Best Selling Oils & Fluids Brands on Amazon

See the full list of Market Leaders In Amazon Oils & Fluids for May 1, and read the full analysis below

Last updated : May 1, 2026

Top Brands on the Oils & Fluids category

See which brands are leading the Oils & Fluids category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

May 2026 vs. May 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Valvoline	10.44%	2.10pp	1.4M	43.75%	16.26%	31.76%	$24.87	13.51%
Liqui Moly	3.50%	1.01pp	1.1M	32.99%	11.27%	12.91%	$24.79	12.12%
Hot Shot's Secret	1.72%	0.75pp	841.9K	17.02%	13.14%	8.39%	$15.03	5.83%
Mobil	6.89%	0.74pp	160.7K	27.76%	14.21%	30.09%	$22.22	1.45%
Royal Purple	1.67%	0.59pp	1.3M	15.60%	14.79%	1.13%	$13.44	11.68%
Valvoline	10.44%	2.10pp	1.4M	43.75%	16.26%	31.76%	$24.87	13.51%
Liqui Moly	3.50%	1.01pp	1.1M	32.99%	11.27%	12.91%	$24.79	12.12%
Hot Shot's Secret	1.72%	0.75pp	841.9K	17.02%	13.14%	8.39%	$15.03	5.83%
Mobil	6.89%	0.74pp	160.7K	27.76%	14.21%	30.09%	$22.22	1.45%
Royal Purple	1.67%	0.59pp	1.3M	15.60%	14.79%	1.13%	$13.44	11.68%
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Channels Breakdown & Performance

Understand where the top brands in the Oils & Fluids category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Valvoline

Liqui Moly

Hot Shot's Secret

Mobil

Royal Purple

Top selling sub-categories in the Oils & Fluids category

Explore the breakdown of sub-categories within the Oils & Fluids category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

May 2026 vs. May 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	89	0.66%	8.14%	6.04%	< 50	18.50%
Motor Oils	59	5.17%	3.90%	2.85%	< 50	12.73%
Gear Oils	99	17.85%	1.85%	18.27%	85	7.49%
Hydraulic Oils	97	12.26%	4.63%	17.32%	92	5.43%
Air Conditioning Oils	Unlock full list >	7.79%	18.80%	9.02%	79	8.03%
	75	3.81%	14.80%	0.68%	< 50	9.21%
	58	7.69%	10.52%	4.26%	56	9.90%
Fuel Additives	100	9.98%	1.26%	9.88%	80	8.90%
Diesel Additives	68	9.62%	10.00%	0.58%	99	8.39%
Octane Boosters	Unlock full list >	0.57%	6.45%	8.18%	< 50	9.94%
Engine & Oil	99	9.82%	6.83%	9.16%	70	0.40%
Transmission	51	2.85%	2.67%	0.18%	63	9.33%
Cooling System	79	0.99%	9.71%	4.14%	92	4.46%
Power Steering	Unlock full list >	9.48%	2.08%	9.95%	64	4.93%
	51	9.29%	2.86%	9.88%	62	4.11%
Fuel System Cleaners	92	6.76%	7.98%	10.35%	52	0.96%
Carburetor & Throttle Body Cleaners	89	1.13%	8.34%	4.31%	75	17.88%
Electrical Cleaners	85	10.85%	6.08%	14.62%	70	3.89%
	< 50	6.54%	2.16%	9.73%	83	10.13%
Degreasers	76	19.50%	1.35%	9.64%	99	10.89%
Engine Cleaner Sprays	98	17.61%	3.28%	9.95%	70	8.18%
Engine Cleaner Foams	Unlock full list >	8.90%	4.76%	9.83%	< 50	4.81%
Brake Cleaners	Unlock full list >	17.12%	1.89%	13.29%	100	9.11%
	99	10.00%	9.51%	9.70%	85	1.71%
	98	5.06%	9.54%	2.97%	100	13.18%
Lithium	94	1.40%	8.46%	4.60%	95	17.54%
Electrical	< 50	16.78%	2.16%	12.96%	87	9.19%
Brake Quiet	< 50	12.44%	5.90%	8.75%	73	9.89%
Wheel Bearing	61	7.21%	1.18%	17.31%	79	7.86%
Caliper	Unlock full list >	9.36%	15.83%	9.91%	< 50	5.67%
	99	1.85%	10.00%	0.99%	85	7.91%
Anti-Seize	76	9.99%	10.42%	7.95%	< 50	2.37%
Assembly	< 50	11.33%	4.07%	7.69%	91	5.93%
Graphite	94	17.74%	1.40%	13.89%	95	8.96%
Electrical	Unlock full list >	9.15%	16.79%	4.93%	87	6.16%
	89	0.66%	8.14%	6.04%	< 50	18.50%
Motor Oils	59	5.17%	3.90%	2.85%	< 50	12.73%
Gear Oils	99	17.85%	1.85%	18.27%	85	7.49%
Hydraulic Oils	97	12.26%	4.63%	17.32%	92	5.43%
Air Conditioning Oils	Unlock full list >	7.79%	18.80%	9.02%	79	8.03%
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Top Products on the Oils & Fluids Category

