Best Selling Sports Toys & Outdoor Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Sports Toys & Outdoor in amazon.co.uk for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Sports Toys & Outdoor category

See which brands are leading the Sports Toys & Outdoor category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2001 vs. Nov 2000

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Backyard Discovery	3.20%	2.71pp	10.9K	408.78%	5.11%	5.27%	£596.42	1.43%
AIYAPLAY	1.35%	1.30pp	10K	210.80%	1.06%	4.66%	£297.05	1.43%
VEVOR	1.34%	1.29pp	3.5K	346.47%	4.72%	1.62%	£87.69	0.99%
Plum	1.34%	1.13pp	10K	382.97%	0.84%	4.68%	£589.79	1.34%
Micro	1.34%	0.80pp	10.4K	154.71%	2.51%	4.67%	£89.12	1.25%
Backyard Discovery	3.20%	2.71pp	10.9K	408.78%	5.11%	5.27%	£596.42	1.43%
AIYAPLAY	1.35%	1.30pp	10K	210.80%	1.06%	4.66%	£297.05	1.43%
VEVOR	1.34%	1.29pp	3.5K	346.47%	4.72%	1.62%	£87.69	0.99%
Plum	1.34%	1.13pp	10K	382.97%	0.84%	4.68%	£589.79	1.34%
Micro	1.34%	0.80pp	10.4K	154.71%	2.51%	4.67%	£89.12	1.25%
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Channels Breakdown & Performance

Understand where the top brands in the Sports Toys & Outdoor category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Backyard Discovery

AIYAPLAY

VEVOR

Plum

Micro

Top selling sub-categories in the Sports Toys & Outdoor category

Explore the breakdown of sub-categories within the Sports Toys & Outdoor category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2001 vs. Nov 2000

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	6.54%	3.58%	9.53%	53	2.25%
Water Pistols	100	9.42%	7.87%	9.82%	69	9.84%
	98	11.33%	6.30%	19.58%	86	7.13%
Pool Rafts	< 50	0.09%	9.99%	4.82%	66	9.99%
Inflatable Ride-Ons	Unlock full list >	1.96%	15.12%	1.27%	98	10.57%
	< 50	1.86%	15.24%	1.18%	78	10.45%
Swim Rings	99	4.58%	9.26%	7.60%	76	2.84%
Swim Noodles	61	0.28%	7.93%	13.72%	94	7.85%
Dive Rings & Toys	100	0.13%	9.99%	4.79%	87	6.19%
Pool Water Slides	Unlock full list >	2.17%	9.76%	6.34%	56	4.61%
Baby Swimming Floats	84	6.77%	16.16%	5.71%	< 50	16.07%
Inflatable Armbands	Unlock full list >	4.74%	9.22%	7.67%	< 50	9.20%
	95	4.94%	9.28%	0.06%	96	9.30%
Foam Blasters	66	8.76%	18.33%	3.84%	< 50	18.24%
Foam Blaster Sets	< 50	6.91%	8.17%	3.18%	70	8.20%
Foam Ammunition	< 50	3.47%	9.72%	1.72%	86	8.21%
Vests	Unlock full list >	14.94%	15.25%	1.18%	< 50	15.34%
	< 50	8.81%	9.97%	3.50%	98	9.97%
Bubble Makers	61	3.43%	0.81%	11.76%	< 50	2.29%
Bubble Solution	Unlock full list >	0.47%	9.96%	5.23%	89	9.95%
	91	9.96%	8.83%	1.46%	99	8.86%
Basketball	82	4.25%	16.03%	5.83%	< 50	2.67%
	< 50	9.88%	7.44%	4.84%	61	7.48%
Kickball	< 50	3.22%	9.77%	2.00%	80	9.79%
Playground Balls	Unlock full list >	7.41%	9.00%	5.25%	96	9.08%
Football	67	7.18%	10.41%	11.15%	97	10.32%
Golf	95	5.84%	13.19%	8.44%	79	0.39%
Bowling & Skittles	Unlock full list >	7.11%	9.03%	13.64%	< 50	11.26%
	99	7.84%	5.36%	9.92%	66	4.83%
Scooters	60	5.70%	0.16%	1.37%	< 50	11.60%
Balance Bikes	58	1.25%	2.66%	9.21%	98	0.40%
Electric Ride-ons	75	3.59%	0.66%	11.96%	< 50	2.43%
Push Power Ride-Ons	67	3.44%	0.32%	8.00%	< 50	1.98%
Trikes	Unlock full list >	0.91%	4.44%	6.57%	95	1.81%
	< 50	6.54%	3.58%	9.53%	53	2.25%
Water Pistols	100	9.42%	7.87%	9.82%	69	9.84%
	98	11.33%	6.30%	19.58%	86	7.13%
Pool Rafts	< 50	0.09%	9.99%	4.82%	66	9.99%
Inflatable Ride-Ons	Unlock full list >	1.96%	15.12%	1.27%	98	10.57%
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Top Products on the Sports Toys & Outdoor Category

