Best Selling Women Brands on Amazon

See the full list of Market Leaders In Amazon Women for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Women category

See which brands are leading the Women category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Zeagoo	1.12%	0.63pp	32.4M	119.34%	7.05%	34.97%	$15.02	17.78%
WIHOLL	1.00%	0.58pp	22.5M	39.18%	1.23%	26.10%	$12.66	3.22%
CUSHIONAIRE	0.51%	0.28pp	7.9M	82.68%	0.78%	17.22%	$14.91	17.63%
Nike	0.65%	0.24pp	26.7M	3.27%	5.48%	31.49%	$9.44	4.02%
Ekouaer	1.08%	0.23pp	8.6M	50.19%	0.80%	32.73%	$6.50	0.82%
Zeagoo	1.12%	0.63pp	32.4M	119.34%	7.05%	34.97%	$15.02	17.78%
WIHOLL	1.00%	0.58pp	22.5M	39.18%	1.23%	26.10%	$12.66	3.22%
CUSHIONAIRE	0.51%	0.28pp	7.9M	82.68%	0.78%	17.22%	$14.91	17.63%
Nike	0.65%	0.24pp	26.7M	3.27%	5.48%	31.49%	$9.44	4.02%
Ekouaer	1.08%	0.23pp	8.6M	50.19%	0.80%	32.73%	$6.50	0.82%
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Channels Breakdown & Performance

Understand where the top brands in the Women category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Zeagoo

