Best Selling Costumes & Accessories Brands on Amazon

See the full list of Market Leaders In Amazon Costumes & Accessories for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Costumes & Accessories category

See which brands are leading the Costumes & Accessories category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Jazwares Costume Play	1.77%	0.83pp	1M	121.26%	3.43%	15.90%	$49.92	26.38%
Scarlet Darkness	1.56%	0.42pp	30.7K	47.70%	2.69%	15.31%	$14.42	7.42%
KIRA KIRA	0.51%	0.39pp	323.5K	68.00%	2.45%	9.55%	$22.86	21.69%
Spirit Halloween	0.96%	0.36pp	928.3K	13.91%	0.43%	11.69%	$42.73	26.25%
Spider-Man	0.34%	0.32pp	827.5K	22.02%	3.01%	13.83%	$47.48	17.75%
Jazwares Costume Play	1.77%	0.83pp	1M	121.26%	3.43%	15.90%	$49.92	26.38%
Scarlet Darkness	1.56%	0.42pp	30.7K	47.70%	2.69%	15.31%	$14.42	7.42%
KIRA KIRA	0.51%	0.39pp	323.5K	68.00%	2.45%	9.55%	$22.86	21.69%
Spirit Halloween	0.96%	0.36pp	928.3K	13.91%	0.43%	11.69%	$42.73	26.25%
Spider-Man	0.34%	0.32pp	827.5K	22.02%	3.01%	13.83%	$47.48	17.75%
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Channels Breakdown & Performance

Understand where the top brands in the Costumes & Accessories category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Jazwares Costume Play

Scarlet Darkness

KIRA KIRA

Spirit Halloween

Spider-Man

Top selling sub-categories in the Costumes & Accessories category

Explore the breakdown of sub-categories within the Costumes & Accessories category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	92	9.20%	7.21%	6.25%	57	7.29%
	99	6.44%	10.01%	4.65%	89	15.70%
Accessory Sets	86	8.86%	9.96%	3.40%	< 50	9.97%
Headwear	53	3.93%	12.77%	2.89%	90	12.87%
Eyewear	Unlock full list >	7.93%	7.20%	5.10%	82	9.97%
	< 50	9.53%	4.20%	10.74%	83	9.67%
Costumes	86	19.53%	9.88%	4.73%	90	9.97%
Robes, Capes & Jackets	80	14.71%	2.29%	8.53%	< 50	15.57%
Bottoms	51	17.58%	12.65%	2.98%	89	12.73%
Leg Warmers & Hosiery	< 50	11.81%	18.44%	1.21%	96	18.53%
Tops & Corsets	Unlock full list >	8.89%	5.79%	8.04%	< 50	9.96%
Wigs	< 50	3.68%	9.67%	1.49%	84	9.69%
Masks	69	9.07%	7.33%	6.18%	< 50	18.58%
Footwear	Unlock full list >	5.34%	9.11%	0.63%	94	9.13%
	79	1.56%	15.61%	0.92%	< 50	15.70%
	63	6.75%	8.29%	2.88%	95	9.69%
Costumes	98	5.27%	9.13%	7.81%	71	9.11%
Tops	67	2.69%	18.54%	3.66%	< 50	18.45%
Robes, Capes & Jackets	58	1.71%	9.97%	3.48%	50	7.19%
Bottoms	75	3.60%	9.69%	1.58%	99	8.28%
Bodysuits	Unlock full list >	6.32%	15.66%	6.16%	87	15.57%
	65	2.66%	9.68%	6.62%	96	9.67%
Accessory Sets	99	0.72%	18.62%	1.35%	73	7.30%
Headwear	77	7.75%	8.27%	8.80%	99	8.24%
Eyewear	Unlock full list >	2.77%	4.74%	17.26%	73	4.67%
Wigs	77	1.46%	15.74%	11.51%	60	9.97%
Masks	100	0.39%	9.96%	5.17%	81	9.96%
Footwear	Unlock full list >	3.81%	12.83%	8.78%	91	12.74%
	94	4.55%	15.53%	6.27%	60	2.26%
	56	1.61%	7.17%	9.48%	52	7.13%
Costumes	84	6.09%	12.70%	8.90%	100	0.01%
Accessories	98	8.44%	7.26%	14.45%	71	7.18%
Footwear	100	0.49%	5.82%	9.88%	79	5.77%
Masks	< 50	7.39%	9.93%	11.64%	62	9.85%
Wigs	Unlock full list >	2.77%	9.66%	6.69%	99	4.18%
	93	9.76%	2.22%	19.72%	58	2.15%
Costumes	54	10.57%	7.11%	9.50%	82	1.96%
Accessories	91	16.20%	4.15%	10.00%	99	4.10%
Masks	88	13.35%	5.75%	9.89%	< 50	4.35%
Footwear	85	6.16%	0.02%	16.83%	100	0.09%
Wigs	Unlock full list >	7.45%	2.08%	13.98%	64	2.14%
	95	9.26%	4.59%	17.44%	96	5.61%
Baby Boys	< 50	15.08%	1.99%	8.64%	84	2.07%
Baby Girls	Unlock full list >	9.77%	2.11%	5.77%	56	7.03%
	80	9.59%	4.01%	11.05%	< 50	4.06%
Weapons & Armor	< 50	14.94%	2.10%	8.60%	85	15.34%
Feather Boas	< 50	19.21%	2.24%	9.82%	74	9.66%
Wands	93	17.90%	0.20%	9.36%	< 50	12.42%
Walking Sticks & Canes	Unlock full list >	9.29%	5.63%	8.34%	95	5.67%
	87	13.48%	4.39%	7.65%	< 50	4.46%
Facial Hair	52	9.93%	2.17%	13.85%	90	9.02%
Costume Makeup	Unlock full list >	16.33%	6.92%	6.40%	98	7.00%
	92	9.20%	7.21%	6.25%	57	7.29%
	99	6.44%	10.01%	4.65%	89	15.70%
Accessory Sets	86	8.86%	9.96%	3.40%	< 50	9.97%
Headwear	53	3.93%	12.77%	2.89%	90	12.87%
Eyewear	Unlock full list >	7.93%	7.20%	5.10%	82	9.97%
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Top Products on the Costumes & Accessories Category

