Best Selling Dairy, Eggs & Plant-Based Alternatives Brands on Amazon

See the full list of Market Leaders In Amazon Dairy, Eggs & Plant-Based Alternatives for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Dairy, Eggs & Plant-Based Alternatives category

See which brands are leading the Dairy, Eggs & Plant-Based Alternatives category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Generic	5.57%	2.72pp	259.7K	98.31%	68.77%	17.48%	$40.61	1.92%
Washington State University	1.60%	1.48pp	251.3K	65.76%	52.28%	15.09%	$35.89	1.91%
MuscleEgg	1.11%	0.86pp	16.2K	96.51%	42.72%	17.38%	$3.94	1.44%
Javvy	0.98%	0.84pp	206.4K	80.99%	9.16%	9.58%	$16.00	1.39%
EMILIA FOOD LOVE	1.70%	0.47pp	169.9K	97.57%	68.77%	0.58%	$35.31	0.14%
Generic	5.57%	2.72pp	259.7K	98.31%	68.77%	17.48%	$40.61	1.92%
Washington State University	1.60%	1.48pp	251.3K	65.76%	52.28%	15.09%	$35.89	1.91%
MuscleEgg	1.11%	0.86pp	16.2K	96.51%	42.72%	17.38%	$3.94	1.44%
Javvy	0.98%	0.84pp	206.4K	80.99%	9.16%	9.58%	$16.00	1.39%
EMILIA FOOD LOVE	1.70%	0.47pp	169.9K	97.57%	68.77%	0.58%	$35.31	0.14%
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Channels Breakdown & Performance

Understand where the top brands in the Dairy, Eggs & Plant-Based Alternatives category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Generic

Washington State University

MuscleEgg

Javvy

EMILIA FOOD LOVE

Top selling sub-categories in the Dairy, Eggs & Plant-Based Alternatives category

Explore the breakdown of sub-categories within the Dairy, Eggs & Plant-Based Alternatives category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	52	9.92%	4.82%	5.23%	< 50	5.88%
Cheddar	99	0.07%	7.37%	6.67%	90	3.40%
String & Snack	< 50	9.15%	9.96%	19.61%	62	5.72%
Mozzarella	50	10.05%	18.62%	5.30%	< 50	4.82%
Parmesan	99	12.82%	18.49%	6.73%	89	3.29%
Cheese Blends	Unlock full list >	7.17%	4.31%	1.43%	< 50	7.70%
	89	9.59%	1.93%	9.77%	71	9.86%
Dairy Milk	83	2.17%	5.56%	5.36%	62	19.98%
Coffee Creamers	100	6.93%	0.29%	9.27%	99	8.77%
Whipping Cream	72	8.25%	5.86%	3.75%	90	6.48%
Flavored Milk	64	2.32%	1.82%	4.59%	69	9.85%
Half & Half	Unlock full list >	5.75%	2.41%	0.85%	81	8.72%
	97	5.48%	10.64%	8.86%	95	9.19%
	94	14.10%	5.35%	9.94%	61	5.01%
Flavored	< 50	1.83%	9.96%	3.38%	80	9.96%
Plain	Unlock full list >	3.02%	7.94%	7.94%	< 50	9.72%
Traditional Flavored	100	4.01%	8.53%	8.57%	86	8.50%
Drinks	76	3.38%	0.54%	3.62%	52	9.64%
Kids & Baby	83	6.20%	0.87%	11.71%	62	12.55%
Kefir	Unlock full list >	7.52%	2.91%	14.61%	98	10.32%
	100	12.08%	17.42%	3.70%	94	9.79%
Whole Eggs	98	5.63%	8.10%	10.65%	97	14.28%
Egg Whites	74	7.01%	2.11%	13.43%	78	11.47%
Egg Substitutes	Unlock full list >	2.04%	6.85%	7.48%	100	9.86%
	< 50	9.42%	7.89%	9.82%	72	9.88%
Almond Milk	96	4.70%	12.78%	1.65%	98	11.21%
Oat Milks	85	9.81%	7.14%	5.47%	100	7.18%
Soy Milk	67	19.87%	14.47%	11.05%	< 50	9.65%
Coconut Milk Beverage	62	2.41%	7.20%	4.52%	< 50	5.00%
Cashew Milk	Unlock full list >	11.13%	2.36%	8.50%	< 50	2.43%
	52	9.92%	4.82%	5.23%	< 50	5.88%
Cheddar	99	0.07%	7.37%	6.67%	90	3.40%
String & Snack	< 50	9.15%	9.96%	19.61%	62	5.72%
Mozzarella	50	10.05%	18.62%	5.30%	< 50	4.82%
Parmesan	99	12.82%	18.49%	6.73%	89	3.29%
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Top Products on the Dairy, Eggs & Plant-Based Alternatives Category

Discover the most-viewed products in the Dairy, Eggs & Plant-Based Alternatives category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
365 By Whole Foods Market Greek Yogurt Plain Nonfat 32 Ounce	...> Dairy & Plant-Based Yogurt	Whole Foods Market	139.5K	126.28%	9.54%	10.00%	52	13.02%
Vital Farms Eggs Pasture Raised Large 18 Count	...> Whole Eggs	Vital Farms	87.6K	13.29%	14.99%	3.49%	65	4.12%
FAGE Total Greek Yogurt 0% Nonfat Plain 32 oz	...> Plain	Fage	79.1K	58.06%	0.62%	3.05%	81	8.68%
Nestle Coffee mate Original Non-Dairy Creamer Singles 0.375 oz 180-Pack	...> Coffee Creamers	Coffee Mate	78.6K	15.49%	16.94%	1.08%	89	13.86%
Chobani® Non-Fat Plain Greek Yogurt 32oz	...> Plain	Chobani	70.9K	13.51%	8.05%	9.25%	84	10.75%
365 By Whole Foods Market Greek Yogurt Plain Nonfat 32 Ounce	...> Dairy & Plant-Based Yogurt	Whole Foods Market	139.5K	126.28%	9.54%	10.00%	52	13.02%
Vital Farms Eggs Pasture Raised Large 18 Count	...> Whole Eggs	Vital Farms	87.6K	13.29%	14.99%	3.49%	65	4.12%
FAGE Total Greek Yogurt 0% Nonfat Plain 32 oz	...> Plain	Fage	79.1K	58.06%	0.62%	3.05%	81	8.68%
Nestle Coffee mate Original Non-Dairy Creamer Singles 0.375 oz 180-Pack	...> Coffee Creamers	Coffee Mate	78.6K	15.49%	16.94%	1.08%	89	13.86%
Chobani® Non-Fat Plain Greek Yogurt 32oz	...> Plain	Chobani	70.9K	13.51%	8.05%	9.25%	84	10.75%
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Top-level analysis of the Dairy, Eggs & Plant-Based Alternatives category on amazon.com

During 2026-09-01T00:00:00, the Dairy, Eggs & Plant-Based Alternatives category on amazon.com generated a total revenue of $130.2M.

The leading brands in this category are Generic, Washington State University, and MuscleEgg, which stand out in terms of revenue and consumer engagement.

The top-performing product was 365 By Whole Foods Market Greek Yogurt Plain Nonfat 32 Ounce, and it's the best-selling item in the category.