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Discover Market Leaders In Every Amazon Category

Best Selling Headphones, Earbuds & Accessories Brands on amazon.com

Last updated : July 1, 2025

Top Brands on the Headphones, Earbuds & Accessories category

See which brands are leading the Headphones, Earbuds & Accessories category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Jul 2025 vs. Jul 2024
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BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Focal1.29%0.68pp211.9K77.51%2.25%14.11%$940.5914.57%
Sony5.96%0.66pp155.8K55.24%0.98%12.13%$520.690.99%
Apple20.68%0.52pp153.6K27.69%1.21%12.55%$686.9310.54%
Bowers & Wilkins1.03%0.41pp38.6K76.84%1.21%9.77%$192.3114.13%
Bang & Olufsen1.15%0.33pp128.1K12.56%1.75%3.47%$682.512.23%
Focal1.29%0.68pp211.9K77.51%2.25%14.11%$940.5914.57%
Sony5.96%0.66pp155.8K55.24%0.98%12.13%$520.690.99%
Apple20.68%0.52pp153.6K27.69%1.21%12.55%$686.9310.54%
Bowers & Wilkins1.03%0.41pp38.6K76.84%1.21%9.77%$192.3114.13%
Bang & Olufsen1.15%0.33pp128.1K12.56%1.75%3.47%$682.512.23%

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Channels Breakdown & Performance

Understand where the top brands in the Headphones, Earbuds & Accessories category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Focal
Sony
Apple
Bowers & Wilkins
Bang & Olufsen

Top selling sub-categories in the Headphones, Earbuds & Accessories category

Explore the breakdown of sub-categories within the Headphones, Earbuds & Accessories category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Jul 2025 vs. Jul 2024
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CategoryUnit soldChangeRevenueChangeProduct viewsChange
598.94%9.81%9.89%564.17%
Earbud Headphones976.12%8.82%8.25%691.65%
Over-Ear Headphones649.44%3.82%18.34%< 503.75%
On-Ear Headphones819.87%1.40%18.68%1001.33%
Open-Ear HeadphonesUnlock full list >9.91%2.35%13.58%992.41%
Cases< 502.44%1.80%0.30%< 5013.83%
Earpads956.43%10.18%8.04%832.20%
AdaptersUnlock full list >1.67%4.39%7.29%807.64%
598.94%9.81%9.89%564.17%
Earbud Headphones976.12%8.82%8.25%691.65%
Over-Ear Headphones649.44%3.82%18.34%< 503.75%
On-Ear Headphones819.87%1.40%18.68%1001.33%
Open-Ear HeadphonesUnlock full list >9.91%2.35%13.58%992.41%

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Top Products on the Headphones, Earbuds & Accessories Category

Discover the most-viewed products in the Headphones, Earbuds & Accessories category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Jul 2025 vs. Jul 2024
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ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Apple AirPods Pro 2 Wireless Earbuds Active Noise Cancellation Hearing Aid Feature Bluetooth Headphones Transparency Personalized Spatial Audio High-Fidelity Sound H2 Chip USB-C Charging
Apple AirPods Pro 2 Wireless Earbuds Active Noise Cancellation Hearing Aid Feature Bluetooth Headphones Transparency Personalized Spatial Audio High-Fidelity Sound H2 Chip USB-C Charging
...> Earbud Headphones
Apple3.4M14.90%8.46%0.36%< 5013.57%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalized Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 30 Hours of Battery Life Effortless Setup for iPhone
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalized Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 30 Hours of Battery Life Effortless Setup for iPhone
...> Earbud Headphones
Apple2.5M=8.28%9.51%< 501.76%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip
...> Earbud Headphones
Apple1.1M=9.01%7.78%514.92%
JBL Vibe Beam - True Wireless JBL Deep Bass Sound Earbuds Bluetooth 5.2 Water & Dust Resistant Hands-free call with VoiceAware Up to 32 hours of battery life (Black)
JBL Vibe Beam - True Wireless JBL Deep Bass Sound Earbuds Bluetooth 5.2 Water & Dust Resistant Hands-free call with VoiceAware Up to 32 hours of battery life (Black)
...> Earbud Headphones
JBL1M101.49%9.98%6.92%929.24%
Beats Studio Pro - Wireless Bluetooth Noise Cancelling Headphones - Personalized Spatial Audio USB-C Lossless Audio Apple & Android Compatibility Up to 40 Hours Battery Life - Black
Beats Studio Pro - Wireless Bluetooth Noise Cancelling Headphones - Personalized Spatial Audio USB-C Lossless Audio Apple & Android Compatibility Up to 40 Hours Battery Life - Black
...> Over-Ear Headphones
Beats831.4K5.36%13.47%0.60%971.00%
Apple AirPods Pro 2 Wireless Earbuds Active Noise Cancellation Hearing Aid Feature Bluetooth Headphones Transparency Personalized Spatial Audio High-Fidelity Sound H2 Chip USB-C Charging
Apple AirPods Pro 2 Wireless Earbuds Active Noise Cancellation Hearing Aid Feature Bluetooth Headphones Transparency Personalized Spatial Audio High-Fidelity Sound H2 Chip USB-C Charging
...> Earbud Headphones
Apple3.4M14.90%8.46%0.36%< 5013.57%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalized Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 30 Hours of Battery Life Effortless Setup for iPhone
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalized Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 30 Hours of Battery Life Effortless Setup for iPhone
...> Earbud Headphones
Apple2.5M=8.28%9.51%< 501.76%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip
...> Earbud Headphones
Apple1.1M=9.01%7.78%514.92%
JBL Vibe Beam - True Wireless JBL Deep Bass Sound Earbuds Bluetooth 5.2 Water & Dust Resistant Hands-free call with VoiceAware Up to 32 hours of battery life (Black)
JBL Vibe Beam - True Wireless JBL Deep Bass Sound Earbuds Bluetooth 5.2 Water & Dust Resistant Hands-free call with VoiceAware Up to 32 hours of battery life (Black)
...> Earbud Headphones
JBL1M101.49%9.98%6.92%929.24%
Beats Studio Pro - Wireless Bluetooth Noise Cancelling Headphones - Personalized Spatial Audio USB-C Lossless Audio Apple & Android Compatibility Up to 40 Hours Battery Life - Black
Beats Studio Pro - Wireless Bluetooth Noise Cancelling Headphones - Personalized Spatial Audio USB-C Lossless Audio Apple & Android Compatibility Up to 40 Hours Battery Life - Black
...> Over-Ear Headphones
Beats831.4K5.36%13.47%0.60%971.00%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
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Top-level analysis of the Headphones, Earbuds & Accessories category on amazon.com

During July 2025, the Headphones, Earbuds & Accessories category on amazon.com generated a total revenue of $347.3M.

The leading brands in this category are Focal, Sony, and Apple, which stand out in terms of revenue and consumer engagement.

The top-performing product was Apple AirPods Pro 2 Wireless Earbuds Active Noise Cancellation Hearing Aid Feature Bluetooth Headphones Transparency Personalized Spatial Audio High-Fidelity Sound H2 Chip USB-C Charging, and it's the best-selling item in the category.