Best Selling Shave & Hair Removal Brands on Amazon

See the full list of Market Leaders In Amazon Shave & Hair Removal for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Shave & Hair Removal category

See which brands are leading the Shave & Hair Removal category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Norelco	0.80%	0.77pp	544.9K	2215.67%	3.38%	21.50%	$78.21	32.01%
INNZA	0.68%	0.53pp	409.5K	2142.79%	2.20%	15.75%	$76.22	29.73%
Gillette Venus	4.29%	0.50pp	289.1K	1133.06%	2.68%	20.88%	$25.55	28.62%
Gillette	6.24%	0.46pp	69.8K	1320.79%	1.45%	20.52%	$46.06	28.49%
Harry's	1.76%	0.44pp	470K	1869.79%	3.01%	16.35%	$77.46	20.51%
Norelco	0.80%	0.77pp	544.9K	2215.67%	3.38%	21.50%	$78.21	32.01%
INNZA	0.68%	0.53pp	409.5K	2142.79%	2.20%	15.75%	$76.22	29.73%
Gillette Venus	4.29%	0.50pp	289.1K	1133.06%	2.68%	20.88%	$25.55	28.62%
Gillette	6.24%	0.46pp	69.8K	1320.79%	1.45%	20.52%	$46.06	28.49%
Harry's	1.76%	0.44pp	470K	1869.79%	3.01%	16.35%	$77.46	20.51%
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Channels Breakdown & Performance

Understand where the top brands in the Shave & Hair Removal category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Norelco

INNZA

Gillette Venus

Gillette

Harry's

Top selling sub-categories in the Shave & Hair Removal category

Explore the breakdown of sub-categories within the Shave & Hair Removal category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	84	9.98%	8.03%	3.51%	< 50	8.06%
	55	12.51%	4.16%	7.75%	91	4.24%
Disposable Razors	< 50	18.16%	0.39%	3.35%	84	12.17%
Razor Blades & Cartridges	97	9.80%	1.91%	19.32%	94	7.14%
Cartridge Razors	92	10.94%	2.20%	8.56%	56	2.28%
Razors with Soap Bars	Unlock full list >	9.18%	5.18%	9.12%	50	5.23%
	100	9.93%	11.71%	7.30%	84	8.55%
Wax	52	7.26%	15.07%	1.05%	100	5.44%
Strips	100	3.36%	6.58%	8.51%	83	7.20%
Waxing Kits	< 50	9.86%	10.78%	6.88%	97	9.44%
Spatulas	97	0.35%	2.78%	6.84%	68	8.77%
Wax Warmers & Accessories	Unlock full list >	17.71%	12.51%	3.06%	50	12.60%
	99	8.19%	6.89%	5.96%	89	6.93%
Bikini Trimmers	88	14.35%	2.59%	8.41%	< 50	2.66%
Epilators	55	9.18%	14.40%	1.23%	66	9.27%
Personal Groomers	Unlock full list >	8.44%	9.51%	18.98%	100	0.28%
Tweezers	73	8.86%	4.85%	0.28%	< 50	9.91%
	< 50	10.00%	0.66%	15.97%	88	8.40%
Shaving Creams	81	9.87%	2.65%	13.13%	< 50	9.20%
Shaving Gels	< 50	9.44%	6.00%	7.66%	80	6.05%
Shaving Lotions	Unlock full list >	9.46%	4.44%	10.35%	96	4.49%
	< 50	0.42%	18.20%	13.90%	67	7.68%
	95	2.50%	5.11%	16.85%	96	5.03%
Razor Blades & Cartridges	90	5.88%	13.10%	8.51%	53	0.33%
Disposable Razors	89	7.22%	10.33%	11.23%	99	1.76%
Cartridge Razors	< 50	8.23%	0.04%	9.31%	77	0.03%
Safety Razors	< 50	8.31%	7.64%	14.03%	69	7.56%
Straight Razors	Unlock full list >	7.49%	0.64%	9.47%	< 50	0.57%
	99	10.17%	7.29%	8.80%	91	1.63%
Replacement Heads	95	18.66%	2.61%	9.87%	97	2.55%
Accessories	92	11.91%	6.48%	9.72%	55	6.44%
Rotary Shavers	83	15.78%	4.40%	10.00%	< 50	6.51%
Foil Shavers	< 50	12.94%	5.96%	9.85%	87	3.99%
Cleaners	Unlock full list >	14.73%	5.00%	9.98%	100	4.95%
	92	9.92%	0.97%	18.13%	56	7.63%
Beard Conditioners & Oils	65	4.85%	8.63%	2.02%	86	2.60%
Beard & Mustache Trimmers	100	19.41%	14.02%	11.49%	70	9.58%
Beard & Mustache Combs	91	4.35%	1.73%	8.46%	73	16.58%
Mustache Scissors	100	10.77%	5.72%	7.01%	86	5.80%
Mustache Waxes	Unlock full list >	16.98%	14.30%	8.38%	< 50	8.09%
	99	7.99%	8.49%	13.13%	< 50	3.06%
Shaving Creams	93	8.90%	5.88%	15.97%	98	4.80%
Shaving Gels	93	5.42%	1.07%	18.27%	58	1.00%
Shaving Soaps	89	14.86%	4.93%	9.98%	99	5.68%
Shaving Lotions	Unlock full list >	9.54%	3.40%	18.85%	75	3.33%
Nose & Ear Hair Trimmers	Unlock full list >	9.33%	7.72%	9.86%	< 50	9.45%
	84	9.98%	8.03%	3.51%	< 50	8.06%
	55	12.51%	4.16%	7.75%	91	4.24%
Disposable Razors	< 50	18.16%	0.39%	3.35%	84	12.17%
Razor Blades & Cartridges	97	9.80%	1.91%	19.32%	94	7.14%
Cartridge Razors	92	10.94%	2.20%	8.56%	56	2.28%
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Top Products on the Shave & Hair Removal Category