Discover the most-viewed products in the Costumes & Accessories category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
LIMIROLER 18 Pcs Princess Dress Up Clothes for Girls Role Play Gift Set	...> Costumes	LIMIROLER	146.2K	111.37%	7.16%	17.80%	97	3.87%
Spider-Man Marvel Legends Series Homecoming Electronic Expressive Mask Premium Interactive Roleplay Gear for Adults	...> Masks	Spider-Man	138.1K	=	18.02%	8.95%	< 50	2.56%
White Lab Coat for Women with Side-Slit Access Small (Pack of 1) White	...> Robes, Capes & Jackets	NY Threads	104.5K	164.24%	14.28%	5.98%	94	7.26%
MARVEL Spider-Man Official Adult Deluxe Zentai Halloween Costume - Stretch Spandex with Hidden Zippers and Wrist Slits (M)	...> Bodysuits	Jazwares Costume Play	103.2K	=	5.73%	5.09%	100	18.24%
Marvel Integrated Spider-Man Official Youth Deluxe Zentai Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings for Added Convenience (M)	...> Boys	Jazwares Costume Play	78.9K	=	9.38%	6.45%	93	8.96%
LIMIROLER 18 Pcs Princess Dress Up Clothes for Girls Role Play Gift Set	...> Costumes	LIMIROLER	146.2K	111.37%	7.16%	17.80%	97	3.87%
Spider-Man Marvel Legends Series Homecoming Electronic Expressive Mask Premium Interactive Roleplay Gear for Adults	...> Masks	Spider-Man	138.1K	=	18.02%	8.95%	< 50	2.56%
White Lab Coat for Women with Side-Slit Access Small (Pack of 1) White	...> Robes, Capes & Jackets	NY Threads	104.5K	164.24%	14.28%	5.98%	94	7.26%
MARVEL Spider-Man Official Adult Deluxe Zentai Halloween Costume - Stretch Spandex with Hidden Zippers and Wrist Slits (M)	...> Bodysuits	Jazwares Costume Play	103.2K	=	5.73%	5.09%	100	18.24%
Marvel Integrated Spider-Man Official Youth Deluxe Zentai Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings for Added Convenience (M)	...> Boys	Jazwares Costume Play	78.9K	=	9.38%	6.45%	93	8.96%
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Top-level analysis of the Costumes & Accessories category on amazon.com

During 2026-09-01T00:00:00, the Costumes & Accessories category on amazon.com generated a total revenue of $98.2M.

The leading brands in this category are Jazwares Costume Play, Scarlet Darkness, and KIRA KIRA, which stand out in terms of revenue and consumer engagement.

The top-performing product was LIMIROLER 18 Pcs Princess Dress Up Clothes for Girls Role Play Gift Set, and it's the best-selling item in the category.