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Best Selling Baby Care Brands on amazon.com

Last updated : July 1, 2025

Top Brands on the Baby Care category

See which brands are leading the Baby Care category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
TUBBY TODD	1.71%	0.86pp	229.8K	46.73%	11.14%	77.61%	$58.83	16.22%
Frida Baby	6.75%	0.80pp	38.8K	7.43%	0.31%	4.79%	$28.48	13.05%
Momcozy	1.29%	0.64pp	15.1K	45.56%	6.61%	27.27%	$39.49	3.00%
napei	1.16%	0.39pp	140.7K	45.95%	10.87%	65.68%	$19.41	1.15%
WHOLENATURALS	0.43%	0.34pp	137.5K	7.64%	6.13%	75.70%	$57.54	3.33%
TUBBY TODD	1.71%	0.86pp	229.8K	46.73%	11.14%	77.61%	$58.83	16.22%
Frida Baby	6.75%	0.80pp	38.8K	7.43%	0.31%	4.79%	$28.48	13.05%
Momcozy	1.29%	0.64pp	15.1K	45.56%	6.61%	27.27%	$39.49	3.00%
napei	1.16%	0.39pp	140.7K	45.95%	10.87%	65.68%	$19.41	1.15%
WHOLENATURALS	0.43%	0.34pp	137.5K	7.64%	6.13%	75.70%	$57.54	3.33%
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Channels Breakdown & Performance

Understand where the top brands in the Baby Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

TUBBY TODD

Frida Baby

Momcozy

napei

WHOLENATURALS

Top selling sub-categories in the Baby Care category

Explore the breakdown of sub-categories within the Baby Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	92	9.68%	6.75%	6.49%	98	6.83%
	98	9.19%	7.46%	9.92%	85	8.84%
Diaper Creams	57	0.00%	3.70%	7.69%	97	0.83%
Sun Protection	70	19.67%	14.92%	10.61%	100	9.72%
Lotions	56	5.76%	2.57%	9.20%	< 50	1.00%
Powders	77	4.16%	0.57%	8.41%	94	1.15%
Oils	Unlock full list >	9.83%	4.91%	18.84%	77	6.41%
Grooming & Healthcare Kits	68	6.25%	3.21%	9.41%	89	1.77%
Nail Care	< 50	4.08%	0.47%	8.37%	93	1.24%
Hair Clippers	Unlock full list >	9.55%	6.87%	6.43%	83	19.09%
	< 50	19.02%	9.40%	5.01%	73	9.49%
Teethers	< 50	9.38%	9.99%	6.18%	< 50	18.35%
Pacifiers	< 50	9.33%	1.71%	9.73%	54	7.92%
Pacifier Accessories	98	5.49%	8.00%	10.39%	85	14.54%
Teething Relief	Unlock full list >	0.30%	4.02%	6.03%	94	4.84%
	51	9.94%	2.04%	14.03%	89	8.97%
	< 50	1.94%	9.60%	0.78%	59	14.44%
Body Wash	69	9.89%	4.96%	18.90%	< 50	6.45%
No-Rinse Cleansers	100	7.12%	4.37%	9.73%	91	3.32%
Bar Soaps	97	0.07%	5.64%	3.38%	100	6.68%
Foaming Soaps	Unlock full list >	8.23%	5.94%	9.98%	88	5.80%
	67	18.76%	13.38%	12.12%	100	9.46%
Bath & Hooded Towels	60	2.33%	1.65%	7.34%	83	3.11%
Washcloths & Wash Gloves	Unlock full list >	7.14%	2.46%	15.93%	90	4.91%
Bath Tubs	72	9.14%	5.28%	8.94%	98	5.33%
Shampoo	< 50	8.22%	9.59%	3.82%	58	14.09%
Bath Seats	Unlock full list >	9.70%	6.76%	6.23%	62	6.80%
	81	9.62%	3.89%	11.23%	< 50	9.59%
Thermometers	99	8.46%	13.64%	0.63%	65	9.09%
Colic & Gas Relief	99	8.54%	6.40%	4.07%	91	10.00%
Nasal Aspirators	87	1.71%	6.48%	7.32%	66	9.90%
Medicine Dispensers	67	0.03%	9.99%	4.86%	< 50	9.98%
Scales	Unlock full list >	1.90%	15.19%	1.22%	99	10.50%
	72	11.21%	6.82%	9.62%	98	6.78%
	< 50	7.72%	5.08%	2.53%	< 50	7.14%
Headbands	< 50	7.75%	2.59%	13.23%	80	2.65%
Clips	83	16.96%	3.69%	9.98%	100	3.64%
Ties	Unlock full list >	14.10%	5.35%	9.94%	61	5.00%
	92	9.68%	6.75%	6.49%	98	6.83%
	98	9.19%	7.46%	9.92%	85	8.84%
Diaper Creams	57	0.00%	3.70%	7.69%	97	0.83%
Sun Protection	70	19.67%	14.92%	10.61%	100	9.72%
Lotions	56	5.76%	2.57%	9.20%	< 50	1.00%
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Top Products on the Baby Care Category

