Best Selling Crafting Brands on Amazon

See the full list of Market Leaders In Amazon Crafting for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Crafting category

See which brands are leading the Crafting category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
xTool	5.00%	2.62pp	363.6K	14.01%	1.37%	75.53%	$1635.87	32.73%
Luna Bean	0.55%	0.39pp	297.8K	1.01%	1.22%	4.31%	$773.58	1.75%
Caydo	0.58%	0.38pp	362.9K	13.93%	0.95%	4.02%	$1610.34	16.53%
PH PERKHOMY	0.65%	0.32pp	338.6K	10.36%	1.20%	13.54%	$1597.00	21.34%
Amazon Basics	0.71%	0.29pp	362.5K	8.60%	0.82%	24.68%	$1625.60	2.75%
xTool	5.00%	2.62pp	363.6K	14.01%	1.37%	75.53%	$1635.87	32.73%
Luna Bean	0.55%	0.39pp	297.8K	1.01%	1.22%	4.31%	$773.58	1.75%
Caydo	0.58%	0.38pp	362.9K	13.93%	0.95%	4.02%	$1610.34	16.53%
PH PERKHOMY	0.65%	0.32pp	338.6K	10.36%	1.20%	13.54%	$1597.00	21.34%
Amazon Basics	0.71%	0.29pp	362.5K	8.60%	0.82%	24.68%	$1625.60	2.75%
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Channels Breakdown & Performance

Understand where the top brands in the Crafting category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

xTool

Luna Bean

Caydo

PH PERKHOMY

Amazon Basics

Top selling sub-categories in the Crafting category

Explore the breakdown of sub-categories within the Crafting category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	71	16.60%	11.09%	8.25%	< 50	0.24%
	91	15.51%	9.42%	19.38%	< 50	3.05%
Art Glues & Pastes	85	4.56%	12.13%	6.58%	100	9.71%
Arts & Crafts Tape	97	11.21%	5.90%	14.99%	62	4.11%
Craft Glue Guns & Sticks	72	8.61%	10.00%	4.71%	67	3.98%
Adhesive Sheets & Sprays	< 50	9.60%	5.09%	8.71%	75	14.76%
Fabric Adhesives	Unlock full list >	1.76%	17.98%	4.25%	94	6.72%
	85	3.73%	9.23%	3.94%	99	14.70%
Scissors	87	13.88%	19.27%	5.28%	99	9.95%
Art Knives & Blades	97	9.00%	3.86%	9.75%	61	3.10%
Craft Shears	50	9.90%	8.96%	9.25%	70	13.14%
Glass Cutting Tools	70	10.61%	3.62%	19.03%	99	6.30%
Mat Cutters & Blades	Unlock full list >	4.19%	4.90%	1.70%	78	14.41%
Pipe Cleaners	68	8.10%	5.64%	3.38%	63	6.68%
Craft Sticks	98	4.21%	0.28%	1.25%	96	11.76%
Glitter	Unlock full list >	19.17%	10.57%	9.39%	75	9.21%
	99	3.00%	5.93%	8.22%	88	16.32%
	58	1.07%	8.32%	5.77%	56	17.96%
Card Stock	61	1.21%	5.73%	4.98%	< 50	5.90%
Kraft Paper	< 50	16.31%	18.27%	7.48%	90	9.99%
Construction Paper	69	2.14%	6.56%	0.66%	< 50	17.62%
Decorative Paper	83	6.10%	10.82%	7.79%	95	2.65%
Transfer Paper	Unlock full list >	1.65%	17.42%	1.26%	< 50	8.49%
Punches	97	6.55%	9.79%	1.85%	64	11.55%
	95	7.10%	9.86%	10.70%	57	10.96%
Embossing Folders	69	9.65%	9.71%	8.78%	74	7.99%
Tools & Tool Sets	85	3.26%	9.18%	6.62%	69	2.11%
Accessories	< 50	9.75%	0.76%	10.00%	69	6.41%
Embossers	Unlock full list >	1.50%	4.06%	10.74%	100	9.64%
	87	12.46%	18.86%	6.57%	67	3.60%
Tools	< 50	6.82%	3.83%	0.81%	73	8.00%
Quilling Strips	91	10.00%	9.67%	9.73%	97	1.83%
Kits	Unlock full list >	2.59%	4.05%	5.91%	99	19.40%
Card Making Kits	Unlock full list >	9.93%	9.25%	14.54%	82	10.39%
	73	0.82%	3.42%	6.37%	92	4.43%
	< 50	10.24%	6.21%	6.77%	77	19.83%
Diamond Painting Kits	91	7.56%	8.84%	5.34%	55	8.93%
Tools & Accessories	Unlock full list >	9.17%	5.21%	9.07%	85	9.88%
Mosaic Tiles	Unlock full list >	9.71%	9.46%	0.60%	94	9.48%
	93	10.75%	16.04%	2.55%	93	9.59%
Unfinished Wood	54	9.99%	9.64%	8.36%	79	16.33%
Wood Burning Tools	85	13.54%	18.92%	4.98%	63	9.93%
Wood Carving Tools	Unlock full list >	9.34%	17.86%	4.88%	99	6.44%
	99	2.01%	2.02%	10.11%	88	1.10%
Wax	75	8.48%	6.32%	10.00%	100	6.49%
Kits	79	0.21%	3.88%	7.44%	< 50	1.05%
Scents	95	5.32%	0.85%	13.92%	78	3.72%
Wicks	< 50	16.19%	1.28%	11.12%	54	1.84%
Molds	Unlock full list >	9.26%	7.58%	9.89%	63	9.13%
	71	16.60%	11.09%	8.25%	< 50	0.24%
	91	15.51%	9.42%	19.38%	< 50	3.05%
Art Glues & Pastes	85	4.56%	12.13%	6.58%	100	9.71%
Arts & Crafts Tape	97	11.21%	5.90%	14.99%	62	4.11%
Craft Glue Guns & Sticks	72	8.61%	10.00%	4.71%	67	3.98%
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Top Products on the Crafting Category

