Best Selling Sports & Outdoors Brands on Amazon

See the full list of Market Leaders In Amazon Sports & Outdoors for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Sports & Outdoors category

See which brands are leading the Sports & Outdoors category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Owala	0.84%	0.73pp	8.2M	157.31%	5.57%	119.66%	$31.72	71.93%
Segway	0.44%	0.25pp	7.4M	143.05%	4.74%	27.84%	$27.86	21.62%
Garmin	0.55%	0.19pp	6M	122.20%	4.76%	67.65%	$29.23	63.90%
Vortex	0.58%	0.18pp	7.7M	39.84%	5.52%	119.62%	$17.89	33.47%
TaylorMade	0.37%	0.15pp	3.4M	94.45%	4.96%	112.28%	$9.35	64.83%
Owala	0.84%	0.73pp	8.2M	157.31%	5.57%	119.66%	$31.72	71.93%
Segway	0.44%	0.25pp	7.4M	143.05%	4.74%	27.84%	$27.86	21.62%
Garmin	0.55%	0.19pp	6M	122.20%	4.76%	67.65%	$29.23	63.90%
Vortex	0.58%	0.18pp	7.7M	39.84%	5.52%	119.62%	$17.89	33.47%
TaylorMade	0.37%	0.15pp	3.4M	94.45%	4.96%	112.28%	$9.35	64.83%
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Channels Breakdown & Performance

Understand where the top brands in the Sports & Outdoors category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Owala

