Best Selling Crafting Brands on Amazon

See the full list of Market Leaders In Amazon Crafting for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Crafting category

See which brands are leading the Crafting category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
xTool	2.66%	0.69pp	285.3K	54.56%	1.21%	10.94%	$1493.06	5.97%
CREALITY FALCON	0.77%	0.50pp	101.5K	50.78%	1.21%	6.21%	$21.03	5.87%
Monport	0.82%	0.47pp	140.3K	12.92%	0.15%	8.89%	$24.39	2.05%
PH PERKHOMY	0.68%	0.33pp	284.8K	30.34%	0.65%	3.60%	$1183.24	2.75%
ATOMSTACK	0.38%	0.33pp	263K	23.17%	1.19%	4.02%	$281.39	1.58%
xTool	2.66%	0.69pp	285.3K	54.56%	1.21%	10.94%	$1493.06	5.97%
CREALITY FALCON	0.77%	0.50pp	101.5K	50.78%	1.21%	6.21%	$21.03	5.87%
Monport	0.82%	0.47pp	140.3K	12.92%	0.15%	8.89%	$24.39	2.05%
PH PERKHOMY	0.68%	0.33pp	284.8K	30.34%	0.65%	3.60%	$1183.24	2.75%
ATOMSTACK	0.38%	0.33pp	263K	23.17%	1.19%	4.02%	$281.39	1.58%
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Channels Breakdown & Performance

Understand where the top brands in the Crafting category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

xTool

CREALITY FALCON

Monport

PH PERKHOMY

ATOMSTACK

Top selling sub-categories in the Crafting category

Explore the breakdown of sub-categories within the Crafting category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	71	16.60%	11.09%	8.25%	< 50	0.24%
	91	15.51%	9.42%	19.38%	< 50	3.05%
Art Glues & Pastes	85	4.56%	12.13%	6.58%	100	9.71%
Arts & Crafts Tape	97	11.21%	5.90%	14.99%	62	4.11%
Craft Glue Guns & Sticks	72	8.61%	10.00%	4.71%	67	3.98%
Adhesive Sheets & Sprays	< 50	9.60%	5.09%	8.71%	75	14.76%
Fabric Adhesives	Unlock full list >	1.76%	17.98%	4.25%	94	6.72%
Face Painting	< 50	9.70%	18.26%	5.10%	66	4.62%
	85	3.73%	9.23%	3.94%	99	14.70%
Scissors	87	13.88%	19.27%	5.28%	99	9.95%
Art Knives & Blades	97	9.00%	3.86%	9.75%	61	3.10%
Craft Shears	50	9.90%	8.96%	9.25%	70	13.14%
Glass Cutting Tools	70	10.61%	3.62%	19.03%	99	6.30%
Mat Cutters & Blades	Unlock full list >	4.19%	4.90%	1.70%	78	14.41%
Glitter	79	19.17%	10.57%	9.39%	75	9.21%
Pipe Cleaners	Unlock full list >	8.10%	5.64%	3.38%	63	6.68%
	99	3.00%	5.93%	8.22%	88	16.32%
	58	1.07%	8.32%	5.77%	56	17.96%
Card Stock	61	1.21%	5.73%	4.98%	< 50	5.90%
Kraft Paper	< 50	16.31%	18.27%	7.48%	90	9.99%
Transfer Paper	69	1.65%	17.42%	1.26%	< 50	8.49%
Construction Paper	69	2.14%	6.56%	0.66%	< 50	17.62%
Decorative Paper	Unlock full list >	6.10%	10.82%	7.79%	95	2.65%
Punches	97	6.55%	9.79%	1.85%	64	11.55%
	95	7.10%	9.86%	10.70%	57	10.96%
Tools & Tool Sets	85	3.26%	9.18%	6.62%	69	2.11%
Embossing Folders	69	9.65%	9.71%	8.78%	74	7.99%
Accessories	< 50	9.75%	0.76%	10.00%	69	6.41%
Embossers	Unlock full list >	1.50%	4.06%	10.74%	100	9.64%
	87	12.46%	18.86%	6.57%	67	3.60%
Tools	< 50	6.82%	3.83%	0.81%	73	8.00%
Quilling Strips	91	10.00%	9.67%	9.73%	97	1.83%
Kits	Unlock full list >	2.59%	4.05%	5.91%	99	19.40%
Papier-Mâché	Unlock full list >	2.32%	9.42%	5.60%	64	3.05%
	73	0.82%	3.42%	6.37%	92	4.43%
	< 50	10.24%	6.21%	6.77%	77	19.83%
Diamond Painting Kits	91	7.56%	8.84%	5.34%	55	8.93%
Tools & Accessories	Unlock full list >	9.17%	5.21%	9.07%	85	9.88%
Mosaic Tiles	Unlock full list >	9.71%	9.46%	0.60%	94	9.48%
	93	10.75%	16.04%	2.55%	93	9.59%
Unfinished Wood	54	9.99%	9.64%	8.36%	79	16.33%
Wood Burning Tools	85	13.54%	18.92%	4.98%	63	9.93%
Wood Carving Tools	Unlock full list >	9.34%	17.86%	4.88%	99	6.44%
	99	2.01%	2.02%	10.11%	88	1.10%
Wax	75	8.48%	6.32%	10.00%	100	6.49%
Kits	79	0.21%	3.88%	7.44%	< 50	1.05%
Scents	95	5.32%	0.85%	13.92%	78	3.72%
Wicks	< 50	16.19%	1.28%	11.12%	54	1.84%
Molds	Unlock full list >	9.26%	7.58%	9.89%	63	9.13%
	71	16.60%	11.09%	8.25%	< 50	0.24%
	91	15.51%	9.42%	19.38%	< 50	3.05%
Art Glues & Pastes	85	4.56%	12.13%	6.58%	100	9.71%
Arts & Crafts Tape	97	11.21%	5.90%	14.99%	62	4.11%
Craft Glue Guns & Sticks	72	8.61%	10.00%	4.71%	67	3.98%
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Top Products on the Crafting Category

