Best Selling Amazon Devices Brands on Amazon

See the full list of Market Leaders In Amazon Amazon Devices for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Amazon Devices category

See which brands are leading the Amazon Devices category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Blink	20.90%	6.45pp	2.5M	4.07%	10.75%	0.91%	$74.45	45.87%
Amazon	48.70%	0.52pp	1.8M	3.00%	2.98%	0.31%	$25.56	44.36%
ECHOGEAR	0.03%	0.01pp	672.3K	0.39%	2.05%	0.79%	$73.33	27.33%
ANGREAT	0.01%	0.00pp	2M	0.55%	5.25%	0.45%	$32.58	32.34%
Simplebrand	0.01%	6.08pp	2.5M	1.70%	1.91%	0.82%	$41.89	45.36%
Blink	20.90%	6.45pp	2.5M	4.07%	10.75%	0.91%	$74.45	45.87%
Amazon	48.70%	0.52pp	1.8M	3.00%	2.98%	0.31%	$25.56	44.36%
ECHOGEAR	0.03%	0.01pp	672.3K	0.39%	2.05%	0.79%	$73.33	27.33%
ANGREAT	0.01%	0.00pp	2M	0.55%	5.25%	0.45%	$32.58	32.34%
Simplebrand	0.01%	6.08pp	2.5M	1.70%	1.91%	0.82%	$41.89	45.36%
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Channels Breakdown & Performance

Understand where the top brands in the Amazon Devices category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Blink

Amazon

ECHOGEAR

ANGREAT

Simplebrand

Top selling sub-categories in the Amazon Devices category

Explore the breakdown of sub-categories within the Amazon Devices category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	87	3.76%	2.82%	8.25%	98	9.59%
Smart TVs	Unlock full list >	15.75%	4.42%	10.00%	100	4.37%
Smart Home Security & Lighting	Unlock full list >	4.99%	9.26%	0.13%	100	9.28%
	87	3.76%	2.82%	8.25%	98	9.59%
Smart TVs	Unlock full list >	15.75%	4.42%	10.00%	100	4.37%
Smart Home Security & Lighting	Unlock full list >	4.99%	9.26%	0.13%	100	9.28%
	87	3.76%	2.82%	8.25%	98	9.59%
Smart TVs	Unlock full list >	15.75%	4.42%	10.00%	100	4.37%
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Top Products on the Amazon Devices Category

Discover the most-viewed products in the Amazon Devices category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Amazon Fire TV Stick 4K Plus (newest model) with AI-powered Fire TV Search Wi-Fi 6 stream over 1.8 million movies and shows free & live TV find shows faster with Alexa+	...> Amazon Devices	Amazon	1.1M	=	9.86%	5.29%	100	4.10%
Amazon Fire TV Stick 4K Max streaming device with AI-powered Fire TV Search supports Wi-Fi 6E free & live TV without cable or satellite	...> Amazon Devices	Amazon	411.2K	49.64%	9.82%	1.74%	64	3.59%
Amazon Kindle Colorsoft 16 GB (newest model) – With color display and adjustable warm light – No Ads – Black	...> Amazon Devices	Amazon	389.4K	=	2.27%	6.75%	100	7.85%
Blink Outdoor 4 – Wireless smart security camera two-year battery life 1080p HD day and infrared night live view two-way talk. Sync Module Core included – 3 camera system	...> Amazon Devices	Blink	359.5K	=	1.25%	4.12%	68	0.49%
Amazon Echo Dot Max (newest model) Alexa speaker with room-filling sound and nearly 3x bass Great for living rooms and medium-sized spaces Designed for Alexa+ Graphite	...> Amazon Devices	Amazon	344.9K	=	7.11%	8.21%	< 50	8.78%
Amazon Fire TV Stick 4K Plus (newest model) with AI-powered Fire TV Search Wi-Fi 6 stream over 1.8 million movies and shows free & live TV find shows faster with Alexa+	...> Amazon Devices	Amazon	1.1M	=	9.86%	5.29%	100	4.10%
Amazon Fire TV Stick 4K Max streaming device with AI-powered Fire TV Search supports Wi-Fi 6E free & live TV without cable or satellite	...> Amazon Devices	Amazon	411.2K	49.64%	9.82%	1.74%	64	3.59%
Amazon Kindle Colorsoft 16 GB (newest model) – With color display and adjustable warm light – No Ads – Black	...> Amazon Devices	Amazon	389.4K	=	2.27%	6.75%	100	7.85%
Blink Outdoor 4 – Wireless smart security camera two-year battery life 1080p HD day and infrared night live view two-way talk. Sync Module Core included – 3 camera system	...> Amazon Devices	Blink	359.5K	=	1.25%	4.12%	68	0.49%
Amazon Echo Dot Max (newest model) Alexa speaker with room-filling sound and nearly 3x bass Great for living rooms and medium-sized spaces Designed for Alexa+ Graphite	...> Amazon Devices	Amazon	344.9K	=	7.11%	8.21%	< 50	8.78%
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Top-level analysis of the Amazon Devices category on amazon.com

During 2026-04-01T00:00:00, the Amazon Devices category on amazon.com generated a total revenue of $95.9M.

The leading brands in this category are Blink, Amazon, and ECHOGEAR, which stand out in terms of revenue and consumer engagement.

The top-performing product was Amazon Fire TV Stick 4K Plus (newest model) with AI-powered Fire TV Search Wi-Fi 6 stream over 1.8 million movies and shows free & live TV find shows faster with Alexa+, and it's the best-selling item in the category.