Best Selling Play Vehicles Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Play Vehicles in amazon.co.uk for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Play Vehicles category

See which brands are leading the Play Vehicles category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Hot Wheels	30.81%	3.68pp	1.3M	33.66%	4.20%	1.46%	£21.97	14.20%
Mattel	3.13%	1.48pp	271.3K	9.44%	3.48%	1.17%	£4.70	4.32%
Lehoo Castle	1.22%	0.99pp	1.2M	4.41%	3.30%	1.45%	£20.85	5.55%
Peppa Pig	0.97%	0.77pp	979.9K	20.26%	0.21%	0.71%	£16.15	13.38%
Bruder	1.08%	0.64pp	1M	33.51%	3.65%	1.44%	£13.97	7.81%
Hot Wheels	30.81%	3.68pp	1.3M	33.66%	4.20%	1.46%	£21.97	14.20%
Mattel	3.13%	1.48pp	271.3K	9.44%	3.48%	1.17%	£4.70	4.32%
Lehoo Castle	1.22%	0.99pp	1.2M	4.41%	3.30%	1.45%	£20.85	5.55%
Peppa Pig	0.97%	0.77pp	979.9K	20.26%	0.21%	0.71%	£16.15	13.38%
Bruder	1.08%	0.64pp	1M	33.51%	3.65%	1.44%	£13.97	7.81%
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Channels Breakdown & Performance

Understand where the top brands in the Play Vehicles category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Hot Wheels

Mattel

Lehoo Castle

Peppa Pig

Bruder

Top selling sub-categories in the Play Vehicles category

Explore the breakdown of sub-categories within the Play Vehicles category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Cars & Race Cars	91	19.52%	10.78%	4.18%	99	10.86%
	95	8.70%	9.83%	18.03%	100	7.13%
Race Tracks	89	10.00%	9.45%	8.70%	68	15.25%
Starter Sets	86	9.02%	9.92%	3.00%	100	9.93%
Slot Cars	Unlock full list >	9.83%	8.76%	9.40%	65	12.42%
Trucks	81	13.70%	16.50%	0.26%	94	16.59%
	< 50	8.04%	9.54%	16.00%	< 50	9.01%
Motor Vehicles	77	11.78%	6.55%	8.28%	99	2.99%
Trains & Railed Vehicles	100	10.00%	0.95%	15.57%	86	1.01%
Aircraft	Unlock full list >	9.89%	1.22%	18.45%	< 50	7.50%
Trains & Trams	Unlock full list >	7.69%	5.15%	9.88%	100	4.50%
Cars & Race Cars	91	19.52%	10.78%	4.18%	99	10.86%
	95	8.70%	9.83%	18.03%	100	7.13%
Race Tracks	89	10.00%	9.45%	8.70%	68	15.25%
Starter Sets	86	9.02%	9.92%	3.00%	100	9.93%
Slot Cars	Unlock full list >	9.83%	8.76%	9.40%	65	12.42%
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Top Products on the Play Vehicles Category

Discover the most-viewed products in the Play Vehicles category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Hot Wheels Track Builder Deluxe Stunt Box Over 5 metres Track Builder System Head-to-Head Stunt Tracks with Dual Launchers Includes 2 Toy Cars Toys for Ages 6 Years and Up One Pack ‎GGP93	...> Race Tracks	Hot Wheels	97.4K	180.32%	9.70%	19.13%	100	10.00%
Hot Wheels Basic Car (Assorted Styles One Random Item) 1:64 Scale Hot Wheels Car for Kids & Collectors Modern & Classic Vehicles for Play or Display Plastic & Die-Cast Toy Cars 05785	...> Cars & Race Cars	Hot Wheels	79.8K	117.09%	2.41%	5.81%	98	7.63%
Hot Wheels Set of 20 Toy Cars (Assorted Styles One Random Set) Toy Trucks and Cars in 1:64 Scale with Realistic Details and Decos Collectible for Kids Ages 3 and Up DXY59	...> Motor Vehicles	Hot Wheels	57.6K	221.67%	9.98%	1.14%	95	7.25%
Hot Wheels Toy Cars Formula 1 5-Pack Set of 5 1:64 Scale Die-Cast Vehicles Featuring F1 Racing Team Decos Collectible Race Cars JGF58	...> Cars & Race Cars	Hot Wheels	50.3K	=	16.97%	4.76%	56	6.80%
Winstico Boys Toys Age 4 5 6 7 8 9 Year Old Boy Gifts Airplane Launcher Toy with 3 Pack Foam Glider Planes Outdoor Garden Toys Birthday Present Gift for Kids Age 3 4 5 6 7 8 9 Year Old Boys	...> Airplanes	Winstico	42.7K	16.09%	10.76%	9.85%	56	5.40%
Hot Wheels Track Builder Deluxe Stunt Box Over 5 metres Track Builder System Head-to-Head Stunt Tracks with Dual Launchers Includes 2 Toy Cars Toys for Ages 6 Years and Up One Pack ‎GGP93	...> Race Tracks	Hot Wheels	97.4K	180.32%	9.70%	19.13%	100	10.00%
Hot Wheels Basic Car (Assorted Styles One Random Item) 1:64 Scale Hot Wheels Car for Kids & Collectors Modern & Classic Vehicles for Play or Display Plastic & Die-Cast Toy Cars 05785	...> Cars & Race Cars	Hot Wheels	79.8K	117.09%	2.41%	5.81%	98	7.63%
Hot Wheels Set of 20 Toy Cars (Assorted Styles One Random Set) Toy Trucks and Cars in 1:64 Scale with Realistic Details and Decos Collectible for Kids Ages 3 and Up DXY59	...> Motor Vehicles	Hot Wheels	57.6K	221.67%	9.98%	1.14%	95	7.25%
Hot Wheels Toy Cars Formula 1 5-Pack Set of 5 1:64 Scale Die-Cast Vehicles Featuring F1 Racing Team Decos Collectible Race Cars JGF58	...> Cars & Race Cars	Hot Wheels	50.3K	=	16.97%	4.76%	56	6.80%
Winstico Boys Toys Age 4 5 6 7 8 9 Year Old Boy Gifts Airplane Launcher Toy with 3 Pack Foam Glider Planes Outdoor Garden Toys Birthday Present Gift for Kids Age 3 4 5 6 7 8 9 Year Old Boys	...> Airplanes	Winstico	42.7K	16.09%	10.76%	9.85%	56	5.40%
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Top-level analysis of the Play Vehicles category on amazon.co.uk

During 2025-11-01T00:00:00, the Play Vehicles category on amazon.co.uk generated a total revenue of £3.8M.

The leading brands in this category are Hot Wheels, Mattel, and Lehoo Castle, which stand out in terms of revenue and consumer engagement.

The top-performing product was Hot Wheels Track Builder Deluxe Stunt Box Over 5 metres Track Builder System Head-to-Head Stunt Tracks with Dual Launchers Includes 2 Toy Cars Toys for Ages 6 Years and Up One Pack ‎GGP93, and it's the best-selling item in the category.