Best Selling Snacks & Sweets Brands on Amazon

See the full list of Market Leaders In Amazon Snacks & Sweets for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Snacks & Sweets category

See which brands are leading the Snacks & Sweets category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Butterfinger	0.99%	0.62pp	1.1M	73.95%	30.87%	90.02%	$15.10	15.55%
Jolly Rancher	0.92%	0.61pp	410.4K	73.94%	16.80%	85.45%	$3.61	13.89%
Jumblet	0.53%	0.45pp	793.5K	44.32%	19.15%	83.65%	$13.95	12.82%
QUEEN JAX	0.53%	0.41pp	1M	43.08%	29.13%	11.11%	$11.56	8.40%
Mars	1.60%	0.36pp	732.6K	52.36%	2.44%	89.29%	$9.13	11.07%
Butterfinger	0.99%	0.62pp	1.1M	73.95%	30.87%	90.02%	$15.10	15.55%
Jolly Rancher	0.92%	0.61pp	410.4K	73.94%	16.80%	85.45%	$3.61	13.89%
Jumblet	0.53%	0.45pp	793.5K	44.32%	19.15%	83.65%	$13.95	12.82%
QUEEN JAX	0.53%	0.41pp	1M	43.08%	29.13%	11.11%	$11.56	8.40%
Mars	1.60%	0.36pp	732.6K	52.36%	2.44%	89.29%	$9.13	11.07%
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Channels Breakdown & Performance

Understand where the top brands in the Snacks & Sweets category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Butterfinger

Jolly Rancher

Jumblet

QUEEN JAX

Mars

Top selling sub-categories in the Snacks & Sweets category

Explore the breakdown of sub-categories within the Snacks & Sweets category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	9.01%	9.18%	5.50%	69	9.98%
	92	9.89%	12.29%	9.97%	97	3.63%
Potato	< 50	4.36%	9.39%	7.80%	75	13.97%
Tortilla	99	9.18%	3.24%	9.84%	100	3.72%
Corn	92	13.22%	5.19%	9.51%	50	9.81%
Vegetable	79	9.85%	2.15%	9.80%	95	7.71%
Pita	Unlock full list >	9.71%	9.65%	16.64%	< 50	8.41%
	80	4.04%	1.52%	13.74%	< 50	9.00%
Wheat	80	8.95%	17.59%	9.72%	< 50	6.54%
Animal	100	7.05%	4.14%	1.21%	100	7.80%
Graham Crackers	92	3.75%	9.89%	1.18%	97	10.63%
Sandwich	100	7.10%	9.66%	1.32%	92	7.75%
Assortments & Samplers	Unlock full list >	6.99%	9.01%	8.46%	69	1.34%
	85	12.68%	18.63%	6.67%	81	6.26%
High Protein	57	3.46%	9.72%	1.73%	52	9.74%
Granola	100	8.75%	7.65%	3.84%	87	18.23%
Nut Bars	100	4.36%	15.84%	6.00%	82	15.75%
Fruit Bars	82	3.71%	9.67%	8.72%	100	8.34%
Fruit & Nut	Unlock full list >	11.48%	18.79%	1.48%	< 50	18.88%
	56	5.12%	9.21%	0.31%	52	9.04%
Jerky	< 50	6.07%	15.38%	6.41%	62	15.29%
Sausage Snacks	57	8.69%	18.25%	3.90%	92	18.16%
Pork Rinds	Unlock full list >	2.17%	10.00%	0.63%	< 50	8.33%
Fruit Snacks	Unlock full list >	9.96%	9.12%	11.60%	< 50	1.37%
	68	4.45%	15.70%	6.12%	< 50	2.40%
Gummy Candy	84	8.78%	18.20%	4.12%	69	6.82%
Hard Candy	< 50	19.15%	7.92%	15.29%	84	1.07%
Chewing & Bubble Gum	80	6.47%	9.04%	4.43%	100	15.52%
Suckers & Lollipops	80	10.08%	6.47%	13.82%	100	3.39%
Mints	Unlock full list >	9.77%	4.43%	9.03%	57	13.60%
	98	3.62%	8.32%	8.76%	93	8.29%
	91	17.56%	12.01%	8.56%	72	0.47%
Candy Bars	Unlock full list >	6.07%	0.11%	17.00%	87	0.04%
Assortment Boxes	92	9.98%	16.48%	4.10%	< 50	1.80%
Variety Packs	51	15.35%	9.56%	8.91%	93	8.04%
	80	12.52%	9.92%	8.00%	85	6.89%
Nuts	< 50	9.33%	9.99%	19.46%	72	4.91%
Fruit	66	17.69%	13.60%	8.60%	71	8.33%
Espresso Beans	98	9.80%	9.92%	16.58%	99	2.49%
Chocolate Covered Pretzels	Unlock full list >	6.01%	12.86%	8.74%	88	12.77%
Candy & Chocolate Assortments	Unlock full list >	7.97%	9.91%	3.09%	96	2.38%
	99	6.65%	3.74%	9.57%	82	2.45%
Cereal	Unlock full list >	4.46%	9.53%	8.52%	81	9.44%
	99	9.01%	9.18%	5.50%	69	9.98%
	92	9.89%	12.29%	9.97%	97	3.63%
Potato	< 50	4.36%	9.39%	7.80%	75	13.97%
Tortilla	99	9.18%	3.24%	9.84%	100	3.72%
Corn	92	13.22%	5.19%	9.51%	50	9.81%
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Top Products on the Snacks & Sweets Category

