Best Selling Sports & Outdoors Brands on Amazon

See the full list of Market Leaders In Amazon Sports & Outdoors for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Sports & Outdoors category

See which brands are leading the Sports & Outdoors category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Owala	1.27%	0.93pp	11.2M	44.66%	6.63%	90.33%	$31.49	21.11%
Panini	0.51%	0.46pp	4.2M	42.29%	2.97%	73.28%	$15.47	14.54%
adidas	0.35%	0.23pp	9.9M	34.62%	6.63%	51.71%	$30.58	1.23%
MERACH	0.63%	0.18pp	6.6M	35.01%	2.99%	10.79%	$18.35	21.11%
CAP Barbell	0.81%	0.18pp	10M	35.71%	5.23%	77.68%	$27.94	12.75%
Owala	1.27%	0.93pp	11.2M	44.66%	6.63%	90.33%	$31.49	21.11%
Panini	0.51%	0.46pp	4.2M	42.29%	2.97%	73.28%	$15.47	14.54%
adidas	0.35%	0.23pp	9.9M	34.62%	6.63%	51.71%	$30.58	1.23%
MERACH	0.63%	0.18pp	6.6M	35.01%	2.99%	10.79%	$18.35	21.11%
CAP Barbell	0.81%	0.18pp	10M	35.71%	5.23%	77.68%	$27.94	12.75%
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Channels Breakdown & Performance

Understand where the top brands in the Sports & Outdoors category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Owala

