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Discover Market Leaders In Every Amazon Category

Best Selling Shave & Hair Removal Brands on amazon.com

Last updated : July 1, 2025

Top Brands on the Shave & Hair Removal category

See which brands are leading the Shave & Hair Removal category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Jul 2025 vs. Jul 2024
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Risina1.73%1.73pp1M236268.94%11.74%19.49%$28.6164.23%
SHPAVVER1.92%1.10pp197.6K143597.05%7.84%18.82%$11.6557.49%
Ubroo0.65%0.64pp697.6K194185.20%4.81%17.69%$0.012.60%
FREEBIRD1.54%0.56pp605.3K46235.87%7.43%7.52%$16.6540.44%
Philips Norelco7.96%0.48pp719.9K159951.25%2.50%13.50%$26.3226.12%
Risina1.73%1.73pp1M236268.94%11.74%19.49%$28.6164.23%
SHPAVVER1.92%1.10pp197.6K143597.05%7.84%18.82%$11.6557.49%
Ubroo0.65%0.64pp697.6K194185.20%4.81%17.69%$0.012.60%
FREEBIRD1.54%0.56pp605.3K46235.87%7.43%7.52%$16.6540.44%
Philips Norelco7.96%0.48pp719.9K159951.25%2.50%13.50%$26.3226.12%

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Channels Breakdown & Performance

Understand where the top brands in the Shave & Hair Removal category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Risina
SHPAVVER
Ubroo
FREEBIRD
Philips Norelco

Top selling sub-categories in the Shave & Hair Removal category

Explore the breakdown of sub-categories within the Shave & Hair Removal category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Jul 2025 vs. Jul 2024
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
849.98%8.03%3.51%< 508.06%
5512.51%4.16%7.75%914.24%
Disposable Razors< 5018.16%0.39%3.35%8412.17%
Razor Blades & Cartridges979.80%1.91%19.32%947.14%
Cartridge Razors9210.94%2.20%8.56%562.28%
Razors with Soap BarsUnlock full list >9.18%5.18%9.12%505.23%
1009.93%11.71%7.30%848.55%
Wax527.26%15.07%1.05%1005.44%
Strips1003.36%6.58%8.51%837.20%
Waxing Kits< 509.86%10.78%6.88%979.44%
Spatulas970.35%2.78%6.84%688.77%
Wax Warmers & AccessoriesUnlock full list >17.71%12.51%3.06%5012.60%
998.19%6.89%5.96%896.93%
Bikini Trimmers8814.35%2.59%8.41%< 502.66%
Epilators559.18%14.40%1.23%669.27%
Personal GroomersUnlock full list >8.44%9.51%18.98%1000.28%
Tweezers738.86%4.85%0.28%< 509.91%
< 5010.00%0.66%15.97%888.40%
Shaving Creams819.87%2.65%13.13%< 509.20%
Shaving Gels< 509.44%6.00%7.66%806.05%
Shaving LotionsUnlock full list >9.46%4.44%10.35%964.49%
< 500.42%18.20%13.90%677.68%
952.50%5.11%16.85%965.03%
Razor Blades & Cartridges905.88%13.10%8.51%530.33%
Disposable Razors897.22%10.33%11.23%991.76%
Cartridge Razors< 508.23%0.04%9.31%770.03%
Safety Razors< 508.31%7.64%14.03%697.56%
Straight RazorsUnlock full list >7.49%0.64%9.47%< 500.57%
9910.17%7.29%8.80%911.63%
Rotary Shavers8315.78%4.40%10.00%< 506.51%
Replacement Heads9518.66%2.61%9.87%972.55%
Foil Shavers< 5012.94%5.96%9.85%873.99%
Accessories9211.91%6.48%9.72%556.44%
CleanersUnlock full list >14.73%5.00%9.98%1004.95%
929.92%0.97%18.13%567.63%
Beard Conditioners & Oils654.85%8.63%2.02%862.60%
Beard & Mustache Trimmers10019.41%14.02%11.49%709.58%
Beard & Mustache Combs914.35%1.73%8.46%7316.58%
Mustache Scissors10010.77%5.72%7.01%865.80%
Mustache WaxesUnlock full list >16.98%14.30%8.38%< 508.09%
997.99%8.49%13.13%< 503.06%
Shaving Creams938.90%5.88%15.97%984.80%
Shaving Gels935.42%1.07%18.27%581.00%
Shaving Soaps8914.86%4.93%9.98%995.68%
Shaving LotionsUnlock full list >9.54%3.40%18.85%753.33%
Nose & Ear Hair TrimmersUnlock full list >9.33%7.72%9.86%< 509.45%
849.98%8.03%3.51%< 508.06%
5512.51%4.16%7.75%914.24%
Disposable Razors< 5018.16%0.39%3.35%8412.17%
Razor Blades & Cartridges979.80%1.91%19.32%947.14%
Cartridge Razors9210.94%2.20%8.56%562.28%

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Top Products on the Shave & Hair Removal Category