Segway

Garmin

Vortex

TaylorMade

Top selling sub-categories in the Sports & Outdoors category

Explore the breakdown of sub-categories within the Sports & Outdoors category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	75	9.30%	7.12%	6.30%	< 50	7.20%
	< 50	0.29%	3.46%	8.06%	78	0.53%
Baseball	53	6.44%	8.72%	9.67%	90	1.40%
Soccer	70	4.30%	2.35%	3.50%	72	14.96%
Football	< 50	9.02%	5.04%	9.83%	98	7.89%
Volleyball	< 50	9.72%	9.70%	6.35%	65	10.53%
Basketball	Unlock full list >	6.14%	2.03%	3.09%	< 50	15.44%
	64	1.72%	4.84%	7.02%	99	11.03%
Accessories	62	7.03%	3.68%	1.70%	51	10.00%
Parts & Components	96	1.09%	3.63%	7.27%	94	8.46%
Tires & Tubes	100	5.24%	13.38%	2.08%	96	10.62%
Kids' Bikes & Accessories	< 50	9.68%	4.59%	5.09%	< 50	6.11%
Bike Tools & Maintenance	Unlock full list >	8.19%	2.68%	6.78%	90	8.80%
	59	0.40%	6.36%	9.71%	82	8.29%
Golf Balls	94	9.98%	12.67%	7.69%	77	7.63%
On-Course Accessories	67	19.38%	9.18%	8.81%	98	7.18%
Golf Cart Accessories	78	9.06%	18.91%	9.81%	93	0.49%
Accessories	99	4.47%	8.85%	3.61%	< 50	7.71%
Gloves	Unlock full list >	8.81%	5.70%	3.98%	< 50	14.78%
	93	1.55%	6.12%	4.74%	100	6.12%
Outdoor Games & Activities	98	1.99%	2.21%	4.87%	87	9.89%
Darts & Equipment	< 50	15.68%	8.09%	5.45%	96	8.54%
Bowling	63	5.76%	10.45%	9.53%	99	5.18%
Trampolines & Accessories	98	6.99%	2.08%	13.39%	99	14.24%
Billiards & Pool	Unlock full list >	8.39%	4.50%	3.13%	90	16.14%
	94	9.15%	14.36%	1.20%	76	9.26%
	100	1.25%	6.71%	15.04%	83	6.63%
Gun Accessories, Maintenance & Storage	< 50	5.86%	1.92%	9.76%	60	1.86%
Optics	99	14.96%	9.71%	15.86%	87	8.51%
Targets & Accessories	< 50	8.54%	18.59%	3.42%	80	2.46%
Eyewear & Hearing Protection	100	12.85%	18.46%	6.75%	100	6.35%
Air Guns & Accessories	Unlock full list >	10.00%	8.37%	2.69%	95	8.40%
	50	2.89%	0.72%	12.72%	88	19.22%
Terminal Tackle & Accessories	96	1.12%	9.99%	4.00%	95	10.00%
Lures, Baits & Attractants	< 50	10.97%	5.54%	1.91%	87	19.41%
Accessories	97	14.94%	7.82%	4.80%	< 50	8.76%
Tools	< 50	5.58%	14.83%	6.90%	75	14.74%
Fishing Line	Unlock full list >	8.53%	17.01%	9.97%	97	0.92%
	74	1.70%	4.86%	7.04%	95	11.00%
Hunting Accessories	97	18.46%	8.95%	7.96%	92	7.56%
Tree Stands, Blinds & Accessories	< 50	2.71%	3.61%	0.54%	< 50	8.12%
Scents & Scent Eliminators	53	7.81%	0.43%	9.46%	< 50	9.62%
Knives & Tools	99	8.00%	3.71%	15.87%	88	9.13%
Game Handling	Unlock full list >	11.15%	6.85%	9.61%	< 50	6.81%
	< 50	19.57%	11.78%	9.11%	54	8.89%
Personal Defense Equipment	82	5.30%	7.87%	10.05%	96	14.90%
Tactical Bags & Packs	64	8.88%	9.89%	18.66%	85	6.56%
Paracord	< 50	5.63%	13.82%	9.08%	< 50	1.80%
Protective Body Equipment	98	3.90%	8.91%	8.31%	87	9.56%
Tactical Knives	Unlock full list >	9.13%	14.55%	9.70%	94	8.00%
	< 50	3.83%	8.13%	13.82%	95	4.47%
Arrows & Parts	81	2.86%	4.75%	0.41%	91	9.92%
Accessories	51	1.73%	5.21%	4.79%	75	19.32%
Bows	98	7.18%	1.82%	0.93%	< 50	19.38%
Releases & Aids	59	9.79%	18.35%	5.15%	< 50	4.67%
Targets	Unlock full list >	1.67%	5.68%	7.08%	100	14.80%
	78	5.38%	7.85%	0.64%	100	7.92%
	< 50	9.33%	9.86%	12.72%	91	5.19%
Safety & Survival	97	4.63%	1.97%	3.03%	70	15.51%
Camp Kitchen	78	5.99%	1.27%	2.65%	54	9.81%
Sleeping Bags & Camp Bedding	88	6.26%	0.25%	0.57%	< 50	18.60%
Lights & Lanterns	68	3.68%	1.13%	4.18%	98	9.79%
