Best Selling Girls Brands on Amazon

See the full list of Market Leaders In Amazon Girls for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Girls category

See which brands are leading the Girls category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Nike	2.56%	1.85pp	3M	164.02%	4.20%	54.76%	$43.72	2.29%
LessonZoo	0.72%	0.72pp	1.8M	162.23%	2.66%	9.07%	$1.13	1.41%
Stelle	3.49%	0.59pp	1.2M	46.99%	4.09%	51.56%	$23.82	0.34%
Haloumoning	1.40%	0.38pp	2.8M	40.73%	0.89%	3.27%	$33.78	2.08%
Project Cloud	0.45%	0.35pp	2.4M	160.97%	4.20%	33.61%	$0.78	2.23%
Nike	2.56%	1.85pp	3M	164.02%	4.20%	54.76%	$43.72	2.29%
LessonZoo	0.72%	0.72pp	1.8M	162.23%	2.66%	9.07%	$1.13	1.41%
Stelle	3.49%	0.59pp	1.2M	46.99%	4.09%	51.56%	$23.82	0.34%
Haloumoning	1.40%	0.38pp	2.8M	40.73%	0.89%	3.27%	$33.78	2.08%
Project Cloud	0.45%	0.35pp	2.4M	160.97%	4.20%	33.61%	$0.78	2.23%
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Channels Breakdown & Performance

Understand where the top brands in the Girls category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Nike

LessonZoo

Stelle

Haloumoning

Project Cloud

Top selling sub-categories in the Girls category

Explore the breakdown of sub-categories within the Girls category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	58	13.94%	6.75%	15.27%	82	7.51%
	86	3.70%	7.06%	8.68%	52	6.97%
Tees	71	1.33%	5.14%	7.51%	96	10.51%
Polos	54	13.66%	10.00%	15.55%	100	3.50%
Tanks & Camis	90	8.22%	16.04%	10.00%	< 50	1.60%
Blouses & Button-Down Shirts	Unlock full list >	7.96%	5.43%	3.06%	< 50	6.86%
	< 50	9.85%	9.74%	19.50%	79	0.84%
Active Shorts	54	9.41%	17.96%	5.42%	86	0.23%
Athletic Socks	< 50	8.51%	6.26%	4.44%	< 50	6.09%
Underwear	98	2.95%	10.78%	0.16%	87	0.49%
Active Shirts & Tees	< 50	5.47%	10.44%	1.78%	91	8.10%
Active Pants	Unlock full list >	6.61%	12.11%	9.79%	100	4.19%
	66	17.98%	9.68%	11.29%	98	5.96%
Panties	84	1.21%	4.80%	4.15%	80	18.58%
Training Bras	82	19.94%	14.33%	9.20%	60	2.15%
Undershirts, Tanks & Camisoles	100	7.89%	3.27%	2.17%	55	17.60%
Slips	100	3.21%	3.24%	8.03%	92	8.32%
Thermal Underwear	Unlock full list >	3.98%	8.16%	3.00%	92	9.47%
	< 50	2.06%	7.92%	5.02%	100	8.69%
Casual	99	2.84%	1.46%	0.06%	100	13.35%
Special Occasion	Unlock full list >	1.29%	4.67%	7.09%	85	7.45%
	86	19.75%	11.12%	9.27%	65	9.07%
Short Sets	57	6.25%	9.32%	0.10%	62	8.41%
Pant Sets	100	10.76%	5.58%	5.69%	96	5.11%
Skirt Sets	Unlock full list >	0.74%	8.18%	7.06%	79	2.67%
	< 50	7.86%	13.00%	0.13%	93	8.92%
	71	12.94%	4.85%	6.49%	90	9.99%
Dance	97	17.42%	16.95%	9.69%	84	3.84%
Running	97	8.20%	9.62%	16.45%	84	8.58%
Water Shoes	97	7.03%	2.14%	13.47%	100	11.43%
Cheerleading	87	16.81%	11.29%	8.32%	98	0.08%
Soccer	Unlock full list >	9.95%	8.16%	14.96%	< 50	14.11%
Sneakers	< 50	5.79%	9.11%	0.78%	54	1.39%
Sandals	83	4.20%	8.28%	2.76%	78	3.32%
	67	8.24%	5.84%	3.71%	< 50	6.50%
Mary Jane	86	5.69%	0.13%	10.74%	66	14.18%
Ballet	Unlock full list >	0.12%	4.40%	6.25%	98	10.00%
Clogs & Mules	Unlock full list >	5.73%	2.39%	0.87%	56	8.73%
	97	15.27%	9.82%	7.78%	84	1.27%
	66	5.36%	7.91%	10.16%	< 50	14.78%
Skirts, Scooters & Skorts	83	1.83%	5.29%	4.92%	79	19.47%
Dresses & Jumpers	73	3.95%	8.14%	8.44%	< 50	3.58%
Pants	100	3.71%	6.73%	7.48%	96	17.64%
Tops	76	9.11%	1.52%	9.70%	72	9.81%
Shorts	Unlock full list >	6.47%	0.66%	9.15%	< 50	9.34%
Shoes	Unlock full list >	12.65%	7.34%	6.65%	85	3.44%
	55	9.98%	11.00%	8.45%	94	4.86%
	62	5.99%	8.90%	16.28%	99	2.40%
Charm	99	5.05%	9.19%	9.27%	< 50	5.88%
Link	100	7.20%	0.64%	9.92%	58	9.42%
Cuff	79	9.44%	8.11%	5.49%	100	12.17%
Bangle	< 50	10.03%	9.77%	19.31%	99	0.98%
Identification	Unlock full list >	16.38%	9.87%	12.84%	68	5.12%
	62	7.59%	14.36%	9.97%	99	2.75%
Stud	< 50	8.73%	4.77%	0.38%	98	9.92%
Hoop	73	3.79%	8.62%	6.89%	99	8.00%
Drop & Dangle	80	6.03%	0.10%	0.93%	61	18.13%
Ball	Unlock full list >	18.25%	8.89%	7.76%	76	7.64%
	74	1.76%	7.15%	11.37%	99	6.69%
Pendants	70	0.45%	6.55%	6.90%	< 50	9.47%
Chains	80	2.99%	0.53%	4.65%	61	9.68%
Lockets	Unlock full list >	8.76%	19.33%	9.57%	65	1.86%
Rings	85	10.37%	9.81%	18.95%	55	1.23%
Brooches & Pins	Unlock full list >	19.21%	9.14%	8.65%	78	7.25%
	< 50	7.03%	4.12%	1.18%	< 50	7.82%
Sunglasses	64	18.35%	12.96%	8.80%	85	1.04%
	78	9.72%	9.96%	17.23%	55	3.02%
Sun Hats	99	9.46%	6.57%	18.85%	100	4.38%
Baseball Caps	73	19.83%	14.22%	9.18%	< 50	2.07%
Cowboy Hats	61	14.33%	6.09%	9.98%	< 50	5.60%
Bucket Hats	99	7.84%	9.44%	15.44%	98	9.53%
Visors	Unlock full list >	19.96%	11.39%	9.07%	< 50	9.00%
Belts	< 50	11.56%	19.79%	6.12%	67	5.68%
	89	9.19%	4.84%	17.15%	50	5.45%
Wallets	< 50	9.98%	0.16%	17.08%	71	0.10%
Coin Purses & Pouches	Unlock full list >	10.34%	1.69%	8.75%	< 50	1.76%
	100	15.47%	15.79%	7.85%	100	7.52%
Gloves	< 50	9.98%	9.65%	14.19%	72	0.58%
Neck Gaiters	93	14.18%	5.95%	9.98%	100	9.94%
Sets	72	8.42%	9.71%	17.09%	< 50	7.99%
Hats & Caps	100	9.73%	7.32%	17.13%	100	2.94%
Scarves & Wraps	Unlock full list >	18.86%	10.28%	9.45%	100	9.28%
	58	13.94%	6.75%	15.27%	82	7.51%
	86	3.70%	7.06%	8.68%	52	6.97%
Tees	71	1.33%	5.14%	7.51%	96	10.51%
Polos	54	13.66%	10.00%	15.55%	100	3.50%
Tanks & Camis	90	8.22%	16.04%	10.00%	< 50	1.60%
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Top Products on the Girls Category

