Best Selling Produce Brands on Amazon

See the full list of Market Leaders In Amazon Produce for September 1, and read the full analysis below

Last updated : September 1, 2025

Top Brands on the Produce category

See which brands are leading the Produce category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2001 vs. Sep 2000

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Fresh Produce (Brands May Vary)	29.62%	3.80pp	8.7M	88.12%	126.02%	35.51%	$3.13	12.44%
Whole Foods Market	4.27%	0.50pp	1.2M	87.16%	103.93%	22.99%	$1.47	2.15%
Produce	1.37%	0.49pp	2.4M	69.69%	90.44%	35.17%	$1.80	10.59%
dolce frutti California	0.42%	0.41pp	8.7M	84.43%	37.44%	35.50%	$1.28	0.72%
Anna and Sarah	1.08%	0.41pp	7.5M	27.21%	120.62%	25.06%	$0.43	4.73%
Fresh Produce (Brands May Vary)	29.62%	3.80pp	8.7M	88.12%	126.02%	35.51%	$3.13	12.44%
Whole Foods Market	4.27%	0.50pp	1.2M	87.16%	103.93%	22.99%	$1.47	2.15%
Produce	1.37%	0.49pp	2.4M	69.69%	90.44%	35.17%	$1.80	10.59%
dolce frutti California	0.42%	0.41pp	8.7M	84.43%	37.44%	35.50%	$1.28	0.72%
Anna and Sarah	1.08%	0.41pp	7.5M	27.21%	120.62%	25.06%	$0.43	4.73%
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Channels Breakdown & Performance

Understand where the top brands in the Produce category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

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On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Fresh Produce (Brands May Vary)

Whole Foods Market

Produce

dolce frutti California

Anna and Sarah

Top selling sub-categories in the Produce category

Explore the breakdown of sub-categories within the Produce category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2001 vs. Sep 2000

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	89	4.04%	9.84%	1.52%	< 50	11.09%
	76	17.71%	13.58%	8.61%	93	0.58%
Blueberries	56	5.60%	10.78%	8.90%	< 50	9.16%
Strawberries	Unlock full list >	17.56%	9.05%	9.67%	76	9.53%
	85	8.55%	9.77%	17.50%	97	7.61%
Lemons	< 50	7.57%	3.00%	14.75%	< 50	10.19%
Mandarins	87	2.93%	7.84%	7.90%	67	9.74%
Limes	100	3.03%	6.22%	6.51%	100	18.72%
Oranges	80	9.06%	6.97%	12.76%	< 50	2.69%
Grapefruit	Unlock full list >	8.58%	4.75%	17.62%	97	18.48%
	67	1.40%	19.56%	2.10%	97	6.45%
Cherries	70	13.27%	9.78%	17.11%	< 50	4.98%
Peaches	73	9.95%	0.83%	9.93%	88	8.35%
Plums	73	5.60%	2.36%	9.13%	< 50	0.76%
Nectarines	Unlock full list >	6.31%	8.54%	11.94%	87	12.96%
Avocados	70	8.49%	4.57%	17.31%	65	18.17%
	94	5.03%	1.64%	8.86%	100	0.05%
Honeycrisp	92	11.77%	6.52%	6.22%	94	4.21%
Gala	99	0.39%	5.32%	6.57%	91	6.96%
Fuji	60	1.46%	2.63%	1.25%	82	15.04%
Golden Delicious	Unlock full list >	1.70%	6.75%	5.10%	88	9.93%
	78	18.68%	0.67%	14.82%	100	8.70%
Onions & Shallots	78	8.73%	9.98%	12.41%	100	9.28%
Tomatoes	99	7.84%	9.92%	0.84%	70	10.18%
	< 50	6.77%	12.04%	9.23%	63	8.82%
Sweet Potatoes	80	12.04%	4.05%	6.04%	57	10.00%
Russet	89	14.95%	6.65%	9.95%	99	9.88%
Fingerlings & Baby	98	8.95%	5.47%	18.93%	97	6.32%
Yams	Unlock full list >	5.47%	7.98%	10.35%	55	14.58%
	96	8.47%	9.99%	4.32%	98	6.16%
Bell Peppers	61	5.28%	13.44%	8.98%	< 50	1.52%
Chili Peppers	< 50	9.93%	9.78%	15.17%	< 50	1.35%
Sweet Peppers	Unlock full list >	9.58%	6.87%	18.18%	79	17.31%
	72	3.83%	6.81%	7.66%	77	17.45%
Carrots	99	1.96%	5.40%	5.09%	99	19.67%
Radishes	99	2.53%	1.57%	4.41%	100	9.81%
Ginger	100	1.75%	6.53%	7.34%	99	9.89%
Beets	Unlock full list >	9.33%	6.26%	19.49%	96	18.63%
	89	8.41%	9.98%	4.16%	99	3.43%
Packaged Greens & Salad Mixes	98	12.48%	18.05%	9.99%	97	6.54%
Cut & Packaged Vegetables	96	9.74%	9.61%	9.42%	93	8.61%
	99	18.84%	13.25%	8.93%	88	1.39%
Melon	< 50	10.19%	5.06%	5.38%	54	5.63%
Mixed Fruits	80	9.72%	8.43%	9.27%	57	3.03%
Pineapples	Unlock full list >	8.40%	9.98%	4.14%	68	3.41%
Cut & Packaged Herbs	Unlock full list >	9.21%	9.94%	6.68%	< 50	4.73%
	96	5.92%	1.21%	2.60%	94	9.88%
	< 50	2.98%	3.55%	6.44%	< 50	7.21%
Dried Berries	< 50	6.67%	11.52%	10.05%	64	0.88%
Dried Dates	< 50	8.66%	17.14%	4.47%	68	7.09%
Raisins	99	8.78%	10.00%	18.94%	100	4.47%
Dried Mixed Fruits	80	7.78%	9.87%	2.66%	57	7.07%
Dried Mangoes	Unlock full list >	6.56%	9.45%	0.39%	76	0.26%
	66	8.72%	9.83%	18.08%	< 50	7.09%
Dried Mushrooms	< 50	15.46%	14.73%	1.55%	100	14.82%
Sundried Tomatoes	Unlock full list >	11.18%	3.29%	9.93%	92	9.98%
	61	8.60%	4.78%	17.69%	55	7.44%
Cilantro	100	3.05%	6.23%	6.53%	100	18.70%
Parsley	57	5.94%	1.24%	2.62%	< 50	9.86%
Basil	99	1.32%	3.00%	5.40%	97	9.96%
Mint	75	3.46%	0.93%	0.61%	71	12.62%
Chives	Unlock full list >	8.14%	0.70%	9.53%	77	9.67%
	89	4.04%	9.84%	1.52%	< 50	11.09%
	76	17.71%	13.58%	8.61%	93	0.58%
Blueberries	56	5.60%	10.78%	8.90%	< 50	9.16%
Strawberries	Unlock full list >	17.56%	9.05%	9.67%	76	9.53%
	85	8.55%	9.77%	17.50%	97	7.61%
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Top Products on the Produce Category