Discover the most-viewed products in the Shave & Hair Removal category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Gillette Venus Sensitive Women's Disposable Razors - Single Package of 3 Razors	...> Disposable Razors	Gillette Venus	764.3K	165.07%	11.56%	14.73%	100	6.18%
Philips Norelco OneBlade 360 Hybrid Face Trimmer and Shaver 5 Length Comb	...> Foil Shavers	Philips Norelco	669.8K	7.60%	9.98%	14.87%	95	9.21%
Ear and Nose Hair Trimmer Clipper - 2026 Professional Painless Eyebrow & Facial Hair Trimmer for Men Women Battery-Operated Trimmer with IPX7 Waterproof Dual Edge Blades for Easy Cleansing Black	...> Nose & Ear Hair Trimmers	ZORAMI	596.7K	25.65%	9.99%	17.55%	< 50	9.76%
Veet Sensitive Skin Hair Removal Cream For Women Painless Bikini Hair Removal Gel Dermatologically Tested Depilatory Cream For Bikini Line Legs Arms Underarms 13.5 FL OZ Pump Bottle with Tool	...> Depilatories	Veet	502.9K	68.90%	7.40%	6.04%	89	15.16%
MANSPOT Manscape Groin & Body Hair Trimmer for Men Electric Pubic Shaver	...> Foil Shavers	MANSPOT	426.4K	55.76%	8.61%	3.21%	99	3.61%
Gillette Venus Sensitive Women's Disposable Razors - Single Package of 3 Razors	...> Disposable Razors	Gillette Venus	764.3K	165.07%	11.56%	14.73%	100	6.18%
Philips Norelco OneBlade 360 Hybrid Face Trimmer and Shaver 5 Length Comb	...> Foil Shavers	Philips Norelco	669.8K	7.60%	9.98%	14.87%	95	9.21%
Ear and Nose Hair Trimmer Clipper - 2026 Professional Painless Eyebrow & Facial Hair Trimmer for Men Women Battery-Operated Trimmer with IPX7 Waterproof Dual Edge Blades for Easy Cleansing Black	...> Nose & Ear Hair Trimmers	ZORAMI	596.7K	25.65%	9.99%	17.55%	< 50	9.76%
Veet Sensitive Skin Hair Removal Cream For Women Painless Bikini Hair Removal Gel Dermatologically Tested Depilatory Cream For Bikini Line Legs Arms Underarms 13.5 FL OZ Pump Bottle with Tool	...> Depilatories	Veet	502.9K	68.90%	7.40%	6.04%	89	15.16%
MANSPOT Manscape Groin & Body Hair Trimmer for Men Electric Pubic Shaver	...> Foil Shavers	MANSPOT	426.4K	55.76%	8.61%	3.21%	99	3.61%
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Top-level analysis of the Shave & Hair Removal category on amazon.com

During 2026-09-01T00:00:00, the Shave & Hair Removal category on amazon.com generated a total revenue of $179.2M.

The leading brands in this category are Norelco, INNZA, and Gillette Venus, which stand out in terms of revenue and consumer engagement.

The top-performing product was Gillette Venus Sensitive Women's Disposable Razors - Single Package of 3 Razors, and it's the best-selling item in the category.