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Best Selling Feeding Brands on amazon.com

Last updated : July 1, 2025

Top Brands on the Feeding category

See which brands are leading the Feeding category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Momcozy	11.76%	4.83pp	2.4M	8.43%	14.12%	57.59%	$60.19	8.11%
GROWNSY	2.21%	1.45pp	1.1M	2.14%	14.11%	27.74%	$59.73	3.84%
eufy Security	1.28%	1.28pp	966.8K	6.91%	12.62%	10.28%	$39.51	1.67%
Aussie Bubs	0.74%	0.47pp	1.2M	1.97%	8.21%	21.38%	$41.50	6.49%
Spectra	0.81%	0.44pp	2.1M	8.00%	8.44%	27.15%	$31.81	7.73%
Momcozy	11.76%	4.83pp	2.4M	8.43%	14.12%	57.59%	$60.19	8.11%
GROWNSY	2.21%	1.45pp	1.1M	2.14%	14.11%	27.74%	$59.73	3.84%
eufy Security	1.28%	1.28pp	966.8K	6.91%	12.62%	10.28%	$39.51	1.67%
Aussie Bubs	0.74%	0.47pp	1.2M	1.97%	8.21%	21.38%	$41.50	6.49%
Spectra	0.81%	0.44pp	2.1M	8.00%	8.44%	27.15%	$31.81	7.73%
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Channels Breakdown & Performance

Understand where the top brands in the Feeding category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Momcozy

GROWNSY

eufy Security

Aussie Bubs

Spectra

Top selling sub-categories in the Feeding category

Explore the breakdown of sub-categories within the Feeding category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	93	0.36%	3.94%	6.07%	100	4.79%
Bottles	88	8.09%	9.53%	3.60%	67	13.73%
	97	18.18%	8.61%	5.47%	68	8.70%
Bottle Brushes	< 50	10.35%	6.12%	2.43%	68	19.94%
Bottle Drying Racks	Unlock full list >	4.49%	9.44%	0.52%	98	9.46%
Nipples	85	4.31%	9.17%	2.69%	98	7.60%
Sterilizers	< 50	8.77%	4.48%	10.29%	80	4.53%
Bottle Warmers	Unlock full list >	8.98%	9.90%	5.27%	67	16.58%
	100	15.21%	19.38%	6.47%	90	10.00%
Cups	97	8.63%	13.82%	0.77%	99	9.13%
	96	11.36%	16.67%	3.07%	52	9.69%
Flatware Sets	95	9.92%	2.27%	13.69%	97	2.33%
Spoons	75	16.48%	3.98%	9.99%	< 50	7.14%
Forks	Unlock full list >	8.58%	4.10%	10.90%	79	4.16%
	< 50	9.85%	9.90%	7.54%	60	18.57%
Plates	98	19.37%	2.13%	9.80%	93	9.81%
Bowls	Unlock full list >	9.32%	5.71%	8.19%	< 50	5.75%
Place Mats	Unlock full list >	16.36%	18.22%	7.52%	97	9.99%
	93	6.84%	11.92%	0.69%	75	8.61%
	< 50	9.50%	14.73%	1.49%	58	9.34%
Electric	100	6.42%	1.20%	12.15%	93	12.99%
Manual	Unlock full list >	8.03%	3.76%	15.96%	93	16.82%
Breast Shells & Creams	97	5.58%	7.99%	0.35%	83	8.27%
Breastmilk Containers	100	9.86%	12.52%	0.83%	70	1.22%
Nursing Pads	< 50	7.75%	0.13%	9.98%	61	7.47%
Nursing Covers	Unlock full list >	8.37%	3.58%	3.78%	86	4.46%
	98	9.03%	17.25%	9.77%	89	6.38%
Meals	73	3.11%	17.89%	4.21%	97	4.22%
	52	18.20%	1.04%	14.35%	< 50	8.83%
Powder Baby Formula	61	2.51%	18.81%	3.43%	< 50	5.02%
Liquid Baby Formula	Unlock full list >	3.76%	8.40%	8.69%	100	8.37%
	93	16.86%	17.50%	9.77%	90	4.18%
Crackers & Biscuits	Unlock full list >	2.80%	6.08%	0.10%	97	16.62%
	52	8.78%	18.21%	4.11%	< 50	6.83%
Electrolyte Drinks	98	7.26%	10.23%	11.33%	72	10.14%
Nutritional Shakes	< 50	2.51%	9.71%	10.00%	70	4.36%
Smoothies	< 50	5.93%	13.00%	8.61%	61	0.25%
Juices	100	1.83%	7.30%	9.42%	80	7.26%
Tea	Unlock full list >	0.25%	5.98%	9.85%	99	5.93%
	95	11.90%	3.02%	8.24%	63	3.09%
Cereal	Unlock full list >	8.51%	2.17%	18.74%	< 50	7.30%
	55	5.27%	8.85%	1.49%	60	2.08%
	99	10.00%	9.53%	13.53%	90	0.07%
Feeding Bibs	< 50	6.80%	1.02%	15.47%	99	1.08%
Drooling Bibs	58	7.97%	2.98%	12.64%	50	3.04%
Teething Bibs	Unlock full list >	14.69%	5.02%	9.98%	87	5.53%
Burp Cloths	< 50	14.62%	16.65%	7.52%	< 50	1.79%
Bibs & Burp Cloths Sets	Unlock full list >	7.95%	9.90%	3.03%	89	2.32%
	93	0.36%	3.94%	6.07%	100	4.79%
Bottles	88	8.09%	9.53%	3.60%	67	13.73%
	97	18.18%	8.61%	5.47%	68	8.70%
Bottle Brushes	< 50	10.35%	6.12%	2.43%	68	19.94%
Bottle Drying Racks	Unlock full list >	4.49%	9.44%	0.52%	98	9.46%
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Top Products on the Feeding Category