Discover the most-viewed products in the Crafting category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms	...> Clay	Crayola	187.5K	2.33%	11.02%	1.49%	89	1.97%
Neenah Index Cardstock 8.5" x 11" 90 lb./163 gsm White 300 Sheets Lightweight 94 Brightness - EXTRA SHEETS MORE VALUE! (91437)	...> Card Stock	Neenah	146K	9.04%	6.35%	5.20%	64	6.20%
Scrapbook Tape 4 Pack Double Sided Tape Roller for Crafts Adhesive Glue Runner Scrapbooking Supplies Journaling School Office Teacher Supplies for Kids and Adults 0.3IN x 26FT	...> Arts & Crafts Tape	Secopad	144.9K	18.57%	6.91%	7.61%	70	5.48%
Astrobrights/Neenah Bright White Cardstock 8.5" x 11" 65 lb/176 gsm White 75 Sheets (90905-02) - Packaging May Vary	...> Card Stock	Astrobrights	141K	20.24%	9.96%	3.45%	< 50	4.28%
Fabric Glue Permanent 60 ML Washable Clear Clothing Glue Super Fabric Glue for Rhinestones Patches Clothes Denim Leather Polyester Fabrics Doll Repair Flannel Cotton	...> Fabric Adhesives	FITTDYHE	128.3K	28.99%	5.36%	7.54%	< 50	9.34%
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms	...> Clay	Crayola	187.5K	2.33%	11.02%	1.49%	89	1.97%
Neenah Index Cardstock 8.5" x 11" 90 lb./163 gsm White 300 Sheets Lightweight 94 Brightness - EXTRA SHEETS MORE VALUE! (91437)	...> Card Stock	Neenah	146K	9.04%	6.35%	5.20%	64	6.20%
Scrapbook Tape 4 Pack Double Sided Tape Roller for Crafts Adhesive Glue Runner Scrapbooking Supplies Journaling School Office Teacher Supplies for Kids and Adults 0.3IN x 26FT	...> Arts & Crafts Tape	Secopad	144.9K	18.57%	6.91%	7.61%	70	5.48%
Astrobrights/Neenah Bright White Cardstock 8.5" x 11" 65 lb/176 gsm White 75 Sheets (90905-02) - Packaging May Vary	...> Card Stock	Astrobrights	141K	20.24%	9.96%	3.45%	< 50	4.28%
Fabric Glue Permanent 60 ML Washable Clear Clothing Glue Super Fabric Glue for Rhinestones Patches Clothes Denim Leather Polyester Fabrics Doll Repair Flannel Cotton	...> Fabric Adhesives	FITTDYHE	128.3K	28.99%	5.36%	7.54%	< 50	9.34%
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Top-level analysis of the Crafting category on amazon.com

During 2026-04-01T00:00:00, the Crafting category on amazon.com generated a total revenue of $163.4M.

The leading brands in this category are xTool, Luna Bean, and Caydo, which stand out in terms of revenue and consumer engagement.

The top-performing product was Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms, and it's the best-selling item in the category.