Best Selling Sewing Brands on Amazon

See the full list of Market Leaders In Amazon Sewing for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Sewing category

See which brands are leading the Sewing category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
PLANTIONAL	0.61%	0.36pp	260.4K	81.42%	20.71%	33.85%	$15.29	28.93%
Janome	1.56%	0.29pp	98.7K	13.08%	20.69%	9.57%	$1.33	7.46%
Fairfield	0.65%	0.28pp	206.8K	8.72%	20.69%	33.57%	$14.79	26.17%
Happizza	0.43%	0.25pp	80.4K	81.42%	17.65%	0.66%	$2.42	27.71%
Grace	0.49%	0.24pp	259.7K	11.02%	20.70%	28.35%	$9.05	12.00%
PLANTIONAL	0.61%	0.36pp	260.4K	81.42%	20.71%	33.85%	$15.29	28.93%
Janome	1.56%	0.29pp	98.7K	13.08%	20.69%	9.57%	$1.33	7.46%
Fairfield	0.65%	0.28pp	206.8K	8.72%	20.69%	33.57%	$14.79	26.17%
Happizza	0.43%	0.25pp	80.4K	81.42%	17.65%	0.66%	$2.42	27.71%
Grace	0.49%	0.24pp	259.7K	11.02%	20.70%	28.35%	$9.05	12.00%
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Channels Breakdown & Performance

Understand where the top brands in the Sewing category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

PLANTIONAL

Janome

Fairfield

Happizza

Grace

Top selling sub-categories in the Sewing category

Explore the breakdown of sub-categories within the Sewing category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	90	11.60%	16.92%	3.28%	100	9.72%
	87	1.32%	5.85%	4.91%	< 50	5.97%
Buttons	92	7.75%	9.86%	2.60%	75	1.90%
Interlocking Tape	< 50	3.66%	8.46%	3.18%	68	7.29%
Zippers	80	14.11%	17.17%	7.31%	95	2.21%
Buckles	< 50	10.00%	9.44%	13.02%	< 50	0.31%
Snaps	Unlock full list >	16.97%	11.44%	8.38%	< 50	0.04%
	91	15.28%	6.26%	14.26%	97	3.66%
Tape Measures & Rulers	91	3.54%	10.50%	5.74%	98	9.90%
Threaders	79	8.78%	13.98%	0.89%	54	9.17%
Marking & Tracing Tools	95	18.21%	8.78%	17.91%	59	0.88%
Repair Patches	90	3.62%	2.93%	0.27%	99	8.48%
Rotary Cutters	Unlock full list >	9.92%	9.05%	9.17%	97	13.48%
Heat Transfer Film	94	19.68%	11.67%	9.14%	78	8.92%
	< 50	6.48%	15.72%	8.08%	67	8.98%
Pins	61	7.93%	9.45%	3.32%	84	13.30%
Pincushions	Unlock full list >	9.32%	9.99%	19.53%	< 50	4.97%
	51	6.44%	11.49%	1.01%	77	8.47%
Sharps	88	14.62%	6.35%	9.96%	91	5.45%
Beading	75	9.53%	10.00%	18.42%	92	4.02%
Quilting	92	8.86%	9.86%	5.03%	94	16.14%
Embroidery & Crewel	Unlock full list >	17.48%	8.98%	9.68%	< 50	3.81%
	78	3.85%	9.87%	1.30%	100	10.79%
Ribbons	87	19.17%	0.92%	16.95%	97	8.00%
Iron-on Transfers	68	2.57%	5.87%	5.88%	88	19.43%
	99	9.77%	13.39%	6.68%	70	4.31%
Embroidered Appliqué	70	13.97%	4.81%	7.45%	98	4.89%
Beaded Appliqué	96	11.17%	2.39%	8.49%	76	2.47%
Lace Appliqué	Unlock full list >	10.00%	0.48%	16.21%	< 50	8.32%
	64	8.26%	19.87%	3.08%	< 50	7.53%
Rhinestones	< 50	17.10%	14.18%	8.42%	< 50	8.13%
Sequins	Unlock full list >	9.45%	10.00%	18.87%	99	4.40%
Lace	Unlock full list >	8.32%	9.64%	3.99%	< 50	14.37%
	69	8.64%	2.26%	18.87%	99	7.25%
Cutting Mats	91	8.89%	9.87%	5.10%	100	16.27%
Notions	< 50	9.90%	9.85%	7.78%	67	17.96%
Batting	82	17.59%	16.99%	8.66%	58	9.93%
	< 50	9.80%	8.69%	9.45%	53	12.18%
Rulers	Unlock full list >	8.35%	0.89%	9.57%	100	9.70%
Rotary Cutter Blades	Unlock full list >	9.52%	10.00%	18.50%	91	4.09%
	100	2.89%	9.97%	0.20%	79	9.35%
Sewing	93	9.59%	6.72%	13.31%	52	3.06%
	< 50	10.87%	5.87%	19.94%	55	6.92%
Floss	99	11.82%	17.36%	9.97%	89	6.86%
Embroidery Machine Thread	Unlock full list >	9.89%	7.90%	15.67%	< 50	1.75%
Quilting	99	8.08%	3.32%	16.96%	87	5.47%
Serger	Unlock full list >	9.30%	0.84%	7.75%	99	2.44%
	< 50	9.48%	10.00%	6.41%	57	18.83%
Presser Feet	97	9.26%	9.97%	5.89%	86	17.77%
Attachments	97	8.91%	14.11%	1.00%	56	9.20%
Parts	69	5.34%	10.29%	1.89%	< 50	8.05%
Carrying Cases	92	9.88%	9.88%	7.66%	100	18.28%
Oil	Unlock full list >	13.01%	4.90%	10.00%	< 50	6.28%
	90	11.60%	16.92%	3.28%	100	9.72%
	87	1.32%	5.85%	4.91%	< 50	5.97%
Buttons	92	7.75%	9.86%	2.60%	75	1.90%
Interlocking Tape	< 50	3.66%	8.46%	3.18%	68	7.29%
Zippers	80	14.11%	17.17%	7.31%	95	2.21%
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Top Products on the Sewing Category

