Best Selling Software Brands on Amazon

See the full list of Market Leaders In Amazon Software for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Software category

See which brands are leading the Software category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Intuit	25.47%	18.41pp	81.8K	55.05%	16.65%	46.00%	$105.46	21.16%
H&R Block	5.02%	3.75pp	77.4K	50.80%	16.65%	44.46%	$48.88	19.34%
Generic	4.51%	1.21pp	24.5K	8.70%	1.35%	45.83%	$76.88	17.02%
Sage Software	1.60%	0.96pp	15.1K	37.92%	8.65%	1.63%	$104.40	15.65%
Bitdefender	2.42%	0.47pp	38.1K	53.94%	14.87%	9.22%	$91.28	15.12%
Intuit	25.47%	18.41pp	81.8K	55.05%	16.65%	46.00%	$105.46	21.16%
H&R Block	5.02%	3.75pp	77.4K	50.80%	16.65%	44.46%	$48.88	19.34%
Generic	4.51%	1.21pp	24.5K	8.70%	1.35%	45.83%	$76.88	17.02%
Sage Software	1.60%	0.96pp	15.1K	37.92%	8.65%	1.63%	$104.40	15.65%
Bitdefender	2.42%	0.47pp	38.1K	53.94%	14.87%	9.22%	$91.28	15.12%
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Channels Breakdown & Performance

Understand where the top brands in the Software category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Intuit

H&R Block

Generic

Sage Software

Bitdefender

Top selling sub-categories in the Software category

Explore the breakdown of sub-categories within the Software category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	7.70%	1.54%	2.95%	78	18.37%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
	< 50	7.70%	1.54%	2.95%	78	18.37%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
	< 50	7.70%	1.54%	2.95%	78	18.37%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Software Category

Discover the most-viewed products in the Software category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Microsoft Office Home 2024 \| Classic Office Apps: Word Excel PowerPoint \| One-Time Purchase for a single Windows laptop or Mac \| Instant Download	...> Office Suites	Microsoft	30.9K	46.04%	8.14%	9.83%	100	1.10%
Norton 360 Deluxe Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus	Norton	21.7K	20.45%	6.76%	2.59%	< 50	9.23%
Microsoft 365 Personal \| 12-Month Subscription \| 1 Person \| Premium Office Apps: Word Excel PowerPoint and more \| 1TB Cloud Storage \| Windows Laptop or MacBook Instant Download \| Activation Required	...> Office Suites	Microsoft	19K	55.87%	5.46%	5.34%	87	9.94%
Microsoft 365 Personal \| 12-Month Subscription \| 1 Person \| Premium Office Apps: Word Excel PowerPoint and more \| 1TB Cloud Storage \| Windows Laptop or MacBook Instant Download \| Activation Required	...> Office Suites	Microsoft	19K	353.09%	5.46%	5.34%	87	9.94%
Norton 360 Premium Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	18.3K	27.20%	6.86%	5.16%	< 50	3.31%
Microsoft Office Home 2024 \| Classic Office Apps: Word Excel PowerPoint \| One-Time Purchase for a single Windows laptop or Mac \| Instant Download	...> Office Suites	Microsoft	30.9K	46.04%	8.14%	9.83%	100	1.10%
Norton 360 Deluxe Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus	Norton	21.7K	20.45%	6.76%	2.59%	< 50	9.23%
Microsoft 365 Personal \| 12-Month Subscription \| 1 Person \| Premium Office Apps: Word Excel PowerPoint and more \| 1TB Cloud Storage \| Windows Laptop or MacBook Instant Download \| Activation Required	...> Office Suites	Microsoft	19K	55.87%	5.46%	5.34%	87	9.94%
Microsoft 365 Personal \| 12-Month Subscription \| 1 Person \| Premium Office Apps: Word Excel PowerPoint and more \| 1TB Cloud Storage \| Windows Laptop or MacBook Instant Download \| Activation Required	...> Office Suites	Microsoft	19K	353.09%	5.46%	5.34%	87	9.94%
Norton 360 Premium Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	18.3K	27.20%	6.86%	5.16%	< 50	3.31%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Software category on amazon.com

During 2026-09-01T00:00:00, the Software category on amazon.com generated a total revenue of $5.6M.

The leading brands in this category are Intuit, H&R Block, and Generic, which stand out in terms of revenue and consumer engagement.

The top-performing product was Microsoft Office Home 2024 | Classic Office Apps: Word Excel PowerPoint | One-Time Purchase for a single Windows laptop or Mac | Instant Download, and it's the best-selling item in the category.