Discover the most-viewed products in the Girls category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Hanes Girls' Socks Girls No Show Socks EZ Sort Fashion No Show Socks for Girls Assorted Girls' Low-Cut Socks 12-Pair Pack	...> Ankle Socks	Hanes	121.2K	24.28%	0.22%	0.43%	< 50	0.09%
Stelle Ballet Shoes PU Ballet Flats for Girls(Ballet Pink 9MT)	...> Dance	Stelle	109.9K	0.23%	6.13%	15.76%	94	7.08%
Fruit of the Loom Toddler Girls' Tag-Free Cotton Underwear Hipster-12 Pack-Assorted Colors 4-5T	...> Panties	Fruit of the Loom	91.3K	=	8.59%	17.76%	97	9.68%
Stelle Ballet Shoes for Girls Toddler Soft Leather Split Sole(BP 11ML)	...> Girls	Stelle	83.7K	22.55%	9.22%	9.92%	99	1.18%
adidas Kids Athletic Cushioned Crew Socks 6 Pairs	...> Girls	adidas	79.6K	30.93%	9.11%	9.72%	92	1.33%
Hanes Girls' Socks Girls No Show Socks EZ Sort Fashion No Show Socks for Girls Assorted Girls' Low-Cut Socks 12-Pair Pack	...> Ankle Socks	Hanes	121.2K	24.28%	0.22%	0.43%	< 50	0.09%
Stelle Ballet Shoes PU Ballet Flats for Girls(Ballet Pink 9MT)	...> Dance	Stelle	109.9K	0.23%	6.13%	15.76%	94	7.08%
Fruit of the Loom Toddler Girls' Tag-Free Cotton Underwear Hipster-12 Pack-Assorted Colors 4-5T	...> Panties	Fruit of the Loom	91.3K	=	8.59%	17.76%	97	9.68%
Stelle Ballet Shoes for Girls Toddler Soft Leather Split Sole(BP 11ML)	...> Girls	Stelle	83.7K	22.55%	9.22%	9.92%	99	1.18%
adidas Kids Athletic Cushioned Crew Socks 6 Pairs	...> Girls	adidas	79.6K	30.93%	9.11%	9.72%	92	1.33%
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Top-level analysis of the Girls category on amazon.com

During 2026-09-01T00:00:00, the Girls category on amazon.com generated a total revenue of $212.5M.

The leading brands in this category are Nike, LessonZoo, and Stelle, which stand out in terms of revenue and consumer engagement.

The top-performing product was Hanes Girls' Socks Girls No Show Socks EZ Sort Fashion No Show Socks for Girls Assorted Girls' Low-Cut Socks 12-Pair Pack, and it's the best-selling item in the category.