Best Selling Television & Video Brands on Amazon

See the full list of Market Leaders In Amazon Television & Video for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Television & Video category

See which brands are leading the Television & Video category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Hisense	8.45%	3.85pp	4.3M	39.68%	1.29%	33.89%	$565.00	8.32%
SAMSUNG	14.66%	3.61pp	3.8M	1.36%	0.50%	6.72%	$274.32	4.35%
Roku	6.07%	1.44pp	3.4M	11.96%	0.31%	31.76%	$552.56	0.74%
SYLVOX	1.72%	1.07pp	1.6M	8.43%	0.87%	17.01%	$562.50	5.91%
TOSHIBA	1.62%	0.44pp	3M	30.28%	0.35%	9.28%	$560.83	2.61%
Hisense	8.45%	3.85pp	4.3M	39.68%	1.29%	33.89%	$565.00	8.32%
SAMSUNG	14.66%	3.61pp	3.8M	1.36%	0.50%	6.72%	$274.32	4.35%
Roku	6.07%	1.44pp	3.4M	11.96%	0.31%	31.76%	$552.56	0.74%
SYLVOX	1.72%	1.07pp	1.6M	8.43%	0.87%	17.01%	$562.50	5.91%
TOSHIBA	1.62%	0.44pp	3M	30.28%	0.35%	9.28%	$560.83	2.61%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Television & Video category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Hisense

SAMSUNG

Roku

SYLVOX

TOSHIBA

Top selling sub-categories in the Television & Video category

Explore the breakdown of sub-categories within the Television & Video category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	52	9.58%	9.77%	8.39%	< 50	7.60%
Remote Controls	61	9.32%	2.75%	9.89%	96	4.22%
	96	6.50%	0.58%	3.51%	99	9.78%
HDMI Cables	89	3.86%	0.19%	8.24%	99	1.50%
RCA	96	0.72%	6.40%	8.33%	97	10.29%
Coaxial Cables	< 50	9.86%	1.71%	9.89%	51	10.00%
Optical	77	14.45%	6.19%	9.97%	53	5.54%
Speaker	Unlock full list >	1.22%	9.92%	4.71%	< 50	3.46%
	94	9.94%	7.71%	4.24%	61	7.75%
TV Wall & Ceiling Mounts	58	9.11%	4.52%	9.94%	55	9.74%
TV Mount Stands	Unlock full list >	13.35%	3.43%	8.07%	80	3.51%
	78	19.85%	2.61%	14.71%	80	16.79%
Lens Cleaners	82	12.18%	4.59%	8.50%	< 50	5.48%
Record Cleaners & Cleaning Supplies	100	9.43%	6.99%	6.36%	58	18.96%
Disc Cleaners	98	5.87%	11.26%	7.62%	90	2.95%
Head Cleaners	100	8.07%	7.82%	6.47%	98	19.38%
Disc Repair Kits	Unlock full list >	8.93%	17.66%	4.43%	< 50	6.58%
	< 50	0.36%	7.64%	2.66%	< 50	19.86%
TV Antennas	93	3.29%	8.63%	3.29%	69	5.07%
Radio Antennas	Unlock full list >	9.07%	4.60%	9.93%	< 50	9.72%
Streaming Media Players	90	7.69%	18.54%	8.95%	98	8.12%
	86	4.62%	3.46%	8.57%	88	9.14%
LED & LCD TVs	98	8.38%	9.98%	4.07%	99	3.35%
QLED TVs	62	10.95%	19.34%	1.92%	95	19.43%
OLED TVs	Unlock full list >	5.17%	0.59%	9.83%	63	15.13%
	100	5.47%	8.96%	1.22%	100	1.83%
DVD Players	< 50	16.95%	9.81%	12.29%	94	5.43%
DVD Recorders	Unlock full list >	9.43%	8.05%	5.46%	76	12.23%
	61	3.83%	8.07%	3.17%	66	3.71%
Blu-ray Players	Unlock full list >	13.25%	18.63%	4.73%	100	9.91%
	52	9.58%	9.77%	8.39%	< 50	7.60%
Remote Controls	61	9.32%	2.75%	9.89%	96	4.22%
	96	6.50%	0.58%	3.51%	99	9.78%
HDMI Cables	89	3.86%	0.19%	8.24%	99	1.50%
RCA	96	0.72%	6.40%	8.33%	97	10.29%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Television & Video Category

Discover the most-viewed products in the Television & Video category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Amazon Fire TV Stick 4K Select (newest model) start streaming in 4K AI-powered search and free & live TV find shows faster with Alexa+	...> Streaming Media Players	Amazon	1.5M	=	5.04%	1.39%	72	7.78%
Roku Streaming Stick HD — HD Streaming Device for TV with Roku Voice Remote Free & Live TV	...> Streaming Media Players	Roku	681.5K	67.78%	7.98%	7.84%	87	1.77%
LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos Dolby Vision HDR10 AI Super Upscaling 4K Filmmaker Mode Wow Orchestra Alexa Built-in (OLED65C5PUA 2025)	...> OLED TVs	LG	582.6K	=	5.58%	1.31%	93	0.58%
INSIGNIA 55-inch Class F50 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (NS-55F501NA26)	...> LED & LCD TVs	INSIGNIA	573.1K	70.81%	9.25%	5.48%	97	14.79%
Highwings 8K 10K 4K HDMI Cable 48Gbps 6.6FT/2M Certified Ultra High Speed 2.1 HDMI Cable Braided Cord-4K@120Hz 8K@60Hz DTS:X HDCP 2.2 & 2.3 HDR 10 Compatible with DVD Player/PS5/HDTV/Blu-ray	...> HDMI Cables	Highwings	513.2K	20.17%	16.86%	7.09%	64	1.31%
Amazon Fire TV Stick 4K Select (newest model) start streaming in 4K AI-powered search and free & live TV find shows faster with Alexa+	...> Streaming Media Players	Amazon	1.5M	=	5.04%	1.39%	72	7.78%
Roku Streaming Stick HD — HD Streaming Device for TV with Roku Voice Remote Free & Live TV	...> Streaming Media Players	Roku	681.5K	67.78%	7.98%	7.84%	87	1.77%
LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos Dolby Vision HDR10 AI Super Upscaling 4K Filmmaker Mode Wow Orchestra Alexa Built-in (OLED65C5PUA 2025)	...> OLED TVs	LG	582.6K	=	5.58%	1.31%	93	0.58%
INSIGNIA 55-inch Class F50 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (NS-55F501NA26)	...> LED & LCD TVs	INSIGNIA	573.1K	70.81%	9.25%	5.48%	97	14.79%
Highwings 8K 10K 4K HDMI Cable 48Gbps 6.6FT/2M Certified Ultra High Speed 2.1 HDMI Cable Braided Cord-4K@120Hz 8K@60Hz DTS:X HDCP 2.2 & 2.3 HDR 10 Compatible with DVD Player/PS5/HDTV/Blu-ray	...> HDMI Cables	Highwings	513.2K	20.17%	16.86%	7.09%	64	1.31%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Television & Video category on amazon.com

During 2026-07-01T00:00:00, the Television & Video category on amazon.com generated a total revenue of $369.9M.

The leading brands in this category are Hisense, SAMSUNG, and Roku, which stand out in terms of revenue and consumer engagement.

The top-performing product was Amazon Fire TV Stick 4K Select (newest model) start streaming in 4K AI-powered search and free & live TV find shows faster with Alexa+, and it's the best-selling item in the category.