Best Selling Dress Up & Pretend Play Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Dress Up & Pretend Play in amazon.co.uk for February 1, and read the full analysis below

Last updated : February 1, 2026

Top Brands on the Dress Up & Pretend Play category

See which brands are leading the Dress Up & Pretend Play category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Feb 2026 vs. Feb 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Next Level	1.86%	1.82pp	53K	2059.71%	9.22%	176.06%	£56.67	30.79%
Hasbro	2.42%	1.28pp	50K	789.31%	8.87%	163.36%	£48.18	17.28%
Star Wars	4.68%	1.10pp	50.8K	970.26%	0.97%	169.88%	£28.82	6.66%
Fun Shack	0.92%	0.76pp	6.3K	1755.80%	8.11%	94.30%	£42.88	24.34%
The Noble Collection	1.23%	0.75pp	38.3K	1282.38%	8.77%	64.72%	£21.74	6.77%
Next Level	1.86%	1.82pp	53K	2059.71%	9.22%	176.06%	£56.67	30.79%
Hasbro	2.42%	1.28pp	50K	789.31%	8.87%	163.36%	£48.18	17.28%
Star Wars	4.68%	1.10pp	50.8K	970.26%	0.97%	169.88%	£28.82	6.66%
Fun Shack	0.92%	0.76pp	6.3K	1755.80%	8.11%	94.30%	£42.88	24.34%
The Noble Collection	1.23%	0.75pp	38.3K	1282.38%	8.77%	64.72%	£21.74	6.77%
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Channels Breakdown & Performance

Understand where the top brands in the Dress Up & Pretend Play category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Next Level

Hasbro

Star Wars

Fun Shack

The Noble Collection

Top selling sub-categories in the Dress Up & Pretend Play category

Explore the breakdown of sub-categories within the Dress Up & Pretend Play category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Feb 2026 vs. Feb 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	0.23%	3.64%	2.52%	96	16.62%
	54	0.33%	9.59%	3.83%	< 50	14.10%
Headwear for Adults	100	0.79%	10.00%	4.27%	84	10.00%
Headwear for Kids	Unlock full list >	6.31%	8.76%	8.32%	99	8.74%
	< 50	0.03%	3.80%	2.73%	50	16.88%
Swords	89	6.57%	8.71%	12.47%	99	12.42%
Toy Guns	99	11.39%	3.48%	9.94%	88	7.05%
Sabres	79	8.77%	9.85%	18.26%	95	6.92%
Battle Axes	62	19.97%	11.39%	9.21%	< 50	9.00%
Shields	Unlock full list >	17.14%	8.66%	9.73%	95	4.01%
	100	4.63%	9.53%	2.44%	95	7.75%
Masks for Adults	< 50	6.74%	0.45%	9.22%	< 50	9.40%
Masks for Kids	Unlock full list >	14.18%	17.10%	7.34%	100	6.97%
	58	9.43%	9.86%	7.63%	63	4.12%
Gloves & Handwear for Adults	94	0.35%	4.13%	6.09%	79	10.00%
Gloves & Handwear for Kids	Unlock full list >	17.23%	17.13%	9.72%	78	3.96%
Ties & Sashes	Unlock full list >	4.21%	2.47%	8.43%	87	8.69%
	59	2.23%	6.87%	4.25%	98	6.52%
	99	4.32%	9.38%	8.47%	89	9.47%
Costume Outfits	78	2.11%	9.93%	3.11%	95	7.43%
Tops	93	4.32%	13.40%	8.23%	59	13.31%
Bottoms	Unlock full list >	6.85%	16.25%	5.63%	74	16.16%
Kid & Toddler Fancy Dress	57	16.04%	15.23%	8.06%	< 50	0.67%
Sets & Kits	88	8.98%	5.52%	19.03%	85	19.89%
Babies	Unlock full list >	19.99%	11.35%	9.22%	96	9.01%
	98	0.23%	3.64%	2.52%	96	16.62%
	54	0.33%	9.59%	3.83%	< 50	14.10%
Headwear for Adults	100	0.79%	10.00%	4.27%	84	10.00%
Headwear for Kids	Unlock full list >	6.31%	8.76%	8.32%	99	8.74%
	< 50	0.03%	3.80%	2.73%	50	16.88%
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Top Products on the Dress Up & Pretend Play Category