Discover the most-viewed products in the Feeding category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Grownsy EaseClean Bottle Washer Pro \| All-in-One Bottle Washer and Sterilizer and Dryer \| Baby Bottle Washer for Bottles Pump Parts & Baby Essentials \| Replaces Hand Washing	...> Sterilizers	GROWNSY	369.8K	=	3.76%	2.57%	< 50	6.59%
Momcozy KleanPal Pro Baby Bottle Washer Sterilizer & Dryer - All-in-One Cleaning Machine for Bottles Pump Parts & Baby Essentials - Time-Saving & Effortless Care	...> Sterilizers	Momcozy	252.6K	=	1.54%	6.20%	100	8.10%
Baby Brezza Official Detergent Soap Tablets for Baby Brezza Bottle Washer Pro 120 Tablets	...> Bottle-Feeding	Baby Brezza	220.5K	57.50%	13.16%	16.60%	88	8.32%
Medela Manual breast pump with Flex Shields Harmony Single Hand for More Comfort and Expressing More Milk	...> Manual	Medela	170.4K	15.42%	10.45%	9.60%	59	9.90%
Earth Mama Organic Nipple Butter™ \| Nipple Cream Safe for Breastfeeding \| Postpartum Essentials for Nursing \| Non Lanolin Nipple Cream 2-Fluid Ounce	...> Breast Shells & Creams	Earth Mama	158.9K	17.12%	9.96%	3.45%	52	5.43%
Grownsy EaseClean Bottle Washer Pro \| All-in-One Bottle Washer and Sterilizer and Dryer \| Baby Bottle Washer for Bottles Pump Parts & Baby Essentials \| Replaces Hand Washing	...> Sterilizers	GROWNSY	369.8K	=	3.76%	2.57%	< 50	6.59%
Momcozy KleanPal Pro Baby Bottle Washer Sterilizer & Dryer - All-in-One Cleaning Machine for Bottles Pump Parts & Baby Essentials - Time-Saving & Effortless Care	...> Sterilizers	Momcozy	252.6K	=	1.54%	6.20%	100	8.10%
Baby Brezza Official Detergent Soap Tablets for Baby Brezza Bottle Washer Pro 120 Tablets	...> Bottle-Feeding	Baby Brezza	220.5K	57.50%	13.16%	16.60%	88	8.32%
Medela Manual breast pump with Flex Shields Harmony Single Hand for More Comfort and Expressing More Milk	...> Manual	Medela	170.4K	15.42%	10.45%	9.60%	59	9.90%
Earth Mama Organic Nipple Butter™ \| Nipple Cream Safe for Breastfeeding \| Postpartum Essentials for Nursing \| Non Lanolin Nipple Cream 2-Fluid Ounce	...> Breast Shells & Creams	Earth Mama	158.9K	17.12%	9.96%	3.45%	52	5.43%
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Top-level analysis of the Feeding category on amazon.com

During July 2025, the Feeding category on amazon.com generated a total revenue of $173.9M.

The leading brands in this category are Momcozy, GROWNSY, and eufy Security, which stand out in terms of revenue and consumer engagement.

The top-performing product was Grownsy EaseClean Bottle Washer Pro | All-in-One Bottle Washer and Sterilizer and Dryer | Baby Bottle Washer for Bottles Pump Parts & Baby Essentials | Replaces Hand Washing, and it's the best-selling item in the category.