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Best Selling Dolls & Accessories Brands on amazon.co.uk

Last updated : June 1, 2025



Top Brands on the Dolls & Accessories category

See which brands are leading the Dolls & Accessories category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Jun 2025 vs. Jun 2024
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BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Monster High10.06%3.03pp180.9K57.55%4.05%34.26%£39.269.48%
Rolife2.99%2.71pp176.4K46.45%3.91%28.61%£21.571.95%
Polly Pocket3.50%1.81pp3.7K28.95%3.13%32.05%£38.885.21%
Jazwares0.94%0.94pp179.5K8.20%3.94%0.03%£5.192.24%
CUTEBEE1.04%0.88pp180.8K57.48%1.40%33.73%£39.061.83%
Monster High10.06%3.03pp180.9K57.55%4.05%34.26%£39.269.48%
Rolife2.99%2.71pp176.4K46.45%3.91%28.61%£21.571.95%
Polly Pocket3.50%1.81pp3.7K28.95%3.13%32.05%£38.885.21%
Jazwares0.94%0.94pp179.5K8.20%3.94%0.03%£5.192.24%
CUTEBEE1.04%0.88pp180.8K57.48%1.40%33.73%£39.061.83%

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Channels Breakdown & Performance

Understand where the top brands in the Dolls & Accessories category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Monster High
Rolife
Polly Pocket
Jazwares
CUTEBEE

Top selling sub-categories in the Dolls & Accessories category

Explore the breakdown of sub-categories within the Dolls & Accessories category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Jun 2025 vs. Jun 2024
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CategoryUnit soldChangeRevenueChangeProduct viewsChange
No Data to Display

Top Products on the Dolls & Accessories Category

Discover the most-viewed products in the Dolls & Accessories category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Jun 2025 vs. Jun 2024
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Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Royale High 9 Inch Posey the Nature Fairy Fashion Doll - Fairy Journal  Comb  and Virtual Item Code Included - Ages 5+
Royale High 9 Inch Posey the Nature Fairy Fashion Doll - Fairy Journal Comb and Virtual Item Code Included - Ages 5+
...> Dolls
Royale High27.1K=8.92%6.67%8113.47%
Dress To Impress – Mystery Models Dolls – Wave 1
Dress To Impress – Mystery Models Dolls – Wave 1
...> Dolls
Dress To Impress15.2K=4.34%13.78%< 509.94%
Royale High 9” Fashion Doll - Mermia the Water Fairy  Wave 1  Series 1 - Fairy Journal  Comb  and Virtual Item Code Included - Ages 5+
Royale High 9” Fashion Doll - Mermia the Water Fairy Wave 1 Series 1 - Fairy Journal Comb and Virtual Item Code Included - Ages 5+
...> Dolls
Jazwares13.8K=15.79%1.68%6210.00%
Royale High 3” School Spirit Fashion Pack: Art - Light Series 1-1 Figure with 15 Accessories - Wings Become Rings - Virtual Item Code Included - Ages 5+
Royale High 3” School Spirit Fashion Pack: Art - Light Series 1-1 Figure with 15 Accessories - Wings Become Rings - Virtual Item Code Included - Ages 5+
...> Dolls
Jazwares13.6K=7.81%4.99%883.95%
Miaoyak Plush Keychain  The Monsters Doll 7.87 In Plush Doll Keychain  Random Design Box Toys For Modern Home Decor
Miaoyak Plush Keychain The Monsters Doll 7.87 In Plush Doll Keychain Random Design Box Toys For Modern Home Decor
...> Soft Dolls
Miaoyak13.1K=8.35%2.53%996.86%
Royale High 9 Inch Posey the Nature Fairy Fashion Doll - Fairy Journal  Comb  and Virtual Item Code Included - Ages 5+
Royale High 9 Inch Posey the Nature Fairy Fashion Doll - Fairy Journal Comb and Virtual Item Code Included - Ages 5+
...> Dolls
Royale High27.1K=8.92%6.67%8113.47%
Dress To Impress – Mystery Models Dolls – Wave 1
Dress To Impress – Mystery Models Dolls – Wave 1
...> Dolls
Dress To Impress15.2K=4.34%13.78%< 509.94%
Royale High 9” Fashion Doll - Mermia the Water Fairy  Wave 1  Series 1 - Fairy Journal  Comb  and Virtual Item Code Included - Ages 5+
Royale High 9” Fashion Doll - Mermia the Water Fairy Wave 1 Series 1 - Fairy Journal Comb and Virtual Item Code Included - Ages 5+
...> Dolls
Jazwares13.8K=15.79%1.68%6210.00%
Royale High 3” School Spirit Fashion Pack: Art - Light Series 1-1 Figure with 15 Accessories - Wings Become Rings - Virtual Item Code Included - Ages 5+
Royale High 3” School Spirit Fashion Pack: Art - Light Series 1-1 Figure with 15 Accessories - Wings Become Rings - Virtual Item Code Included - Ages 5+
...> Dolls
Jazwares13.6K=7.81%4.99%883.95%
Miaoyak Plush Keychain  The Monsters Doll 7.87 In Plush Doll Keychain  Random Design Box Toys For Modern Home Decor
Miaoyak Plush Keychain The Monsters Doll 7.87 In Plush Doll Keychain Random Design Box Toys For Modern Home Decor
...> Soft Dolls
Miaoyak13.1K=8.35%2.53%996.86%

What’s selling—and why

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