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Best Selling Self-Help Brands on amazon.com

Last updated : July 1, 2025

Top Brands on the Self-Help category

See which brands are leading the Self-Help category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Mel Robbins	18.10%	18.08pp	987.4K	41145.61%	14.17%	352.22%	$16.09	16.90%
Jefferson Fisher	1.10%	1.10pp	649.1K	2031.42%	5.15%	253.76%	$9.56	11.68%
Tiffany Jenkins	0.97%	0.94pp	772.8K	35108.74%	0.29%	75.13%	$14.57	16.90%
Chase Hughes	0.49%	0.48pp	987.4K	16104.32%	13.91%	168.25%	$8.77	6.75%
Coco Wyo	1.32%	0.46pp	437.5K	37767.90%	13.82%	218.65%	$16.02	2.34%
Mel Robbins	18.10%	18.08pp	987.4K	41145.61%	14.17%	352.22%	$16.09	16.90%
Jefferson Fisher	1.10%	1.10pp	649.1K	2031.42%	5.15%	253.76%	$9.56	11.68%
Tiffany Jenkins	0.97%	0.94pp	772.8K	35108.74%	0.29%	75.13%	$14.57	16.90%
Chase Hughes	0.49%	0.48pp	987.4K	16104.32%	13.91%	168.25%	$8.77	6.75%
Coco Wyo	1.32%	0.46pp	437.5K	37767.90%	13.82%	218.65%	$16.02	2.34%
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Channels Breakdown & Performance

Understand where the top brands in the Self-Help category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Mel Robbins

Jefferson Fisher

Tiffany Jenkins

Chase Hughes

Coco Wyo

Top selling sub-categories in the Self-Help category

Explore the breakdown of sub-categories within the Self-Help category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	8.18%	9.04%	4.12%	73	1.16%
Interpersonal Relations	100	4.78%	18.64%	4.14%	90	0.44%
Conflict Management	100	19.10%	9.75%	10.33%	100	8.37%
Love & Romance	89	2.03%	0.21%	9.95%	56	9.58%
Friendship	84	1.51%	9.97%	2.46%	82	1.02%
Codependency	Unlock full list >	8.57%	9.93%	4.61%	< 50	3.35%
Success	73	1.78%	0.33%	14.78%	97	18.49%
Happiness	52	18.92%	4.54%	9.71%	52	8.03%
Motivational	70	4.06%	1.67%	9.99%	96	9.08%
Art Therapy & Relaxation	Unlock full list >	6.78%	11.29%	10.27%	< 50	11.20%
	98	8.18%	9.04%	4.12%	73	1.16%
Interpersonal Relations	100	4.78%	18.64%	4.14%	90	0.44%
Conflict Management	100	19.10%	9.75%	10.33%	100	8.37%
Love & Romance	89	2.03%	0.21%	9.95%	56	9.58%
Friendship	84	1.51%	9.97%	2.46%	82	1.02%
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Top Products on the Self-Help Category

Discover the most-viewed products in the Self-Help category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About	...> Success	Mel Robbins	763.1K	=	8.82%	0.71%	88	9.39%
Stress Relief: Coloring Book for Adults and Kids Bold and Easy Simple and Big Designs for Relaxation Featuring Animals Landscape Flowers Patterns Cute Things And Many More (Bold & Easy Coloring)	...> Art Therapy & Relaxation	Coco Wyo	233.4K	122.53%	9.93%	2.38%	99	9.23%
The Let Them Theory: A Life-Changing Tool That Millions of People Can’t Stop Talking About	...> General	Mel Robbins	140.2K	=	9.99%	5.38%	67	6.96%
Don't Believe Everything You Think (Expanded Edition): Why Your Thinking Is The Beginning & End Of Suffering (Graduation Gift) (Books By Joseph Nguyen)	...> Motivational	Joseph Nguyen	140.1K	=	2.44%	12.75%	81	7.76%
The Shadow Work Journal: A Guide to Integrate and Transcend Your Shadows	...> Happiness	Keila Shaheen	96.5K	66.98%	3.80%	9.18%	51	5.07%
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About	...> Success	Mel Robbins	763.1K	=	8.82%	0.71%	88	9.39%
Stress Relief: Coloring Book for Adults and Kids Bold and Easy Simple and Big Designs for Relaxation Featuring Animals Landscape Flowers Patterns Cute Things And Many More (Bold & Easy Coloring)	...> Art Therapy & Relaxation	Coco Wyo	233.4K	122.53%	9.93%	2.38%	99	9.23%
The Let Them Theory: A Life-Changing Tool That Millions of People Can’t Stop Talking About	...> General	Mel Robbins	140.2K	=	9.99%	5.38%	67	6.96%
Don't Believe Everything You Think (Expanded Edition): Why Your Thinking Is The Beginning & End Of Suffering (Graduation Gift) (Books By Joseph Nguyen)	...> Motivational	Joseph Nguyen	140.1K	=	2.44%	12.75%	81	7.76%
The Shadow Work Journal: A Guide to Integrate and Transcend Your Shadows	...> Happiness	Keila Shaheen	96.5K	66.98%	3.80%	9.18%	51	5.07%
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Top-level analysis of the Self-Help category on amazon.com

During July 2025, the Self-Help category on amazon.com generated a total revenue of $12.4M.

The leading brands in this category are Mel Robbins, Jefferson Fisher, and Tiffany Jenkins, which stand out in terms of revenue and consumer engagement.

The top-performing product was The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About, and it's the best-selling item in the category.