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Best Selling Breakfast Cereal Brands on Amazon

See the full list of Market Leaders In Amazon Breakfast Cereal for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Breakfast Cereal category

See which brands are leading the Breakfast Cereal category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Sep 2026 vs. Sep 2025
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BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Bob's Red Mill6.29%1.44pp752.1K51.23%14.75%16.08%$21.2310.75%
Kodiak Cakes2.46%0.98pp389.5K25.58%13.07%5.57%$2.461.14%
Malt-O-Meal1.97%0.90pp41.6K32.03%13.93%14.97%$0.812.81%
Quaker8.18%0.55pp740.8K49.98%14.62%11.16%$13.334.80%
Post1.29%0.52pp726.4K42.86%14.01%9.24%$1.376.60%
Bob's Red Mill6.29%1.44pp752.1K51.23%14.75%16.08%$21.2310.75%
Kodiak Cakes2.46%0.98pp389.5K25.58%13.07%5.57%$2.461.14%
Malt-O-Meal1.97%0.90pp41.6K32.03%13.93%14.97%$0.812.81%
Quaker8.18%0.55pp740.8K49.98%14.62%11.16%$13.334.80%
Post1.29%0.52pp726.4K42.86%14.01%9.24%$1.376.60%

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Channels Breakdown & Performance

Understand where the top brands in the Breakfast Cereal category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Bob's Red Mill
Kodiak Cakes
Malt-O-Meal
Quaker
Post

Top selling sub-categories in the Breakfast Cereal category

Explore the breakdown of sub-categories within the Breakfast Cereal category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Sep 2026 vs. Sep 2025
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CategoryUnit soldChangeRevenueChangeProduct viewsChange
Cold Cereal714.93%0.93%9.41%7515.57%
Oatmeal617.96%18.67%6.00%633.60%
Granola579.55%14.83%9.97%575.13%
GritsUnlock full list >15.77%2.99%11.97%999.41%
Cold Cereal714.93%0.93%9.41%7515.57%
Oatmeal617.96%18.67%6.00%633.60%
Granola579.55%14.83%9.97%575.13%
GritsUnlock full list >15.77%2.99%11.97%999.41%
Cold Cereal714.93%0.93%9.41%7515.57%

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Top Products on the Breakfast Cereal Category

Discover the most-viewed products in the Breakfast Cereal category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Sep 2026 vs. Sep 2025
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Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Quaker Old Fashioned Rolled Oats Non GMO Project Verified Two 64oz Bags in Box 90 Servings 4 Pound (Pack of 2)
Quaker Old Fashioned Rolled Oats Non GMO Project Verified Two 64oz Bags in Box 90 Servings 4 Pound (Pack of 2)
...> Oatmeal
Quaker112.6K14.05%9.83%9.89%< 503.38%
Purely Elizabeth Cookie Granola Chocolate Chip 11 Ounce
Purely Elizabeth Cookie Granola Chocolate Chip 11 Ounce
...> Granola
purely elizabeth.80.8K23.11%14.85%18.15%998.03%
Quaker Instant Oatmeal Maple & Brown Sugar Individual Packets 1.51 Ounce (Pack of 48)
Quaker Instant Oatmeal Maple & Brown Sugar Individual Packets 1.51 Ounce (Pack of 48)
...> Oatmeal
Quaker65.3K44.31%8.19%9.85%6713.66%
Quaker Instant Oatmeal Fruit & Cream Variety Pack Single Serve Packets (44 Pack)
Quaker Instant Oatmeal Fruit & Cream Variety Pack Single Serve Packets (44 Pack)
...> Oatmeal
Quaker57.7K=4.56%15.92%749.00%
Cinnamon Toast Crunch Breakfast Cereal 12 oz
Cinnamon Toast Crunch Breakfast Cereal 12 oz
...> Cold Cereal
Cinnamon Toast Crunch55.8K7.69%9.63%7.92%855.73%
Quaker Old Fashioned Rolled Oats Non GMO Project Verified Two 64oz Bags in Box 90 Servings 4 Pound (Pack of 2)
Quaker Old Fashioned Rolled Oats Non GMO Project Verified Two 64oz Bags in Box 90 Servings 4 Pound (Pack of 2)
...> Oatmeal
Quaker112.6K14.05%9.83%9.89%< 503.38%
Purely Elizabeth Cookie Granola Chocolate Chip 11 Ounce
Purely Elizabeth Cookie Granola Chocolate Chip 11 Ounce
...> Granola
purely elizabeth.80.8K23.11%14.85%18.15%998.03%
Quaker Instant Oatmeal Maple & Brown Sugar Individual Packets 1.51 Ounce (Pack of 48)
Quaker Instant Oatmeal Maple & Brown Sugar Individual Packets 1.51 Ounce (Pack of 48)
...> Oatmeal
Quaker65.3K44.31%8.19%9.85%6713.66%
Quaker Instant Oatmeal Fruit & Cream Variety Pack Single Serve Packets (44 Pack)
Quaker Instant Oatmeal Fruit & Cream Variety Pack Single Serve Packets (44 Pack)
...> Oatmeal
Quaker57.7K=4.56%15.92%749.00%
Cinnamon Toast Crunch Breakfast Cereal 12 oz
Cinnamon Toast Crunch Breakfast Cereal 12 oz
...> Cold Cereal
Cinnamon Toast Crunch55.8K7.69%9.63%7.92%855.73%

What’s selling—and why

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Top-level analysis of the Breakfast Cereal category on amazon.com

During 2026-09-01T00:00:00, the Breakfast Cereal category on amazon.com generated a total revenue of $37.5M.

The leading brands in this category are Bob's Red Mill, Kodiak Cakes, and Malt-O-Meal, which stand out in terms of revenue and consumer engagement.

The top-performing product was Quaker Old Fashioned Rolled Oats Non GMO Project Verified Two 64oz Bags in Box 90 Servings 4 Pound (Pack of 2), and it's the best-selling item in the category.