Discover the most-viewed products in the Crafting category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
UCANBE Athena Face Body Paint Oil Palette Professional Flash Non Toxic Safe Tattoo Halloween FX Party Artist Fancy Makeup Painting Kit For Kids and Adult	...> Face Painting	UCANBE	414.8K	65.86%	10.72%	8.95%	67	9.43%
FITTDYHE Fabric Glue Permanent 60 ML Washable Clear Clothing Glue Super Fabric Adhesive for Rhinestones Patches Clothes Denim Leather Polyester Fabrics Doll Repair Flannel Cotton	...> Fabric Adhesives	FITTDYHE	207.6K	=	6.84%	18.83%	84	3.58%
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms	...> Clay	Crayola	197.5K	16.39%	11.02%	1.49%	89	1.97%
UCANBE Face Body Paint Set-Athena Painting Palette 10 Professional Artist Brush Large Deep Pan Ideal for Halloween Cosplay Party SFX Arty Stage Makeup	...> Face Painting	UCANBE	159K	68.51%	8.41%	5.72%	91	3.87%
Scrapbook Tape 4 Pack Double Sided Tape Roller for Crafts Adhesive Glue Runner Scrapbooking Supplies Journaling School Office Teacher Supplies for Kids and Adults 0.3IN x 26FT	...> Arts & Crafts Tape	Secopad	150.9K	35.51%	6.91%	7.61%	70	5.48%
UCANBE Athena Face Body Paint Oil Palette Professional Flash Non Toxic Safe Tattoo Halloween FX Party Artist Fancy Makeup Painting Kit For Kids and Adult	...> Face Painting	UCANBE	414.8K	65.86%	10.72%	8.95%	67	9.43%
FITTDYHE Fabric Glue Permanent 60 ML Washable Clear Clothing Glue Super Fabric Adhesive for Rhinestones Patches Clothes Denim Leather Polyester Fabrics Doll Repair Flannel Cotton	...> Fabric Adhesives	FITTDYHE	207.6K	=	6.84%	18.83%	84	3.58%
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms	...> Clay	Crayola	197.5K	16.39%	11.02%	1.49%	89	1.97%
UCANBE Face Body Paint Set-Athena Painting Palette 10 Professional Artist Brush Large Deep Pan Ideal for Halloween Cosplay Party SFX Arty Stage Makeup	...> Face Painting	UCANBE	159K	68.51%	8.41%	5.72%	91	3.87%
Scrapbook Tape 4 Pack Double Sided Tape Roller for Crafts Adhesive Glue Runner Scrapbooking Supplies Journaling School Office Teacher Supplies for Kids and Adults 0.3IN x 26FT	...> Arts & Crafts Tape	Secopad	150.9K	35.51%	6.91%	7.61%	70	5.48%
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Top-level analysis of the Crafting category on amazon.com

During 2025-11-01T00:00:00, the Crafting category on amazon.com generated a total revenue of $193.5M.

The leading brands in this category are xTool, CREALITY FALCON, and Monport, which stand out in terms of revenue and consumer engagement.

The top-performing product was UCANBE Athena Face Body Paint Oil Palette Professional Flash Non Toxic Safe Tattoo Halloween FX Party Artist Fancy Makeup Painting Kit For Kids and Adult, and it's the best-selling item in the category.