Best Selling Model & Hobby Building Brands on Amazon

See the full list of Market Leaders In Amazon Model & Hobby Building for May 1, and read the full analysis below

Last updated : May 1, 2026

Top Brands on the Model & Hobby Building category

See which brands are leading the Model & Hobby Building category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

May 2026 vs. May 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Games Workshop	9.74%	4.21pp	688.8K	33.30%	5.10%	52.61%	$43.59	2.01%
Estes	2.13%	0.69pp	12.6K	23.17%	2.25%	42.42%	$30.50	1.40%
AK Interactive	0.92%	0.47pp	199.4K	28.93%	0.99%	28.44%	$17.40	0.36%
codree	0.44%	0.36pp	154.2K	12.98%	1.65%	36.75%	$39.36	1.44%
The Army Painter	3.49%	0.30pp	200.5K	22.21%	3.40%	39.97%	$39.61	1.11%
Games Workshop	9.74%	4.21pp	688.8K	33.30%	5.10%	52.61%	$43.59	2.01%
Estes	2.13%	0.69pp	12.6K	23.17%	2.25%	42.42%	$30.50	1.40%
AK Interactive	0.92%	0.47pp	199.4K	28.93%	0.99%	28.44%	$17.40	0.36%
codree	0.44%	0.36pp	154.2K	12.98%	1.65%	36.75%	$39.36	1.44%
The Army Painter	3.49%	0.30pp	200.5K	22.21%	3.40%	39.97%	$39.61	1.11%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Model & Hobby Building category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Games Workshop

Estes

AK Interactive

codree

The Army Painter

Top selling sub-categories in the Model & Hobby Building category

Explore the breakdown of sub-categories within the Model & Hobby Building category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

May 2026 vs. May 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	100	7.59%	9.48%	12.10%	81	2.37%
Paints	85	12.37%	7.08%	6.52%	64	3.67%
Adhesives	93	6.88%	2.06%	3.29%	77	8.88%
Magnifying Tools	< 50	3.98%	8.15%	3.01%	65	9.47%
Hobby Tool Sets	54	7.03%	9.63%	1.18%	78	7.82%
Painting Tools	Unlock full list >	5.65%	9.04%	0.98%	99	1.59%
	82	9.56%	14.79%	1.54%	< 50	9.36%
	72	9.04%	14.46%	9.69%	90	8.03%
Scenery	52	7.92%	9.48%	15.65%	< 50	9.33%
Figures	80	8.85%	5.25%	18.53%	95	6.68%
Tracks	< 50	5.25%	7.84%	9.97%	50	14.98%
Buildings & Structures	96	9.50%	6.69%	18.58%	98	17.72%
Train Signals, Signs & Lights	Unlock full list >	6.69%	1.62%	12.73%	86	12.16%
	96	3.58%	6.63%	7.29%	81	17.85%
Locomotives	81	1.68%	5.18%	4.74%	96	19.26%
Freight Cars	< 50	6.29%	0.82%	9.10%	< 50	9.30%
Passenger Cars	Unlock full list >	3.79%	2.80%	8.26%	94	9.58%
Train Sets	< 50	7.87%	3.49%	2.32%	< 50	16.38%
Control & Power Supplies	Unlock full list >	9.98%	8.39%	14.28%	< 50	13.43%
	74	5.18%	0.72%	13.76%	< 50	3.61%
Figure Kits	100	3.81%	8.62%	3.07%	96	7.37%
Diorama Kits	68	6.81%	3.81%	0.79%	88	8.00%
	78	3.17%	3.94%	9.99%	< 50	3.89%
Airplane & Jet Kits	Unlock full list >	4.47%	11.35%	1.12%	< 50	8.42%
Watercraft Kits	94	0.70%	3.56%	6.29%	91	4.53%
	< 50	8.71%	9.98%	3.71%	68	9.99%
Motorcycle Kits	Unlock full list >	9.68%	9.68%	16.87%	95	8.20%
	85	2.54%	4.11%	5.85%	81	6.61%
Vehicles	< 50	0.19%	5.46%	3.10%	< 50	6.84%
Aircraft	76	4.03%	0.43%	1.11%	93	11.96%
Spacecraft	52	9.55%	8.06%	8.24%	< 50	3.72%
Watercraft	86	9.28%	4.23%	4.85%	98	6.50%
Military Vehicles	Unlock full list >	3.50%	13.26%	2.56%	98	12.38%
Pinewood Derby	Unlock full list >	11.79%	6.54%	6.23%	86	4.18%
	100	7.59%	9.48%	12.10%	81	2.37%
Paints	85	12.37%	7.08%	6.52%	64	3.67%
Adhesives	93	6.88%	2.06%	3.29%	77	8.88%
Magnifying Tools	< 50	3.98%	8.15%	3.01%	65	9.47%
Hobby Tool Sets	54	7.03%	9.63%	1.18%	78	7.82%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Model & Hobby Building Category

