Best Selling Nursery Brands on Amazon

See the full list of Market Leaders In Amazon Nursery for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Nursery category

See which brands are leading the Nursery category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Dream On Me	3.98%	1.02pp	812K	10.08%	9.08%	27.43%	$71.50	3.02%
KeaBabies	2.17%	0.63pp	219.1K	6.81%	1.18%	10.55%	$66.90	2.06%
Hiaksedt	0.76%	0.59pp	712.3K	8.67%	7.06%	25.78%	$10.43	2.15%
Love to Dream	1.85%	0.50pp	311.4K	6.41%	1.77%	1.73%	$70.12	2.29%
CIVARUA KIDS	0.52%	0.48pp	365.2K	8.58%	3.15%	23.76%	$61.21	2.63%
Dream On Me	3.98%	1.02pp	812K	10.08%	9.08%	27.43%	$71.50	3.02%
KeaBabies	2.17%	0.63pp	219.1K	6.81%	1.18%	10.55%	$66.90	2.06%
Hiaksedt	0.76%	0.59pp	712.3K	8.67%	7.06%	25.78%	$10.43	2.15%
Love to Dream	1.85%	0.50pp	311.4K	6.41%	1.77%	1.73%	$70.12	2.29%
CIVARUA KIDS	0.52%	0.48pp	365.2K	8.58%	3.15%	23.76%	$61.21	2.63%
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Channels Breakdown & Performance

Understand where the top brands in the Nursery category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Dream On Me

KeaBabies

Hiaksedt

Love to Dream

CIVARUA KIDS

Top selling sub-categories in the Nursery category

Explore the breakdown of sub-categories within the Nursery category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	9.66%	9.99%	6.91%	< 50	19.92%
	77	15.52%	5.31%	19.30%	94	6.63%
Swaddling Blankets	< 50	4.13%	8.98%	2.82%	69	7.52%
Bed Blankets	87	1.76%	6.35%	4.59%	65	6.24%
Wearable Blankets	66	11.04%	19.66%	5.84%	< 50	5.40%
Receiving Blankets	87	0.10%	3.62%	7.82%	97	0.73%
Quilts	Unlock full list >	7.21%	4.48%	9.76%	78	3.49%
	< 50	3.53%	9.71%	1.66%	86	9.72%
Sheets	99	4.62%	11.99%	3.41%	77	12.07%
Bedding Accessories	92	9.65%	9.54%	0.91%	57	9.56%
Bedding Sets	52	7.17%	9.24%	5.11%	56	9.33%
Bed Skirts	86	9.07%	5.44%	8.67%	100	9.91%
Head Shaping Pillows	Unlock full list >	9.05%	5.36%	16.55%	< 50	5.13%
	100	15.09%	19.50%	6.37%	69	10.00%
Bedding Accessories	77	1.37%	15.85%	0.74%	< 50	15.94%
Sheets, Pillowcases & Sets	98	5.49%	13.85%	7.81%	92	0.91%
Pillows	99	17.80%	3.16%	9.94%	< 50	8.35%
Bedding Sets	56	17.96%	16.62%	9.00%	< 50	9.90%
Duvets, Covers & Sets	Unlock full list >	1.99%	5.77%	16.09%	93	5.69%
	51	9.44%	7.92%	9.81%	70	9.97%
Crib Mattresses	65	7.76%	5.26%	9.90%	56	4.66%
Portable Crib Mattresses	< 50	11.33%	6.30%	19.58%	< 50	7.13%
Cradle Mattresses	Unlock full list >	9.46%	6.74%	10.00%	96	7.29%
	89	6.22%	10.24%	4.51%	87	15.46%
Crib Mattress Protection	93	8.96%	9.90%	5.23%	75	16.51%
Bassinet & Cradle Mattress Protection	79	4.88%	0.46%	13.43%	53	3.40%
Mattress Pads	Unlock full list >	8.99%	9.91%	5.30%	77	16.64%
	91	6.05%	14.69%	10.83%	71	9.69%
	83	1.80%	5.85%	4.08%	100	14.61%
Storage Bins & Boxes	99	3.32%	3.10%	6.92%	97	7.70%
Hanging Organizers	< 50	8.66%	1.14%	9.62%	67	9.75%
Toy Chests & Organizers	100	8.08%	8.26%	13.38%	84	3.23%
Hampers	71	5.10%	7.73%	9.70%	< 50	15.26%
Step Stools	Unlock full list >	9.42%	7.87%	9.82%	< 50	9.84%
Playards	77	1.15%	4.64%	6.28%	51	2.07%
	97	14.26%	9.05%	16.56%	82	8.28%
Bassinets	52	5.83%	10.82%	1.50%	77	8.24%
Toddler Beds	59	8.05%	3.29%	3.49%	98	4.75%
Convertible Cribs	93	12.79%	3.79%	7.92%	58	3.86%
Cribs	99	9.86%	8.85%	9.34%	64	12.73%
Baby Nests	Unlock full list >	9.94%	7.39%	9.37%	99	1.43%
	98	4.44%	3.00%	9.92%	92	2.94%
Changing Tables	< 50	9.86%	9.89%	7.60%	58	18.44%
Chests & Dressers	Unlock full list >	9.52%	1.87%	9.76%	60	7.84%
	74	1.38%	4.82%	5.98%	< 50	2.34%
Rocking Chairs	100	13.70%	17.59%	7.13%	91	6.75%
Glider & Ottoman Sets	Unlock full list >	0.71%	8.14%	2.01%	58	15.99%
	78	11.64%	6.58%	19.26%	95	7.26%
	65	5.17%	1.82%	8.93%	< 50	0.15%
Stickers	59	9.95%	0.62%	17.67%	93	7.80%
Wall Plaques	< 50	9.87%	9.18%	0.41%	58	9.20%
Growth Charts	100	9.64%	2.91%	6.64%	85	6.59%
Letters & Numbers	Unlock full list >	12.53%	3.56%	8.01%	78	3.63%
Sleep Soothers	< 50	11.51%	6.46%	19.39%	94	7.21%
Night Lights	65	15.60%	7.24%	9.90%	86	9.82%
Mobiles	100	17.18%	0.57%	12.08%	91	2.51%
Baskets & Liners	Unlock full list >	1.11%	2.78%	9.04%	< 50	0.26%
	< 50	9.66%	9.99%	6.91%	< 50	19.92%
	77	15.52%	5.31%	19.30%	94	6.63%
Swaddling Blankets	< 50	4.13%	8.98%	2.82%	69	7.52%
Bed Blankets	87	1.76%	6.35%	4.59%	65	6.24%
Wearable Blankets	66	11.04%	19.66%	5.84%	< 50	5.40%
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Top Products on the Nursery Category