Discover the most-viewed products in the Snacks & Sweets category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Skittles Original Wild Berry & Starburst and FaveReds Halloween Candy Mix Fun Size Individually Wrapped Candies for Trick or Treat Halloween Party and More 20.13oz	...> Gummy Candy	Wrigley's	462.9K	60.61%	16.41%	11.47%	< 50	9.99%
Ultimate Assorted Candy Party Mix - 2 LB Bag - Mega Variety Bulk Assortment - Individually Wrapped Candy - –Queen Jax - - Variety Pack	...> Candy & Chocolate Gifts	QUEEN JAX	454.9K	=	9.87%	4.03%	78	7.22%
HERSHEY'S KIT KAT and REESE'S Assorted Milk Chocolate Candy Variety Box Halloween Candy 27.3 oz (18 Count)	...> Assortment Boxes	HERSHEY'S	422.9K	=	0.06%	1.17%	72	9.68%
Frito-Lay Fun Times Mix Variety Pack (Pack of 40)	...> Potato	Frito Lay	368.1K	=	0.57%	3.86%	< 50	9.79%
Chocolate Assorted Bulk Candy Variety Pack 5lb - Mini Chocolate Bars Milk & Dark Chocolate Mix - Individually Wrapped Bulk Candy for Office Snacks Party Favors and Bags	...> Candy & Chocolate Gifts	Jumblet	350.5K	=	9.98%	9.78%	99	2.20%
Skittles Original Wild Berry & Starburst and FaveReds Halloween Candy Mix Fun Size Individually Wrapped Candies for Trick or Treat Halloween Party and More 20.13oz	...> Gummy Candy	Wrigley's	462.9K	60.61%	16.41%	11.47%	< 50	9.99%
Ultimate Assorted Candy Party Mix - 2 LB Bag - Mega Variety Bulk Assortment - Individually Wrapped Candy - –Queen Jax - - Variety Pack	...> Candy & Chocolate Gifts	QUEEN JAX	454.9K	=	9.87%	4.03%	78	7.22%
HERSHEY'S KIT KAT and REESE'S Assorted Milk Chocolate Candy Variety Box Halloween Candy 27.3 oz (18 Count)	...> Assortment Boxes	HERSHEY'S	422.9K	=	0.06%	1.17%	72	9.68%
Frito-Lay Fun Times Mix Variety Pack (Pack of 40)	...> Potato	Frito Lay	368.1K	=	0.57%	3.86%	< 50	9.79%
Chocolate Assorted Bulk Candy Variety Pack 5lb - Mini Chocolate Bars Milk & Dark Chocolate Mix - Individually Wrapped Bulk Candy for Office Snacks Party Favors and Bags	...> Candy & Chocolate Gifts	Jumblet	350.5K	=	9.98%	9.78%	99	2.20%
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Top-level analysis of the Snacks & Sweets category on amazon.com

During 2025-11-01T00:00:00, the Snacks & Sweets category on amazon.com generated a total revenue of $497.7M.

The leading brands in this category are Butterfinger, Jolly Rancher, and Jumblet, which stand out in terms of revenue and consumer engagement.

The top-performing product was Skittles Original Wild Berry & Starburst and FaveReds Halloween Candy Mix Fun Size Individually Wrapped Candies for Trick or Treat Halloween Party and More 20.13oz, and it's the best-selling item in the category.