Best Selling Shave & Hair Removal Brands on Amazon

See the full list of Market Leaders In Amazon Shave & Hair Removal for February 1, and read the full analysis below

Last updated : February 1, 2026

Top Brands on the Shave & Hair Removal category

See which brands are leading the Shave & Hair Removal category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Feb 2026 vs. Feb 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Norelco	0.72%	0.71pp	407.3K	14329.19%	3.85%	62.80%	$77.28	130.71%
SHPAVVER	1.16%	0.44pp	364K	1404.74%	0.55%	47.59%	$76.15	75.22%
Caramela Beauty	0.44%	0.44pp	219.8K	13334.47%	3.43%	37.44%	$69.91	130.42%
FREEBIRD	1.23%	0.41pp	220.6K	2704.53%	2.65%	56.82%	$26.72	112.95%
Philips Norelco	8.20%	0.39pp	266.5K	10316.71%	3.29%	52.79%	$34.96	125.59%
Norelco	0.72%	0.71pp	407.3K	14329.19%	3.85%	62.80%	$77.28	130.71%
SHPAVVER	1.16%	0.44pp	364K	1404.74%	0.55%	47.59%	$76.15	75.22%
Caramela Beauty	0.44%	0.44pp	219.8K	13334.47%	3.43%	37.44%	$69.91	130.42%
FREEBIRD	1.23%	0.41pp	220.6K	2704.53%	2.65%	56.82%	$26.72	112.95%
Philips Norelco	8.20%	0.39pp	266.5K	10316.71%	3.29%	52.79%	$34.96	125.59%
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Channels Breakdown & Performance

Understand where the top brands in the Shave & Hair Removal category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Norelco

SHPAVVER

Caramela Beauty

FREEBIRD

Philips Norelco

Top selling sub-categories in the Shave & Hair Removal category

Explore the breakdown of sub-categories within the Shave & Hair Removal category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Feb 2026 vs. Feb 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	0.42%	18.20%	13.90%	67	7.68%
	95	2.50%	5.11%	16.85%	96	5.03%
Razor Blades & Cartridges	90	5.88%	13.10%	8.51%	53	0.33%
Disposable Razors	89	7.22%	10.33%	11.23%	99	1.76%
Cartridge Razors	< 50	8.23%	0.04%	9.31%	77	0.03%
Safety Razors	< 50	8.31%	7.64%	14.03%	69	7.56%
Straight Razors	Unlock full list >	7.49%	0.64%	9.47%	< 50	0.57%
	99	10.17%	7.29%	8.80%	91	1.63%
Replacement Heads	95	18.66%	2.61%	9.87%	97	2.55%
Rotary Shavers	83	15.78%	4.40%	10.00%	< 50	6.51%
Foil Shavers	< 50	12.94%	5.96%	9.85%	87	3.99%
Accessories	92	11.91%	6.48%	9.72%	55	6.44%
Cleaners	Unlock full list >	14.73%	5.00%	9.98%	100	4.95%
	92	9.92%	0.97%	18.13%	56	7.63%
Beard Conditioners & Oils	65	4.85%	8.63%	2.02%	86	2.60%
Beard & Mustache Trimmers	100	19.41%	14.02%	11.49%	70	9.58%
Beard & Mustache Combs	91	4.35%	1.73%	8.46%	73	16.58%
Mustache Scissors	100	10.77%	5.72%	7.01%	86	5.80%
Mustache Waxes	Unlock full list >	16.98%	14.30%	8.38%	< 50	8.09%
	99	7.99%	8.49%	13.13%	< 50	3.06%
Shaving Creams	93	8.90%	5.88%	15.97%	98	4.80%
Shaving Gels	93	5.42%	1.07%	18.27%	58	1.00%
Shaving Soaps	89	14.86%	4.93%	9.98%	99	5.68%
Shaving Lotions	Unlock full list >	9.54%	3.40%	18.85%	75	3.33%
Nose & Ear Hair Trimmers	Unlock full list >	9.33%	7.72%	9.86%	< 50	9.45%
	84	9.98%	8.03%	3.51%	< 50	8.06%
	55	12.51%	4.16%	7.75%	91	4.24%
Disposable Razors	< 50	18.16%	0.39%	3.35%	84	12.17%
Razor Blades & Cartridges	97	9.80%	1.91%	19.32%	94	7.14%
Cartridge Razors	92	10.94%	2.20%	8.56%	56	2.28%
Razors with Soap Bars	Unlock full list >	9.18%	5.18%	9.12%	50	5.23%
	100	9.93%	11.71%	7.30%	84	8.55%
Wax	52	7.26%	15.07%	1.05%	100	5.44%
Strips	100	3.36%	6.58%	8.51%	83	7.20%
Waxing Kits	< 50	9.86%	10.78%	6.88%	97	9.44%
Spatulas	97	0.35%	2.78%	6.84%	68	8.77%
Wax Warmers & Accessories	Unlock full list >	17.71%	12.51%	3.06%	50	12.60%
	99	8.19%	6.89%	5.96%	89	6.93%
Bikini Trimmers	88	14.35%	2.59%	8.41%	< 50	2.66%
Personal Groomers	52	8.44%	9.51%	18.98%	100	0.28%
Epilators	Unlock full list >	9.18%	14.40%	1.23%	66	9.27%
Tweezers	73	8.86%	4.85%	0.28%	< 50	9.91%
	< 50	10.00%	0.66%	15.97%	88	8.40%
Shaving Creams	81	9.87%	2.65%	13.13%	< 50	9.20%
Shaving Gels	< 50	9.44%	6.00%	7.66%	80	6.05%
Shaving Lotions	Unlock full list >	9.46%	4.44%	10.35%	96	4.49%
	< 50	0.42%	18.20%	13.90%	67	7.68%
	95	2.50%	5.11%	16.85%	96	5.03%
Razor Blades & Cartridges	90	5.88%	13.10%	8.51%	53	0.33%
Disposable Razors	89	7.22%	10.33%	11.23%	99	1.76%
Cartridge Razors	< 50	8.23%	0.04%	9.31%	77	0.03%
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Top Products on the Shave & Hair Removal Category

