Best Selling Software Brands on Amazon

See the full list of Market Leaders In Amazon Software for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Software category

See which brands are leading the Software category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Intuit	10.18%	3.16pp	85.7K	75.16%	14.06%	23.84%	$89.59	3.05%
Generic	4.44%	2.03pp	51.9K	63.93%	11.56%	14.68%	$13.99	2.27%
Rosetta Stone	2.09%	1.86pp	25.9K	75.15%	11.49%	11.62%	$72.12	2.85%
Sage Software	2.52%	1.41pp	59.6K	22.35%	13.37%	8.82%	$29.09	1.70%
H&R Block	3.24%	1.02pp	69.4K	50.30%	3.65%	10.98%	$48.20	0.68%
Intuit	10.18%	3.16pp	85.7K	75.16%	14.06%	23.84%	$89.59	3.05%
Generic	4.44%	2.03pp	51.9K	63.93%	11.56%	14.68%	$13.99	2.27%
Rosetta Stone	2.09%	1.86pp	25.9K	75.15%	11.49%	11.62%	$72.12	2.85%
Sage Software	2.52%	1.41pp	59.6K	22.35%	13.37%	8.82%	$29.09	1.70%
H&R Block	3.24%	1.02pp	69.4K	50.30%	3.65%	10.98%	$48.20	0.68%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Software category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Intuit

Generic

Rosetta Stone

Sage Software

H&R Block

Top selling sub-categories in the Software category

Explore the breakdown of sub-categories within the Software category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	7.70%	1.54%	2.95%	78	18.37%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
	< 50	7.70%	1.54%	2.95%	78	18.37%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
	< 50	7.70%	1.54%	2.95%	78	18.37%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Software Category

Discover the most-viewed products in the Software category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Microsoft Office Home 2024 \| Classic Office Apps: Word Excel PowerPoint \| One-Time Purchase for a single Windows laptop or Mac \| Instant Download	...> Office Suites	Microsoft	41.2K	11.00%	8.14%	9.83%	100	1.10%
Norton 360 Premium Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	26.8K	82.58%	6.86%	5.16%	< 50	3.31%
Norton 360 Deluxe Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus	Norton	23.7K	1.21%	6.76%	2.59%	< 50	9.23%
Microsoft 365 Personal \| 12-Month Subscription \| 1 Person \| Premium Office Apps: Word Excel PowerPoint and more \| 1TB Cloud Storage \| Windows Laptop or MacBook Instant Download \| Activation Required	...> Office Suites	Microsoft	22.6K	38.68%	5.46%	5.34%	87	9.94%
Bitdefender Total Security 2026 – Complete Antivirus and Internet Security Suite – 5 Devices \| 1 Year Subscription \| PC/Mac \| Activation Code by Mail	...> Antivirus	Bitdefender	18.3K	309.15%	8.87%	5.12%	99	10.00%
Microsoft Office Home 2024 \| Classic Office Apps: Word Excel PowerPoint \| One-Time Purchase for a single Windows laptop or Mac \| Instant Download	...> Office Suites	Microsoft	41.2K	11.00%	8.14%	9.83%	100	1.10%
Norton 360 Premium Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	26.8K	82.58%	6.86%	5.16%	< 50	3.31%
Norton 360 Deluxe Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus	Norton	23.7K	1.21%	6.76%	2.59%	< 50	9.23%
Microsoft 365 Personal \| 12-Month Subscription \| 1 Person \| Premium Office Apps: Word Excel PowerPoint and more \| 1TB Cloud Storage \| Windows Laptop or MacBook Instant Download \| Activation Required	...> Office Suites	Microsoft	22.6K	38.68%	5.46%	5.34%	87	9.94%
Bitdefender Total Security 2026 – Complete Antivirus and Internet Security Suite – 5 Devices \| 1 Year Subscription \| PC/Mac \| Activation Code by Mail	...> Antivirus	Bitdefender	18.3K	309.15%	8.87%	5.12%	99	10.00%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Software category on amazon.com

During 2026-07-01T00:00:00, the Software category on amazon.com generated a total revenue of $10.6M.

The leading brands in this category are Intuit, Generic, and Rosetta Stone, which stand out in terms of revenue and consumer engagement.

The top-performing product was Microsoft Office Home 2024 | Classic Office Apps: Word Excel PowerPoint | One-Time Purchase for a single Windows laptop or Mac | Instant Download, and it's the best-selling item in the category.