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Best Selling Sports Toys & Outdoor Brands on amazon.co.uk

Last updated : July 1, 2025

Top Brands on the Sports Toys & Outdoor category

See which brands are leading the Sports Toys & Outdoor category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Intex	6.52%	4.27pp	637.8K	119.66%	7.36%	6.81%	£24.56	36.70%
Bestway	5.14%	3.03pp	388.6K	108.38%	1.88%	6.70%	£16.91	35.97%
Splosh	1.87%	1.80pp	615.4K	98.80%	6.11%	4.10%	£24.52	24.60%
Sloosh	2.10%	1.65pp	637.3K	75.90%	6.43%	5.82%	£1.56	18.96%
Backyard Discovery	3.45%	1.59pp	16.4K	102.49%	3.54%	4.88%	£23.02	36.33%
Intex	6.52%	4.27pp	637.8K	119.66%	7.36%	6.81%	£24.56	36.70%
Bestway	5.14%	3.03pp	388.6K	108.38%	1.88%	6.70%	£16.91	35.97%
Splosh	1.87%	1.80pp	615.4K	98.80%	6.11%	4.10%	£24.52	24.60%
Sloosh	2.10%	1.65pp	637.3K	75.90%	6.43%	5.82%	£1.56	18.96%
Backyard Discovery	3.45%	1.59pp	16.4K	102.49%	3.54%	4.88%	£23.02	36.33%
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Channels Breakdown & Performance

Understand where the top brands in the Sports Toys & Outdoor category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Intex

Bestway

Splosh

Sloosh

Backyard Discovery

Top selling sub-categories in the Sports Toys & Outdoor category

Explore the breakdown of sub-categories within the Sports Toys & Outdoor category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	6.54%	3.58%	9.53%	53	2.25%
Paddling Pools	< 50	8.60%	3.79%	17.53%	< 50	5.77%
	98	11.33%	6.30%	19.58%	86	7.13%
Pool Rafts	< 50	0.09%	9.99%	4.82%	66	9.99%
Inflatable Ride-Ons	Unlock full list >	1.96%	15.12%	1.27%	98	10.57%
Water Pistols	100	9.42%	7.87%	9.82%	69	9.84%
	< 50	1.86%	15.24%	1.18%	78	10.45%
Swim Rings	99	4.58%	9.26%	7.60%	76	2.84%
Dive Rings & Toys	100	0.13%	9.99%	4.79%	87	6.19%
Swim Noodles	Unlock full list >	0.28%	7.93%	13.72%	94	7.85%
Lawn Water Slides	Unlock full list >	4.24%	13.32%	8.31%	97	13.23%
	96	4.86%	8.95%	8.09%	95	8.92%
Sand & Beach Toys	64	8.32%	7.60%	14.08%	< 50	3.68%
Sand & Water Tables	57	3.78%	8.60%	3.09%	< 50	7.35%
Sandboxes	Unlock full list >	9.16%	4.95%	8.84%	100	5.39%
	< 50	8.81%	9.97%	3.50%	98	9.97%
Bubble Makers	61	3.43%	0.81%	11.76%	< 50	2.29%
Bubble Solution	Unlock full list >	0.47%	9.96%	5.23%	89	9.95%
	91	9.96%	8.83%	1.46%	99	8.86%
Football	67	7.18%	10.41%	11.15%	97	10.32%
Basketball	82	4.25%	16.03%	5.83%	< 50	2.67%
	< 50	9.88%	7.44%	4.84%	61	7.48%
Playground Balls	77	7.41%	9.00%	5.25%	96	9.08%
Kickball	Unlock full list >	3.22%	9.77%	2.00%	80	9.79%
Golf	95	5.84%	13.19%	8.44%	79	0.39%
Bowling & Skittles	Unlock full list >	7.11%	9.03%	13.64%	< 50	11.26%
	95	4.94%	9.28%	0.06%	96	9.30%
Foam Blasters	66	8.76%	18.33%	3.84%	< 50	18.24%
Foam Ammunition	< 50	3.47%	9.72%	1.72%	86	8.21%
Foam Blaster Sets	< 50	6.91%	8.17%	3.18%	70	8.20%
Vests	Unlock full list >	14.94%	15.25%	1.18%	< 50	15.34%
	< 50	6.54%	3.58%	9.53%	53	2.25%
Paddling Pools	< 50	8.60%	3.79%	17.53%	< 50	5.77%
	98	11.33%	6.30%	19.58%	86	7.13%
Pool Rafts	< 50	0.09%	9.99%	4.82%	66	9.99%
Inflatable Ride-Ons	Unlock full list >	1.96%	15.12%	1.27%	98	10.57%
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Top Products on the Sports Toys & Outdoor Category