Discover the most-viewed products in the Shave & Hair Removal category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Feb 2026 vs. Feb 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Norelco Philips OneBlade 360 Hybrid Face Electric Beard Trimmer and Shaver with 360 Blade Technology 1x 360 Blade for Face 5in1 Adjustable Comb Model QP2724/90	...> Foil Shavers	Philips Norelco	600.4K	32.92%	7.92%	16.43%	54	7.80%
Ear and Nose Hair Trimmer Clipper - 2025 Professional Painless Eyebrow & Facial Hair Trimmer for Men Women Battery-Operated Trimmer with IPX7 Waterproof Dual Edge Blades for Easy Cleansing Black	...> Nose & Ear Hair Trimmers	ZORAMI	577.7K	15.99%	4.83%	7.29%	56	7.65%
Kitsch Dermaplane Razor for Women Face – Face Razors for Women & Men Eyebrow Trimmer & Face Shaver – Exfoliating Facial Razor & Skin Care Tool for Smoother Skin - Terracotta 12 pcs	...> Disposable Razors	Kitsch	571.6K	195.89%	6.00%	3.37%	98	5.67%
Wahl Micro Groomsman Battery Personal Trimmer for Hygienic Grooming with Rinseable Interchangeable Heads for Eyebrows Neckline Nose Ears & Other Detailing - 05640-600	...> Beard & Mustache Trimmers	Wahl	431.3K	56.93%	13.68%	10.42%	74	8.04%
Freebird FlexSeries Electric Head & Body Hair Shaver - Mens Cordless Rechargeable Wet/Dry Skull Bald Head Back & Groin Waterproof Razor with Rotary Blades Clippers Nose Trimmer Brush Massager	...> Rotary Shavers	FREEBIRD	419K	27.21%	7.75%	16.58%	84	2.76%
Norelco Philips OneBlade 360 Hybrid Face Electric Beard Trimmer and Shaver with 360 Blade Technology 1x 360 Blade for Face 5in1 Adjustable Comb Model QP2724/90	...> Foil Shavers	Philips Norelco	600.4K	32.92%	7.92%	16.43%	54	7.80%
Ear and Nose Hair Trimmer Clipper - 2025 Professional Painless Eyebrow & Facial Hair Trimmer for Men Women Battery-Operated Trimmer with IPX7 Waterproof Dual Edge Blades for Easy Cleansing Black	...> Nose & Ear Hair Trimmers	ZORAMI	577.7K	15.99%	4.83%	7.29%	56	7.65%
Kitsch Dermaplane Razor for Women Face – Face Razors for Women & Men Eyebrow Trimmer & Face Shaver – Exfoliating Facial Razor & Skin Care Tool for Smoother Skin - Terracotta 12 pcs	...> Disposable Razors	Kitsch	571.6K	195.89%	6.00%	3.37%	98	5.67%
Wahl Micro Groomsman Battery Personal Trimmer for Hygienic Grooming with Rinseable Interchangeable Heads for Eyebrows Neckline Nose Ears & Other Detailing - 05640-600	...> Beard & Mustache Trimmers	Wahl	431.3K	56.93%	13.68%	10.42%	74	8.04%
Freebird FlexSeries Electric Head & Body Hair Shaver - Mens Cordless Rechargeable Wet/Dry Skull Bald Head Back & Groin Waterproof Razor with Rotary Blades Clippers Nose Trimmer Brush Massager	...> Rotary Shavers	FREEBIRD	419K	27.21%	7.75%	16.58%	84	2.76%
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Top-level analysis of the Shave & Hair Removal category on amazon.com

During 2026-02-01T00:00:00, the Shave & Hair Removal category on amazon.com generated a total revenue of $168.6M.

The leading brands in this category are Norelco, SHPAVVER, and Caramela Beauty, which stand out in terms of revenue and consumer engagement.

The top-performing product was Norelco Philips OneBlade 360 Hybrid Face Electric Beard Trimmer and Shaver with 360 Blade Technology 1x 360 Blade for Face 5in1 Adjustable Comb Model QP2724/90, and it's the best-selling item in the category.