Best Selling Meat & Seafood Brands on Amazon

See the full list of Market Leaders In Amazon Meat & Seafood for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Meat & Seafood category

See which brands are leading the Meat & Seafood category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Generic	5.25%	3.50pp	120.4K	190.58%	51.58%	1.23%	$95.35	7.16%
Nebraska Star Beef	3.81%	1.66pp	69.7K	26.68%	33.45%	1.02%	$94.78	3.80%
PERDUE	1.75%	1.43pp	118.5K	181.69%	22.58%	0.07%	$94.93	6.86%
Rastelli's	1.44%	1.41pp	26.8K	39.52%	16.73%	0.53%	$59.76	3.97%
Den's Hot Dogs	4.19%	1.39pp	583	112.81%	32.86%	0.86%	$92.36	5.61%
Generic	5.25%	3.50pp	120.4K	190.58%	51.58%	1.23%	$95.35	7.16%
Nebraska Star Beef	3.81%	1.66pp	69.7K	26.68%	33.45%	1.02%	$94.78	3.80%
PERDUE	1.75%	1.43pp	118.5K	181.69%	22.58%	0.07%	$94.93	6.86%
Rastelli's	1.44%	1.41pp	26.8K	39.52%	16.73%	0.53%	$59.76	3.97%
Den's Hot Dogs	4.19%	1.39pp	583	112.81%	32.86%	0.86%	$92.36	5.61%
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Channels Breakdown & Performance

Understand where the top brands in the Meat & Seafood category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Generic

Nebraska Star Beef

PERDUE

Rastelli's

Den's Hot Dogs

Top selling sub-categories in the Meat & Seafood category

Explore the breakdown of sub-categories within the Meat & Seafood category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	79	13.44%	17.85%	7.02%	56	2.76%
Breasts	75	7.48%	9.78%	2.04%	92	1.35%
Thighs	< 50	13.56%	17.73%	7.07%	< 50	6.69%
Ground Chicken	86	9.30%	9.92%	7.05%	98	6.28%
Wings	87	2.37%	7.62%	9.25%	< 50	7.58%
Drumsticks	Unlock full list >	5.53%	13.77%	7.88%	89	13.68%
	95	8.54%	6.41%	10.00%	91	6.65%
	51	18.91%	2.44%	9.85%	57	9.38%
Ground Beef	95	11.09%	16.61%	9.92%	80	7.18%
Burger Patties	Unlock full list >	10.00%	9.52%	13.44%	91	0.00%
	71	8.51%	9.99%	4.44%	76	3.71%
Sirloin	72	1.32%	6.50%	5.40%	< 50	9.96%
Ribeye	61	0.81%	5.02%	6.81%	56	9.97%
Strip	75	7.05%	8.07%	3.44%	99	8.10%
Top Loin	64	3.04%	3.47%	6.53%	69	7.31%
Skirt	Unlock full list >	4.78%	1.14%	9.17%	65	9.98%
	60	9.83%	9.90%	16.28%	< 50	2.25%
Stew Meat	< 50	13.89%	5.69%	9.99%	52	5.84%
Kabobs	Unlock full list >	16.74%	8.29%	9.78%	99	9.67%
	100	17.86%	16.51%	9.63%	97	3.58%
Chuck Roast	66	18.11%	12.13%	3.32%	96	12.22%
Brisket	88	8.64%	4.86%	17.81%	99	7.33%
Rib Roast	Unlock full list >	0.91%	5.57%	6.87%	54	9.96%
Ribs	Unlock full list >	9.30%	9.91%	18.97%	71	6.28%
	< 50	17.90%	3.27%	16.91%	90	5.45%
	84	4.41%	8.73%	8.36%	100	8.70%
Fresh Fish	96	19.21%	13.82%	11.69%	100	9.55%
Fresh Shellfish	Unlock full list >	3.94%	2.28%	7.84%	65	8.63%
	95	0.27%	8.62%	13.00%	63	8.53%
Salmon	Unlock full list >	3.75%	3.44%	18.80%	< 50	3.36%
Caviars & Roes	< 50	2.91%	1.25%	11.17%	81	1.87%
	100	7.65%	17.13%	4.86%	53	17.04%
Dried Squid	60	6.02%	8.77%	7.24%	77	9.43%
Dried Shrimp	96	0.37%	17.14%	0.21%	65	17.23%
Dried Sea Cucumber	73	7.33%	9.86%	5.91%	98	9.85%
Dried Anchovies	89	5.08%	11.48%	3.74%	99	14.18%
Dried Scallops	Unlock full list >	2.65%	14.28%	1.86%	69	11.38%
Imitation Crab & Surimi	Unlock full list >	9.98%	1.55%	14.72%	81	8.78%
	99	9.78%	8.63%	9.49%	98	12.00%
Chicken	57	6.88%	15.20%	3.29%	63	2.73%
Kielbasa	< 50	12.37%	18.95%	6.52%	< 50	6.11%
Summer	65	8.15%	9.94%	16.95%	< 50	2.79%
Chorizo	86	9.77%	8.54%	9.60%	65	2.80%
Andouille	Unlock full list >	4.34%	12.37%	1.36%	71	0.75%
	100	9.99%	8.93%	12.48%	100	0.72%
Sliced	Unlock full list >	9.01%	9.93%	19.16%	91	6.11%
	79	13.44%	17.85%	7.02%	56	2.76%
Breasts	75	7.48%	9.78%	2.04%	92	1.35%
Thighs	< 50	13.56%	17.73%	7.07%	< 50	6.69%
Ground Chicken	86	9.30%	9.92%	7.05%	98	6.28%
Wings	87	2.37%	7.62%	9.25%	< 50	7.58%
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Top Products on the Meat & Seafood Category

