Best Selling Computers & Accessories Brands on Amazon

See the full list of Market Leaders In Amazon Computers & Accessories for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Computers & Accessories category

See which brands are leading the Computers & Accessories category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Apple	17.93%	2.64pp	46M	11.17%	2.20%	31.12%	$575.74	7.37%
Lenovo	4.74%	1.23pp	14.8M	10.46%	0.81%	6.85%	$242.90	7.37%
BenQ	0.91%	0.54pp	32.2M	4.54%	1.57%	4.19%	$79.00	7.09%
Crucial	1.09%	0.35pp	21.3M	10.00%	1.16%	1.52%	$174.25	6.21%
Western Digital	0.80%	0.33pp	45.3M	11.14%	1.22%	19.18%	$566.80	4.78%
Apple	17.93%	2.64pp	46M	11.17%	2.20%	31.12%	$575.74	7.37%
Lenovo	4.74%	1.23pp	14.8M	10.46%	0.81%	6.85%	$242.90	7.37%
BenQ	0.91%	0.54pp	32.2M	4.54%	1.57%	4.19%	$79.00	7.09%
Crucial	1.09%	0.35pp	21.3M	10.00%	1.16%	1.52%	$174.25	6.21%
Western Digital	0.80%	0.33pp	45.3M	11.14%	1.22%	19.18%	$566.80	4.78%
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Channels Breakdown & Performance

Understand where the top brands in the Computers & Accessories category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Apple

Lenovo

BenQ

Crucial

Western Digital

Top selling sub-categories in the Computers & Accessories category

Explore the breakdown of sub-categories within the Computers & Accessories category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	63	5.70%	16.46%	1.41%	90	2.83%
	98	2.74%	9.86%	2.50%	70	7.80%
Cables & Interconnects	99	14.62%	4.09%	9.36%	100	14.40%
Cable Connection Protectors	Unlock full list >	2.62%	11.43%	10.13%	100	11.34%
	85	4.41%	8.73%	8.35%	< 50	8.71%
Mice	65	3.23%	5.74%	0.59%	98	15.95%
Keyboard & Mouse Combos	100	6.54%	9.06%	16.90%	77	1.90%
Keyboards	53	5.72%	12.63%	2.44%	93	9.64%
Keyboard & Mice Accessories	Unlock full list >	7.40%	4.63%	1.87%	70	7.48%
	81	3.34%	8.65%	6.37%	84	5.00%
Micro SD Cards	96	2.34%	5.69%	5.58%	83	19.77%
SD Cards	79	2.60%	5.52%	8.12%	< 50	7.69%
Memory Stick Cards	64	18.20%	9.36%	7.72%	97	0.84%
CompactFlash Cards	98	8.10%	3.77%	2.57%	68	17.00%
xD-Picture Cards	Unlock full list >	2.23%	8.77%	4.99%	54	16.51%
	92	5.42%	15.45%	2.11%	94	3.47%
USB-to-USB Adapters	57	7.19%	9.69%	1.48%	51	0.81%
DVI-HDMI Adapters	62	13.79%	17.50%	7.17%	83	6.79%
HDMI-to-VGA Adapters	< 50	12.56%	4.11%	7.77%	82	4.19%
Serial Adapters	83	12.75%	18.56%	6.70%	62	3.35%
USB-to-VGA Adapters	Unlock full list >	15.59%	10.11%	7.89%	100	1.02%
	< 50	2.58%	11.39%	10.17%	78	11.31%
Webcams & VoIP Equipment	< 50	7.47%	7.07%	9.20%	< 50	8.65%
Computer Headsets	< 50	18.46%	12.89%	8.83%	61	1.12%
Computer Speakers	99	15.12%	4.53%	15.97%	99	13.90%
Computer Microphones	Unlock full list >	9.12%	9.96%	6.35%	96	4.94%
	76	8.65%	10.00%	4.83%	71	4.09%
	79	2.69%	9.68%	5.87%	76	4.74%
Backpacks	82	6.92%	4.09%	4.24%	96	6.53%
Hard Shell Cases	98	3.64%	13.11%	2.67%	93	13.20%
Sleeves	98	4.19%	6.99%	2.30%	60	6.02%
Messenger & Shoulder Bags	67	9.41%	7.79%	7.56%	72	4.17%
Briefcases	Unlock full list >	7.70%	5.06%	2.49%	83	7.16%
Chargers & Adapters	< 50	7.59%	9.90%	1.04%	76	10.44%
	100	19.62%	14.02%	9.13%	97	1.93%
Decals	90	4.84%	8.94%	8.10%	99	8.91%
Skins	Unlock full list >	3.19%	17.75%	4.33%	72	17.66%
Stands	100	10.03%	18.60%	5.29%	99	4.81%
Docking Stations	Unlock full list >	6.25%	9.76%	0.82%	66	0.74%
	52	0.14%	5.69%	6.23%	76	10.00%
	100	5.67%	0.11%	10.71%	100	11.53%
Cases	97	8.72%	10.00%	5.03%	99	4.29%
Keyboard Cases	< 50	4.01%	9.40%	9.95%	86	3.27%
Sleeves	65	9.44%	9.86%	18.29%	< 50	6.90%
Bags	Unlock full list >	0.96%	9.92%	5.57%	87	9.91%
Screen Protectors	66	4.08%	8.21%	2.90%	86	9.44%
Stands	95	15.72%	15.55%	7.94%	100	7.62%
Chargers & Adapters	77	9.85%	8.77%	10.31%	54	2.29%
Mounts	Unlock full list >	9.16%	7.72%	9.19%	81	0.79%
	59	6.74%	3.85%	9.60%	< 50	2.61%
	61	8.36%	6.66%	6.42%	94	10.00%
Fans & Cooling	66	6.58%	3.51%	0.41%	71	8.18%
Memory	100	6.39%	8.04%	8.54%	100	7.82%
Internal Power Supplies	98	5.64%	11.72%	7.30%	66	8.53%
Graphics Cards	73	0.17%	16.38%	4.18%	70	2.44%
Motherboards	Unlock full list >	4.36%	2.29%	3.42%	91	15.05%
	100	7.79%	5.19%	2.69%	97	7.06%
Optical Drives	65	1.82%	6.61%	7.37%	< 50	9.89%
Computer Cases	63	5.14%	2.69%	1.76%	< 50	3.15%
KVM Switches	66	7.19%	1.17%	17.29%	< 50	7.87%
External TV Tuners	55	7.16%	9.06%	13.77%	< 50	11.14%
External Sound Cards	Unlock full list >	15.51%	7.16%	7.62%	96	9.83%
Single Board Computers	84	1.03%	9.91%	5.62%	51	9.90%
Laptop Replacement Parts	81	9.97%	8.33%	14.45%	58	13.60%
Computer Screws	Unlock full list >	1.08%	8.59%	7.25%	100	2.31%
	63	5.70%	16.46%	1.41%	90	2.83%
	98	2.74%	9.86%	2.50%	70	7.80%
Cables & Interconnects	99	14.62%	4.09%	9.36%	100	14.40%
Cable Connection Protectors	Unlock full list >	2.62%	11.43%	10.13%	100	11.34%
	85	4.41%	8.73%	8.35%	< 50	8.71%
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Top Products on the Computers & Accessories Category

