Best Selling Crafting Brands on Amazon

See the full list of Market Leaders In Amazon Crafting for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Crafting category

See which brands are leading the Crafting category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
xTool	4.78%	1.49pp	337.7K	6.24%	1.14%	39.35%	$1765.77	1.54%
TUXIYA	0.34%	0.32pp	336.8K	4.51%	0.49%	39.12%	$1194.07	1.52%
Luna Bean	0.39%	0.28pp	313.1K	3.45%	1.13%	25.27%	$1760.61	1.53%
Fiskars	0.95%	0.17pp	177.8K	3.58%	0.44%	31.85%	$941.54	1.51%
FITTDYHE	0.58%	0.16pp	186.7K	5.82%	0.54%	17.86%	$791.78	1.35%
xTool	4.78%	1.49pp	337.7K	6.24%	1.14%	39.35%	$1765.77	1.54%
TUXIYA	0.34%	0.32pp	336.8K	4.51%	0.49%	39.12%	$1194.07	1.52%
Luna Bean	0.39%	0.28pp	313.1K	3.45%	1.13%	25.27%	$1760.61	1.53%
Fiskars	0.95%	0.17pp	177.8K	3.58%	0.44%	31.85%	$941.54	1.51%
FITTDYHE	0.58%	0.16pp	186.7K	5.82%	0.54%	17.86%	$791.78	1.35%
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Channels Breakdown & Performance

Understand where the top brands in the Crafting category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

xTool

TUXIYA

Luna Bean

Fiskars

FITTDYHE

Top selling sub-categories in the Crafting category

Explore the breakdown of sub-categories within the Crafting category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	71	16.60%	11.09%	8.25%	< 50	0.24%
	91	15.51%	9.42%	19.38%	< 50	3.05%
Art Glues & Pastes	85	4.56%	12.13%	6.58%	100	9.71%
Arts & Crafts Tape	97	11.21%	5.90%	14.99%	62	4.11%
Glue Sticks & Pens	< 50	4.75%	2.87%	9.15%	90	9.98%
Craft Glue Guns & Sticks	72	8.61%	10.00%	4.71%	67	3.98%
Adhesive Sheets & Sprays	Unlock full list >	9.60%	5.09%	8.71%	75	14.76%
	85	3.73%	9.23%	3.94%	99	14.70%
Scissors	87	13.88%	19.27%	5.28%	99	9.95%
Art Knives & Blades	97	9.00%	3.86%	9.75%	61	3.10%
Craft Shears	50	9.90%	8.96%	9.25%	70	13.14%
Glass Cutting Tools	70	10.61%	3.62%	19.03%	99	6.30%
Mat Cutters & Blades	Unlock full list >	4.19%	4.90%	1.70%	78	14.41%
Craft Sticks	98	4.21%	0.28%	1.25%	96	11.76%
Face Painting	< 50	9.70%	18.26%	5.10%	66	4.62%
Pipe Cleaners	Unlock full list >	8.10%	5.64%	3.38%	63	6.68%
	99	3.00%	5.93%	8.22%	88	16.32%
	58	1.07%	8.32%	5.77%	56	17.96%
Card Stock	61	1.21%	5.73%	4.98%	< 50	5.90%
Kraft Paper	< 50	16.31%	18.27%	7.48%	90	9.99%
Construction Paper	69	2.14%	6.56%	0.66%	< 50	17.62%
Decorative Paper	83	6.10%	10.82%	7.79%	95	2.65%
Transfer Paper	Unlock full list >	1.65%	17.42%	1.26%	< 50	8.49%
Punches	97	6.55%	9.79%	1.85%	64	11.55%
	95	7.10%	9.86%	10.70%	57	10.96%
Embossing Folders	69	9.65%	9.71%	8.78%	74	7.99%
Tools & Tool Sets	85	3.26%	9.18%	6.62%	69	2.11%
Accessories	< 50	9.75%	0.76%	10.00%	69	6.41%
Embossers	Unlock full list >	1.50%	4.06%	10.74%	100	9.64%
	87	12.46%	18.86%	6.57%	67	3.60%
Tools	< 50	6.82%	3.83%	0.81%	73	8.00%
Quilling Strips	91	10.00%	9.67%	9.73%	97	1.83%
Kits	Unlock full list >	2.59%	4.05%	5.91%	99	19.40%
Decoupage	Unlock full list >	2.92%	1.24%	11.18%	96	1.88%
	73	0.82%	3.42%	6.37%	92	4.43%
	< 50	10.24%	6.21%	6.77%	77	19.83%
Diamond Painting Kits	91	7.56%	8.84%	5.34%	55	8.93%
Tools & Accessories	Unlock full list >	9.17%	5.21%	9.07%	85	9.88%
Mosaic Tiles	Unlock full list >	9.71%	9.46%	0.60%	94	9.48%
	93	10.75%	16.04%	2.55%	93	9.59%
Unfinished Wood	54	9.99%	9.64%	8.36%	79	16.33%
Wood Burning Tools	85	13.54%	18.92%	4.98%	63	9.93%
Wood Carving Tools	Unlock full list >	9.34%	17.86%	4.88%	99	6.44%
	70	9.91%	0.39%	9.96%	99	7.79%
	< 50	0.94%	9.71%	4.10%	65	4.51%
Clay	< 50	11.08%	16.38%	2.83%	78	9.64%
Dough	Unlock full list >	10.00%	9.58%	8.47%	64	15.99%
Ceramic & Pottery Tools	< 50	4.55%	9.43%	8.00%	76	13.76%
Glazes	98	9.98%	8.81%	8.53%	68	1.19%
Clay Molds	98	7.45%	4.81%	9.82%	59	3.98%
Ready-to-Paint Ceramics	Unlock full list >	5.59%	9.02%	1.06%	80	1.67%
	71	16.60%	11.09%	8.25%	< 50	0.24%
	91	15.51%	9.42%	19.38%	< 50	3.05%
Art Glues & Pastes	85	4.56%	12.13%	6.58%	100	9.71%
Arts & Crafts Tape	97	11.21%	5.90%	14.99%	62	4.11%
Glue Sticks & Pens	< 50	4.75%	2.87%	9.15%	90	9.98%
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Top Products on the Crafting Category

