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Best Selling Personal Care Brands on amazon.com

Last updated : July 1, 2025

Top Brands on the Personal Care category

See which brands are leading the Personal Care category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Secret	5.34%	0.58pp	4.1M	53.39%	17.76%	9.21%	$10.41	15.97%
Hustle Butter Deluxe	1.15%	0.44pp	258.2K	26.55%	6.61%	8.75%	$6.87	14.40%
Saltair	0.41%	0.37pp	4.1M	26.57%	14.10%	0.65%	$2.10	0.04%
Kitsch	0.54%	0.36pp	3.9M	48.03%	12.96%	4.65%	$9.74	15.91%
Salt & Stone	1.23%	0.31pp	2M	51.08%	12.26%	5.32%	$6.78	2.24%
Secret	5.34%	0.58pp	4.1M	53.39%	17.76%	9.21%	$10.41	15.97%
Hustle Butter Deluxe	1.15%	0.44pp	258.2K	26.55%	6.61%	8.75%	$6.87	14.40%
Saltair	0.41%	0.37pp	4.1M	26.57%	14.10%	0.65%	$2.10	0.04%
Kitsch	0.54%	0.36pp	3.9M	48.03%	12.96%	4.65%	$9.74	15.91%
Salt & Stone	1.23%	0.31pp	2M	51.08%	12.26%	5.32%	$6.78	2.24%
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Channels Breakdown & Performance

Understand where the top brands in the Personal Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Secret

Hustle Butter Deluxe

Saltair

Kitsch

Salt & Stone

Top selling sub-categories in the Personal Care category

Explore the breakdown of sub-categories within the Personal Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	51	10.41%	9.81%	18.91%	92	1.26%
Antiperspirant Deodorant	86	15.37%	10.11%	15.45%	64	8.63%
Deodorant	< 50	8.21%	5.91%	9.98%	78	5.75%
Antiperspirants	Unlock full list >	4.61%	0.22%	13.11%	100	3.20%
	< 50	8.93%	17.64%	4.45%	84	6.57%
	< 50	11.12%	9.97%	1.82%	78	6.95%
Shower Caps	< 50	7.12%	1.12%	3.73%	78	7.90%
Bath Sponges	63	6.56%	9.64%	6.75%	< 50	9.63%
Bath & Body Brushes	93	9.95%	11.43%	9.92%	81	3.06%
Loofahs	99	1.24%	16.02%	0.62%	90	9.71%
Bath Pillows	Unlock full list >	5.14%	9.56%	8.63%	100	13.09%
	< 50	4.94%	12.94%	6.89%	< 50	4.03%
Bath Salts	67	18.25%	7.58%	14.40%	98	1.71%
Bath Bombs	78	13.88%	5.55%	15.66%	100	4.51%
Shower Steamers	< 50	9.68%	6.69%	6.36%	69	6.73%
Bubble Bath	59	9.02%	17.30%	4.64%	55	6.41%
Bath Oils	Unlock full list >	7.94%	7.95%	6.30%	81	19.02%
	74	1.69%	6.85%	1.16%	< 50	18.27%
	51	6.41%	10.20%	8.03%	92	2.22%
Aftercare Products	55	10.48%	1.81%	8.71%	91	1.88%
Tattoo Needles	66	19.07%	9.45%	4.98%	72	9.54%
Tattoo Inks	100	9.98%	0.05%	16.92%	81	8.08%
Tattoo Kits	78	13.26%	4.19%	7.74%	59	4.27%
Tattoo Machines	Unlock full list >	16.10%	4.21%	10.00%	74	6.80%
	84	8.57%	7.20%	12.25%	95	2.34%
Aftercare Products	86	4.49%	2.41%	19.94%	< 50	2.33%
Piercing Kits	100	6.04%	0.15%	17.06%	83	0.08%
Piercing Needles	79	13.13%	5.87%	9.87%	< 50	5.82%
Piercing Guns	Unlock full list >	10.35%	7.21%	9.46%	90	1.78%
Scrubs & Body Treatments	Unlock full list >	0.89%	6.84%	3.50%	81	9.96%
	51	10.41%	9.81%	18.91%	92	1.26%
Antiperspirant Deodorant	86	15.37%	10.11%	15.45%	64	8.63%
Deodorant	< 50	8.21%	5.91%	9.98%	78	5.75%
Antiperspirants	Unlock full list >	4.61%	0.22%	13.11%	100	3.20%
	< 50	8.93%	17.64%	4.45%	84	6.57%
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Top Products on the Personal Care Category

Discover the most-viewed products in the Personal Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Amazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Soothing 3 Pound Pack of 1	...> Bath Salts	Amazon Basics	598.2K	251.10%	5.97%	14.00%	77	6.51%
Tattoo Cover Up Patch Invisible Tattoo Cover Up Makeup Waterproof and Sweatproof Ultra Thin T-attoo C-over Up Tape for T-attoos Scars & Spots	...> Aftercare Products	TRIXES	574.6K	=	7.08%	14.73%	59	7.45%
UJFQBH 3 Pieces African Bath Sponge African Net Long Net Bath Sponge Exfoliating Shower Body Scrubber Back Scrubber Skin Smoother Great for Daily Use (Pink Yellow Purple)	...> Bath Sponges	UJFQBH	565.2K	52.70%	5.50%	1.45%	99	2.70%
Tattoo Cover Up Makeup Waterproof 2 Colors Tattoo Cover Up Long Lasting Tattoo Concealer Professional Body Leg Makeup for Tattoo Scars Vitiligo and Dark Spots	...> Aftercare Products	rubvil	550.2K	=	3.96%	9.65%	95	10.57%
NeilMed NeilCleanse Piercing Aftercare Fine Mist 6.3 Fluid Ounce	...> Aftercare Products	NeilMed	450.9K	39.14%	9.53%	15.99%	63	8.89%
Amazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Soothing 3 Pound Pack of 1	...> Bath Salts	Amazon Basics	598.2K	251.10%	5.97%	14.00%	77	6.51%
Tattoo Cover Up Patch Invisible Tattoo Cover Up Makeup Waterproof and Sweatproof Ultra Thin T-attoo C-over Up Tape for T-attoos Scars & Spots	...> Aftercare Products	TRIXES	574.6K	=	7.08%	14.73%	59	7.45%
UJFQBH 3 Pieces African Bath Sponge African Net Long Net Bath Sponge Exfoliating Shower Body Scrubber Back Scrubber Skin Smoother Great for Daily Use (Pink Yellow Purple)	...> Bath Sponges	UJFQBH	565.2K	52.70%	5.50%	1.45%	99	2.70%
Tattoo Cover Up Makeup Waterproof 2 Colors Tattoo Cover Up Long Lasting Tattoo Concealer Professional Body Leg Makeup for Tattoo Scars Vitiligo and Dark Spots	...> Aftercare Products	rubvil	550.2K	=	3.96%	9.65%	95	10.57%
NeilMed NeilCleanse Piercing Aftercare Fine Mist 6.3 Fluid Ounce	...> Aftercare Products	NeilMed	450.9K	39.14%	9.53%	15.99%	63	8.89%
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Top-level analysis of the Personal Care category on amazon.com

During July 2025, the Personal Care category on amazon.com generated a total revenue of $141.3M.

The leading brands in this category are Secret, Hustle Butter Deluxe, and Saltair, which stand out in terms of revenue and consumer engagement.

The top-performing product was Amazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Soothing 3 Pound Pack of 1, and it's the best-selling item in the category.