Discover the most-viewed products in the Model & Hobby Building category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

May 2026 vs. May 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Bandai Hobby - Mobile Suit Gundam GQuuuuuuX - #1 GQuuuuuuX HG 1/144 Model Kit	...> Figure Kits	BANDAI SPIRITS	39.6K	2.02%	9.56%	4.78%	92	1.15%
Bandai Hobby - Mobile Suit Gundam: Char's Counterattack - Nu Gundam PG Unleashed 1/60 Model Kit	...> Figure Kits	BANDAI SPIRITS	36.6K	=	3.03%	13.81%	76	11.37%
YOCTOSUN LED Head Magnifier Rechargeable Hands Free Headband Magnifying Glasses with 2 Led Professional Jeweler's Loupe Light Bracket and Headband are Interchangeable	...> Magnifying Tools	YOCTOSUN	31.4K	21.02%	9.99%	1.46%	< 50	2.65%
Bandai Hobby - Mobile Suit Gundam: The Witch from Mercury - #03 Gundam Aerial HG 1/144 Model Kit	...> Figure Kits	BANDAI SPIRITS	27.7K	3.81%	4.83%	9.90%	< 50	7.34%
Bandai Hobby - Gundam Seed Destiny - Strike Freedom Gundam MGEX 1/100 Model Kit	...> Figure Kits	BANDAI SPIRITS	27.5K	20.65%	10.00%	8.79%	60	16.64%
Bandai Hobby - Mobile Suit Gundam GQuuuuuuX - #1 GQuuuuuuX HG 1/144 Model Kit	...> Figure Kits	BANDAI SPIRITS	39.6K	2.02%	9.56%	4.78%	92	1.15%
Bandai Hobby - Mobile Suit Gundam: Char's Counterattack - Nu Gundam PG Unleashed 1/60 Model Kit	...> Figure Kits	BANDAI SPIRITS	36.6K	=	3.03%	13.81%	76	11.37%
YOCTOSUN LED Head Magnifier Rechargeable Hands Free Headband Magnifying Glasses with 2 Led Professional Jeweler's Loupe Light Bracket and Headband are Interchangeable	...> Magnifying Tools	YOCTOSUN	31.4K	21.02%	9.99%	1.46%	< 50	2.65%
Bandai Hobby - Mobile Suit Gundam: The Witch from Mercury - #03 Gundam Aerial HG 1/144 Model Kit	...> Figure Kits	BANDAI SPIRITS	27.7K	3.81%	4.83%	9.90%	< 50	7.34%
Bandai Hobby - Gundam Seed Destiny - Strike Freedom Gundam MGEX 1/100 Model Kit	...> Figure Kits	BANDAI SPIRITS	27.5K	20.65%	10.00%	8.79%	60	16.64%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Model & Hobby Building category on amazon.com

During 2026-05-01T00:00:00, the Model & Hobby Building category on amazon.com generated a total revenue of $15.7M.

The leading brands in this category are Games Workshop, Estes, and AK Interactive, which stand out in terms of revenue and consumer engagement.

The top-performing product was Bandai Hobby - Mobile Suit Gundam GQuuuuuuX - #1 GQuuuuuuX HG 1/144 Model Kit, and it's the best-selling item in the category.