Best Selling Model & Hobby Building Brands on Amazon

See the full list of Market Leaders In Amazon Model & Hobby Building for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Model & Hobby Building category

See which brands are leading the Model & Hobby Building category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Games Workshop	10.95%	4.07pp	737.5K	82.04%	5.14%	23.41%	$48.73	6.56%
Nicpro	0.89%	0.89pp	516K	81.97%	4.74%	6.53%	$46.11	6.11%
BLOKEES	0.78%	0.73pp	388.5K	61.53%	4.52%	12.18%	$45.14	5.56%
Kato	2.03%	0.65pp	724.5K	3.29%	5.14%	14.51%	$29.07	5.38%
AK Interactive	0.84%	0.36pp	401.8K	76.95%	2.87%	4.00%	$6.67	0.41%
Games Workshop	10.95%	4.07pp	737.5K	82.04%	5.14%	23.41%	$48.73	6.56%
Nicpro	0.89%	0.89pp	516K	81.97%	4.74%	6.53%	$46.11	6.11%
BLOKEES	0.78%	0.73pp	388.5K	61.53%	4.52%	12.18%	$45.14	5.56%
Kato	2.03%	0.65pp	724.5K	3.29%	5.14%	14.51%	$29.07	5.38%
AK Interactive	0.84%	0.36pp	401.8K	76.95%	2.87%	4.00%	$6.67	0.41%
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Channels Breakdown & Performance

Understand where the top brands in the Model & Hobby Building category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Games Workshop

Nicpro

BLOKEES

Kato

AK Interactive

Top selling sub-categories in the Model & Hobby Building category

Explore the breakdown of sub-categories within the Model & Hobby Building category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	100	7.59%	9.48%	12.10%	81	2.37%
Paints	85	12.37%	7.08%	6.52%	64	3.67%
Adhesives	93	6.88%	2.06%	3.29%	77	8.88%
Painting Tools	100	5.65%	9.04%	0.98%	99	1.59%
Magnifying Tools	< 50	3.98%	8.15%	3.01%	65	9.47%
Hobby Tool Sets	Unlock full list >	7.03%	9.63%	1.18%	78	7.82%
	74	5.18%	0.72%	13.76%	< 50	3.61%
Figure Kits	100	3.81%	8.62%	3.07%	96	7.37%
	78	3.17%	3.94%	9.99%	< 50	3.89%
Airplane & Jet Kits	Unlock full list >	4.47%	11.35%	1.12%	< 50	8.42%
Diorama Kits	68	6.81%	3.81%	0.79%	88	8.00%
Military Vehicle Kits	99	5.99%	10.48%	4.36%	< 50	15.21%
	< 50	8.71%	9.98%	3.71%	68	9.99%
Motorcycle Kits	Unlock full list >	9.68%	9.68%	16.87%	95	8.20%
	82	9.56%	14.79%	1.54%	< 50	9.36%
	72	9.04%	14.46%	9.69%	90	8.03%
Scenery	52	7.92%	9.48%	15.65%	< 50	9.33%
Tracks	< 50	5.25%	7.84%	9.97%	50	14.98%
Figures	80	8.85%	5.25%	18.53%	95	6.68%
Buildings & Structures	96	9.50%	6.69%	18.58%	98	17.72%
Train Signals, Signs & Lights	Unlock full list >	6.69%	1.62%	12.73%	86	12.16%
	96	3.58%	6.63%	7.29%	81	17.85%
Locomotives	81	1.68%	5.18%	4.74%	96	19.26%
Freight Cars	< 50	6.29%	0.82%	9.10%	< 50	9.30%
Passenger Cars	Unlock full list >	3.79%	2.80%	8.26%	94	9.58%
Train Sets	< 50	7.87%	3.49%	2.32%	< 50	16.38%
Control & Power Supplies	Unlock full list >	9.98%	8.39%	14.28%	< 50	13.43%
	85	2.54%	4.11%	5.85%	81	6.61%
Vehicles	< 50	0.19%	5.46%	3.10%	< 50	6.84%
Aircraft	76	4.03%	0.43%	1.11%	93	11.96%
Watercraft	86	9.28%	4.23%	4.85%	98	6.50%
Spacecraft	52	9.55%	8.06%	8.24%	< 50	3.72%
Military Vehicles	Unlock full list >	3.50%	13.26%	2.56%	98	12.38%
	73	5.45%	9.84%	7.80%	< 50	17.91%
Model Rocket Kits	52	19.32%	13.93%	11.58%	< 50	9.56%
Model Rockets	99	17.79%	16.78%	8.85%	65	9.92%
Rocket Accessories	Unlock full list >	9.31%	7.68%	9.87%	98	9.36%
	100	7.59%	9.48%	12.10%	81	2.37%
Paints	85	12.37%	7.08%	6.52%	64	3.67%
Adhesives	93	6.88%	2.06%	3.29%	77	8.88%
Painting Tools	100	5.65%	9.04%	0.98%	99	1.59%
Magnifying Tools	< 50	3.98%	8.15%	3.01%	65	9.47%
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Top Products on the Model & Hobby Building Category

