Best Selling Play Figures Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Play Figures in amazon.co.uk for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Play Figures category

See which brands are leading the Play Figures category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Masters of the Universe	9.05%	8.81pp	605.6K	1575.97%	4.77%	48.75%	£26.56	15.95%
TAMASHII NATIONS	2.76%	2.27pp	402K	1336.58%	2.21%	21.29%	£6.42	14.77%
Marvel	2.61%	1.91pp	475.5K	1138.56%	3.46%	27.25%	£23.46	0.06%
Disney Store	2.44%	1.32pp	600.3K	565.94%	2.85%	15.46%	£22.60	14.44%
THE SUPER MARIO BROS. MOVIE	0.92%	0.88pp	560.2K	192.10%	2.26%	43.54%	£26.03	13.31%
Masters of the Universe	9.05%	8.81pp	605.6K	1575.97%	4.77%	48.75%	£26.56	15.95%
TAMASHII NATIONS	2.76%	2.27pp	402K	1336.58%	2.21%	21.29%	£6.42	14.77%
Marvel	2.61%	1.91pp	475.5K	1138.56%	3.46%	27.25%	£23.46	0.06%
Disney Store	2.44%	1.32pp	600.3K	565.94%	2.85%	15.46%	£22.60	14.44%
THE SUPER MARIO BROS. MOVIE	0.92%	0.88pp	560.2K	192.10%	2.26%	43.54%	£26.03	13.31%
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Channels Breakdown & Performance

Understand where the top brands in the Play Figures category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Masters of the Universe

TAMASHII NATIONS

Marvel

Disney Store

THE SUPER MARIO BROS. MOVIE

Top selling sub-categories in the Play Figures category

Explore the breakdown of sub-categories within the Play Figures category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Action Figures	100	7.67%	9.27%	12.31%	82	9.19%
Animals	79	18.71%	2.57%	9.87%	100	9.19%
Playsets	89	15.44%	1.70%	8.75%	99	14.84%
Dinosaurs & Prehistoric Creatures	Unlock full list >	2.00%	2.04%	7.14%	98	3.42%
Action Figures	100	7.67%	9.27%	12.31%	82	9.19%
Animals	79	18.71%	2.57%	9.87%	100	9.19%
Playsets	89	15.44%	1.70%	8.75%	99	14.84%
Dinosaurs & Prehistoric Creatures	Unlock full list >	2.00%	2.04%	7.14%	98	3.42%
Action Figures	100	7.67%	9.27%	12.31%	82	9.19%
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Top Products on the Play Figures Category

Discover the most-viewed products in the Play Figures category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Disney Store Official Sheriff Woody Talking Action Figure Toy Story 39cm	...> Action Figures	Disney Store	55.7K	343.80%	7.14%	8.16%	64	12.80%
SPIDEY AND HIS AMAZING FRIENDS Marvel Spidey Action Figure Toy Motorcycle Toys for 3-Year-Old Boys and Girls and Up Red Blue	...> Action Figures	SPIDEY AND HIS AMAZING FRIENDS	44.4K	=	3.50%	2.85%	60	15.33%
Mattel Jurassic World Rebirth Wild Roar Dinosaur Toy Posable Ankylosaurus Figure Tail Controlled Head Butt & Multi Attack & Sound Digital Play JGB90	...> Dinosaurs & Prehistoric Creatures	Mattel	38.6K	=	2.05%	13.99%	74	8.48%
Disney Store Official Buzz Lightyear Talking Action Figure Toy Story 36cm	...> Action Figures	Disney Store	33K	=	9.85%	9.93%	83	4.45%
DC Comics 12-Inch SUPERMAN Action Figure	...> Action Figures	DC Comics	31.2K	81.23%	10.35%	4.86%	57	17.70%
Disney Store Official Sheriff Woody Talking Action Figure Toy Story 39cm	...> Action Figures	Disney Store	55.7K	343.80%	7.14%	8.16%	64	12.80%
SPIDEY AND HIS AMAZING FRIENDS Marvel Spidey Action Figure Toy Motorcycle Toys for 3-Year-Old Boys and Girls and Up Red Blue	...> Action Figures	SPIDEY AND HIS AMAZING FRIENDS	44.4K	=	3.50%	2.85%	60	15.33%
Mattel Jurassic World Rebirth Wild Roar Dinosaur Toy Posable Ankylosaurus Figure Tail Controlled Head Butt & Multi Attack & Sound Digital Play JGB90	...> Dinosaurs & Prehistoric Creatures	Mattel	38.6K	=	2.05%	13.99%	74	8.48%
Disney Store Official Buzz Lightyear Talking Action Figure Toy Story 36cm	...> Action Figures	Disney Store	33K	=	9.85%	9.93%	83	4.45%
DC Comics 12-Inch SUPERMAN Action Figure	...> Action Figures	DC Comics	31.2K	81.23%	10.35%	4.86%	57	17.70%
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Top-level analysis of the Play Figures category on amazon.co.uk

During 2026-08-01T00:00:00, the Play Figures category on amazon.co.uk generated a total revenue of £8.5M.

The leading brands in this category are Masters of the Universe, TAMASHII NATIONS, and Marvel, which stand out in terms of revenue and consumer engagement.

The top-performing product was Disney Store Official Sheriff Woody Talking Action Figure Toy Story 39cm, and it's the best-selling item in the category.