.75%	76	5.54%
Wooden Lead Pencils	< 50	6.94%	8.88%	1.69%	64	10.92%
Mechanical Pencils	98	0.31%	4.00%	3.80%	99	9.80%
Coloured Pencils	< 50	9.81%	9.93%	7.38%	73	18.97%
Mechanical Pencil Leads	Unlock full list >	2.40%	1.56%	7.38%	< 50	3.04%
	79	10.03%	5.10%	5.31%	< 50	2.96%
Cube Erasers	98	0.41%	3.89%	6.10%	98	4.76%
Erasers	89	1.84%	19.80%	15.88%	99	5.88%
Correction Tape	65	4.72%	7.92%	0.50%	< 50	8.09%
Correction Fluid	100	4.29%	0.72%	8.48%	93	0.99%
Correction Pens	Unlock full list >	7.35%	2.66%	16.17%	96	5.04%
Pencil Sharpeners	Unlock full list >	4.59%	0.94%	2.33%	86	9.26%
	95	1.91%	6.52%	4.48%	< 50	6.34%
Gel Ink Rollerball Pens	83	8.97%	9.90%	5.26%	59	16.56%
Retractable Ballpoint Pens	84	5.57%	7.98%	0.37%	98	8.25%
Ballpoint Pens	< 50	3.98%	9.41%	7.32%	86	3.29%
Stick Ballpoint Pens	< 50	7.00%	8.92%	8.85%	62	11.05%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Pens, Pencils & Writing Supplies Category

Discover the most-viewed products in the Pens, Pencils & Writing Supplies category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Zebra Pen Z Grip Black Ballpoint Pens with Pocket Clip 8pk Retractable Black Ink Ballpoint Pens Reliable Black Biro Pens Multipack for Everyday Use Design New Pack Size 8pk	...> Retractable Ballpoint Pens	Zebra Pen	56.6K	10.73%	8.76%	0.39%	100	12.60%
Sharpie Permanent Markers \| Fine Point for Bold Details \| Black Ink \| 12 Marker Pens	...> Permanent Markers & Marker Pens	Sharpie	45.4K	1.12%	9.35%	6.03%	65	7.00%
BIC Cristal Original Smudge Free Ballpoint Pens Ideal for School Black Medium Point (1.0mm) Pack of 50	...> Stick Ballpoint Pens	Bic	42.9K	54.46%	9.64%	18.41%	100	9.67%
Sharpie Permanent Markers \| Fine Point for Bold Details \| Black Ink \| 2 Marker Pens	...> Permanent Markers & Marker Pens	Sharpie	37.1K	11.76%	9.88%	3.86%	74	6.08%
BIC 4 Colours Pens Multicolour Original - Retractable Ballpoint Pens - Pack of 3	...> Retractable Ballpoint Pens	Bic	36.7K	47.26%	9.32%	9.01%	76	13.12%
Zebra Pen Z Grip Black Ballpoint Pens with Pocket Clip 8pk Retractable Black Ink Ballpoint Pens Reliable Black Biro Pens Multipack for Everyday Use Design New Pack Size 8pk	...> Retractable Ballpoint Pens	Zebra Pen	56.6K	10.73%	8.76%	0.39%	100	12.60%
Sharpie Permanent Markers \| Fine Point for Bold Details \| Black Ink \| 12 Marker Pens	...> Permanent Markers & Marker Pens	Sharpie	45.4K	1.12%	9.35%	6.03%	65	7.00%
BIC Cristal Original Smudge Free Ballpoint Pens Ideal for School Black Medium Point (1.0mm) Pack of 50	...> Stick Ballpoint Pens	Bic	42.9K	54.46%	9.64%	18.41%	100	9.67%
Sharpie Permanent Markers \| Fine Point for Bold Details \| Black Ink \| 2 Marker Pens	...> Permanent Markers & Marker Pens	Sharpie	37.1K	11.76%	9.88%	3.86%	74	6.08%
BIC 4 Colours Pens Multicolour Original - Retractable Ballpoint Pens - Pack of 3	...> Retractable Ballpoint Pens	Bic	36.7K	47.26%	9.32%	9.01%	76	13.12%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Pens, Pencils & Writing Supplies category on amazon.co.uk

During 2026-07-01T00:00:00, the Pens, Pencils & Writing Supplies category on amazon.co.uk generated a total revenue of £20M.

The leading brands in this category are uni-ball, rOtring, and Pilot, which stand out in terms of revenue and consumer engagement.

The top-performing product was Zebra Pen Z Grip Black Ballpoint Pens with Pocket Clip 8pk Retractable Black Ink Ballpoint Pens Reliable Black Biro Pens Multipack for Everyday Use Design New Pack Size 8pk, and it's the best-selling item in the category.