Best Selling Skin Care Brands on Amazon

See the full list of Market Leaders In Amazon Skin Care for October 1, and read the full analysis below

Last updated : October 1, 2026

Top Brands on the Skin Care category

See which brands are leading the Skin Care category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Oct 2026 vs. Oct 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
medicube	3.82%	1.13pp	12.6M	68.66%	12.96%	4.26%	$18.91	0.27%
ANUA	1.80%	0.94pp	6.6M	5.38%	12.95%	4.10%	$0.39	0.19%
EQQUALBERRY	0.92%	0.68pp	7M	68.45%	9.21%	2.32%	$7.29	0.25%
BIODANCE	0.98%	0.60pp	5.7M	40.00%	3.01%	3.33%	$12.62	0.15%
MEDITHERAPY	0.41%	0.35pp	10.9M	44.50%	12.61%	3.88%	$12.29	0.20%
medicube	3.82%	1.13pp	12.6M	68.66%	12.96%	4.26%	$18.91	0.27%
ANUA	1.80%	0.94pp	6.6M	5.38%	12.95%	4.10%	$0.39	0.19%
EQQUALBERRY	0.92%	0.68pp	7M	68.45%	9.21%	2.32%	$7.29	0.25%
BIODANCE	0.98%	0.60pp	5.7M	40.00%	3.01%	3.33%	$12.62	0.15%
MEDITHERAPY	0.41%	0.35pp	10.9M	44.50%	12.61%	3.88%	$12.29	0.20%
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Channels Breakdown & Performance

Understand where the top brands in the Skin Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

medicube

ANUA

EQQUALBERRY

BIODANCE

MEDITHERAPY

Top selling sub-categories in the Skin Care category

Explore the breakdown of sub-categories within the Skin Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Oct 2026 vs. Oct 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	89	12.17%	9.90%	15.97%	< 50	5.98%
	81	18.34%	0.93%	14.48%	100	8.79%
Serums	< 50	8.59%	10.00%	4.64%	< 50	3.91%
Masks	67	9.31%	4.02%	9.73%	98	2.94%
Pore Cleansing Strips	77	14.31%	19.92%	9.98%	81	5.61%
Facial Peels	93	9.84%	8.75%	10.24%	90	2.35%
Microdermabrasion	Unlock full list >	17.17%	17.19%	9.73%	50	3.99%
	< 50	8.39%	19.48%	9.40%	72	7.37%
Face Moisturizers	66	8.42%	7.33%	14.37%	96	7.25%
Face Mists	89	9.98%	7.98%	3.63%	< 50	8.01%
Night Creams	99	3.08%	8.01%	7.97%	100	9.71%
Neck & Décolleté	68	0.78%	5.42%	6.80%	88	9.97%
Face Oil	Unlock full list >	16.52%	11.01%	8.23%	73	0.30%
	76	10.00%	10.21%	8.03%	58	2.22%
Washes	79	1.31%	4.88%	4.28%	56	18.72%
Cloths & Towelettes	< 50	15.42%	3.28%	11.63%	83	9.48%
Gels	< 50	7.69%	0.25%	9.97%	< 50	7.62%
Bars	99	11.22%	3.33%	9.93%	97	9.98%
Creams	Unlock full list >	2.50%	8.86%	4.81%	97	16.18%
Toners & Astringents	54	9.62%	6.70%	13.35%	93	3.08%
	53	9.97%	1.08%	9.90%	61	8.67%
Scrubs	98	8.81%	9.38%	5.30%	65	9.97%
Polishes	Unlock full list >	9.93%	7.92%	9.42%	100	0.50%
	97	6.12%	10.79%	7.80%	64	2.63%
	83	17.33%	2.20%	18.78%	100	7.28%
Body Washes	98	2.83%	6.05%	8.13%	65	16.57%
Soaps	93	19.21%	7.94%	10.43%	81	1.03%
Hand Wash	Unlock full list >	11.04%	5.99%	14.81%	66	4.00%
	76	7.45%	0.70%	5.66%	58	17.74%
Lotions	100	5.36%	3.69%	9.32%	81	12.39%
Oils	85	8.93%	6.66%	7.66%	< 50	17.84%
Creams	96	18.61%	8.66%	17.51%	92	0.58%
Body Butters	< 50	0.00%	19.56%	2.72%	91	7.75%
Mousses	Unlock full list >	6.26%	12.04%	2.93%	< 50	9.72%
Body Scrubs	94	9.61%	5.42%	8.74%	99	1.63%
Sets & Kits	87	1.79%	10.00%	1.06%	99	7.82%
Body Mud	Unlock full list >	8.58%	1.73%	9.97%	100	5.31%
	100	8.22%	4.05%	2.78%	57	16.68%
Balms & Moisturizers	86	8.70%	6.65%	10.00%	63	7.12%
Lip Butters	99	16.92%	3.71%	9.98%	75	3.66%
Lip Plumpers	66	6.86%	8.58%	8.51%	96	8.55%
Scrubs	Unlock full list >	7.72%	5.20%	9.89%	70	4.58%
	98	7.12%	1.26%	9.88%	90	8.91%
Masks	100	8.71%	2.07%	7.35%	96	4.94%
Creams	86	9.86%	18.42%	5.19%	98	4.71%
Wrinkle Pads & Patches	85	9.66%	9.70%	8.86%	97	3.30%
Serums	< 50	18.78%	15.59%	9.47%	< 50	2.99%
Balms	Unlock full list >	4.56%	12.63%	1.54%	93	0.93%
	82	17.54%	1.55%	13.70%	< 50	9.01%
	53	11.62%	5.68%	15.41%	72	4.36%
Facial Sunscreens	87	6.09%	2.87%	0.34%	84	8.51%
Body Sunscreens	52	5.75%	8.92%	1.22%	89	8.94%
Lip Sunscreens	Unlock full list >	8.03%	7.86%	6.42%	96	19.27%
	93	4.80%	12.54%	6.77%	54	9.65%
Body Self-Tanners	99	6.70%	8.33%	2.79%	74	9.67%
Facial Self Tanners	Unlock full list >	0.49%	7.88%	2.24%	89	2.94%
After Sun	96	8.42%	7.41%	6.94%	100	19.58%
Tanning Oils & Lotions	Unlock full list >	4.25%	11.62%	3.30%	72	9.78%
	89	12.17%	9.90%	15.97%	< 50	5.98%
	81	18.34%	0.93%	14.48%	100	8.79%
Serums	< 50	8.59%	10.00%	4.64%	< 50	3.91%
Masks	67	9.31%	4.02%	9.73%	98	2.94%
Pore Cleansing Strips	77	14.31%	19.92%	9.98%	81	5.61%
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Top Products on the Skin Care Category

