Best Selling Security & Surveillance Brands on Amazon

See the full list of Market Leaders In Amazon Security & Surveillance for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Security & Surveillance category

See which brands are leading the Security & Surveillance category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
REOLINK	7.14%	3.30pp	625K	12.22%	1.56%	14.53%	$428.65	43.12%
eufy Security	5.07%	1.87pp	616.8K	11.73%	1.26%	14.43%	$428.64	33.70%
PHILIPS	1.21%	1.19pp	330.1K	7.52%	0.31%	13.26%	$59.35	0.75%
ZOSI	2.21%	1.14pp	624.7K	3.26%	0.71%	9.90%	$423.17	1.51%
SimpliSafe	2.76%	0.75pp	17.4K	11.43%	1.16%	13.71%	$304.62	37.58%
REOLINK	7.14%	3.30pp	625K	12.22%	1.56%	14.53%	$428.65	43.12%
eufy Security	5.07%	1.87pp	616.8K	11.73%	1.26%	14.43%	$428.64	33.70%
PHILIPS	1.21%	1.19pp	330.1K	7.52%	0.31%	13.26%	$59.35	0.75%
ZOSI	2.21%	1.14pp	624.7K	3.26%	0.71%	9.90%	$423.17	1.51%
SimpliSafe	2.76%	0.75pp	17.4K	11.43%	1.16%	13.71%	$304.62	37.58%
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Channels Breakdown & Performance

Understand where the top brands in the Security & Surveillance category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

REOLINK

eufy Security

PHILIPS

ZOSI

SimpliSafe

Top selling sub-categories in the Security & Surveillance category

Explore the breakdown of sub-categories within the Security & Surveillance category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	93	7.97%	19.28%	2.54%	96	7.86%
Surveillance Housing & Mounting Brackets	< 50	7.55%	7.77%	8.85%	90	0.38%
Surveillance Camera Cables	91	7.24%	1.07%	5.39%	78	8.66%
Access-Control Keypads	67	18.33%	8.74%	17.79%	< 50	0.79%
IR Illuminators	96	3.45%	6.54%	7.11%	100	18.06%
Surveillance Camera Lenses	Unlock full list >	9.05%	3.08%	9.86%	< 50	3.88%
Home Security Systems	98	17.09%	8.56%	6.71%	90	8.07%
Horns & Sirens	99	3.61%	15.17%	5.80%	73	5.32%
Motion Detectors	86	17.02%	9.09%	6.95%	99	1.81%
	52	13.96%	5.59%	15.57%	93	4.46%
Surveillance DVR Kits	100	0.86%	3.54%	5.73%	100	9.99%
Surveillance Video Recorders	67	14.92%	6.09%	11.14%	< 50	3.88%
Surveillance NVR Kits	88	6.91%	16.32%	5.57%	100	16.23%
Security Monitors & Displays	99	8.76%	5.26%	9.83%	100	9.53%
Video Transmission Systems	Unlock full list >	4.86%	13.60%	1.64%	100	9.46%
	93	7.97%	19.28%	2.54%	96	7.86%
Surveillance Housing & Mounting Brackets	< 50	7.55%	7.77%	8.85%	90	0.38%
Surveillance Camera Cables	91	7.24%	1.07%	5.39%	78	8.66%
Access-Control Keypads	67	18.33%	8.74%	17.79%	< 50	0.79%
IR Illuminators	96	3.45%	6.54%	7.11%	100	18.06%
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Top Products on the Security & Surveillance Category

Discover the most-viewed products in the Security & Surveillance category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Ring Battery Doorbell (newest model) Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel	...> Home Security Systems	Ring	994.6K	15.87%	8.43%	1.67%	91	5.71%
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze	...> Home Security Systems	Ring	588.8K	19.87%	2.05%	5.73%	54	2.19%
Blink Outdoor 4 – Wireless smart security camera two-year battery life two-way talk. Required Sync Module not included – Add-on camera	...> Security & Surveillance	Blink	267K	28.50%	16.61%	9.17%	100	10.77%
Tapo SolarCam 1080p Outdoor Wireless Security Camera - Battery Power with Solar Person Detection Subscription-Free Local Storage or Optional Cloud Works with Alexa & Google Assistant C402 KIT	...> Home Security Systems	Tapo	162.3K	66.84%	5.66%	9.93%	100	11.84%
Blink Mini 2K+ (newest model) – Plug-in Home & Pet Security Camera with 2K video resolution color night vision enhanced audio motion detection – 2 cameras (White)	...> Surveillance Housing & Mounting Brackets	Blink	142.1K	=	0.09%	12.79%	82	5.07%
Ring Battery Doorbell (newest model) Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel	...> Home Security Systems	Ring	994.6K	15.87%	8.43%	1.67%	91	5.71%
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze	...> Home Security Systems	Ring	588.8K	19.87%	2.05%	5.73%	54	2.19%
Blink Outdoor 4 – Wireless smart security camera two-year battery life two-way talk. Required Sync Module not included – Add-on camera	...> Security & Surveillance	Blink	267K	28.50%	16.61%	9.17%	100	10.77%
Tapo SolarCam 1080p Outdoor Wireless Security Camera - Battery Power with Solar Person Detection Subscription-Free Local Storage or Optional Cloud Works with Alexa & Google Assistant C402 KIT	...> Home Security Systems	Tapo	162.3K	66.84%	5.66%	9.93%	100	11.84%
Blink Mini 2K+ (newest model) – Plug-in Home & Pet Security Camera with 2K video resolution color night vision enhanced audio motion detection – 2 cameras (White)	...> Surveillance Housing & Mounting Brackets	Blink	142.1K	=	0.09%	12.79%	82	5.07%
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Top-level analysis of the Security & Surveillance category on amazon.com

During 2026-04-01T00:00:00, the Security & Surveillance category on amazon.com generated a total revenue of $58.3M.

The leading brands in this category are REOLINK, eufy Security, and PHILIPS, which stand out in terms of revenue and consumer engagement.

The top-performing product was Ring Battery Doorbell (newest model) Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel, and it's the best-selling item in the category.