Discover the most-viewed products in the Sports Toys & Outdoor category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Bestway Sea Creature Paddling Pool Kiddie Swimming Pool Inflatable Above Ground Pool Outdoor Garden Pool Blue 48 x 10 Inch	...> Paddling Pools	Bestway	132.1K	293.39%	8.86%	9.84%	61	4.37%
Splosh Inflatable Family Swimming Pool For Kids - Large Rectangle Kids Paddling Pool 2.62m x 1.75m - Easy To Inflate - Kids Paddling Pools For Garden	...> Paddling Pools	Splosh	91.6K	=	5.00%	9.76%	97	6.14%
Bestway Family Pool pool rectangular for children easy to assemble blue 201 x 150 x 51 cm	...> Paddling Pools	Bestway	64.8K	=	10.34%	16.50%	< 50	3.85%
Bestway Ocean Themed Paddling Pool \| Inflatable Pool for Kids Kiddie Swimming Pool Easy Set Up Multiple of Designs 40 x 10 Inch	...> Paddling Pools	Bestway	54.6K	151.64%	4.07%	7.03%	100	16.87%
Splosh Inflatable Family Swimming Pool - Large Rectangle Kids Paddling Pool 2m x 1.5m - Easy To Inflate - Kids Paddling Pools For Garden	...> Paddling Pools	Splosh	50.4K	=	0.15%	4.16%	84	0.02%
Bestway Sea Creature Paddling Pool Kiddie Swimming Pool Inflatable Above Ground Pool Outdoor Garden Pool Blue 48 x 10 Inch	...> Paddling Pools	Bestway	132.1K	293.39%	8.86%	9.84%	61	4.37%
Splosh Inflatable Family Swimming Pool For Kids - Large Rectangle Kids Paddling Pool 2.62m x 1.75m - Easy To Inflate - Kids Paddling Pools For Garden	...> Paddling Pools	Splosh	91.6K	=	5.00%	9.76%	97	6.14%
Bestway Family Pool pool rectangular for children easy to assemble blue 201 x 150 x 51 cm	...> Paddling Pools	Bestway	64.8K	=	10.34%	16.50%	< 50	3.85%
Bestway Ocean Themed Paddling Pool \| Inflatable Pool for Kids Kiddie Swimming Pool Easy Set Up Multiple of Designs 40 x 10 Inch	...> Paddling Pools	Bestway	54.6K	151.64%	4.07%	7.03%	100	16.87%
Splosh Inflatable Family Swimming Pool - Large Rectangle Kids Paddling Pool 2m x 1.5m - Easy To Inflate - Kids Paddling Pools For Garden	...> Paddling Pools	Splosh	50.4K	=	0.15%	4.16%	84	0.02%
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Top-level analysis of the Sports Toys & Outdoor category on amazon.co.uk

During July 2025, the Sports Toys & Outdoor category on amazon.co.uk generated a total revenue of £17.7M.

The leading brands in this category are Intex, Bestway, and Splosh, which stand out in terms of revenue and consumer engagement.

The top-performing product was Bestway Sea Creature Paddling Pool Kiddie Swimming Pool Inflatable Above Ground Pool Outdoor Garden Pool Blue 48 x 10 Inch, and it's the best-selling item in the category.