Best Selling Sports Toys & Outdoor Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Sports Toys & Outdoor in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Sports Toys & Outdoor category

See which brands are leading the Sports Toys & Outdoor category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Tobogani	2.29%	2.25pp	5.9K	7312.66%	16.55%	45.25%	£309.00	=
Rebo	2.25%	2.10pp	4.7K	6008.62%	6.14%	23.73%	£174.47	=
TP Toys	2.15%	1.31pp	5.8K	6340.27%	7.84%	4.44%	£73.93	=
The Glowhouse	1.06%	0.92pp	771	3321.60%	15.15%	20.85%	£126.08	=
Generic	1.15%	0.87pp	1.2K	2324.13%	14.51%	42.64%	£307.06	=
Tobogani	2.29%	2.25pp	5.9K	7312.66%	16.55%	45.25%	£309.00	=
Rebo	2.25%	2.10pp	4.7K	6008.62%	6.14%	23.73%	£174.47	=
TP Toys	2.15%	1.31pp	5.8K	6340.27%	7.84%	4.44%	£73.93	=
The Glowhouse	1.06%	0.92pp	771	3321.60%	15.15%	20.85%	£126.08	=
Generic	1.15%	0.87pp	1.2K	2324.13%	14.51%	42.64%	£307.06	=
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Channels Breakdown & Performance

Understand where the top brands in the Sports Toys & Outdoor category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Tobogani

Rebo

TP Toys

The Glowhouse

Generic

Top selling sub-categories in the Sports Toys & Outdoor category

Explore the breakdown of sub-categories within the Sports Toys & Outdoor category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	6.54%	3.58%	9.53%	53	2.25%
	< 50	1.86%	15.24%	1.18%	78	10.45%
Dive Rings & Toys	100	0.13%	9.99%	4.79%	87	6.19%
Swim Noodles	61	0.28%	7.93%	13.72%	94	7.85%
Swim Rings	99	4.58%	9.26%	7.60%	76	2.84%
Pool Water Slides	Unlock full list >	2.17%	9.76%	6.34%	56	4.61%
Water Pistols	100	9.42%	7.87%	9.82%	69	9.84%
Baby Swimming Floats	84	6.77%	16.16%	5.71%	< 50	16.07%
Inflatable Armbands	88	4.74%	9.22%	7.67%	< 50	9.20%
	98	11.33%	6.30%	19.58%	86	7.13%
Pool Rafts	< 50	0.09%	9.99%	4.82%	66	9.99%
Inflatable Ride-Ons	Unlock full list >	1.96%	15.12%	1.27%	98	10.57%
	< 50	8.81%	9.97%	3.50%	98	9.97%
Bubble Makers	61	3.43%	0.81%	11.76%	< 50	2.29%
Bubble Solution	Unlock full list >	0.47%	9.96%	5.23%	89	9.95%
	96	4.86%	8.95%	8.09%	95	8.92%
Sand & Beach Toys	64	8.32%	7.60%	14.08%	< 50	3.68%
Sand & Water Tables	57	3.78%	8.60%	3.09%	< 50	7.35%
Sandboxes	Unlock full list >	9.16%	4.95%	8.84%	100	5.39%
	91	9.96%	8.83%	1.46%	99	8.86%
	< 50	9.88%	7.44%	4.84%	61	7.48%
Kickball	< 50	3.22%	9.77%	2.00%	80	9.79%
Playground Balls	Unlock full list >	7.41%	9.00%	5.25%	96	9.08%
Football	67	7.18%	10.41%	11.15%	97	10.32%
Basketball	82	4.25%	16.03%	5.83%	< 50	2.67%
Golf	95	5.84%	13.19%	8.44%	79	0.39%
Bowling & Skittles	Unlock full list >	7.11%	9.03%	13.64%	< 50	11.26%
	64	4.99%	1.60%	8.84%	86	0.09%
Kites	52	7.40%	7.76%	4.14%	90	9.87%
Boomerangs	Unlock full list >	18.53%	15.84%	9.51%	81	3.15%
	< 50	6.54%	3.58%	9.53%	53	2.25%
	< 50	1.86%	15.24%	1.18%	78	10.45%
Dive Rings & Toys	100	0.13%	9.99%	4.79%	87	6.19%
Swim Noodles	61	0.28%	7.93%	13.72%	94	7.85%
Swim Rings	99	4.58%	9.26%	7.60%	76	2.84%
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Top Products on the Sports Toys & Outdoor Category

