Best Selling Knitting & Crochet Brands on Amazon

See the full list of Market Leaders In Amazon Knitting & Crochet for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Knitting & Crochet category

See which brands are leading the Knitting & Crochet category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Cozyful	6.56%	5.35pp	292.5K	358.96%	13.39%	37.51%	$31.93	11.47%
Knyteruna	1.82%	1.82pp	225.4K	314.87%	10.18%	2.60%	$15.82	5.69%
Aeelike	2.01%	0.57pp	68.3K	82.43%	11.85%	2.24%	$29.93	3.26%
Blperly	0.58%	0.47pp	292.5K	345.05%	12.57%	12.89%	$31.38	7.12%
BATELO	0.67%	0.45pp	263.8K	355.46%	9.35%	28.25%	$5.80	9.58%
Cozyful	6.56%	5.35pp	292.5K	358.96%	13.39%	37.51%	$31.93	11.47%
Knyteruna	1.82%	1.82pp	225.4K	314.87%	10.18%	2.60%	$15.82	5.69%
Aeelike	2.01%	0.57pp	68.3K	82.43%	11.85%	2.24%	$29.93	3.26%
Blperly	0.58%	0.47pp	292.5K	345.05%	12.57%	12.89%	$31.38	7.12%
BATELO	0.67%	0.45pp	263.8K	355.46%	9.35%	28.25%	$5.80	9.58%
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Channels Breakdown & Performance

Understand where the top brands in the Knitting & Crochet category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Cozyful

Knyteruna

Aeelike

Blperly

BATELO

Top selling sub-categories in the Knitting & Crochet category

Explore the breakdown of sub-categories within the Knitting & Crochet category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Yarn	100	1.71%	5.09%	5.57%	93	2.72%
Crochet Hooks	69	2.76%	1.38%	11.00%	51	1.75%
Knitting Needles	79	3.82%	8.63%	3.06%	< 50	7.37%
Knitting & Crochet Notions	97	3.79%	2.48%	7.61%	98	17.50%
Crochet Kits	Unlock full list >	7.39%	5.90%	4.88%	87	6.00%
Yarn	100	1.71%	5.09%	5.57%	93	2.72%
Crochet Hooks	69	2.76%	1.38%	11.00%	51	1.75%
Knitting Needles	79	3.82%	8.63%	3.06%	< 50	7.37%
Knitting & Crochet Notions	97	3.79%	2.48%	7.61%	98	17.50%
Crochet Kits	Unlock full list >	7.39%	5.90%	4.88%	87	6.00%
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Top Products on the Knitting & Crochet Category

Discover the most-viewed products in the Knitting & Crochet category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Meta Glasses Adventurer Standard AI Glasses Black Grey Transitions® Lenses	...> Knitting Patterns	Meta	63.5K	=	7.37%	9.99%	100	11.56%
Meta Glasses Adventurer Standard AI Glasses Black Clear Lenses	...> Knitting Patterns	Meta	51.8K	=	19.10%	4.52%	< 50	2.07%
MECHEER Crochet Hooks 12 Sizes Crochet Hook Set 51 Pack Yarn Crochet Kit for Beginners Knitting Needles with Ergonomic Handles for Arthritic Hands Crochet Needle Kit with Blue Case for Crocheters	...> Crochet Hooks	MECHEER	50.6K	9.50%	17.44%	12.82%	64	2.72%
The Woobles Crochet Kit for Beginners - Pierre The Penguin	...> Crochet Kits	The Woobles	44.3K	30.74%	0.80%	16.41%	73	9.36%
Red Heart Super Saver Yarn for Crocheting & Knitting White Single	...> Yarn	Red Heart	43.3K	=	4.40%	2.45%	< 50	9.58%
Meta Glasses Adventurer Standard AI Glasses Black Grey Transitions® Lenses	...> Knitting Patterns	Meta	63.5K	=	7.37%	9.99%	100	11.56%
Meta Glasses Adventurer Standard AI Glasses Black Clear Lenses	...> Knitting Patterns	Meta	51.8K	=	19.10%	4.52%	< 50	2.07%
MECHEER Crochet Hooks 12 Sizes Crochet Hook Set 51 Pack Yarn Crochet Kit for Beginners Knitting Needles with Ergonomic Handles for Arthritic Hands Crochet Needle Kit with Blue Case for Crocheters	...> Crochet Hooks	MECHEER	50.6K	9.50%	17.44%	12.82%	64	2.72%
The Woobles Crochet Kit for Beginners - Pierre The Penguin	...> Crochet Kits	The Woobles	44.3K	30.74%	0.80%	16.41%	73	9.36%
Red Heart Super Saver Yarn for Crocheting & Knitting White Single	...> Yarn	Red Heart	43.3K	=	4.40%	2.45%	< 50	9.58%
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Top-level analysis of the Knitting & Crochet category on amazon.com

During 2026-08-01T00:00:00, the Knitting & Crochet category on amazon.com generated a total revenue of $19.1M.

The leading brands in this category are Cozyful, Knyteruna, and Aeelike, which stand out in terms of revenue and consumer engagement.

The top-performing product was Meta Glasses Adventurer Standard AI Glasses Black Grey Transitions® Lenses, and it's the best-selling item in the category.