Best Selling Crafts, Hobbies & Home Brands on Amazon

See the full list of Market Leaders In Amazon Crafts, Hobbies & Home for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Crafts, Hobbies & Home category

See which brands are leading the Crafts, Hobbies & Home category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Pixelcolorist Books	0.82%	0.59pp	82.1K	216.84%	10.48%	12.61%	$12.83	14.56%
Premium Press	0.49%	0.49pp	24.8K	53.23%	0.44%	1.70%	$6.18	11.47%
Parragon Books	0.75%	0.37pp	45K	80.24%	1.65%	10.19%	$7.14	1.93%
G. T. Karber	0.57%	0.34pp	68.2K	110.35%	6.10%	12.60%	$11.92	10.46%
unknown author	0.37%	0.33pp	81K	180.20%	1.95%	9.31%	$7.46	14.28%
Pixelcolorist Books	0.82%	0.59pp	82.1K	216.84%	10.48%	12.61%	$12.83	14.56%
Premium Press	0.49%	0.49pp	24.8K	53.23%	0.44%	1.70%	$6.18	11.47%
Parragon Books	0.75%	0.37pp	45K	80.24%	1.65%	10.19%	$7.14	1.93%
G. T. Karber	0.57%	0.34pp	68.2K	110.35%	6.10%	12.60%	$11.92	10.46%
unknown author	0.37%	0.33pp	81K	180.20%	1.95%	9.31%	$7.46	14.28%
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Channels Breakdown & Performance

Understand where the top brands in the Crafts, Hobbies & Home category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Pixelcolorist Books

Premium Press

Parragon Books

G. T. Karber

unknown author

Top selling sub-categories in the Crafts, Hobbies & Home category

Explore the breakdown of sub-categories within the Crafts, Hobbies & Home category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	63	5.31%	10.00%	1.37%	93	3.41%
	81	4.14%	13.20%	8.42%	100	13.12%
Animals	58	9.98%	1.40%	14.94%	100	8.72%
General	86	1.72%	19.97%	2.48%	< 50	19.88%
Flowers & Landscapes	94	16.00%	14.20%	1.92%	61	14.29%
Humorous	< 50	5.04%	11.52%	7.46%	75	14.14%
Fantasy & Science Fiction	Unlock full list >	9.73%	9.43%	0.46%	64	9.45%
	91	9.61%	9.75%	8.56%	94	7.76%
Papercrafts	96	9.79%	6.89%	0.64%	80	7.05%
Origami	85	0.62%	9.17%	3.80%	< 50	7.28%
Stenciling	100	8.69%	0.74%	14.25%	88	19.03%
Book Making & Binding	Unlock full list >	7.61%	5.30%	8.45%	99	9.86%
	100	9.89%	7.39%	9.30%	75	0.07%
Crocheting	92	2.49%	12.00%	2.57%	60	8.46%
Embroidery	< 50	9.68%	13.27%	6.95%	85	3.33%
Fiber Arts & Textiles	< 50	8.95%	4.86%	9.66%	78	4.91%
Patchwork	97	17.58%	14.69%	6.29%	77	9.08%
Fashion	Unlock full list >	9.71%	12.49%	2.15%	77	7.99%
Activity Books	65	4.99%	14.17%	7.52%	< 50	14.08%
Guided Journals	Unlock full list >	0.63%	10.00%	4.40%	99	10.00%
	98	5.15%	8.79%	10.40%	99	2.24%
	100	0.82%	1.33%	9.82%	88	9.80%
Cleaning, Caretaking & Relocating	< 50	7.48%	6.18%	14.91%	69	8.43%
Green Housecleaning	81	2.93%	15.85%	0.12%	100	8.95%
Do-It-Yourself	71	7.06%	4.41%	9.90%	< 50	16.46%
Design & Construction	97	4.81%	9.99%	7.75%	< 50	3.97%
Electrical	Unlock full list >	0.32%	9.07%	4.04%	97	7.44%
	< 50	5.67%	6.39%	7.69%	54	9.57%
Decorating	54	9.85%	9.41%	6.09%	88	13.25%
Interior Decorating	< 50	9.99%	1.21%	15.21%	91	8.64%
Decoration & Ornament	Unlock full list >	8.34%	4.86%	8.70%	84	9.93%
	74	9.39%	9.84%	1.21%	< 50	4.83%
	100	7.51%	3.48%	10.93%	60	17.55%
Coin Folders	95	15.84%	4.37%	10.00%	96	6.56%
General	74	8.37%	3.71%	11.53%	< 50	3.76%
State Quarters	89	18.40%	0.56%	9.46%	< 50	0.50%
World Coins	< 50	9.71%	2.48%	19.96%	87	6.83%
Paper Money	Unlock full list >	9.18%	5.36%	8.80%	92	5.41%
	70	15.05%	16.22%	7.69%	89	1.45%
Paper Ephemera	< 50	0.35%	1.88%	12.82%	84	19.50%
Postcards	Unlock full list >	0.67%	16.33%	11.50%	77	4.52%
	99	12.22%	19.10%	6.45%	90	3.80%
Toys	79	2.82%	11.51%	2.98%	< 50	8.93%
Dolls	97	9.58%	7.52%	11.96%	< 50	5.71%
Figurines	Unlock full list >	8.01%	8.44%	13.18%	98	3.10%
	97	8.10%	9.94%	3.38%	98	2.67%
Sports Memorabilia	Unlock full list >	14.42%	8.59%	8.74%	80	6.10%
Radios & Televisions	Unlock full list >	1.50%	0.63%	14.39%	95	18.89%
	99	9.46%	4.16%	9.02%	80	9.99%
	76	15.19%	12.34%	7.36%	< 50	3.92%
Breeds	80	10.62%	13.43%	1.39%	99	3.94%
Training	60	7.85%	10.56%	3.81%	< 50	9.86%
Care & Health	99	8.99%	4.46%	8.89%	92	9.97%
General	Unlock full list >	9.99%	5.47%	16.29%	60	9.74%
	< 50	3.76%	10.08%	4.24%	63	10.34%
Breeds	64	12.29%	2.29%	9.63%	93	9.93%
Training	93	14.96%	5.69%	7.03%	98	5.77%
Care & Health	94	9.72%	9.98%	0.22%	99	4.32%
General	Unlock full list >	5.46%	7.33%	6.84%	77	13.19%
Birds	79	9.98%	9.95%	2.54%	< 50	2.46%
	90	14.69%	0.57%	9.92%	56	9.66%
Riding	Unlock full list >	10.00%	5.20%	16.80%	77	10.21%
Reptiles & Amphibians	Unlock full list >	14.19%	0.93%	9.87%	74	9.73%
	63	5.31%	10.00%	1.37%	93	3.41%
	81	4.14%	13.20%	8.42%	100	13.12%
Animals	58	9.98%	1.40%	14.94%	100	8.72%
General	86	1.72%	19.97%	2.48%	< 50	19.88%
Flowers & Landscapes	94	16.00%	14.20%	1.92%	61	14.29%
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Top Products on the Crafts, Hobbies & Home Category

