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Best Selling Amazon Devices Brands on Amazon

See the full list of Market Leaders In Amazon Amazon Devices for September 1, and read the full analysis below

Last updated : September 1, 2026



Top Brands on the Amazon Devices category

See which brands are leading the Amazon Devices category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Sep 2026 vs. Sep 2025
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BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Ring37.46%15.68pp5M140.75%8.87%13.02%$81.1013.02%
Blink18.82%1.12pp5M137.37%8.85%5.32%$62.347.92%
INSIGNIA3.67%0.80pp1.3M88.75%6.31%6.46%$32.525.57%
Amazon Lights0.00%14.50pp2.7M139.56%7.51%12.02%$76.467.30%
Casely0.10%15.62pp1.2M132.44%8.10%12.41%$13.600.02%
Ring37.46%15.68pp5M140.75%8.87%13.02%$81.1013.02%
Blink18.82%1.12pp5M137.37%8.85%5.32%$62.347.92%
INSIGNIA3.67%0.80pp1.3M88.75%6.31%6.46%$32.525.57%
Amazon Lights0.00%14.50pp2.7M139.56%7.51%12.02%$76.467.30%
Casely0.10%15.62pp1.2M132.44%8.10%12.41%$13.600.02%

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Channels Breakdown & Performance

Understand where the top brands in the Amazon Devices category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Ring
Blink
INSIGNIA
Amazon Lights
Casely

Top selling sub-categories in the Amazon Devices category

Explore the breakdown of sub-categories within the Amazon Devices category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Sep 2026 vs. Sep 2025
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CategoryUnit soldChangeRevenueChangeProduct viewsChange
873.76%2.82%8.25%989.59%
Smart TVsUnlock full list >15.75%4.42%10.00%1004.37%
Smart Home Security & LightingUnlock full list >4.99%9.26%0.13%1009.28%
873.76%2.82%8.25%989.59%
Smart TVsUnlock full list >15.75%4.42%10.00%1004.37%
Smart Home Security & LightingUnlock full list >4.99%9.26%0.13%1009.28%
873.76%2.82%8.25%989.59%
Smart TVsUnlock full list >15.75%4.42%10.00%1004.37%

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Top Products on the Amazon Devices Category

Discover the most-viewed products in the Amazon Devices category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Sep 2026 vs. Sep 2025
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ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Ring Battery Doorbell 2K (newest model) Retinal 2K with wide-angle video  up to 6x Enhanced Zoom  Two-Way Talk  and Built-In Battery  Speckled Gray
Ring Battery Doorbell 2K (newest model) Retinal 2K with wide-angle video up to 6x Enhanced Zoom Two-Way Talk and Built-In Battery Speckled Gray
...> Amazon Devices
Ring1.3M=8.00%9.94%669.64%
Amazon Echo Dot (newest model) - Vibrant sounding speaker  Designed for Alexa+  Great for bedrooms  dining rooms and offices  Charcoal
Amazon Echo Dot (newest model) - Vibrant sounding speaker Designed for Alexa+ Great for bedrooms dining rooms and offices Charcoal
...> Amazon Devices
Amazon946.9K210.33%7.19%4.32%9711.98%
Amazon Fire TV Stick 4K Plus (newest model) with AI-powered Fire TV Search  Wi-Fi 6  stream hundreds of thousands of movies and shows  free & live TV  find shows faster with Alexa+
Amazon Fire TV Stick 4K Plus (newest model) with AI-powered Fire TV Search Wi-Fi 6 stream hundreds of thousands of movies and shows free & live TV find shows faster with Alexa+
...> Amazon Devices
Amazon698.8K=16.70%16.20%1003.57%
Ring Battery Doorbell 2K (newest model) Retinal 2K with wide-angle video  up to 6x Enhanced Zoom  Two-Way Talk  and Built-In Battery  Matte Mocha
Ring Battery Doorbell 2K (newest model) Retinal 2K with wide-angle video up to 6x Enhanced Zoom Two-Way Talk and Built-In Battery Matte Mocha
...> Amazon Devices
Ring698.4K=3.40%3.82%879.14%
Amazon Fire TV Stick HD (newest model)  free & live TV  Alexa Voice Remote  powered by the TV  effortless setup  find shows faster with Alexa+
Amazon Fire TV Stick HD (newest model) free & live TV Alexa Voice Remote powered by the TV effortless setup find shows faster with Alexa+
...> Amazon Devices
Amazon519.5K=8.93%9.26%717.43%
Ring Battery Doorbell 2K (newest model) Retinal 2K with wide-angle video  up to 6x Enhanced Zoom  Two-Way Talk  and Built-In Battery  Speckled Gray
Ring Battery Doorbell 2K (newest model) Retinal 2K with wide-angle video up to 6x Enhanced Zoom Two-Way Talk and Built-In Battery Speckled Gray
...> Amazon Devices
Ring1.3M=8.00%9.94%669.64%
Amazon Echo Dot (newest model) - Vibrant sounding speaker  Designed for Alexa+  Great for bedrooms  dining rooms and offices  Charcoal
Amazon Echo Dot (newest model) - Vibrant sounding speaker Designed for Alexa+ Great for bedrooms dining rooms and offices Charcoal
...> Amazon Devices
Amazon946.9K210.33%7.19%4.32%9711.98%
Amazon Fire TV Stick 4K Plus (newest model) with AI-powered Fire TV Search  Wi-Fi 6  stream hundreds of thousands of movies and shows  free & live TV  find shows faster with Alexa+
Amazon Fire TV Stick 4K Plus (newest model) with AI-powered Fire TV Search Wi-Fi 6 stream hundreds of thousands of movies and shows free & live TV find shows faster with Alexa+
...> Amazon Devices
Amazon698.8K=16.70%16.20%1003.57%
Ring Battery Doorbell 2K (newest model) Retinal 2K with wide-angle video  up to 6x Enhanced Zoom  Two-Way Talk  and Built-In Battery  Matte Mocha
Ring Battery Doorbell 2K (newest model) Retinal 2K with wide-angle video up to 6x Enhanced Zoom Two-Way Talk and Built-In Battery Matte Mocha
...> Amazon Devices
Ring698.4K=3.40%3.82%879.14%
Amazon Fire TV Stick HD (newest model)  free & live TV  Alexa Voice Remote  powered by the TV  effortless setup  find shows faster with Alexa+
Amazon Fire TV Stick HD (newest model) free & live TV Alexa Voice Remote powered by the TV effortless setup find shows faster with Alexa+
...> Amazon Devices
Amazon519.5K=8.93%9.26%717.43%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
Spot trends, category winners, and emerging bestsellers at a glance.
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