Discover the most-viewed products in the Sewing category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Coquimbo Sewing Kit Christmas Stocking Stuffers White Elephant Gifts for Adults Teen Girls Mom Grandma Beginner Traveler Portable Sewing Supplies Accessories with Thread Needles Scissors (Black M)	...> Sewing Project Kits	Coquimbo	150.6K	94.14%	0.30%	3.21%	98	16.16%
Klangfeiler® Hemming Tape - 0.75 INCH x 32 Yards - Extra Strong - Iron-On Hem Tape Adhesive	...> Fusible & Hem Tape	Klangfeiler	132.1K	=	8.41%	6.58%	98	8.81%
Brother XM2701 Sewing Machine Lightweight Full Featured 27 Stitches 6 Included Feet	...> Sewing Machines	Brother	121.2K	100.35%	3.76%	18.98%	79	18.82%
XKDOUS Safety Pins - 150 Pcs Assorted Sizes Silver Pins Bulk - Small & Large Heavy Duty for Clothes Sewing Craft	...> Safety Pins	XKDOUS	108.8K	=	13.57%	8.37%	92	1.87%
32Ft *1 Inch Hook and Loop Tape with Adhesive Back Heavy Duty Double Sided Adhesive Strips Strong Sticky Strips Roll for Home/Office/School/Car Black	...> Interlocking Tape	PTUNA	107.6K	=	8.41%	10.87%	52	7.23%
Coquimbo Sewing Kit Christmas Stocking Stuffers White Elephant Gifts for Adults Teen Girls Mom Grandma Beginner Traveler Portable Sewing Supplies Accessories with Thread Needles Scissors (Black M)	...> Sewing Project Kits	Coquimbo	150.6K	94.14%	0.30%	3.21%	98	16.16%
Klangfeiler® Hemming Tape - 0.75 INCH x 32 Yards - Extra Strong - Iron-On Hem Tape Adhesive	...> Fusible & Hem Tape	Klangfeiler	132.1K	=	8.41%	6.58%	98	8.81%
Brother XM2701 Sewing Machine Lightweight Full Featured 27 Stitches 6 Included Feet	...> Sewing Machines	Brother	121.2K	100.35%	3.76%	18.98%	79	18.82%
XKDOUS Safety Pins - 150 Pcs Assorted Sizes Silver Pins Bulk - Small & Large Heavy Duty for Clothes Sewing Craft	...> Safety Pins	XKDOUS	108.8K	=	13.57%	8.37%	92	1.87%
32Ft *1 Inch Hook and Loop Tape with Adhesive Back Heavy Duty Double Sided Adhesive Strips Strong Sticky Strips Roll for Home/Office/School/Car Black	...> Interlocking Tape	PTUNA	107.6K	=	8.41%	10.87%	52	7.23%
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Top-level analysis of the Sewing category on amazon.com

During 2025-11-01T00:00:00, the Sewing category on amazon.com generated a total revenue of $135.4M.

The leading brands in this category are PLANTIONAL, Janome, and Fairfield, which stand out in terms of revenue and consumer engagement.

The top-performing product was Coquimbo Sewing Kit Christmas Stocking Stuffers White Elephant Gifts for Adults Teen Girls Mom Grandma Beginner Traveler Portable Sewing Supplies Accessories with Thread Needles Scissors (Black M), and it's the best-selling item in the category.