Best Selling Frozen Brands on Amazon

See the full list of Market Leaders In Amazon Frozen for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Frozen category

See which brands are leading the Frozen category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Amazon Fresh	4.83%	1.58pp	738.7K	152.01%	109.33%	46.47%	$5.14	21.72%
Den's Hot Dogs	1.77%	1.57pp	310.7K	32.97%	86.11%	28.52%	$2.21	21.05%
Uncrustables	1.66%	1.25pp	736.6K	6.97%	3.26%	1.93%	$1.95	18.89%
Ready Set Gourmet	1.41%	0.86pp	664.1K	58.92%	105.21%	16.21%	$4.77	9.25%
Salutem Vita	0.79%	0.75pp	490.8K	145.52%	107.92%	23.25%	$4.30	4.68%
Amazon Fresh	4.83%	1.58pp	738.7K	152.01%	109.33%	46.47%	$5.14	21.72%
Den's Hot Dogs	1.77%	1.57pp	310.7K	32.97%	86.11%	28.52%	$2.21	21.05%
Uncrustables	1.66%	1.25pp	736.6K	6.97%	3.26%	1.93%	$1.95	18.89%
Ready Set Gourmet	1.41%	0.86pp	664.1K	58.92%	105.21%	16.21%	$4.77	9.25%
Salutem Vita	0.79%	0.75pp	490.8K	145.52%	107.92%	23.25%	$4.30	4.68%
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Channels Breakdown & Performance

Understand where the top brands in the Frozen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Amazon Fresh

Den's Hot Dogs

Uncrustables

Ready Set Gourmet

Salutem Vita

Top selling sub-categories in the Frozen category

Explore the breakdown of sub-categories within the Frozen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	1.90%	6.88%	4.94%	69	5.41%
Ice Cream	70	8.00%	5.49%	3.15%	< 50	6.81%
Popsicles & Juice Bars	68	8.05%	9.93%	3.26%	< 50	6.75%
Plant-Based Ice Cream & Novelties	98	14.90%	9.47%	7.63%	99	1.56%
Gelato	91	1.64%	2.46%	6.91%	100	3.74%
Ice Cream & Soft Serve Mixes	Unlock full list >	6.25%	8.78%	8.30%	< 50	1.55%
	97	7.71%	9.85%	2.50%	100	1.81%
Chicken & Turkey	71	8.68%	10.00%	4.93%	66	5.80%
Meatless	51	8.52%	16.98%	4.38%	75	3.87%
Beef	71	16.85%	11.32%	8.34%	< 50	0.06%
Kids	62	9.40%	9.88%	7.49%	67	4.21%
Fish & Seafood	Unlock full list >	19.73%	14.13%	9.15%	98	2.01%
	82	1.06%	6.32%	5.59%	59	6.03%
Mixed Vegetables	61	5.62%	13.81%	2.37%	83	1.79%
Broccoli	72	10.89%	5.70%	5.76%	67	4.99%
Corn	51	7.58%	9.81%	2.24%	75	7.29%
Beans & Peas	70	4.81%	8.62%	2.06%	< 50	2.64%
Spinach & Greens	Unlock full list >	11.01%	19.64%	5.83%	91	5.38%
	73	9.47%	10.00%	18.75%	91	4.30%
	61	6.71%	0.88%	15.66%	100	0.95%
Nuggets & Tenders	51	14.39%	20.00%	9.97%	56	5.57%
Breast & Cutlets	60	8.80%	9.86%	18.36%	< 50	6.83%
Wings	Unlock full list >	17.12%	8.64%	8.21%	96	9.61%
Sausage & Bacon	< 50	8.77%	14.17%	9.64%	< 50	8.14%
Meatballs	< 50	19.61%	1.43%	9.66%	76	10.78%
Burgers & Patties	99	19.86%	11.49%	9.18%	98	2.10%
Beef	Unlock full list >	9.89%	1.25%	18.49%	54	1.18%
	81	5.09%	0.71%	9.68%	85	15.28%
Meat	95	3.39%	6.49%	7.02%	93	18.15%
Cheese	< 50	8.64%	1.13%	9.62%	54	9.75%
Vegetable	Unlock full list >	6.02%	1.03%	9.03%	78	9.23%
	< 50	1.90%	6.88%	4.94%	69	5.41%
Ice Cream	70	8.00%	5.49%	3.15%	< 50	6.81%
Popsicles & Juice Bars	68	8.05%	9.93%	3.26%	< 50	6.75%
Plant-Based Ice Cream & Novelties	98	14.90%	9.47%	7.63%	99	1.56%
Gelato	91	1.64%	2.46%	6.91%	100	3.74%
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Top Products on the Frozen Category

Discover the most-viewed products in the Frozen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Wyler's Authentic Italian Ice Fat Free Freezer Bars Assorted Flavors (96ct - 2oz bars)	...> Popsicles & Juice Bars	Wyler's	53.8K	100.31%	6.36%	19.71%	99	17.20%
Amazon Fresh Brand Wild Caught Pink Salmon Skinless Fillet Portions Frozen Sustainably Sourced Phosphate Free 1 Lb	...> Frozen Fish	Amazon Fresh	47.2K	=	2.38%	13.85%	90	8.23%
Just Bare® Chicken Lightly Breaded Breast Bites Fully Cooked 16 G Protein Frozen 1.50 LB 24 Ounce	...> Breast & Cutlets	Just Bare	38.9K	=	7.98%	19.03%	98	2.23%
Just Bare® Chicken Lightly Breaded Breast Strips \| Fully Cooked \| 16G Protein \| Frozen \|1.50 LB	...> Breast & Cutlets	Just Bare	37.6K	157.66%	0.88%	6.00%	84	6.94%
365 Everyday Value Wild-Caught Sockeye Salmon Fillets 32 oz	...> Frozen Fish	Whole Foods Market	36.8K	192.38%	2.18%	19.20%	100	9.96%
Wyler's Authentic Italian Ice Fat Free Freezer Bars Assorted Flavors (96ct - 2oz bars)	...> Popsicles & Juice Bars	Wyler's	53.8K	100.31%	6.36%	19.71%	99	17.20%
Amazon Fresh Brand Wild Caught Pink Salmon Skinless Fillet Portions Frozen Sustainably Sourced Phosphate Free 1 Lb	...> Frozen Fish	Amazon Fresh	47.2K	=	2.38%	13.85%	90	8.23%
Just Bare® Chicken Lightly Breaded Breast Bites Fully Cooked 16 G Protein Frozen 1.50 LB 24 Ounce	...> Breast & Cutlets	Just Bare	38.9K	=	7.98%	19.03%	98	2.23%
Just Bare® Chicken Lightly Breaded Breast Strips \| Fully Cooked \| 16G Protein \| Frozen \|1.50 LB	...> Breast & Cutlets	Just Bare	37.6K	157.66%	0.88%	6.00%	84	6.94%
365 Everyday Value Wild-Caught Sockeye Salmon Fillets 32 oz	...> Frozen Fish	Whole Foods Market	36.8K	192.38%	2.18%	19.20%	100	9.96%
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Top-level analysis of the Frozen category on amazon.com

During 2025-11-01T00:00:00, the Frozen category on amazon.com generated a total revenue of $86.1M.

The leading brands in this category are Amazon Fresh, Den's Hot Dogs, and Uncrustables, which stand out in terms of revenue and consumer engagement.

The top-performing product was Wyler's Authentic Italian Ice Fat Free Freezer Bars Assorted Flavors (96ct - 2oz bars), and it's the best-selling item in the category.