Discover the most-viewed products in the Skin Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Oct 2026 vs. Oct 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care	...> Toners & Astringents	medicube	2M	105.63%	14.73%	5.22%	< 50	17.64%
eos Shea Better Body Lotion- Vanilla Cashmere 24-Hour Moisture 16 fl oz	...> Lotions	eos	1.4M	38.35%	0.32%	7.56%	100	0.25%
Neutrogena Makeup Remover Micellar Wipes 2 Pack of 25 Ct	...> Cloths & Towelettes	Neutrogena	1.3M	26.54%	17.30%	3.27%	96	5.60%
BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care \| 1.19oz(34g) x 4ea	...> Masks	BIODANCE	1.2M	46.98%	6.08%	9.49%	73	3.88%
PanOxyl Acne Foaming Wash 10% Benzoyl Peroxide For Face & Body 5.5 oz	...> Washes	PanOxyl	1.2M	0.96%	4.08%	8.28%	< 50	14.29%
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care	...> Toners & Astringents	medicube	2M	105.63%	14.73%	5.22%	< 50	17.64%
eos Shea Better Body Lotion- Vanilla Cashmere 24-Hour Moisture 16 fl oz	...> Lotions	eos	1.4M	38.35%	0.32%	7.56%	100	0.25%
Neutrogena Makeup Remover Micellar Wipes 2 Pack of 25 Ct	...> Cloths & Towelettes	Neutrogena	1.3M	26.54%	17.30%	3.27%	96	5.60%
BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care \| 1.19oz(34g) x 4ea	...> Masks	BIODANCE	1.2M	46.98%	6.08%	9.49%	73	3.88%
PanOxyl Acne Foaming Wash 10% Benzoyl Peroxide For Face & Body 5.5 oz	...> Washes	PanOxyl	1.2M	0.96%	4.08%	8.28%	< 50	14.29%
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Top-level analysis of the Skin Care category on amazon.com

During 2026-10-01T00:00:00, the Skin Care category on amazon.com generated a total revenue of $807.3M.

The leading brands in this category are medicube, ANUA, and EQQUALBERRY, which stand out in terms of revenue and consumer engagement.

The top-performing product was medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care, and it's the best-selling item in the category.