Discover the most-viewed products in the Sports Toys & Outdoor category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Upgraded Bubble Machine with Remote Control Automatic Rotation & RGB Lights 1800mAh Rechargeable Battery Type-C Charge Bubble Maker for Kids Weddings Birthday Parties Outdoor Activities	...> Bubble Makers	Belemar	46.1K	=	8.65%	8.54%	100	3.59%
Anginne Kids Toys Age 3-9 Garden Games 3-9 Years Old Boys Girls Gift Outdoor Toy Kids Boys Stomp Toys Rocket	...> Sports Toys & Outdoor	Anginne	38.5K	192.03%	0.83%	10.19%	< 50	3.84%
HappyGoLucky 4pcs Foam Rockets Toy Launcher Playset for Kids Fun Outdoor Toys Gifts for Boys Girls	...> Kites & Flying Toys	HappyGoLucky	36K	152.21%	10.00%	8.43%	69	9.36%
Football Keepy Up Training Dice (2 pcs) \| Football Gifts for Boys & Girls 9-12 \| Training Equipment Teenage Boy Gifts for 8 9 10 11 12 Year Old \| (KEEPY UP DICE)	...> Football	SKILL BLOX	31.2K	126.22%	10.44%	3.29%	91	4.79%
Morcheiong Toss and Catch Ball Game Outdoor Toys Beach Games for Kids Family with 4 Paddles 4 Balls and 1 Storage Bag	...> Sand & Beach Toys	Morcheiong	26.7K	=	8.27%	16.46%	89	3.69%
Upgraded Bubble Machine with Remote Control Automatic Rotation & RGB Lights 1800mAh Rechargeable Battery Type-C Charge Bubble Maker for Kids Weddings Birthday Parties Outdoor Activities	...> Bubble Makers	Belemar	46.1K	=	8.65%	8.54%	100	3.59%
Anginne Kids Toys Age 3-9 Garden Games 3-9 Years Old Boys Girls Gift Outdoor Toy Kids Boys Stomp Toys Rocket	...> Sports Toys & Outdoor	Anginne	38.5K	192.03%	0.83%	10.19%	< 50	3.84%
HappyGoLucky 4pcs Foam Rockets Toy Launcher Playset for Kids Fun Outdoor Toys Gifts for Boys Girls	...> Kites & Flying Toys	HappyGoLucky	36K	152.21%	10.00%	8.43%	69	9.36%
Football Keepy Up Training Dice (2 pcs) \| Football Gifts for Boys & Girls 9-12 \| Training Equipment Teenage Boy Gifts for 8 9 10 11 12 Year Old \| (KEEPY UP DICE)	...> Football	SKILL BLOX	31.2K	126.22%	10.44%	3.29%	91	4.79%
Morcheiong Toss and Catch Ball Game Outdoor Toys Beach Games for Kids Family with 4 Paddles 4 Balls and 1 Storage Bag	...> Sand & Beach Toys	Morcheiong	26.7K	=	8.27%	16.46%	89	3.69%
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Top-level analysis of the Sports Toys & Outdoor category on amazon.co.uk

During 2026-04-01T00:00:00, the Sports Toys & Outdoor category on amazon.co.uk generated a total revenue of £13.1M.

The leading brands in this category are Tobogani, Rebo, and TP Toys, which stand out in terms of revenue and consumer engagement.

The top-performing product was Upgraded Bubble Machine with Remote Control Automatic Rotation & RGB Lights 1800mAh Rechargeable Battery Type-C Charge Bubble Maker for Kids Weddings Birthday Parties Outdoor Activities, and it's the best-selling item in the category.