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Best Selling Hobbies Brands on amazon.co.uk

Last updated : July 1, 2025

Top Brands on the Hobbies category

See which brands are leading the Hobbies category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
POP MART	21.23%	19.72pp	842.3K	720.43%	5.22%	146.06%	£59.36	55.05%
Funko	12.60%	8.33pp	17.4K	425.53%	4.30%	129.03%	£55.89	18.71%
Pokémon	4.10%	3.96pp	326.8K	248.57%	4.11%	108.77%	£0.88	12.67%
Star Wars	2.51%	1.52pp	303.9K	284.37%	2.10%	98.76%	£1.51	26.63%
McFarlane	1.10%	0.93pp	810.1K	651.64%	2.67%	126.01%	£59.14	18.55%
POP MART	21.23%	19.72pp	842.3K	720.43%	5.22%	146.06%	£59.36	55.05%
Funko	12.60%	8.33pp	17.4K	425.53%	4.30%	129.03%	£55.89	18.71%
Pokémon	4.10%	3.96pp	326.8K	248.57%	4.11%	108.77%	£0.88	12.67%
Star Wars	2.51%	1.52pp	303.9K	284.37%	2.10%	98.76%	£1.51	26.63%
McFarlane	1.10%	0.93pp	810.1K	651.64%	2.67%	126.01%	£59.14	18.55%
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Channels Breakdown & Performance

Understand where the top brands in the Hobbies category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

POP MART

Funko

Pokémon

Star Wars

McFarlane

Top selling sub-categories in the Hobbies category

Explore the breakdown of sub-categories within the Hobbies category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	9.64%	7.06%	8.17%	88	16.89%
Chibi Characters	87	10.22%	1.59%	8.79%	100	1.66%
	100	13.57%	5.41%	10.00%	99	6.00%
Statues	52	7.16%	1.60%	14.66%	56	1.66%
Busts	Unlock full list >	9.96%	0.50%	17.52%	100	0.43%
Collectible Props & Memorabilia	< 50	7.54%	9.28%	14.67%	72	10.27%
Bobblehead Figures	Unlock full list >	7.15%	12.45%	9.32%	< 50	8.70%
	73	3.17%	17.79%	4.29%	< 50	17.70%
	99	9.97%	0.26%	17.20%	75	7.98%
Paints	81	9.96%	0.40%	17.39%	94	7.91%
Surface Material	82	9.97%	9.25%	8.95%	97	14.33%
Model Building Tools	93	7.83%	16.25%	3.94%	76	3.41%
Accessories for Kits	72	9.19%	7.46%	9.92%	100	8.84%
Motors	Unlock full list >	13.04%	7.90%	17.81%	71	7.84%
	83	9.98%	9.28%	8.92%	99	14.46%
Motor Vehicles	59	10.26%	5.31%	19.30%	63	6.63%
Figures	72	17.34%	17.23%	8.43%	< 50	9.95%
Aircraft	< 50	9.72%	8.49%	9.57%	60	11.57%
Tanks	93	1.47%	2.65%	6.80%	100	3.89%
Watercraft	Unlock full list >	9.88%	9.87%	7.67%	95	18.25%
	< 50	12.99%	3.96%	7.84%	67	4.03%
Scaled Models	< 50	19.64%	1.29%	14.48%	56	4.06%
Spacecraft	97	9.04%	0.62%	9.11%	69	0.69%
Motor Vehicles	88	15.64%	6.30%	6.72%	100	6.38%
Aircraft	91	12.92%	3.80%	7.91%	55	3.87%
Watercraft	Unlock full list >	9.70%	3.59%	11.71%	< 50	9.50%
	99	1.97%	6.58%	4.44%	83	6.37%
Accessories	88	3.34%	1.03%	0.51%	68	12.76%
Starter Packs & Sets	94	9.06%	9.93%	5.44%	100	16.90%
Railroad Cars	90	12.56%	17.92%	4.12%	69	9.84%
Lighting & Signal Engineering	Unlock full list >	15.35%	19.24%	6.60%	99	10.00%
	62	4.17%	0.57%	8.41%	99	1.14%
Trading Cards	54	6.31%	0.26%	16.51%	55	0.33%
Sticker Collections	Unlock full list >	16.86%	11.34%	8.34%	61	0.04%
	99	9.64%	7.06%	8.17%	88	16.89%
Chibi Characters	87	10.22%	1.59%	8.79%	100	1.66%
	100	13.57%	5.41%	10.00%	99	6.00%
Statues	52	7.16%	1.60%	14.66%	56	1.66%
Busts	Unlock full list >	9.96%	0.50%	17.52%	100	0.43%
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Top Products on the Hobbies Category

Discover the most-viewed products in the Hobbies category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Pokémon TCG: Scarlet & Violet—Destined Rivals Booster Bundle (6 Booster Packs)	...> Trading Cards & Accessories	Pokémon	279.9K	=	8.22%	10.00%	59	6.87%
POP MART THE MONSTERS COCA-COLA Series Figures 3Boxes Exclusive Action Figure Box Toy Popular Collectible Art Toy Cute Figure Creative Gift for Christmas Birthday Party Holiday	...> Chibi Characters	POP MART	60.4K	=	5.15%	5.34%	68	5.43%
POP MART LABUBU Lemon Tea Figure 1Box Premium Design Gifts for Women Fan-Favorite Collectible Chic Art Toy Action Figure	...> Chibi Characters	POP MART	36.2K	=	8.14%	0.97%	92	9.58%
POP MART Girls Bag Cute Plush Tote Bag Shoulder Bags for Women Kids Gifts	...> Chibi Characters	POP MART	34.7K	=	11.21%	16.11%	< 50	8.54%
Funko Pop! Vinyl: How to Train Your Dragon 3: Toothless - How to Train Your Dragon - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans	...> Bobblehead Figures	Funko	30.3K	=	2.14%	8.87%	92	9.39%
Pokémon TCG: Scarlet & Violet—Destined Rivals Booster Bundle (6 Booster Packs)	...> Trading Cards & Accessories	Pokémon	279.9K	=	8.22%	10.00%	59	6.87%
POP MART THE MONSTERS COCA-COLA Series Figures 3Boxes Exclusive Action Figure Box Toy Popular Collectible Art Toy Cute Figure Creative Gift for Christmas Birthday Party Holiday	...> Chibi Characters	POP MART	60.4K	=	5.15%	5.34%	68	5.43%
POP MART LABUBU Lemon Tea Figure 1Box Premium Design Gifts for Women Fan-Favorite Collectible Chic Art Toy Action Figure	...> Chibi Characters	POP MART	36.2K	=	8.14%	0.97%	92	9.58%
POP MART Girls Bag Cute Plush Tote Bag Shoulder Bags for Women Kids Gifts	...> Chibi Characters	POP MART	34.7K	=	11.21%	16.11%	< 50	8.54%
Funko Pop! Vinyl: How to Train Your Dragon 3: Toothless - How to Train Your Dragon - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans	...> Bobblehead Figures	Funko	30.3K	=	2.14%	8.87%	92	9.39%
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Top-level analysis of the Hobbies category on amazon.co.uk

During July 2025, the Hobbies category on amazon.co.uk generated a total revenue of £12.3M.

The leading brands in this category are POP MART, Funko, and Pokémon, which stand out in terms of revenue and consumer engagement.

The top-performing product was Pokémon TCG: Scarlet & Violet—Destined Rivals Booster Bundle (6 Booster Packs), and it's the best-selling item in the category.