Camping Furniture	Unlock full list >	19.69%	9.25%	9.09%	94	7.05%
	75	8.64%	6.24%	7.23%	99	9.99%
Accessory & Keychain Carabiners	55	2.36%	9.73%	6.45%	91	9.72%
Reflective Gear	86	3.25%	6.42%	8.46%	87	7.28%
Hydration Packs	87	7.56%	4.03%	1.30%	86	9.99%
Anti-Chafing Products	100	6.80%	16.19%	5.68%	88	16.10%
Car Racks & Carriers	Unlock full list >	4.77%	7.41%	1.51%	< 50	6.90%
	63	6.01%	9.28%	9.25%	97	6.97%
Rope, Cord & Webbing	84	9.50%	6.98%	8.65%	< 50	7.01%
Carabiners & Quickdraws	< 50	7.09%	9.21%	17.51%	95	1.41%
Bouldering & Wall Equipment	100	9.42%	4.56%	10.16%	80	9.75%
Belay & Rigging	92	1.72%	4.83%	7.01%	80	11.04%
Harnesses	Unlock full list >	12.13%	9.96%	17.11%	< 50	2.49%
	91	0.77%	6.59%	10.17%	81	7.84%
	56	8.99%	6.29%	4.38%	94	14.12%
Weights & Accessories	96	18.42%	11.83%	3.51%	64	11.92%
Resistance Bands	89	9.99%	6.45%	6.64%	99	6.53%
Strength Training Devices	90	12.76%	3.94%	7.85%	52	4.02%
Pull-Up Bars	84	8.62%	17.30%	9.95%	< 50	0.71%
Benches	Unlock full list >	14.95%	9.97%	14.25%	89	4.30%
	100	3.26%	4.40%	0.86%	< 50	9.96%
Gloves	< 50	6.91%	14.29%	0.48%	78	6.14%
Exercise Balls & Accessories	79	2.45%	0.05%	5.02%	93	9.58%
Jump Ropes	74	3.86%	7.29%	8.75%	95	6.86%
Waist Trimmers	97	3.27%	2.25%	12.85%	92	9.22%
Straps	Unlock full list >	7.97%	3.35%	4.81%	58	13.45%
	< 50	4.05%	8.71%	3.91%	83	7.89%
Treadmills	85	3.24%	0.75%	4.48%	< 50	9.73%
Vibration Platform Machines	71	6.51%	8.67%	12.34%	< 50	12.55%
Elliptical Trainers	< 50	13.23%	7.12%	3.32%	91	9.21%
Exercise Bikes	95	9.89%	16.19%	8.87%	< 50	4.46%
Leg Exercisers	Unlock full list >	7.49%	2.42%	1.46%	< 50	18.63%
	< 50	5.68%	1.67%	15.94%	83	15.96%
Mats	< 50	9.51%	17.47%	5.68%	94	0.58%
Towels	98	9.56%	10.00%	18.26%	99	3.89%
Blocks	79	9.98%	14.68%	8.42%	93	5.79%
Straps	99	6.53%	9.06%	16.89%	< 50	1.90%
Mat Straps	Unlock full list >	9.01%	5.00%	9.43%	96	5.05%
	100	6.69%	1.61%	12.72%	95	13.56%
Activity & Fitness Trackers	98	1.67%	5.17%	4.73%	99	19.25%
Heart Rate Monitors	100	10.08%	9.77%	19.26%	< 50	1.01%
Pedometers	83	5.10%	0.66%	13.68%	60	3.56%
Stopwatches	Unlock full list >	9.95%	9.17%	9.05%	100	13.95%
	98	6.23%	0.19%	0.63%	< 50	18.52%
Sports Water Bottles	91	13.39%	10.00%	15.83%	< 50	3.33%
Sports Water Bottle Accessories	< 50	1.10%	3.26%	5.56%	< 50	9.97%
	90	5.73%	9.08%	0.87%	99	1.48%
Stadium Seats & Cushions	< 50	9.87%	10.95%	6.96%	95	9.28%
Soccer Field Equipment	98	9.87%	9.86%	15.92%	97	1.95%
Basketball Court Equipment	56	8.13%	9.58%	16.23%	50	8.79%
Cones & Pylons	58	6.32%	0.34%	0.49%	100	18.71%
Field Marking Equipment	Unlock full list >	3.25%	0.76%	4.47%	83	9.73%
	< 50	4.73%	8.65%	9.14%	70	6.17%
Whistles	99	8.87%	18.16%	9.89%	63	0.07%
Uniforms & Apparel	74	4.55%	1.46%	2.80%	79	9.59%
Marker Boards	62	6.95%	12.85%	9.87%	80	3.73%
Megaphones	78	8.59%	3.72%	7.32%	64	8.43%
Scorebooks	Unlock full list >	7.36%	13.79%	9.94%	74	3.13%
	< 50	6.52%	9.44%	0.32%	68	8.22%
Inflation Device Accessories	94	15.55%	18.83%	9.90%	79	4.94%
Inflation Devices	Unlock full list >	9.71%	9.65%	9.19%	93	3.08%
	75	9.30%	7.12%	6.30%	< 50	7.20%
	< 50	0.29%	3.46%	8.06%	78	0.53%
Baseball	53	6.44%	8.72%	9.67%	90	1.40%
Soccer	70	4.30%	2.35%	3.50%	72	14.96%
Football	< 50	9.02%	5.04%	9.83%	98	7.89%
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Top Products on the Sports & Outdoors Category