Discover the most-viewed products in the Computers & Accessories category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life — Blue	...> Tablets	Apple	1.9M	=	11.84%	1.23%	< 50	9.63%
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life — Silver	...> Tablets	Apple	1.3M	=	6.68%	15.76%	55	9.01%
Apple 2024 Mac mini Desktop Computer with M4 chip with 10‑core CPU and 10‑core GPU: Built for Apple Intelligence 16GB Unified Memory 256GB SSD Storage Gigabit Ethernet. Works with iPhone/iPad	...> Minis	Apple	1.2M	9.88%	11.99%	14.27%	< 50	16.02%
Amazon Basics microSDXC Memory Card with Full Size Adapter A2 U3 Read Speed up to 100 MB/s 128GB Black	...> Micro SD Cards	Amazon Basics	1.2M	34.74%	9.98%	1.61%	< 50	3.84%
Taygeer Travel Backpack for Women Carry On Backpack with Water Bottle Pocket & Shoe Pouch TSA 15.6inch Laptop Mochila Flight Approved Nurse Bag Casual Daypack for Weekender Business Hiking Pink	...> Backpacks	Taygeer	1M	30.33%	12.74%	10.37%	53	17.52%
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life — Blue	...> Tablets	Apple	1.9M	=	11.84%	1.23%	< 50	9.63%
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life — Silver	...> Tablets	Apple	1.3M	=	6.68%	15.76%	55	9.01%
Apple 2024 Mac mini Desktop Computer with M4 chip with 10‑core CPU and 10‑core GPU: Built for Apple Intelligence 16GB Unified Memory 256GB SSD Storage Gigabit Ethernet. Works with iPhone/iPad	...> Minis	Apple	1.2M	9.88%	11.99%	14.27%	< 50	16.02%
Amazon Basics microSDXC Memory Card with Full Size Adapter A2 U3 Read Speed up to 100 MB/s 128GB Black	...> Micro SD Cards	Amazon Basics	1.2M	34.74%	9.98%	1.61%	< 50	3.84%
Taygeer Travel Backpack for Women Carry On Backpack with Water Bottle Pocket & Shoe Pouch TSA 15.6inch Laptop Mochila Flight Approved Nurse Bag Casual Daypack for Weekender Business Hiking Pink	...> Backpacks	Taygeer	1M	30.33%	12.74%	10.37%	53	17.52%
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Top-level analysis of the Computers & Accessories category on amazon.com

During 2026-04-01T00:00:00, the Computers & Accessories category on amazon.com generated a total revenue of $3.2B.

The leading brands in this category are Apple, Lenovo, and BenQ, which stand out in terms of revenue and consumer engagement.

The top-performing product was Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life — Blue, and it's the best-selling item in the category.