Best Selling Lifestyle & Hobbies Brands on Amazon

See the full list of Market Leaders In Amazon Lifestyle & Hobbies for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Lifestyle & Hobbies category

See which brands are leading the Lifestyle & Hobbies category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Avanquest	48.08%	44.06pp	3.9K	49.42%	3.34%	314.29%	$50.89	10.29%
Individual Software	12.20%	8.64pp	629	47.06%	3.31%	272.52%	$16.03	6.68%
Corel	11.04%	5.01pp	1.8K	37.37%	1.32%	0.79%	$30.29	1.21%
Markt + Technik	12.91%	2.12pp	3.1K	43.13%	1.77%	271.47%	$45.37	9.97%
IFit	1.05%	1.05pp	2K	46.25%	0.67%	199.41%	$9.35	2.97%
Avanquest	48.08%	44.06pp	3.9K	49.42%	3.34%	314.29%	$50.89	10.29%
Individual Software	12.20%	8.64pp	629	47.06%	3.31%	272.52%	$16.03	6.68%
Corel	11.04%	5.01pp	1.8K	37.37%	1.32%	0.79%	$30.29	1.21%
Markt + Technik	12.91%	2.12pp	3.1K	43.13%	1.77%	271.47%	$45.37	9.97%
IFit	1.05%	1.05pp	2K	46.25%	0.67%	199.41%	$9.35	2.97%
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Channels Breakdown & Performance

Understand where the top brands in the Lifestyle & Hobbies category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Avanquest

Individual Software

Corel

Markt + Technik

IFit

Top selling sub-categories in the Lifestyle & Hobbies category

Explore the breakdown of sub-categories within the Lifestyle & Hobbies category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Home Publishing	62	9.57%	3.15%	10.00%	59	9.95%
Home & Garden Design	Unlock full list >	19.86%	9.05%	11.05%	< 50	9.07%
Home Publishing	62	9.57%	3.15%	10.00%	59	9.95%
Home & Garden Design	Unlock full list >	19.86%	9.05%	11.05%	< 50	9.07%
Home Publishing	62	9.57%	3.15%	10.00%	59	9.95%
Home & Garden Design	Unlock full list >	19.86%	9.05%	11.05%	< 50	9.07%
Home Publishing	62	9.57%	3.15%	10.00%	59	9.95%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Lifestyle & Hobbies Category

Discover the most-viewed products in the Lifestyle & Hobbies category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Corel Easy CD & DVD Burning 2 \| Disc Burner & Video Capture [PC Disc]	...> Home Publishing	Corel	4.3K	89.12%	9.61%	10.61%	75	3.97%
Hallmark Card Studio Deluxe - New version!	...> Lifestyle & Hobbies	Avanquest	2K	=	4.39%	5.21%	81	2.97%
Corel Easy CD & DVD Burning 2 \| Disc Burner & Video Capture [PC Download]	...> Home Publishing	Corel	1.3K	39.64%	9.57%	9.86%	82	0.78%
Family Tree Heritage Gold 16 - Genealogy Software - Includes Free Searches to FamilySearch the World's Largest Genealogy Database - CD/PC	...> Lifestyle & Hobbies	Individual Software	1.3K	18.18%	5.43%	5.98%	100	4.64%
Nero Burning ROM 2026 – Pro CD DVD Burning Software for Music and Data \| Burn Copy Rip and Archive Your Files \| Secure Disc Burner with Encryption \| Lifetime License for 1 PC \| Windows 11/10/8/7	...> Home Publishing	Nero	1.3K	=	16.85%	8.10%	79	10.00%
Corel Easy CD & DVD Burning 2 \| Disc Burner & Video Capture [PC Disc]	...> Home Publishing	Corel	4.3K	89.12%	9.61%	10.61%	75	3.97%
Hallmark Card Studio Deluxe - New version!	...> Lifestyle & Hobbies	Avanquest	2K	=	4.39%	5.21%	81	2.97%
Corel Easy CD & DVD Burning 2 \| Disc Burner & Video Capture [PC Download]	...> Home Publishing	Corel	1.3K	39.64%	9.57%	9.86%	82	0.78%
Family Tree Heritage Gold 16 - Genealogy Software - Includes Free Searches to FamilySearch the World's Largest Genealogy Database - CD/PC	...> Lifestyle & Hobbies	Individual Software	1.3K	18.18%	5.43%	5.98%	100	4.64%
Nero Burning ROM 2026 – Pro CD DVD Burning Software for Music and Data \| Burn Copy Rip and Archive Your Files \| Secure Disc Burner with Encryption \| Lifetime License for 1 PC \| Windows 11/10/8/7	...> Home Publishing	Nero	1.3K	=	16.85%	8.10%	79	10.00%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Lifestyle & Hobbies category on amazon.com

During 2026-09-01T00:00:00, the Lifestyle & Hobbies category on amazon.com generated a total revenue of $13.8K.

The leading brands in this category are Avanquest, Individual Software, and Corel, which stand out in terms of revenue and consumer engagement.

The top-performing product was Corel Easy CD & DVD Burning 2 | Disc Burner & Video Capture [PC Disc], and it's the best-selling item in the category.