Discover the most-viewed products in the Shave & Hair Removal category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Jul 2025 vs. Jul 2024
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Philips Norelco OneBlade 360 Hybrid Face Electric Beard Trimmer and Shaver with 360 Blade Technology 1x 360 Blade for Face 5in1 Adjustable Comb Model QP2724/90
Philips Norelco OneBlade 360 Hybrid Face Electric Beard Trimmer and Shaver with 360 Blade Technology 1x 360 Blade for Face 5in1 Adjustable Comb Model QP2724/90
...> Foil Shavers
Philips Norelco655.5K71.35%9.12%15.14%868.99%
Ear and Nose Hair Trimmer Clipper - 2025 Professional Painless Eyebrow & Facial Hair Trimmer for Men Women Battery-Operated Trimmer with IPX7 Waterproof Dual Edge Blades for Easy Cleansing Black
Ear and Nose Hair Trimmer Clipper - 2025 Professional Painless Eyebrow & Facial Hair Trimmer for Men Women Battery-Operated Trimmer with IPX7 Waterproof Dual Edge Blades for Easy Cleansing Black
...> Nose & Ear Hair Trimmers
ZORAMI625.6K24.78%4.83%7.29%567.65%
Bikini Trimmer for Women - Painless Electric Razors for Silk Skin Cordless Body Shaver for Trip Replaceable Lady Facial Razor IPX7 Waterproof&Easy Cleaning Ceramic Blade USB Charge Dock Pink
Bikini Trimmer for Women - Painless Electric Razors for Silk Skin Cordless Body Shaver for Trip Replaceable Lady Facial Razor IPX7 Waterproof&Easy Cleaning Ceramic Blade USB Charge Dock Pink
...> Bikini Trimmers
Risina601.4K=1.79%4.27%1009.74%
Philips Norelco Multi Groomer All-in-One Trimmer Series 3000-13 Piece Mens Grooming Kit for Beard Face Nose Ear Hair Trimmer and Hair Clipper - NO Blade Oil Needed MG3740/40
Philips Norelco Multi Groomer All-in-One Trimmer Series 3000-13 Piece Mens Grooming Kit for Beard Face Nose Ear Hair Trimmer and Hair Clipper - NO Blade Oil Needed MG3740/40
...> Beard & Mustache Trimmers
Philips Norelco600.2K3.17%9.16%8.07%882.97%
Freebird FlexSeries Electric Head & Body Hair Shaver - Mens Cordless Rechargeable Wet/Dry Skull Bald Head Back & Groin Waterproof Razor with Rotary Blades Clippers Nose Trimmer Brush Massager
Freebird FlexSeries Electric Head & Body Hair Shaver - Mens Cordless Rechargeable Wet/Dry Skull Bald Head Back & Groin Waterproof Razor with Rotary Blades Clippers Nose Trimmer Brush Massager
...> Rotary Shavers
FREEBIRD575.5K79.19%7.75%16.58%842.76%
Philips Norelco OneBlade 360 Hybrid Face Electric Beard Trimmer and Shaver with 360 Blade Technology 1x 360 Blade for Face 5in1 Adjustable Comb Model QP2724/90
Philips Norelco OneBlade 360 Hybrid Face Electric Beard Trimmer and Shaver with 360 Blade Technology 1x 360 Blade for Face 5in1 Adjustable Comb Model QP2724/90
...> Foil Shavers
Philips Norelco655.5K71.35%9.12%15.14%868.99%
Ear and Nose Hair Trimmer Clipper - 2025 Professional Painless Eyebrow & Facial Hair Trimmer for Men Women Battery-Operated Trimmer with IPX7 Waterproof Dual Edge Blades for Easy Cleansing Black
Ear and Nose Hair Trimmer Clipper - 2025 Professional Painless Eyebrow & Facial Hair Trimmer for Men Women Battery-Operated Trimmer with IPX7 Waterproof Dual Edge Blades for Easy Cleansing Black
...> Nose & Ear Hair Trimmers
ZORAMI625.6K24.78%4.83%7.29%567.65%
Bikini Trimmer for Women - Painless Electric Razors for Silk Skin Cordless Body Shaver for Trip Replaceable Lady Facial Razor IPX7 Waterproof&Easy Cleaning Ceramic Blade USB Charge Dock Pink
Bikini Trimmer for Women - Painless Electric Razors for Silk Skin Cordless Body Shaver for Trip Replaceable Lady Facial Razor IPX7 Waterproof&Easy Cleaning Ceramic Blade USB Charge Dock Pink
...> Bikini Trimmers
Risina601.4K=1.79%4.27%1009.74%
Philips Norelco Multi Groomer All-in-One Trimmer Series 3000-13 Piece Mens Grooming Kit for Beard Face Nose Ear Hair Trimmer and Hair Clipper - NO Blade Oil Needed MG3740/40
Philips Norelco Multi Groomer All-in-One Trimmer Series 3000-13 Piece Mens Grooming Kit for Beard Face Nose Ear Hair Trimmer and Hair Clipper - NO Blade Oil Needed MG3740/40
...> Beard & Mustache Trimmers
Philips Norelco600.2K3.17%9.16%8.07%882.97%
Freebird FlexSeries Electric Head & Body Hair Shaver - Mens Cordless Rechargeable Wet/Dry Skull Bald Head Back & Groin Waterproof Razor with Rotary Blades Clippers Nose Trimmer Brush Massager
Freebird FlexSeries Electric Head & Body Hair Shaver - Mens Cordless Rechargeable Wet/Dry Skull Bald Head Back & Groin Waterproof Razor with Rotary Blades Clippers Nose Trimmer Brush Massager
...> Rotary Shavers
FREEBIRD575.5K79.19%7.75%16.58%842.76%

What’s selling—and why

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Top-level analysis of the Shave & Hair Removal category on amazon.com

During July 2025, the Shave & Hair Removal category on amazon.com generated a total revenue of $195.1M.

The leading brands in this category are Risina, SHPAVVER, and Ubroo, which stand out in terms of revenue and consumer engagement.

The top-performing product was Philips Norelco OneBlade 360 Hybrid Face Electric Beard Trimmer and Shaver with 360 Blade Technology 1x 360 Blade for Face 5in1 Adjustable Comb Model QP2724/90, and it's the best-selling item in the category.