Discover the most-viewed products in the Meat & Seafood category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Amazon Grocery Chicken Breast Fillets Value Pack Boneless Skinless 100% Natural Weight Varies	...> Breasts	Amazon Grocery	348.2K	51.87%	0.87%	5.66%	69	19.21%
Amazon Grocery Chicken Breast Fillets Boneless Skinless 100% Natural Weight Varies	...> Breasts	Amazon Grocery	152.7K	100.04%	7.55%	6.31%	93	7.54%
Amazon Grocery Ground Beef 80% Lean/20% Fat 1 lb	...> Ground Beef	Amazon Grocery	135.2K	120.06%	16.78%	11.36%	86	2.45%
365 by Whole Foods Market Organic Boneless Skinless Chicken Thighs	...> Thighs	Whole Foods Market	134.3K	34.76%	8.99%	10.15%	100	17.29%
365 by Whole Foods Market Organic Boneless Skinless Chicken Thighs	...> Thighs	Whole Foods Market	134.3K	249.36%	8.99%	10.15%	100	17.29%
Amazon Grocery Chicken Breast Fillets Value Pack Boneless Skinless 100% Natural Weight Varies	...> Breasts	Amazon Grocery	348.2K	51.87%	0.87%	5.66%	69	19.21%
Amazon Grocery Chicken Breast Fillets Boneless Skinless 100% Natural Weight Varies	...> Breasts	Amazon Grocery	152.7K	100.04%	7.55%	6.31%	93	7.54%
Amazon Grocery Ground Beef 80% Lean/20% Fat 1 lb	...> Ground Beef	Amazon Grocery	135.2K	120.06%	16.78%	11.36%	86	2.45%
365 by Whole Foods Market Organic Boneless Skinless Chicken Thighs	...> Thighs	Whole Foods Market	134.3K	34.76%	8.99%	10.15%	100	17.29%
365 by Whole Foods Market Organic Boneless Skinless Chicken Thighs	...> Thighs	Whole Foods Market	134.3K	249.36%	8.99%	10.15%	100	17.29%
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Top-level analysis of the Meat & Seafood category on amazon.com

During 2026-07-01T00:00:00, the Meat & Seafood category on amazon.com generated a total revenue of $112.8M.

The leading brands in this category are Generic, Nebraska Star Beef, and PERDUE, which stand out in terms of revenue and consumer engagement.

The top-performing product was Amazon Grocery Chicken Breast Fillets Value Pack Boneless Skinless 100% Natural Weight Varies, and it's the best-selling item in the category.