Discover the most-viewed products in the Baby Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Desitin Maximum Strength Baby Diaper Rash Cream 40% Zinc Oxide for Treatment Relief & Prevention Hypoallergenic Phthalate- & Paraben-Free Paste Protects Skin for 12 Hours 4.8 oz	...> Diaper Creams	Desitin	210.6K	6.96%	0.35%	6.87%	< 50	9.93%
No-Touch Thermometer for Adults and Kids Accurate Digital Baby Thermometer FSA HSA Eligible Fever Alarm & Silent Mode 2 in 1 Forehead & Object Mode	...> Thermometers	GoodBaby	203.4K	1.79%	0.74%	8.80%	90	1.22%
BLUE LIZARD Mineral Sunscreen Stick with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection Easy to Apply Fragrance Free Kids Unscented 0.5 oz	...> Sun Protection	BLUE LIZARD	187.2K	7.97%	4.59%	9.80%	77	10.00%
Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant for Chapped or Dry Skin Drool Rash and Diaper Rash Ointment 14 Oz Jar	...> Diaper Creams	Aquaphor	166.5K	36.90%	4.71%	1.33%	95	13.40%
Philips AVENT Soothie Pacifier 0-3 Months Green 4 Pack SCF190/41	...> Pacifiers	AVENT	163.5K	16.75%	3.55%	6.46%	59	7.39%
Desitin Maximum Strength Baby Diaper Rash Cream 40% Zinc Oxide for Treatment Relief & Prevention Hypoallergenic Phthalate- & Paraben-Free Paste Protects Skin for 12 Hours 4.8 oz	...> Diaper Creams	Desitin	210.6K	6.96%	0.35%	6.87%	< 50	9.93%
No-Touch Thermometer for Adults and Kids Accurate Digital Baby Thermometer FSA HSA Eligible Fever Alarm & Silent Mode 2 in 1 Forehead & Object Mode	...> Thermometers	GoodBaby	203.4K	1.79%	0.74%	8.80%	90	1.22%
BLUE LIZARD Mineral Sunscreen Stick with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection Easy to Apply Fragrance Free Kids Unscented 0.5 oz	...> Sun Protection	BLUE LIZARD	187.2K	7.97%	4.59%	9.80%	77	10.00%
Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant for Chapped or Dry Skin Drool Rash and Diaper Rash Ointment 14 Oz Jar	...> Diaper Creams	Aquaphor	166.5K	36.90%	4.71%	1.33%	95	13.40%
Philips AVENT Soothie Pacifier 0-3 Months Green 4 Pack SCF190/41	...> Pacifiers	AVENT	163.5K	16.75%	3.55%	6.46%	59	7.39%
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Top-level analysis of the Baby Care category on amazon.com

During July 2025, the Baby Care category on amazon.com generated a total revenue of $88.2M.

The leading brands in this category are TUBBY TODD, Frida Baby, and Momcozy, which stand out in terms of revenue and consumer engagement.

The top-performing product was Desitin Maximum Strength Baby Diaper Rash Cream 40% Zinc Oxide for Treatment Relief & Prevention Hypoallergenic Phthalate- & Paraben-Free Paste Protects Skin for 12 Hours 4.8 oz, and it's the best-selling item in the category.