Best Selling Jigsaws & Puzzles Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Jigsaws & Puzzles in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Jigsaws & Puzzles category

See which brands are leading the Jigsaws & Puzzles category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
iDventure	3.59%	2.86pp	45K	207.77%	10.63%	95.36%	£35.16	3.65%
Rolife	2.54%	1.59pp	42.4K	99.18%	7.03%	39.84%	£35.12	3.43%
Quokka	2.90%	1.45pp	6.4K	176.18%	10.37%	72.57%	£7.63	3.61%
ROKR	7.18%	1.36pp	44.5K	85.96%	10.58%	95.31%	£29.87	3.64%
Great British Jigsaws	0.75%	0.75pp	44.6K	138.35%	0.16%	45.54%	£5.82	3.65%
iDventure	3.59%	2.86pp	45K	207.77%	10.63%	95.36%	£35.16	3.65%
Rolife	2.54%	1.59pp	42.4K	99.18%	7.03%	39.84%	£35.12	3.43%
Quokka	2.90%	1.45pp	6.4K	176.18%	10.37%	72.57%	£7.63	3.61%
ROKR	7.18%	1.36pp	44.5K	85.96%	10.58%	95.31%	£29.87	3.64%
Great British Jigsaws	0.75%	0.75pp	44.6K	138.35%	0.16%	45.54%	£5.82	3.65%
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Channels Breakdown & Performance

Understand where the top brands in the Jigsaws & Puzzles category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

iDventure

Rolife

Quokka

ROKR

Great British Jigsaws

Top selling sub-categories in the Jigsaws & Puzzles category

Explore the breakdown of sub-categories within the Jigsaws & Puzzles category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Jigsaw Puzzles	< 50	8.72%	9.81%	4.76%	75	15.66%
3-D Puzzles	77	4.53%	7.33%	8.76%	53	16.26%
	81	6.74%	11.81%	0.78%	< 50	8.57%
Sequential Puzzles	90	5.54%	9.02%	0.91%	52	9.23%
Puzzle Boxes	< 50	2.35%	19.04%	3.24%	86	18.95%
Assembly & Disentanglement Puzzles	< 50	6.93%	9.76%	6.37%	80	9.74%
Maze Puzzles	98	0.32%	18.07%	0.92%	92	18.16%
Solitaire Puzzles	Unlock full list >	3.91%	9.62%	1.23%	99	8.45%
Jigsaw Accessories	99	9.42%	10.00%	6.27%	98	18.54%
Puzzle Play Mats	Unlock full list >	7.67%	7.49%	4.73%	88	9.92%
Jigsaw Puzzles	< 50	8.72%	9.81%	4.76%	75	15.66%
3-D Puzzles	77	4.53%	7.33%	8.76%	53	16.26%
	81	6.74%	11.81%	0.78%	< 50	8.57%
Sequential Puzzles	90	5.54%	9.02%	0.91%	52	9.23%
Puzzle Boxes	< 50	2.35%	19.04%	3.24%	86	18.95%
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Top Products on the Jigsaws & Puzzles Category

Discover the most-viewed products in the Jigsaws & Puzzles category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
PORTA PUZZLE Original - Large Puzzle Mat & Board 2 Sorters & Organisers - Portable Lightweight & Easy to Store Non-Slip Felt Jigsaw Mats - Up to 1000 Pieces Portapuzzle Board - 57x 80cm	...> Jigsaw Accessories	Jumbo	32.7K	88.05%	0.18%	10.29%	100	4.98%
ROXENDA Speed Cube- Fast Smooth Turning Solid Durable & Stickerless Frosted Best 3D Puzzle Magic Cube Toy - Turns Quicker than Original for kids & Adult & Children(3x3x3 Cube)	...> Sequential Puzzles	ROXENDA	23.2K	56.20%	1.33%	15.86%	85	2.54%
Hinkler - Felt Mat Jigsaw Roll - Puzzle Storage Mat for Jigsaw Lovers - Puzzle Placement Guide - Stores Up to 2000 Pieces - Includes Felt Mat Roll & Straps - Works with Jigsaw Board	...> Jigsaw Accessories	Hinkler	15.8K	126.17%	3.47%	19.51%	84	9.68%
Shashibo Shape Shifting Box - Award-Winning STEM Fidget Toy with Ultra Strong Magnets - Puzzle Cube Transforms Into 100+ Shapes Perfect Sensory Gift for Kids Teens and Adults (Spaced Out)	...> Puzzle Boxes	Shashibo	14.5K	4.89%	8.37%	14.62%	< 50	9.95%
Large Puzzle Board - Non-Slip Felt Portable & Sturdy Jigsaw Board for up to 1000 Piece Puzzles - Compact Lightweight & Easy to Store Portapuzzle Mat - Dimensions 55 x 75cm - Jumbo	...> Jigsaw Accessories	Jumbo	14.4K	30.34%	5.21%	9.46%	54	10.58%
PORTA PUZZLE Original - Large Puzzle Mat & Board 2 Sorters & Organisers - Portable Lightweight & Easy to Store Non-Slip Felt Jigsaw Mats - Up to 1000 Pieces Portapuzzle Board - 57x 80cm	...> Jigsaw Accessories	Jumbo	32.7K	88.05%	0.18%	10.29%	100	4.98%
ROXENDA Speed Cube- Fast Smooth Turning Solid Durable & Stickerless Frosted Best 3D Puzzle Magic Cube Toy - Turns Quicker than Original for kids & Adult & Children(3x3x3 Cube)	...> Sequential Puzzles	ROXENDA	23.2K	56.20%	1.33%	15.86%	85	2.54%
Hinkler - Felt Mat Jigsaw Roll - Puzzle Storage Mat for Jigsaw Lovers - Puzzle Placement Guide - Stores Up to 2000 Pieces - Includes Felt Mat Roll & Straps - Works with Jigsaw Board	...> Jigsaw Accessories	Hinkler	15.8K	126.17%	3.47%	19.51%	84	9.68%
Shashibo Shape Shifting Box - Award-Winning STEM Fidget Toy with Ultra Strong Magnets - Puzzle Cube Transforms Into 100+ Shapes Perfect Sensory Gift for Kids Teens and Adults (Spaced Out)	...> Puzzle Boxes	Shashibo	14.5K	4.89%	8.37%	14.62%	< 50	9.95%
Large Puzzle Board - Non-Slip Felt Portable & Sturdy Jigsaw Board for up to 1000 Piece Puzzles - Compact Lightweight & Easy to Store Portapuzzle Mat - Dimensions 55 x 75cm - Jumbo	...> Jigsaw Accessories	Jumbo	14.4K	30.34%	5.21%	9.46%	54	10.58%
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Top-level analysis of the Jigsaws & Puzzles category on amazon.co.uk

During 2026-04-01T00:00:00, the Jigsaws & Puzzles category on amazon.co.uk generated a total revenue of £4.7M.

The leading brands in this category are iDventure, Rolife, and Quokka, which stand out in terms of revenue and consumer engagement.

The top-performing product was PORTA PUZZLE Original - Large Puzzle Mat & Board 2 Sorters & Organisers - Portable Lightweight & Easy to Store Non-Slip Felt Jigsaw Mats - Up to 1000 Pieces Portapuzzle Board - 57x 80cm, and it's the best-selling item in the category.