Best Selling Pet Supplies Brands on Amazon

See the full list of Market Leaders In Amazon Pet Supplies for October 1, and read the full analysis below

Last updated : October 1, 2026

Top Brands on the Pet Supplies category

See which brands are leading the Pet Supplies category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Oct 2026 vs. Oct 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
PURINA Fancy Feast	1.62%	0.36pp	1.8M	23.13%	71.54%	64.85%	$21.53	9.90%
Purina Friskies	1.15%	0.24pp	1.3M	18.53%	37.04%	12.85%	$9.82	6.24%
Royal Canin	1.09%	0.19pp	1.7M	20.79%	46.69%	26.12%	$17.60	5.14%
Virbac	0.30%	0.17pp	1.6M	22.08%	20.50%	46.47%	$12.39	7.10%
WOOF	0.37%	0.17pp	1.7M	18.19%	51.84%	59.88%	$12.75	6.57%
PURINA Fancy Feast	1.62%	0.36pp	1.8M	23.13%	71.54%	64.85%	$21.53	9.90%
Purina Friskies	1.15%	0.24pp	1.3M	18.53%	37.04%	12.85%	$9.82	6.24%
Royal Canin	1.09%	0.19pp	1.7M	20.79%	46.69%	26.12%	$17.60	5.14%
Virbac	0.30%	0.17pp	1.6M	22.08%	20.50%	46.47%	$12.39	7.10%
WOOF	0.37%	0.17pp	1.7M	18.19%	51.84%	59.88%	$12.75	6.57%
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Channels Breakdown & Performance

Understand where the top brands in the Pet Supplies category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

PURINA Fancy Feast

Purina Friskies

Royal Canin

Virbac

WOOF

Top selling sub-categories in the Pet Supplies category

Explore the breakdown of sub-categories within the Pet Supplies category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Oct 2026 vs. Oct 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	9.38%	10.00%	19.21%	99	4.69%
	100	7.62%	16.01%	9.54%	99	3.26%
Cookies, Biscuits & Snacks	55	10.31%	18.89%	5.44%	78	4.98%
Jerky	64	9.95%	9.74%	14.82%	59	1.07%
Rawhide	98	9.64%	9.98%	17.77%	99	3.47%
Bones	85	9.72%	8.43%	9.25%	64	3.03%
Bully Sticks	Unlock full list >	0.85%	9.32%	12.26%	55	9.23%
	97	7.76%	9.39%	15.22%	98	9.74%
Supplements & Vitamins	97	6.41%	1.19%	0.35%	96	12.97%
Hip & Joint Care	59	9.72%	7.27%	17.25%	64	16.39%
Dental Care	64	14.12%	19.72%	9.98%	< 50	5.72%
Itch Remedies	< 50	1.28%	4.86%	4.25%	50	18.69%
Digestive Remedies	Unlock full list >	8.51%	1.02%	9.60%	< 50	8.23%
	98	5.09%	8.76%	1.71%	99	2.30%
Dry	63	10.00%	9.47%	13.17%	68	0.20%
Wet	< 50	14.26%	17.02%	7.37%	74	2.08%
Freeze-Dried	90	4.48%	7.29%	8.68%	71	16.35%
Food Toppers	< 50	7.65%	0.30%	9.43%	71	9.59%
Dehydrated	Unlock full list >	10.34%	2.57%	9.85%	97	9.93%
	100	5.49%	0.15%	10.39%	96	14.55%
Training Pads & Trays	74	11.81%	4.78%	7.47%	99	4.86%
Pooper Scoopers & Bags	97	1.71%	4.36%	7.32%	83	7.66%
Odor & Stain Removers	< 50	1.99%	5.42%	5.12%	51	19.70%
Urine Detectors	88	15.84%	4.36%	10.00%	100	6.56%
Litter Boxes	Unlock full list >	3.85%	6.83%	7.70%	81	17.41%
	97	8.17%	0.73%	3.77%	83	9.68%
Collars	98	8.58%	3.59%	4.42%	87	7.17%
Harnesses	82	1.06%	5.99%	3.97%	96	18.37%
Leashes	< 50	1.10%	2.92%	1.61%	< 50	15.49%
ID Tags & Collar Accessories	99	10.42%	5.27%	5.51%	99	5.42%
Muzzles	Unlock full list >	0.74%	5.07%	6.77%	99	7.15%
	60	9.96%	8.24%	14.71%	65	0.99%
	< 50	0.25%	4.03%	3.04%	52	17.25%
Wet	95	7.06%	2.19%	0.74%	80	14.39%
Dry	95	2.13%	4.05%	7.53%	92	9.85%
Freeze-Dried	89	13.56%	19.15%	10.00%	99	6.01%
Food Toppers	85	9.99%	8.51%	13.90%	88	0.36%
Veterinary Diets	Unlock full list >	14.55%	5.10%	9.97%	< 50	5.40%
	99	18.37%	12.94%	8.80%	98	1.06%
Litter	80	18.74%	15.63%	9.48%	76	3.01%
Odor & Stain Removers	74	7.88%	9.89%	2.88%	79	2.18%
Litter Boxes	100	9.66%	9.70%	8.89%	95	8.09%
Litter Mats	59	2.45%	18.90%	3.36%	< 50	5.09%
Litter Box Liners	Unlock full list >	2.74%	7.41%	4.22%	100	9.78%
	94	10.00%	9.51%	13.39%	100	0.03%
Snacks	70	17.44%	13.84%	8.53%	65	8.25%
Pastes	82	6.58%	15.35%	3.14%	98	0.91%
Catnip	Unlock full list >	9.83%	9.90%	16.33%	< 50	2.28%
	74	2.09%	9.77%	0.64%	78	14.26%
Dental Care	< 50	0.20%	5.74%	3.54%	63	6.60%
Supplements & Vitamins	70	15.49%	15.77%	7.86%	< 50	1.10%
Relaxants	99	9.97%	9.68%	14.39%	100	0.74%
Recovery Collars & Cones	63	12.66%	18.65%	6.66%	85	6.25%
Ear Care	Unlock full list >	2.24%	7.10%	4.66%	70	5.14%
	60	12.58%	4.53%	9.99%	< 50	10.00%
Fountains	90	2.28%	5.64%	5.50%	99	19.86%
Bowls & Dishes	59	1.00%	16.32%	0.40%	< 50	9.42%
Automatic Feeders	84	2.12%	2.06%	4.76%	97	9.88%
Food Storage	< 50	7.07%	0.17%	9.30%	< 50	9.47%
Feeding Mats	Unlock full list >	10.00%	0.34%	16.40%	100	0.41%
	100	9.98%	9.02%	12.13%	100	11.30%
	78	6.85%	0.36%	2.86%	94	9.43%
Filter Accessories	88	1.86%	4.25%	1.36%	98	7.73%
Filters	86	2.25%	1.96%	0.48%	65	14.06%
Water Pumps	93	4.66%	0.11%	1.62%	100	11.26%
Air Pump Accessories	91	5.77%	2.44%	0.82%	73	8.71%
Air Pumps	Unlock full list >	0.00%	7.29%	2.77%	< 50	16.92%
	93	2.03%	4.77%	5.17%	76	5.93%
Aquarium Fish	Unlock full list >	14.23%	8.21%	1.14%	< 50	0.92%
Aquarium Water Treatments	97	4.20%	8.28%	2.77%	100	9.40%
	66	9.95%	8.16%	14.95%	86	1.18%
Ornaments	100	4.47%	9.55%	8.53%	96	9.44%
Plastic Plants	54	8.16%	3.99%	16.33%	< 50	8.70%
Wood	100	7.03%	8.99%	13.48%	91	11.42%
Decorative Rocks	78	9.02%	5.61%	19.21%	94	6.08%
Backgrounds	Unlock full list >	9.76%	15.21%	9.79%	99	7.75%
	99	9.38%	10.00%	19.21%	99	4.69%
	100	7.62%	16.01%	9.54%	99	3.26%
Cookies, Biscuits & Snacks	55	10.31%	18.89%	5.44%	78	4.98%
Jerky	64	9.95%	9.74%	14.82%	59	1.07%
Rawhide	98	9.64%	9.98%	17.77%	99	3.47%
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Top Products on the Pet Supplies Category