Discover the most-viewed products in the Crafts, Hobbies & Home category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Large Print Easy Color & Frame - Calm (Stress Free Coloring Book)	...> Papercrafts	New Seasons	85.2K	28.66%	9.05%	14.71%	< 50	3.47%
Cozy Friends: Coloring Book for Adults and Teens Featuring Super Cute Animal Characters with Easy and Simple Designs for Relaxation	...> Animals	Coco Wyo	83.8K	71.05%	6.10%	9.67%	80	12.16%
Spooky Cutie: Coloring Book for Adults and Teens Featuring Adorable Creepy Creatures in Cozy Hygge Moments for Relaxation (Cozy Spaces Coloring)	...> Humorous	Coco Wyo	82.3K	10.39%	10.51%	9.68%	96	13.88%
Mindfulness Patterns: Coloring Book with Creative Pattern Designs for Stress Relief and Relaxation	...> Mandalas & Patterns	Vivi Tinta	60.9K	38.53%	18.05%	3.36%	85	19.34%
100 Color by Number Mysteries: A Coloring Book for Adults Relaxation and Wonder – Squares Diamonds Dots (Pixelcolorist Quest)	...> Mosaics	Pixelcolorist Books	60.9K	=	8.42%	1.85%	99	9.81%
Large Print Easy Color & Frame - Calm (Stress Free Coloring Book)	...> Papercrafts	New Seasons	85.2K	28.66%	9.05%	14.71%	< 50	3.47%
Cozy Friends: Coloring Book for Adults and Teens Featuring Super Cute Animal Characters with Easy and Simple Designs for Relaxation	...> Animals	Coco Wyo	83.8K	71.05%	6.10%	9.67%	80	12.16%
Spooky Cutie: Coloring Book for Adults and Teens Featuring Adorable Creepy Creatures in Cozy Hygge Moments for Relaxation (Cozy Spaces Coloring)	...> Humorous	Coco Wyo	82.3K	10.39%	10.51%	9.68%	96	13.88%
Mindfulness Patterns: Coloring Book with Creative Pattern Designs for Stress Relief and Relaxation	...> Mandalas & Patterns	Vivi Tinta	60.9K	38.53%	18.05%	3.36%	85	19.34%
100 Color by Number Mysteries: A Coloring Book for Adults Relaxation and Wonder – Squares Diamonds Dots (Pixelcolorist Quest)	...> Mosaics	Pixelcolorist Books	60.9K	=	8.42%	1.85%	99	9.81%
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Top-level analysis of the Crafts, Hobbies & Home category on amazon.com

During 2026-08-01T00:00:00, the Crafts, Hobbies & Home category on amazon.com generated a total revenue of $13.4M.

The leading brands in this category are Pixelcolorist Books, Premium Press, and Parragon Books, which stand out in terms of revenue and consumer engagement.

The top-performing product was Large Print Easy Color & Frame - Calm (Stress Free Coloring Book), and it's the best-selling item in the category.