Best Selling Television & Video Brands on Amazon

See the full list of Market Leaders In Amazon Television & Video for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Television & Video category

See which brands are leading the Television & Video category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Roku	7.44%	2.51pp	5M	7.74%	9.93%	3.65%	$49.96	47.56%
Hisense	6.27%	2.31pp	3M	1.00%	8.25%	3.54%	$26.96	44.94%
SAMSUNG	13.56%	1.75pp	2M	3.86%	5.33%	1.22%	$47.21	36.91%
SYLVOX	0.88%	0.78pp	4.7M	1.46%	6.99%	0.02%	$26.52	47.32%
INSIGNIA	2.89%	0.73pp	967.7K	3.71%	2.48%	2.50%	$48.41	3.28%
Roku	7.44%	2.51pp	5M	7.74%	9.93%	3.65%	$49.96	47.56%
Hisense	6.27%	2.31pp	3M	1.00%	8.25%	3.54%	$26.96	44.94%
SAMSUNG	13.56%	1.75pp	2M	3.86%	5.33%	1.22%	$47.21	36.91%
SYLVOX	0.88%	0.78pp	4.7M	1.46%	6.99%	0.02%	$26.52	47.32%
INSIGNIA	2.89%	0.73pp	967.7K	3.71%	2.48%	2.50%	$48.41	3.28%
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Channels Breakdown & Performance

Understand where the top brands in the Television & Video category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Roku

Hisense

SAMSUNG

SYLVOX

INSIGNIA

Top selling sub-categories in the Television & Video category

Explore the breakdown of sub-categories within the Television & Video category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	52	9.58%	9.77%	8.39%	< 50	7.60%
Remote Controls	61	9.32%	2.75%	9.89%	96	4.22%
	96	6.50%	0.58%	3.51%	99	9.78%
HDMI Cables	89	3.86%	0.19%	8.24%	99	1.50%
RCA	96	0.72%	6.40%	8.33%	97	10.29%
Optical	77	14.45%	6.19%	9.97%	53	5.54%
Coaxial Cables	< 50	9.86%	1.71%	9.89%	51	10.00%
Speaker	Unlock full list >	1.22%	9.92%	4.71%	< 50	3.46%
	94	9.94%	7.71%	4.24%	61	7.75%
TV Wall & Ceiling Mounts	58	9.11%	4.52%	9.94%	55	9.74%
TV Mount Stands	Unlock full list >	13.35%	3.43%	8.07%	80	3.51%
	78	19.85%	2.61%	14.71%	80	16.79%
Lens Cleaners	82	12.18%	4.59%	8.50%	< 50	5.48%
Record Cleaners & Cleaning Supplies	100	9.43%	6.99%	6.36%	58	18.96%
Disc Cleaners	98	5.87%	11.26%	7.62%	90	2.95%
Head Cleaners	100	8.07%	7.82%	6.47%	98	19.38%
Disc Repair Kits	Unlock full list >	8.93%	17.66%	4.43%	< 50	6.58%
	< 50	0.36%	7.64%	2.66%	< 50	19.86%
TV Antennas	93	3.29%	8.63%	3.29%	69	5.07%
Radio Antennas	Unlock full list >	9.07%	4.60%	9.93%	< 50	9.72%
Streaming Media Players	90	7.69%	18.54%	8.95%	98	8.12%
	86	4.62%	3.46%	8.57%	88	9.14%
LED & LCD TVs	98	8.38%	9.98%	4.07%	99	3.35%
QLED TVs	62	10.95%	19.34%	1.92%	95	19.43%
OLED TVs	Unlock full list >	5.17%	0.59%	9.83%	63	15.13%
	100	5.47%	8.96%	1.22%	100	1.83%
DVD Players	< 50	16.95%	9.81%	12.29%	94	5.43%
DVD Recorders	Unlock full list >	9.43%	8.05%	5.46%	76	12.23%
	61	3.83%	8.07%	3.17%	66	3.71%
Blu-ray Players	Unlock full list >	13.25%	18.63%	4.73%	100	9.91%
	52	9.58%	9.77%	8.39%	< 50	7.60%
Remote Controls	61	9.32%	2.75%	9.89%	96	4.22%
	96	6.50%	0.58%	3.51%	99	9.78%
HDMI Cables	89	3.86%	0.19%	8.24%	99	1.50%
RCA	96	0.72%	6.40%	8.33%	97	10.29%
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Top Products on the Television & Video Category

Discover the most-viewed products in the Television & Video category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Amazon Fire TV Stick 4K Select (newest model) start streaming in 4K AI-powered search and free & live TV find shows faster with Alexa+	...> Streaming Media Players	Amazon	1.2M	=	5.04%	1.39%	72	7.78%
Roku Streaming Stick HD — HD Streaming Device for TV with Roku Voice Remote Free & Live TV	...> Streaming Media Players	Roku	941K	=	7.98%	7.84%	87	1.77%
Amazon Fire TV Stick HD (newest model) free and live TV Alexa Voice Remote smart home controls HD streaming	...> Streaming Media Players	Amazon	674.2K	69.24%	13.97%	4.48%	< 50	19.09%
(Pack of 2) Replacement Remote Control Only for Roku TV Compatible for TCL Roku/Hisense Roku/Onn Roku/Sharp Roku/Element Roku/Westinghouse Roku/Philips Roku Smart TVs (Not for Roku Stick and Box)	...> Remote Controls	Acoyer	562.1K	5.27%	6.28%	9.16%	69	9.90%
Mounting Dream TV Wall Mount for 32-65 Inch Television Mount with Swivel and Tilt Full Motion Bracket with Articulating Dual Arms Fits 16inch Studs Max VESA 400X400 mm 99lbs MD2380	...> TV Wall & Ceiling Mounts	Mounting Dream	560K	1.71%	18.62%	18.90%	100	13.82%
Amazon Fire TV Stick 4K Select (newest model) start streaming in 4K AI-powered search and free & live TV find shows faster with Alexa+	...> Streaming Media Players	Amazon	1.2M	=	5.04%	1.39%	72	7.78%
Roku Streaming Stick HD — HD Streaming Device for TV with Roku Voice Remote Free & Live TV	...> Streaming Media Players	Roku	941K	=	7.98%	7.84%	87	1.77%
Amazon Fire TV Stick HD (newest model) free and live TV Alexa Voice Remote smart home controls HD streaming	...> Streaming Media Players	Amazon	674.2K	69.24%	13.97%	4.48%	< 50	19.09%
(Pack of 2) Replacement Remote Control Only for Roku TV Compatible for TCL Roku/Hisense Roku/Onn Roku/Sharp Roku/Element Roku/Westinghouse Roku/Philips Roku Smart TVs (Not for Roku Stick and Box)	...> Remote Controls	Acoyer	562.1K	5.27%	6.28%	9.16%	69	9.90%
Mounting Dream TV Wall Mount for 32-65 Inch Television Mount with Swivel and Tilt Full Motion Bracket with Articulating Dual Arms Fits 16inch Studs Max VESA 400X400 mm 99lbs MD2380	...> TV Wall & Ceiling Mounts	Mounting Dream	560K	1.71%	18.62%	18.90%	100	13.82%
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Top-level analysis of the Television & Video category on amazon.com

During 2026-04-01T00:00:00, the Television & Video category on amazon.com generated a total revenue of $330.8M.

The leading brands in this category are Roku, Hisense, and SAMSUNG, which stand out in terms of revenue and consumer engagement.

The top-performing product was Amazon Fire TV Stick 4K Select (newest model) start streaming in 4K AI-powered search and free & live TV find shows faster with Alexa+, and it's the best-selling item in the category.