WIHOLL

CUSHIONAIRE

Nike

Ekouaer

Top selling sub-categories in the Women category

Explore the breakdown of sub-categories within the Women category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	89	8.55%	4.66%	0.52%	< 50	9.93%
	76	9.79%	9.93%	16.71%	93	2.59%
T-Shirts	< 50	3.67%	8.06%	13.64%	95	4.64%
Tanks & Camis	94	17.82%	13.47%	8.64%	79	8.37%
Blouses & Button-Down Shirts	87	0.88%	4.54%	3.77%	67	18.12%
Tunics	82	9.82%	8.69%	10.04%	85	2.49%
Polos	Unlock full list >	9.90%	15.99%	8.82%	99	4.64%
	94	6.07%	9.24%	0.38%	78	1.01%
Lingerie	64	7.43%	1.35%	4.02%	< 50	7.77%
Sleep & Lounge	83	5.76%	13.96%	2.48%	61	10.06%
Thermal Underwear	Unlock full list >	9.66%	18.21%	5.08%	< 50	6.13%
	79	3.89%	1.31%	4.03%	62	9.82%
Active Shorts	98	5.85%	0.37%	1.21%	90	17.77%
Active Shirts & Tees	81	9.11%	5.35%	9.79%	60	7.76%
Active Pants	76	11.47%	6.29%	1.84%	66	9.57%
Skirts & Skorts	65	9.48%	6.11%	7.47%	< 50	6.15%
Athletic Socks	Unlock full list >	19.98%	9.32%	9.40%	< 50	6.90%
	72	5.31%	11.12%	7.04%	< 50	9.11%
Casual	99	6.97%	2.04%	13.33%	98	14.17%
Formal	97	14.27%	15.92%	0.69%	94	16.01%
Club & Night Out	96	17.13%	13.08%	2.69%	< 50	13.17%
Cocktail	< 50	7.81%	7.34%	5.06%	77	9.95%
Work	Unlock full list >	0.27%	4.22%	6.14%	67	10.00%
	81	6.88%	3.58%	1.82%	< 50	10.00%
Bikinis	91	6.80%	12.07%	9.23%	73	8.81%
Cover-Ups	< 50	15.74%	7.53%	13.48%	66	5.87%
One-Pieces	91	9.64%	9.18%	6.08%	98	11.06%
Tankinis	54	1.88%	6.67%	7.40%	< 50	9.88%
Board Shorts	Unlock full list >	8.00%	19.38%	9.16%	100	7.82%
	64	3.68%	6.61%	3.00%	< 50	5.27%
	91	10.87%	16.17%	2.66%	95	9.61%
Heeled Sandals	90	8.36%	7.51%	14.18%	99	7.42%
Flip-Flops	96	4.34%	15.89%	5.95%	65	15.80%
Slides	51	1.64%	10.27%	11.29%	57	10.19%
Flats	73	3.74%	8.39%	8.70%	99	8.36%
Platforms & Wedges	Unlock full list >	1.86%	9.96%	3.34%	< 50	7.28%
	58	4.33%	1.76%	8.43%	< 50	16.61%
Water Shoes	72	10.62%	5.64%	19.68%	< 50	6.80%
Running	< 50	9.78%	8.65%	9.48%	< 50	12.06%
Walking	70	6.18%	3.12%	9.39%	90	1.66%
Sport Sandals & Slides	80	16.38%	11.08%	14.44%	96	8.92%
Ballet & Dance	Unlock full list >	5.34%	7.82%	0.70%	90	7.86%
Fashion Sneakers	98	0.43%	3.35%	8.22%	99	0.40%
Slippers	98	9.81%	9.93%	7.39%	60	18.95%
	83	2.72%	14.10%	0.99%	59	9.20%
Ballet	69	2.12%	6.94%	7.52%	74	9.85%
Mary Jane	Unlock full list >	7.06%	2.18%	13.53%	68	14.38%
	75	6.10%	8.41%	11.54%	92	13.37%
	< 50	0.98%	5.65%	6.92%	< 50	9.96%
Hoop	89	3.19%	3.25%	8.02%	99	8.31%
Drop & Dangle	90	5.66%	1.32%	8.92%	72	9.14%
Stud	84	0.96%	3.04%	1.75%	88	15.67%
Clip-Ons	96	11.05%	3.19%	9.92%	83	9.97%
Cuffs & Wraps	Unlock full list >	3.17%	0.81%	3.83%	< 50	9.69%
	94	6.34%	1.09%	0.45%	100	12.84%
Pendant Necklaces	83	1.06%	8.56%	1.65%	61	2.34%
Chokers	< 50	4.84%	1.06%	9.25%	59	10.07%
Chains	96	1.26%	3.08%	5.45%	81	9.96%
Y-Necklaces	< 50	5.87%	1.17%	2.56%	61	9.94%
Collars	Unlock full list >	5.15%	9.20%	0.35%	86	9.06%
	< 50	4.96%	10.08%	8.70%	< 50	9.32%
Link	62	17.39%	13.89%	9.60%	< 50	8.23%
Stretch	100	19.72%	11.09%	9.28%	95	9.08%
Bangle	89	8.35%	4.33%	16.89%	99	8.17%
Charms & Charm Bracelets	< 50	13.98%	5.77%	9.99%	< 50	5.79%
Cuff	Unlock full list >	11.22%	16.74%	9.93%	90	7.12%
	74	2.37%	19.02%	3.25%	< 50	5.20%
Piercing Jewelry	98	4.18%	16.14%	5.73%	92	2.76%
Body Chains	68	3.89%	8.47%	8.63%	97	8.44%
Faux Body Piercing Jewelry	63	9.98%	7.37%	9.38%	< 50	1.47%
Toe Rings	78	5.85%	0.45%	17.45%	100	0.38%
Dental Grills	Unlock full list >	4.26%	2.72%	19.67%	68	2.65%
	98	3.28%	7.74%	3.72%	99	4.24%
Bands	63	5.04%	8.74%	10.22%	68	2.36%
Stacking	< 50	11.28%	6.07%	5.97%	74	4.64%
Statement	Unlock full list >	6.51%	9.43%	0.31%	95	0.34%
	86	5.65%	2.29%	0.98%	98	8.77%
	99	6.20%	9.30%	0.18%	90	8.44%
Sunglasses	78	2.44%	7.30%	7.68%	94	9.81%
Eyeglass Cases	100	8.10%	5.63%	3.37%	92	6.69%
Eyeglass Chains	66	8.98%	7.01%	5.85%	86	5.25%
Eyewear Frames	76	5.56%	9.00%	1.10%	93	8.82%
Replacement Sunglass Lenses	Unlock full list >	8.27%	4.18%	16.64%	97	17.50%
	99	5.72%	9.08%	11.43%	98	1.49%
Baseball Caps	93	7.23%	2.45%	13.92%	77	10.99%
Sun Hats	< 50	0.08%	5.53%	6.37%	< 50	10.00%
Headbands	98	2.51%	5.82%	5.80%	86	19.52%
Skullies & Beanies	92	1.78%	2.36%	0.93%	75	14.64%
Visors	Unlock full list >	4.15%	0.33%	1.21%	98	11.82%
Belts	78	4.54%	12.60%	1.53%	82	0.91%
Keyrings, Keychains & Charms	79	2.30%	1.84%	4.61%	83	9.85%
	97	2.95%	10.78%	0.17%	84	0.48%
Fashion Scarves	70	9.63%	8.23%	8.71%	74	3.41%
Wraps & Pashminas	86	12.51%	7.21%	6.59%	66	3.55%
Cold Weather Scarves & Wraps	100	10.19%	15.66%	9.84%	93	7.57%
Neck Gaiters	Unlock full list >	1.42%	4.97%	4.42%	97	18.89%
	< 50	0.13%	19.74%	2.83%	80	7.68%
Crossbody Bags	93	2.10%	4.68%	5.27%	76	19.87%
Totes	72	15.20%	4.73%	9.99%	98	5.99%
Shoulder Bags	100	1.22%	5.92%	7.05%	97	9.94%
	58	7.07%	9.35%	5.04%	50	9.44%
Evening Bags	97	14.40%	9.62%	4.61%	91	3.99%
Clutches	Unlock full list >	3.35%	15.34%	0.27%	70	9.08%
Fashion Backpacks	Unlock full list >	9.99%	1.38%	14.96%	< 50	1.45%
	89	8.55%	4.66%	0.52%	< 50	9.93%
	76	9.79%	9.93%	16.71%	93	2.59%
T-Shirts	< 50	3.67%	8.06%	13.64%	95	4.64%
Tanks & Camis	94	17.82%	13.47%	8.64%	79	8.37%
Blouses & Button-Down Shirts	87	0.88%	4.54%	3.77%	67	18.12%
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Top Products on the Women Category