Discover the most-viewed products in the Sports & Outdoors category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
ZELUS Weighted Vest 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout Strength Training Running Fitness Muscle Building Weight Loss Weightlifting Black(12 lb)	...> Weight Vests	ZELUS	881.2K	243.41%	18.72%	7.13%	< 50	9.47%
Walking Pad Treadmill with APP 3 in 1 Under Desk Treadmills 2.5HP Low Noise Walking Vibration Pad with Remote Control Portable Treadmill for Home Office Red	...> Treadmills	Sperax	640.1K	=	2.94%	3.83%	99	10.70%
Fitbit Inspire 3 Health &-Fitness-Tracker with Stress Management Workout Intensity Sleep Tracking 24/7 Heart Rate and more Midnight Zen/Black One Size (S & L Bands Included)	...> Activity & Fitness Trackers	Fitbit	520.3K	27.68%	8.87%	13.52%	< 50	5.21%
Walking Pad Treadmill with 12% 9-Level Auto Incline 450 lbs Capacity RGB LED Screen Bluetooth Speaker Under Desk Treadmill Compact Treadmills for Home Hiking Black	...> Treadmills	TRAILVIBER	512.3K	=	9.72%	1.78%	83	0.11%
Tuttio Soleil01 Electric-Dirt-Bike for Teens Adults 14"/12" Fat Tire 2000W Electric-Motorcycle with 48V 21AH Battery Ebike 37MPH Hydraulic Brakes Mountain Off-Road EBike Fit Age 13+	...> Cycling	Tuttio	471.9K	=	9.46%	5.98%	61	1.96%
ZELUS Weighted Vest 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout Strength Training Running Fitness Muscle Building Weight Loss Weightlifting Black(12 lb)	...> Weight Vests	ZELUS	881.2K	243.41%	18.72%	7.13%	< 50	9.47%
Walking Pad Treadmill with APP 3 in 1 Under Desk Treadmills 2.5HP Low Noise Walking Vibration Pad with Remote Control Portable Treadmill for Home Office Red	...> Treadmills	Sperax	640.1K	=	2.94%	3.83%	99	10.70%
Fitbit Inspire 3 Health &-Fitness-Tracker with Stress Management Workout Intensity Sleep Tracking 24/7 Heart Rate and more Midnight Zen/Black One Size (S & L Bands Included)	...> Activity & Fitness Trackers	Fitbit	520.3K	27.68%	8.87%	13.52%	< 50	5.21%
Walking Pad Treadmill with 12% 9-Level Auto Incline 450 lbs Capacity RGB LED Screen Bluetooth Speaker Under Desk Treadmill Compact Treadmills for Home Hiking Black	...> Treadmills	TRAILVIBER	512.3K	=	9.72%	1.78%	83	0.11%
Tuttio Soleil01 Electric-Dirt-Bike for Teens Adults 14"/12" Fat Tire 2000W Electric-Motorcycle with 48V 21AH Battery Ebike 37MPH Hydraulic Brakes Mountain Off-Road EBike Fit Age 13+	...> Cycling	Tuttio	471.9K	=	9.46%	5.98%	61	1.96%
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Top-level analysis of the Sports & Outdoors category on amazon.com

During 2025-11-01T00:00:00, the Sports & Outdoors category on amazon.com generated a total revenue of $1.7B.

The leading brands in this category are Owala, Segway, and Garmin, which stand out in terms of revenue and consumer engagement.

The top-performing product was ZELUS Weighted Vest 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout Strength Training Running Fitness Muscle Building Weight Loss Weightlifting Black(12 lb), and it's the best-selling item in the category.