Discover the most-viewed products in the Crafting category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Elmer's Disappearing Purple School Glue Sticks Washable 7 Grams 30 Count - Posters Back to School Bulk Pack for Classrooms #1 Teacher Brand	...> Glue Sticks & Pens	Elmer's	395.1K	40.34%	13.42%	1.13%	62	9.99%
Elmer's Disappearing Purple School Glue Sticks Washable 6 Grams 12 Count - Arts & Crafts Poster Projects Back to School #1 Teacher Brand	...> Glue Sticks & Pens	Elmer's	317K	26.95%	19.78%	12.74%	76	19.46%
Elmer's Disappearing Purple School Glue Sticks Washable 22 Grams 3 Count - Poster Vision Board Back to School Supplies #1 Teacher Brand	...> Glue Sticks & Pens	Elmer's	303.5K	24.17%	14.17%	8.30%	54	9.19%
Secopad Scrapbook Tape Glue Tape for Crafts 4 Pack Light-Colored Shell	...> Arts & Crafts Tape	Secopad	186.9K	0.32%	8.35%	3.51%	71	8.21%
Astrobrights/Neenah Bright White Cardstock 8.5" x 11" 65 lb 75 Sheets	...> Card Stock	Astrobrights	150.2K	15.26%	4.15%	5.47%	61	7.53%
Elmer's Disappearing Purple School Glue Sticks Washable 7 Grams 30 Count - Posters Back to School Bulk Pack for Classrooms #1 Teacher Brand	...> Glue Sticks & Pens	Elmer's	395.1K	40.34%	13.42%	1.13%	62	9.99%
Elmer's Disappearing Purple School Glue Sticks Washable 6 Grams 12 Count - Arts & Crafts Poster Projects Back to School #1 Teacher Brand	...> Glue Sticks & Pens	Elmer's	317K	26.95%	19.78%	12.74%	76	19.46%
Elmer's Disappearing Purple School Glue Sticks Washable 22 Grams 3 Count - Poster Vision Board Back to School Supplies #1 Teacher Brand	...> Glue Sticks & Pens	Elmer's	303.5K	24.17%	14.17%	8.30%	54	9.19%
Secopad Scrapbook Tape Glue Tape for Crafts 4 Pack Light-Colored Shell	...> Arts & Crafts Tape	Secopad	186.9K	0.32%	8.35%	3.51%	71	8.21%
Astrobrights/Neenah Bright White Cardstock 8.5" x 11" 65 lb 75 Sheets	...> Card Stock	Astrobrights	150.2K	15.26%	4.15%	5.47%	61	7.53%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Crafting category on amazon.com

During 2026-08-01T00:00:00, the Crafting category on amazon.com generated a total revenue of $142.7M.

The leading brands in this category are xTool, TUXIYA, and Luna Bean, which stand out in terms of revenue and consumer engagement.

The top-performing product was Elmer's Disappearing Purple School Glue Sticks Washable 7 Grams 30 Count - Posters Back to School Bulk Pack for Classrooms #1 Teacher Brand, and it's the best-selling item in the category.