Best Selling Software Brands on Amazon

See the full list of Market Leaders In Amazon Software for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Software category

See which brands are leading the Software category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Intuit	72.71%	10.84pp	2.3M	10.14%	15.69%	36.58%	$75.09	1.76%
H&R Block	10.36%	1.50pp	2.1M	9.62%	9.83%	4.63%	$52.52	1.33%
Generic	1.57%	0.48pp	2.2M	0.61%	7.18%	21.48%	$75.09	0.35%
Rosetta Stone	0.32%	0.22pp	539.4K	3.45%	11.69%	36.16%	$65.90	0.86%
LAPLINK	0.26%	0.06pp	2M	5.78%	8.04%	4.95%	$15.89	0.89%
Intuit	72.71%	10.84pp	2.3M	10.14%	15.69%	36.58%	$75.09	1.76%
H&R Block	10.36%	1.50pp	2.1M	9.62%	9.83%	4.63%	$52.52	1.33%
Generic	1.57%	0.48pp	2.2M	0.61%	7.18%	21.48%	$75.09	0.35%
Rosetta Stone	0.32%	0.22pp	539.4K	3.45%	11.69%	36.16%	$65.90	0.86%
LAPLINK	0.26%	0.06pp	2M	5.78%	8.04%	4.95%	$15.89	0.89%
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Channels Breakdown & Performance

Understand where the top brands in the Software category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Intuit

H&R Block

Generic

Rosetta Stone

LAPLINK

Top selling sub-categories in the Software category

Explore the breakdown of sub-categories within the Software category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Tax Preparation	71	2.64%	9.69%	5.83%	94	4.70%
Mac Software	Unlock full list >	8.48%	5.61%	3.52%	78	4.73%
Tax Preparation	71	2.64%	9.69%	5.83%	94	4.70%
Mac Software	Unlock full list >	8.48%	5.61%	3.52%	78	4.73%
Tax Preparation	71	2.64%	9.69%	5.83%	94	4.70%
Mac Software	Unlock full list >	8.48%	5.61%	3.52%	78	4.73%
Tax Preparation	71	2.64%	9.69%	5.83%	94	4.70%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Software Category

Discover the most-viewed products in the Software category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
TurboTax Deluxe Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	750.1K	=	17.16%	2.46%	65	0.94%
TurboTax Premier Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	485.4K	=	8.04%	18.88%	59	3.69%
TurboTax Home & Business Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	407.2K	=	4.11%	6.62%	< 50	5.28%
H&R Block Tax Software Deluxe + State 2025 Win/Mac [PC/Mac Online Code]	...> Mac Software	H&R Block	331.5K	=	18.53%	9.47%	59	5.94%
TurboTax Business Desktop Edition 2025 Federal Tax Return [PC Download]	...> Tax Preparation	Intuit	155.4K	=	6.52%	1.00%	58	2.83%
TurboTax Deluxe Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	750.1K	=	17.16%	2.46%	65	0.94%
TurboTax Premier Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	485.4K	=	8.04%	18.88%	59	3.69%
TurboTax Home & Business Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	407.2K	=	4.11%	6.62%	< 50	5.28%
H&R Block Tax Software Deluxe + State 2025 Win/Mac [PC/Mac Online Code]	...> Mac Software	H&R Block	331.5K	=	18.53%	9.47%	59	5.94%
TurboTax Business Desktop Edition 2025 Federal Tax Return [PC Download]	...> Tax Preparation	Intuit	155.4K	=	6.52%	1.00%	58	2.83%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Software category on amazon.com

During 2026-04-01T00:00:00, the Software category on amazon.com generated a total revenue of $37.2M.

The leading brands in this category are Intuit, H&R Block, and Generic, which stand out in terms of revenue and consumer engagement.

The top-performing product was TurboTax Deluxe Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download], and it's the best-selling item in the category.