Discover the most-viewed products in the Dress Up & Pretend Play category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Feb 2026 vs. Feb 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Unicorn Headband Making Kit for Girls Age 3+ Creative Craft Kits for Kids DIY Hairbands & Hair Accessories Toys Set - Birthday Presents & Gifts for Girls Age 3-8 Years Old	...> Hair Decorations	Pourbibi	40.6K	111.31%	1.59%	8.37%	< 50	4.10%
Nhcuijun Spider Web Shooter for Kids age 3-14 Superhero Interactive Fun Children's Educational Spider Launcher Toys for Boys and Girls Costume Cosplay Gift (Black)	...> Gloves & Handwear for Kids	Nhcuijun	20.9K	=	1.62%	3.09%	< 50	1.93%
Barbie Doll Styling Head Blond Hair with 20 Colorful Accessories Doll Head for Hair Styling	...> Makeup & Hair Dressing Heads	Barbie	19.8K	=	9.91%	3.99%	65	13.79%
FabLab Glitter Tattoos \| Create FAB Glittery Kids Tattoos! \| Includes 28 Stencils and 4 Sparkly Colours of Bio-Glitter \| Girls Gifts for Ages 8+	...> Temporary Tattoos	FabLab	15.7K	=	16.36%	9.46%	81	16.04%
Play-Doh Kitchen Creations Super Colourful Cafe Play Food Coffee Toy With 20 Accessories And 8 Pots	...> Kitchen Playsets	Play-Doh	14.9K	=	8.72%	5.22%	100	10.16%
Unicorn Headband Making Kit for Girls Age 3+ Creative Craft Kits for Kids DIY Hairbands & Hair Accessories Toys Set - Birthday Presents & Gifts for Girls Age 3-8 Years Old	...> Hair Decorations	Pourbibi	40.6K	111.31%	1.59%	8.37%	< 50	4.10%
Nhcuijun Spider Web Shooter for Kids age 3-14 Superhero Interactive Fun Children's Educational Spider Launcher Toys for Boys and Girls Costume Cosplay Gift (Black)	...> Gloves & Handwear for Kids	Nhcuijun	20.9K	=	1.62%	3.09%	< 50	1.93%
Barbie Doll Styling Head Blond Hair with 20 Colorful Accessories Doll Head for Hair Styling	...> Makeup & Hair Dressing Heads	Barbie	19.8K	=	9.91%	3.99%	65	13.79%
FabLab Glitter Tattoos \| Create FAB Glittery Kids Tattoos! \| Includes 28 Stencils and 4 Sparkly Colours of Bio-Glitter \| Girls Gifts for Ages 8+	...> Temporary Tattoos	FabLab	15.7K	=	16.36%	9.46%	81	16.04%
Play-Doh Kitchen Creations Super Colourful Cafe Play Food Coffee Toy With 20 Accessories And 8 Pots	...> Kitchen Playsets	Play-Doh	14.9K	=	8.72%	5.22%	100	10.16%
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Top-level analysis of the Dress Up & Pretend Play category on amazon.co.uk

During 2026-02-01T00:00:00, the Dress Up & Pretend Play category on amazon.co.uk generated a total revenue of £14.9M.

The leading brands in this category are Next Level, Hasbro, and Star Wars, which stand out in terms of revenue and consumer engagement.

The top-performing product was Unicorn Headband Making Kit for Girls Age 3+ Creative Craft Kits for Kids DIY Hairbands & Hair Accessories Toys Set - Birthday Presents & Gifts for Girls Age 3-8 Years Old, and it's the best-selling item in the category.