Discover the most-viewed products in the Pet Supplies category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Oct 2026 vs. Oct 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Veken Innovation Award Winner Stainless Steel Cat Water Fountain 108oz C1	...> Feeding & Watering Supplies	Veken	403.9K	=	2.22%	9.98%	89	6.82%
Ring Outdoor Cam (Stick Up Cam) Weather-Resistant Home or Business HD Security Camera Live View Color Night Vision Two-Way Talk Motion Alerts Works with Alexa White	...> Cameras & Monitors	Ring	323.5K	17.24%	16.31%	4.73%	< 50	14.87%
Purina Pro Plan Veterinary Supplements FortiFlora Dog Probiotic Supplement	...> Probiotics	Pro Plan Veterinary Diets	297.9K	66.75%	0.19%	9.85%	59	10.24%
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag	...> Litter	Dr. Elsey's	265.2K	10.36%	8.20%	7.85%	< 50	7.15%
Cumrige Automatic Litter Box Safety Sensor App Control 95L Large Capacity	...> Self-Cleaning Litter Boxes	Cumrige	231.2K	4.53%	2.40%	3.33%	< 50	3.56%
Veken Innovation Award Winner Stainless Steel Cat Water Fountain 108oz C1	...> Feeding & Watering Supplies	Veken	403.9K	=	2.22%	9.98%	89	6.82%
Ring Outdoor Cam (Stick Up Cam) Weather-Resistant Home or Business HD Security Camera Live View Color Night Vision Two-Way Talk Motion Alerts Works with Alexa White	...> Cameras & Monitors	Ring	323.5K	17.24%	16.31%	4.73%	< 50	14.87%
Purina Pro Plan Veterinary Supplements FortiFlora Dog Probiotic Supplement	...> Probiotics	Pro Plan Veterinary Diets	297.9K	66.75%	0.19%	9.85%	59	10.24%
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag	...> Litter	Dr. Elsey's	265.2K	10.36%	8.20%	7.85%	< 50	7.15%
Cumrige Automatic Litter Box Safety Sensor App Control 95L Large Capacity	...> Self-Cleaning Litter Boxes	Cumrige	231.2K	4.53%	2.40%	3.33%	< 50	3.56%
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Top-level analysis of the Pet Supplies category on amazon.com

During 2026-10-01T00:00:00, the Pet Supplies category on amazon.com generated a total revenue of $1.7B.

The leading brands in this category are PURINA Fancy Feast, Purina Friskies, and Royal Canin, which stand out in terms of revenue and consumer engagement.

The top-performing product was Veken Innovation Award Winner Stainless Steel Cat Water Fountain 108oz C1, and it's the best-selling item in the category.