Discover the most-viewed products in the Oils & Fluids category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

May 2026 vs. May 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
STP Premium Small Engine 4 Cycle Oil Formula SAE10W-30 Small Engine Oil Engine Care Formula Reduces Wear for Lawnmower Push Mower Tractor 32 Oz STP	...> Motor Oils	STP	95.9K	183.68%	13.08%	10.00%	96	8.12%
Mobil 1 Advanced Fuel Economy Full Synthetic Motor Oil 0W-20 5 Quart	...> Motor Oils	Mobil	92.9K	74.24%	1.21%	6.99%	81	9.29%
Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon	...> Transmission Fluids	Valvoline	83.8K	56.82%	9.88%	0.32%	99	17.04%
Super Lube Multi-Purpose Synthetic Grease w/ Syncolon - High Temperature Water & Corrosion Resistant Grease - Workshop & Industrial Use - Food Grade - Translucent White - Tube - 3 oz (21030)	...> Lithium	Super Lube	79.3K	39.74%	15.79%	5.24%	< 50	7.44%
Valvoline MaxLife High Mileage 5W-30 Synthetic Blend Motor Oil 5 Quart	...> Motor Oils	Valvoline	66.9K	43.06%	7.71%	7.49%	< 50	8.61%
STP Premium Small Engine 4 Cycle Oil Formula SAE10W-30 Small Engine Oil Engine Care Formula Reduces Wear for Lawnmower Push Mower Tractor 32 Oz STP	...> Motor Oils	STP	95.9K	183.68%	13.08%	10.00%	96	8.12%
Mobil 1 Advanced Fuel Economy Full Synthetic Motor Oil 0W-20 5 Quart	...> Motor Oils	Mobil	92.9K	74.24%	1.21%	6.99%	81	9.29%
Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon	...> Transmission Fluids	Valvoline	83.8K	56.82%	9.88%	0.32%	99	17.04%
Super Lube Multi-Purpose Synthetic Grease w/ Syncolon - High Temperature Water & Corrosion Resistant Grease - Workshop & Industrial Use - Food Grade - Translucent White - Tube - 3 oz (21030)	...> Lithium	Super Lube	79.3K	39.74%	15.79%	5.24%	< 50	7.44%
Valvoline MaxLife High Mileage 5W-30 Synthetic Blend Motor Oil 5 Quart	...> Motor Oils	Valvoline	66.9K	43.06%	7.71%	7.49%	< 50	8.61%
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Top-level analysis of the Oils & Fluids category on amazon.com

During 2026-05-01T00:00:00, the Oils & Fluids category on amazon.com generated a total revenue of $54M.

The leading brands in this category are Valvoline, Liqui Moly, and Hot Shot's Secret, which stand out in terms of revenue and consumer engagement.

The top-performing product was STP Premium Small Engine 4 Cycle Oil Formula SAE10W-30 Small Engine Oil Engine Care Formula Reduces Wear for Lawnmower Push Mower Tractor 32 Oz STP, and it's the best-selling item in the category.