Discover the most-viewed products in the Produce category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Organic Banana 1 Each	...> Dried Banana Chips	Fresh Produce (Brands May Vary)	360.4K	59.46%	8.16%	8.53%	84	1.01%
Banana 1 Each	...> Fresh Fruits	Fresh Produce (Brands May Vary)	289K	26.47%	5.60%	7.19%	68	9.62%
Banana Bunch (4-5 Count)	...> Fresh Fruits	produce aisle	234.9K	254.54%	1.31%	9.12%	58	1.27%
Red Bell Pepper	...> Bell Peppers	Fresh Produce (Brands May Vary)	224.7K	202.85%	9.57%	5.80%	75	18.08%
Organic Red Onion	...> Onions & Shallots	Fresh Produce (Brands May Vary)	195.7K	49.72%	9.71%	2.36%	< 50	10.35%
Organic Banana 1 Each	...> Dried Banana Chips	Fresh Produce (Brands May Vary)	360.4K	59.46%	8.16%	8.53%	84	1.01%
Banana 1 Each	...> Fresh Fruits	Fresh Produce (Brands May Vary)	289K	26.47%	5.60%	7.19%	68	9.62%
Banana Bunch (4-5 Count)	...> Fresh Fruits	produce aisle	234.9K	254.54%	1.31%	9.12%	58	1.27%
Red Bell Pepper	...> Bell Peppers	Fresh Produce (Brands May Vary)	224.7K	202.85%	9.57%	5.80%	75	18.08%
Organic Red Onion	...> Onions & Shallots	Fresh Produce (Brands May Vary)	195.7K	49.72%	9.71%	2.36%	< 50	10.35%
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Top-level analysis of the Produce category on amazon.com

During September 1, the Produce category on amazon.com generated a total revenue of $116.3M.

The leading brands in this category are Fresh Produce (Brands May Vary), Whole Foods Market, and Produce, which stand out in terms of revenue and consumer engagement.

The top-performing product was Organic Banana 1 Each, and it's the best-selling item in the category.