Discover the most-viewed products in the Women category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
FITRELL 3 Pairs Compression Socks for Women and Men 20-30mmHg- Circulation and Muscle Support Socks for Travel Running Nurse Knee High Medical Black+White+Grey Small-Medium	...> Compression Knee-High Socks	FITRELL	522.9K	41.56%	2.45%	9.41%	94	5.55%
Nippies Reusable Nipple Covers for Women Skin Safe Adhesive Pasties Crème	...> Breast Petals	Nippies	495.3K	14.03%	2.72%	7.50%	89	6.35%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot	...> Water Shoes	ATHMILE	454.9K	43.67%	0.23%	6.87%	75	4.95%
4 Pairs-Compression Socks for Women&Men Circulation-Best Support for Nurses Running Athletic	...> Compression Socks	Laite Hebe	419.1K	=	9.79%	5.34%	76	16.90%
shevalues Shower Shoes for Women Men with Arch Support Quick Drying Pool Slides Lightweight Beach Sandals with Drain Holes Pink 8-9 Women / 6.5-7.5 Men	...> Slippers	shevalues	414K	67.87%	3.92%	18.31%	98	10.00%
FITRELL 3 Pairs Compression Socks for Women and Men 20-30mmHg- Circulation and Muscle Support Socks for Travel Running Nurse Knee High Medical Black+White+Grey Small-Medium	...> Compression Knee-High Socks	FITRELL	522.9K	41.56%	2.45%	9.41%	94	5.55%
Nippies Reusable Nipple Covers for Women Skin Safe Adhesive Pasties Crème	...> Breast Petals	Nippies	495.3K	14.03%	2.72%	7.50%	89	6.35%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot	...> Water Shoes	ATHMILE	454.9K	43.67%	0.23%	6.87%	75	4.95%
4 Pairs-Compression Socks for Women&Men Circulation-Best Support for Nurses Running Athletic	...> Compression Socks	Laite Hebe	419.1K	=	9.79%	5.34%	76	16.90%
shevalues Shower Shoes for Women Men with Arch Support Quick Drying Pool Slides Lightweight Beach Sandals with Drain Holes Pink 8-9 Women / 6.5-7.5 Men	...> Slippers	shevalues	414K	67.87%	3.92%	18.31%	98	10.00%
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Top-level analysis of the Women category on amazon.com

During 2026-09-01T00:00:00, the Women category on amazon.com generated a total revenue of $3.1B.

The leading brands in this category are Zeagoo, WIHOLL, and CUSHIONAIRE, which stand out in terms of revenue and consumer engagement.

The top-performing product was FITRELL 3 Pairs Compression Socks for Women and Men 20-30mmHg- Circulation and Muscle Support Socks for Travel Running Nurse Knee High Medical Black+White+Grey Small-Medium, and it's the best-selling item in the category.