Discover the most-viewed products in the Model & Hobby Building category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
ASUS ROG Strix 27” OLED Gaming Monitor (XG27AQDMGR) - 27-inch (26.5-inch viewable) 1440p TrueBlack Glossy 240 Hz Neo Proximity Sensor OLED Care Pro ELMB DisplayWidget Center	...> Control & Power Supplies	ASUS	149.9K	=	19.40%	8.94%	100	8.57%
Bandai Hobby - Mobile Suit Gundam - RX-78-2 Gundam ver. 2.0 RG 1/144 Model Kit	...> Figure Kits	BANDAI SPIRITS	44.1K	272.64%	3.42%	3.50%	99	1.85%
Warhammer 40K Armageddon 11th Edition Launch Box Set	...> Figure Kits	Warhammer	36.6K	=	5.85%	1.93%	66	18.73%
YOCTOSUN LED Head Magnifier Rechargeable Hands Free Headband Magnifying Glasses with 2 Led Professional Jeweler's Loupe Light Bracket and Headband are Interchangeable	...> Magnifying Tools	YOCTOSUN	36.2K	20.21%	9.99%	1.46%	< 50	2.65%
Bandai Hobby - Mobile Suit Gundam GQuuuuuuX - #1 GQuuuuuuX HG 1/144 Model Kit	...> Figure Kits	BANDAI SPIRITS	36.2K	7.45%	9.56%	4.78%	92	1.15%
ASUS ROG Strix 27” OLED Gaming Monitor (XG27AQDMGR) - 27-inch (26.5-inch viewable) 1440p TrueBlack Glossy 240 Hz Neo Proximity Sensor OLED Care Pro ELMB DisplayWidget Center	...> Control & Power Supplies	ASUS	149.9K	=	19.40%	8.94%	100	8.57%
Bandai Hobby - Mobile Suit Gundam - RX-78-2 Gundam ver. 2.0 RG 1/144 Model Kit	...> Figure Kits	BANDAI SPIRITS	44.1K	272.64%	3.42%	3.50%	99	1.85%
Warhammer 40K Armageddon 11th Edition Launch Box Set	...> Figure Kits	Warhammer	36.6K	=	5.85%	1.93%	66	18.73%
YOCTOSUN LED Head Magnifier Rechargeable Hands Free Headband Magnifying Glasses with 2 Led Professional Jeweler's Loupe Light Bracket and Headband are Interchangeable	...> Magnifying Tools	YOCTOSUN	36.2K	20.21%	9.99%	1.46%	< 50	2.65%
Bandai Hobby - Mobile Suit Gundam GQuuuuuuX - #1 GQuuuuuuX HG 1/144 Model Kit	...> Figure Kits	BANDAI SPIRITS	36.2K	7.45%	9.56%	4.78%	92	1.15%
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Top-level analysis of the Model & Hobby Building category on amazon.com

During 2026-07-01T00:00:00, the Model & Hobby Building category on amazon.com generated a total revenue of $16.9M.

The leading brands in this category are Games Workshop, Nicpro, and BLOKEES, which stand out in terms of revenue and consumer engagement.

The top-performing product was ASUS ROG Strix 27” OLED Gaming Monitor (XG27AQDMGR) - 27-inch (26.5-inch viewable) 1440p TrueBlack Glossy 240 Hz Neo Proximity Sensor OLED Care Pro ELMB DisplayWidget Center, and it's the best-selling item in the category.