Best Selling Knitting & Crochet Brands on Amazon

See the full list of Market Leaders In Amazon Knitting & Crochet for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Knitting & Crochet category

See which brands are leading the Knitting & Crochet category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Cozyful	5.91%	5.22pp	296.4K	713.80%	12.72%	49.13%	$31.78	14.76%
Caron	4.45%	1.22pp	252.7K	318.52%	12.09%	31.56%	$30.22	14.08%
OMoiut	1.99%	0.75pp	136.7K	641.40%	0.76%	18.10%	$16.20	14.66%
Blperly	0.64%	0.57pp	124K	708.02%	7.43%	29.71%	$31.65	13.81%
Lykke	0.92%	0.54pp	13.6K	582.66%	12.14%	46.05%	$30.30	14.75%
Cozyful	5.91%	5.22pp	296.4K	713.80%	12.72%	49.13%	$31.78	14.76%
Caron	4.45%	1.22pp	252.7K	318.52%	12.09%	31.56%	$30.22	14.08%
OMoiut	1.99%	0.75pp	136.7K	641.40%	0.76%	18.10%	$16.20	14.66%
Blperly	0.64%	0.57pp	124K	708.02%	7.43%	29.71%	$31.65	13.81%
Lykke	0.92%	0.54pp	13.6K	582.66%	12.14%	46.05%	$30.30	14.75%
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Channels Breakdown & Performance

Understand where the top brands in the Knitting & Crochet category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Cozyful

Caron

OMoiut

Blperly

Lykke

Top selling sub-categories in the Knitting & Crochet category

Explore the breakdown of sub-categories within the Knitting & Crochet category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Yarn	100	1.71%	5.09%	5.57%	93	2.72%
Crochet Hooks	69	2.76%	1.38%	11.00%	51	1.75%
Knitting Needles	79	3.82%	8.63%	3.06%	< 50	7.37%
Knitting & Crochet Notions	97	3.79%	2.48%	7.61%	98	17.50%
Crochet Kits	Unlock full list >	7.39%	5.90%	4.88%	87	6.00%
Yarn	100	1.71%	5.09%	5.57%	93	2.72%
Crochet Hooks	69	2.76%	1.38%	11.00%	51	1.75%
Knitting Needles	79	3.82%	8.63%	3.06%	< 50	7.37%
Knitting & Crochet Notions	97	3.79%	2.48%	7.61%	98	17.50%
Crochet Kits	Unlock full list >	7.39%	5.90%	4.88%	87	6.00%
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Top Products on the Knitting & Crochet Category

Discover the most-viewed products in the Knitting & Crochet category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects	...> Yarn	Red Heart	65K	104.78%	4.67%	3.92%	100	5.82%
MECHEER Crochet Hooks 12 Sizes Crochet Hook Set 51 Pack Yarn Crochet Kit for Beginners Knitting Needles with Ergonomic Handles for Arthritic Hands Crochet Needle Kit with Blue Case for Crocheters	...> Crochet Hooks	MECHEER	50.3K	7.09%	17.44%	12.82%	64	2.72%
Aeelike Crochet Kit for Beginners Young and Old First Crochet Kit for Adults Include 23pcs Crochet Hooks 655 Yards Yarn Set for Crocheting Instruction Bag Crochet Accessories and Supplies Navy	...> Crochet Kits	Aeelike	46.6K	=	9.99%	13.61%	79	15.56%
Dad Gifts from Daughter Son Wife Positive Handmade Crochet for Father Day Birthday Gifts for Dad	...> Crochet Patterns	YACO STORE	43.9K	=	2.65%	16.81%	55	9.69%
RED HEART Super Saver Yarn White	...> Yarn	Red Heart	43.1K	=	10.00%	9.76%	86	18.54%
Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects	...> Yarn	Red Heart	65K	104.78%	4.67%	3.92%	100	5.82%
MECHEER Crochet Hooks 12 Sizes Crochet Hook Set 51 Pack Yarn Crochet Kit for Beginners Knitting Needles with Ergonomic Handles for Arthritic Hands Crochet Needle Kit with Blue Case for Crocheters	...> Crochet Hooks	MECHEER	50.3K	7.09%	17.44%	12.82%	64	2.72%
Aeelike Crochet Kit for Beginners Young and Old First Crochet Kit for Adults Include 23pcs Crochet Hooks 655 Yards Yarn Set for Crocheting Instruction Bag Crochet Accessories and Supplies Navy	...> Crochet Kits	Aeelike	46.6K	=	9.99%	13.61%	79	15.56%
Dad Gifts from Daughter Son Wife Positive Handmade Crochet for Father Day Birthday Gifts for Dad	...> Crochet Patterns	YACO STORE	43.9K	=	2.65%	16.81%	55	9.69%
RED HEART Super Saver Yarn White	...> Yarn	Red Heart	43.1K	=	10.00%	9.76%	86	18.54%
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Top-level analysis of the Knitting & Crochet category on amazon.com

During 2026-07-01T00:00:00, the Knitting & Crochet category on amazon.com generated a total revenue of $20.3M.

The leading brands in this category are Cozyful, Caron, and OMoiut, which stand out in terms of revenue and consumer engagement.

The top-performing product was Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects, and it's the best-selling item in the category.