Discover the most-viewed products in the Sports Toys & Outdoor category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2001 vs. Nov 2000

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Nerf Minecraft Bow Dart Blaster 8 Nerf N1 Darts	...> Foam Blasters	Nerf	35.9K	=	17.41%	1.65%	85	0.68%
SKILL BLOX Football Keepy Up Training Dice (2 pcs) \| Football Gifts for Boys & Girls 9-12 \| Training Equipment Teenage Boy Gifts for 8 9 10 11 12 Year Old \| Games for Boys (KEEPY UP DICE)	...> Football	SKILL BLOX	35.9K	98.55%	9.45%	9.94%	< 50	9.65%
Kinetic Sand Construction Site Folding Sandbox Playset with Vehicle and 907g for Kids Aged 3 and Up	...> Sandboxes	Kinetic Sand	35.7K	16.25%	10.36%	7.98%	99	13.15%
TOSY Flying Ring - 12 LEDs Super Bright Lost Mode Auto Light Up Camping Essentials for Kids/Teens/Boy/Girl Safe & Soft Waterproof Pool/Beach Games Lightweight Toy (Blue)	...> Kites & Flying Toys	TOSY	33.3K	86.28%	9.00%	17.52%	75	8.92%
2025 Upgraded Bubble Machine with Remote Control Automatic Rotation & RGB Lights 1800mAh Rechargeable Battery Type-C Charge Bubble Maker for Kids Weddings Birthday Parties Outdoor Activities	...> Bubble Makers	Belemar	29.9K	=	17.00%	3.05%	94	9.96%
Nerf Minecraft Bow Dart Blaster 8 Nerf N1 Darts	...> Foam Blasters	Nerf	35.9K	=	17.41%	1.65%	85	0.68%
SKILL BLOX Football Keepy Up Training Dice (2 pcs) \| Football Gifts for Boys & Girls 9-12 \| Training Equipment Teenage Boy Gifts for 8 9 10 11 12 Year Old \| Games for Boys (KEEPY UP DICE)	...> Football	SKILL BLOX	35.9K	98.55%	9.45%	9.94%	< 50	9.65%
Kinetic Sand Construction Site Folding Sandbox Playset with Vehicle and 907g for Kids Aged 3 and Up	...> Sandboxes	Kinetic Sand	35.7K	16.25%	10.36%	7.98%	99	13.15%
TOSY Flying Ring - 12 LEDs Super Bright Lost Mode Auto Light Up Camping Essentials for Kids/Teens/Boy/Girl Safe & Soft Waterproof Pool/Beach Games Lightweight Toy (Blue)	...> Kites & Flying Toys	TOSY	33.3K	86.28%	9.00%	17.52%	75	8.92%
2025 Upgraded Bubble Machine with Remote Control Automatic Rotation & RGB Lights 1800mAh Rechargeable Battery Type-C Charge Bubble Maker for Kids Weddings Birthday Parties Outdoor Activities	...> Bubble Makers	Belemar	29.9K	=	17.00%	3.05%	94	9.96%
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Top-level analysis of the Sports Toys & Outdoor category on amazon.co.uk

During November 1, the Sports Toys & Outdoor category on amazon.co.uk generated a total revenue of £10.4M.

The leading brands in this category are Backyard Discovery, AIYAPLAY, and VEVOR, which stand out in terms of revenue and consumer engagement.

The top-performing product was Nerf Minecraft Bow Dart Blaster 8 Nerf N1 Darts, and it's the best-selling item in the category.