Discover the most-viewed products in the Nursery category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
MediAcous Night Light for Kids 7 Colors Changing Egg Light for Nursery	...> Night Lights	MediAcous	113.1K	=	8.27%	15.85%	79	0.37%
Criusia Over the Door Organizer 6-Shelf Closet Hanging Storage with 13 Mesh Pockets 55lbs Capacity Behind the Door Storage for Baby Nursery Bathroom Bedroom and Dorm Beige	...> Hanging Organizers	Criusia	93.1K	=	9.07%	14.77%	85	0.28%
JMvicyroam 60L Cotton Rope Laundry Basket Hamper Brown	...> Hampers	JMvicyroam	88.3K	10.65%	4.25%	1.23%	< 50	9.51%
HZFTJOY Large Woven Blanket Basket 65L Cotton Rope Laundry Basket	...> Storage Bins & Boxes	HZFTJOY	86.8K	=	8.91%	9.48%	87	10.70%
Portable Baby Sound Machine & Essentials for Babies & Kids-Putty	...> Sleep Soothers	jaroco	85.4K	31.03%	6.17%	2.10%	75	2.90%
MediAcous Night Light for Kids 7 Colors Changing Egg Light for Nursery	...> Night Lights	MediAcous	113.1K	=	8.27%	15.85%	79	0.37%
Criusia Over the Door Organizer 6-Shelf Closet Hanging Storage with 13 Mesh Pockets 55lbs Capacity Behind the Door Storage for Baby Nursery Bathroom Bedroom and Dorm Beige	...> Hanging Organizers	Criusia	93.1K	=	9.07%	14.77%	85	0.28%
JMvicyroam 60L Cotton Rope Laundry Basket Hamper Brown	...> Hampers	JMvicyroam	88.3K	10.65%	4.25%	1.23%	< 50	9.51%
HZFTJOY Large Woven Blanket Basket 65L Cotton Rope Laundry Basket	...> Storage Bins & Boxes	HZFTJOY	86.8K	=	8.91%	9.48%	87	10.70%
Portable Baby Sound Machine & Essentials for Babies & Kids-Putty	...> Sleep Soothers	jaroco	85.4K	31.03%	6.17%	2.10%	75	2.90%
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Top-level analysis of the Nursery category on amazon.com

During 2026-08-01T00:00:00, the Nursery category on amazon.com generated a total revenue of $132.5M.

The leading brands in this category are Dream On Me, KeaBabies, and Hiaksedt, which stand out in terms of revenue and consumer engagement.

The top-performing product was MediAcous Night Light for Kids 7 Colors Changing Egg Light for Nursery, and it's the best-selling item in the category.