Best Selling Breakfast Cereal Brands on Amazon

See the full list of Market Leaders In Amazon Breakfast Cereal for October 1, and read the full analysis below

Last updated : October 1, 2026

Top Brands on the Breakfast Cereal category

See which brands are leading the Breakfast Cereal category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Oct 2026 vs. Oct 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Bob's Red Mill	6.63%	1.56pp	676.1K	27.71%	16.46%	4.52%	$20.37	7.20%
Kodiak Cakes	2.67%	0.94pp	651K	17.91%	2.82%	1.53%	$8.27	7.20%
Quaker	8.30%	0.68pp	65.8K	26.33%	4.59%	2.05%	$7.50	7.04%
Arrowhead Mills	0.57%	0.54pp	89.2K	24.18%	8.70%	0.75%	$13.76	3.44%
Kashi	1.50%	0.52pp	654K	6.87%	15.32%	1.36%	$20.37	3.35%
Bob's Red Mill	6.63%	1.56pp	676.1K	27.71%	16.46%	4.52%	$20.37	7.20%
Kodiak Cakes	2.67%	0.94pp	651K	17.91%	2.82%	1.53%	$8.27	7.20%
Quaker	8.30%	0.68pp	65.8K	26.33%	4.59%	2.05%	$7.50	7.04%
Arrowhead Mills	0.57%	0.54pp	89.2K	24.18%	8.70%	0.75%	$13.76	3.44%
Kashi	1.50%	0.52pp	654K	6.87%	15.32%	1.36%	$20.37	3.35%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Breakfast Cereal category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Bob's Red Mill

Kodiak Cakes

Quaker

Arrowhead Mills

Kashi

Top selling sub-categories in the Breakfast Cereal category

Explore the breakdown of sub-categories within the Breakfast Cereal category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Oct 2026 vs. Oct 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
Cold Cereal	71	4.93%	0.93%	9.41%	75	15.57%
Oatmeal	61	7.96%	18.67%	6.00%	63	3.60%
Granola	57	9.55%	14.83%	9.97%	57	5.13%
Grits	Unlock full list >	15.77%	2.99%	11.97%	99	9.41%
Cold Cereal	71	4.93%	0.93%	9.41%	75	15.57%
Oatmeal	61	7.96%	18.67%	6.00%	63	3.60%
Granola	57	9.55%	14.83%	9.97%	57	5.13%
Grits	Unlock full list >	15.77%	2.99%	11.97%	99	9.41%
Cold Cereal	71	4.93%	0.93%	9.41%	75	15.57%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Breakfast Cereal Category

Discover the most-viewed products in the Breakfast Cereal category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Oct 2026 vs. Oct 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Quaker Old Fashioned Rolled Oats Non GMO Project Verified Two 64oz Bags in Box 90 Servings 4 Pound (Pack of 2)	...> Oatmeal	Quaker	92.2K	1.46%	9.83%	9.89%	< 50	3.38%
Purely Elizabeth Cookie Granola Chocolate Chip 11 Ounce	...> Granola	purely elizabeth.	73K	21.16%	14.85%	18.15%	99	8.03%
Quaker Instant Oatmeal 4 Flavor Variety Pack Individual Packets 48 Count	...> Oatmeal	Quaker	72.9K	100.67%	9.58%	5.13%	64	1.33%
Quaker Instant Oatmeal Maple & Brown Sugar Individual Packets 1.51 Ounce (Pack of 48)	...> Oatmeal	Quaker	67.8K	39.13%	8.19%	9.85%	67	13.66%
Nature Valley Oats & Honey Protein Granola Family Size 17 oz	...> Granola	Nature Valley	61.6K	85.15%	9.40%	8.98%	75	5.04%
Quaker Old Fashioned Rolled Oats Non GMO Project Verified Two 64oz Bags in Box 90 Servings 4 Pound (Pack of 2)	...> Oatmeal	Quaker	92.2K	1.46%	9.83%	9.89%	< 50	3.38%
Purely Elizabeth Cookie Granola Chocolate Chip 11 Ounce	...> Granola	purely elizabeth.	73K	21.16%	14.85%	18.15%	99	8.03%
Quaker Instant Oatmeal 4 Flavor Variety Pack Individual Packets 48 Count	...> Oatmeal	Quaker	72.9K	100.67%	9.58%	5.13%	64	1.33%
Quaker Instant Oatmeal Maple & Brown Sugar Individual Packets 1.51 Ounce (Pack of 48)	...> Oatmeal	Quaker	67.8K	39.13%	8.19%	9.85%	67	13.66%
Nature Valley Oats & Honey Protein Granola Family Size 17 oz	...> Granola	Nature Valley	61.6K	85.15%	9.40%	8.98%	75	5.04%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Breakfast Cereal category on amazon.com

During 2026-10-01T00:00:00, the Breakfast Cereal category on amazon.com generated a total revenue of $34.2M.

The leading brands in this category are Bob's Red Mill, Kodiak Cakes, and Quaker, which stand out in terms of revenue and consumer engagement.

The top-performing product was Quaker Old Fashioned Rolled Oats Non GMO Project Verified Two 64oz Bags in Box 90 Servings 4 Pound (Pack of 2), and it's the best-selling item in the category.