Best Selling Personal Care Brands on Amazon

See the full list of Market Leaders In Amazon Personal Care for March 1, and read the full analysis below

Last updated : March 1, 2026

Top Brands on the Personal Care category

See which brands are leading the Personal Care category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Mar 2026 vs. Mar 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Secret	5.20%	0.92pp	4.4M	85.29%	15.25%	20.15%	$10.41	9.15%
Old Spice	3.86%	0.78pp	4.3M	29.15%	9.65%	20.12%	$5.45	8.77%
Kitsch	0.76%	0.50pp	2.1M	11.91%	14.31%	19.35%	$2.66	5.63%
Harry's	0.57%	0.29pp	3M	26.30%	10.85%	19.52%	$3.37	2.56%
Salt & Stone	1.36%	0.25pp	3.2M	3.99%	1.12%	12.85%	$0.74	1.99%
Secret	5.20%	0.92pp	4.4M	85.29%	15.25%	20.15%	$10.41	9.15%
Old Spice	3.86%	0.78pp	4.3M	29.15%	9.65%	20.12%	$5.45	8.77%
Kitsch	0.76%	0.50pp	2.1M	11.91%	14.31%	19.35%	$2.66	5.63%
Harry's	0.57%	0.29pp	3M	26.30%	10.85%	19.52%	$3.37	2.56%
Salt & Stone	1.36%	0.25pp	3.2M	3.99%	1.12%	12.85%	$0.74	1.99%
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Channels Breakdown & Performance

Understand where the top brands in the Personal Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Secret

Old Spice

Kitsch

Harry's

Salt & Stone

Top selling sub-categories in the Personal Care category

Explore the breakdown of sub-categories within the Personal Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Mar 2026 vs. Mar 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	51	10.41%	9.81%	18.91%	92	1.26%
Antiperspirant Deodorant	86	15.37%	10.11%	15.45%	64	8.63%
Deodorant	< 50	8.21%	5.91%	9.98%	78	5.75%
Antiperspirants	Unlock full list >	4.61%	0.22%	13.11%	100	3.20%
	< 50	8.93%	17.64%	4.45%	84	6.57%
	< 50	11.12%	9.97%	1.82%	78	6.95%
Shower Caps	< 50	7.12%	1.12%	3.73%	78	7.90%
Bath Sponges	63	6.56%	9.64%	6.75%	< 50	9.63%
Bath & Body Brushes	93	9.95%	11.43%	9.92%	81	3.06%
Loofahs	99	1.24%	16.02%	0.62%	90	9.71%
Bath Pillows	Unlock full list >	5.14%	9.56%	8.63%	100	13.09%
	< 50	4.94%	12.94%	6.89%	< 50	4.03%
Bath Salts	67	18.25%	7.58%	14.40%	98	1.71%
Bath Bombs	78	13.88%	5.55%	15.66%	100	4.51%
Shower Steamers	< 50	9.68%	6.69%	6.36%	69	6.73%
Bubble Bath	59	9.02%	17.30%	4.64%	55	6.41%
Bath Oils	Unlock full list >	7.94%	7.95%	6.30%	81	19.02%
	74	1.69%	6.85%	1.16%	< 50	18.27%
	51	6.41%	10.20%	8.03%	92	2.22%
Aftercare Products	55	10.48%	1.81%	8.71%	91	1.88%
Tattoo Needles	66	19.07%	9.45%	4.98%	72	9.54%
Tattoo Inks	100	9.98%	0.05%	16.92%	81	8.08%
Tattoo Kits	78	13.26%	4.19%	7.74%	59	4.27%
Tattoo Machines	Unlock full list >	16.10%	4.21%	10.00%	74	6.80%
	84	8.57%	7.20%	12.25%	95	2.34%
Aftercare Products	86	4.49%	2.41%	19.94%	< 50	2.33%
Piercing Kits	100	6.04%	0.15%	17.06%	83	0.08%
Piercing Needles	79	13.13%	5.87%	9.87%	< 50	5.82%
Piercing Guns	Unlock full list >	10.35%	7.21%	9.46%	90	1.78%
Scrubs & Body Treatments	Unlock full list >	0.89%	6.84%	3.50%	81	9.96%
	51	10.41%	9.81%	18.91%	92	1.26%
Antiperspirant Deodorant	86	15.37%	10.11%	15.45%	64	8.63%
Deodorant	< 50	8.21%	5.91%	9.98%	78	5.75%
Antiperspirants	Unlock full list >	4.61%	0.22%	13.11%	100	3.20%
	< 50	8.93%	17.64%	4.45%	84	6.57%
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Top Products on the Personal Care Category

Discover the most-viewed products in the Personal Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Mar 2026 vs. Mar 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Amazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Resealable Bag 3 Pound	...> Bath Salts	Amazon Basics	657.6K	91.98%	9.95%	3.03%	76	5.10%
Secret Clinical Strength Antiperspirant Deodorant for Women 100hr Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Invisible Solid Completely Clean Scent 2.6 oz	...> Antiperspirant Deodorant	Secret	555K	278.42%	9.77%	9.37%	73	9.98%
NeilMed NeilCleanse Piercing Aftercare Fine Mist 6.3 Fluid Ounce	...> Aftercare Products	NeilMed	468.2K	67.88%	9.53%	15.99%	63	8.89%
Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control \| Deodorant for Women and Men Aluminum Free with Baking Soda Coconut Oil and Shea Butter \| Coconut & Vanilla	...> Deodorant	Native	420.1K	90.20%	9.09%	2.15%	78	8.10%
Degree Men Antiperspirant Deodorant Adventure Antiperspirant For Men With MotionSense Technology 2.7 oz Pack of 4	...> Antiperspirants	Degree Men	408.3K	43.62%	9.83%	7.19%	80	5.61%
Amazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Resealable Bag 3 Pound	...> Bath Salts	Amazon Basics	657.6K	91.98%	9.95%	3.03%	76	5.10%
Secret Clinical Strength Antiperspirant Deodorant for Women 100hr Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Invisible Solid Completely Clean Scent 2.6 oz	...> Antiperspirant Deodorant	Secret	555K	278.42%	9.77%	9.37%	73	9.98%
NeilMed NeilCleanse Piercing Aftercare Fine Mist 6.3 Fluid Ounce	...> Aftercare Products	NeilMed	468.2K	67.88%	9.53%	15.99%	63	8.89%
Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control \| Deodorant for Women and Men Aluminum Free with Baking Soda Coconut Oil and Shea Butter \| Coconut & Vanilla	...> Deodorant	Native	420.1K	90.20%	9.09%	2.15%	78	8.10%
Degree Men Antiperspirant Deodorant Adventure Antiperspirant For Men With MotionSense Technology 2.7 oz Pack of 4	...> Antiperspirants	Degree Men	408.3K	43.62%	9.83%	7.19%	80	5.61%
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Top-level analysis of the Personal Care category on amazon.com

During 2026-03-01T00:00:00, the Personal Care category on amazon.com generated a total revenue of $132.8M.

The leading brands in this category are Secret, Old Spice, and Kitsch, which stand out in terms of revenue and consumer engagement.

The top-performing product was Amazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Resealable Bag 3 Pound, and it's the best-selling item in the category.