Panini

adidas

MERACH

CAP Barbell

Top selling sub-categories in the Sports & Outdoors category

Explore the breakdown of sub-categories within the Sports & Outdoors category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	75	9.30%	7.12%	6.30%	< 50	7.20%
	71	10.00%	0.84%	15.71%	98	8.48%
Swimming	97	7.13%	1.72%	0.83%	64	19.51%
Diving & Snorkeling	99	18.73%	9.25%	8.20%	86	1.25%
Kayaking	100	4.44%	0.76%	2.49%	95	9.32%
Stand-Up Paddleboarding	99	9.07%	7.18%	6.19%	98	5.04%
Surfing	Unlock full list >	3.14%	7.83%	13.01%	99	5.19%
	64	1.72%	4.84%	7.02%	99	11.03%
Accessories	62	7.03%	3.68%	1.70%	51	10.00%
Parts & Components	96	1.09%	3.63%	7.27%	94	8.46%
Tires & Tubes	100	5.24%	13.38%	2.08%	96	10.62%
Kids' Bikes & Accessories	< 50	9.68%	4.59%	5.09%	< 50	6.11%
Bike Tools & Maintenance	Unlock full list >	8.19%	2.68%	6.78%	90	8.80%
	59	0.40%	6.36%	9.71%	82	8.29%
Golf Balls	94	9.98%	12.67%	7.69%	77	7.63%
On-Course Accessories	67	19.38%	9.18%	8.81%	98	7.18%
Golf Cart Accessories	78	9.06%	18.91%	9.81%	93	0.49%
Gloves	76	8.81%	5.70%	3.98%	< 50	14.78%
Accessories	Unlock full list >	4.47%	8.85%	3.61%	< 50	7.71%
	< 50	0.29%	3.46%	8.06%	78	0.53%
Baseball	53	6.44%	8.72%	9.67%	90	1.40%
Soccer	70	4.30%	2.35%	3.50%	72	14.96%
Football	< 50	9.02%	5.04%	9.83%	98	7.89%
Volleyball	< 50	9.72%	9.70%	6.35%	65	10.53%
Basketball	Unlock full list >	6.14%	2.03%	3.09%	< 50	15.44%
	83	15.90%	8.17%	5.64%	90	8.47%
Boating	< 50	3.29%	8.43%	6.35%	82	8.21%
Sailing	88	8.03%	2.31%	6.57%	< 50	8.92%
Rowing & Crew	Unlock full list >	1.19%	6.41%	5.49%	91	5.94%
	78	5.38%	7.85%	0.64%	100	7.92%
	< 50	9.33%	9.86%	12.72%	91	5.19%
Camp Kitchen	78	5.99%	1.27%	2.65%	54	9.81%
Camping Furniture	< 50	19.69%	9.25%	9.09%	94	7.05%
Sleeping Bags & Camp Bedding	88	6.26%	0.25%	0.57%	< 50	18.60%
Tents & Shelters	70	9.86%	7.35%	5.03%	< 50	7.39%
Personal Care	Unlock full list >	4.12%	7.70%	8.87%	76	6.66%
	75	8.64%	6.24%	7.23%	99	9.99%
Accessory & Keychain Carabiners	55	2.36%	9.73%	6.45%	91	9.72%
Anti-Chafing Products	100	6.80%	16.19%	5.68%	88	16.10%
Hydration Packs	87	7.56%	4.03%	1.30%	86	9.99%
Car Racks & Carriers	77	4.77%	7.41%	1.51%	< 50	6.90%
Reflective Gear	Unlock full list >	3.25%	6.42%	8.46%	87	7.28%
	63	6.01%	9.28%	9.25%	97	6.97%
Rope, Cord & Webbing	84	9.50%	6.98%	8.65%	< 50	7.01%
Bouldering & Wall Equipment	100	9.42%	4.56%	10.16%	80	9.75%
Carabiners & Quickdraws	< 50	7.09%	9.21%	17.51%	95	1.41%
Belay & Rigging	92	1.72%	4.83%	7.01%	80	11.04%
Harnesses	Unlock full list >	12.13%	9.96%	17.11%	< 50	2.49%
	91	0.77%	6.59%	10.17%	81	7.84%
	56	8.99%	6.29%	4.38%	94	14.12%
Weights & Accessories	96	18.42%	11.83%	3.51%	64	11.92%
Resistance Bands	89	9.99%	6.45%	6.64%	99	6.53%
Strength Training Devices	90	12.76%	3.94%	7.85%	52	4.02%
Pull-Up Bars	84	8.62%	17.30%	9.95%	< 50	0.71%
Benches	Unlock full list >	14.95%	9.97%	14.25%	89	4.30%
	100	3.26%	4.40%	0.86%	< 50	9.96%
Gloves	< 50	6.91%	14.29%	0.48%	78	6.14%
Exercise Balls & Accessories	79	2.45%	0.05%	5.02%	93	9.58%
Jump Ropes	74	3.86%	7.29%	8.75%	95	6.86%
Straps	100	7.97%	3.35%	4.81%	58	13.45%
Waist Trimmers	Unlock full list >	3.27%	2.25%	12.85%	92	9.22%
	< 50	5.68%	1.67%	15.94%	83	15.96%
Towels	98	9.56%	10.00%	18.26%	99	3.89%
Mats	< 50	9.51%	17.47%	5.68%	94	0.58%
Blocks	79	9.98%	14.68%	8.42%	93	5.79%
Straps	99	6.53%	9.06%	16.89%	< 50	1.90%
Mat Straps	Unlock full list >	9.01%	5.00%	9.43%	96	5.05%
	< 50	4.05%	8.71%	3.91%	83	7.89%
Vibration Platform Machines	71	6.51%	8.67%	12.34%	< 50	12.55%
Treadmills	85	3.24%	0.75%	4.48%	< 50	9.73%
Leg Exercisers	85	7.49%	2.42%	1.46%	< 50	18.63%
Elliptical Trainers	< 50	13.23%	7.12%	3.32%	91	9.21%
Step Machines	Unlock full list >	9.74%	9.85%	6.43%	81	10.37%
	94	9.15%	14.36%	1.20%	76	9.26%
	50	2.89%	0.72%	12.72%	88	19.22%
Accessories	97	14.94%	7.82%	4.80%	< 50	8.76%
Terminal Tackle & Accessories	96	1.12%	9.99%	4.00%	95	10.00%
Lures, Baits & Attractants	< 50	10.97%	5.54%	1.91%	87	19.41%
Tools	< 50	5.58%	14.83%	6.90%	75	14.74%
Fishing Line	Unlock full list >	8.53%	17.01%	9.97%	97	0.92%
	100	1.25%	6.71%	15.04%	83	6.63%
Gun Accessories, Maintenance & Storage	< 50	5.86%	1.92%	9.76%	60	1.86%
Optics	99	14.96%	9.71%	15.86%	87	8.51%
Targets & Accessories	< 50	8.54%	18.59%	3.42%	80	2.46%
Air Guns & Accessories	96	10.00%	8.37%	2.69%	95	8.40%
Eyewear & Hearing Protection	Unlock full list >	12.85%	18.46%	6.75%	100	6.35%
	< 50	19.57%	11.78%	9.11%	54	8.89%
Personal Defense Equipment	82	5.30%	7.87%	10.05%	96	14.90%
Tactical Bags & Packs	64	8.88%	9.89%	18.66%	85	6.56%
Paracord	< 50	5.63%	13.82%	9.08%	< 50	1.80%
Tactical Knives	100	9.13%	14.55%	9.70%	94	8.00%
Protective Body Equipment	Unlock full list >	3.90%	8.91%	8.31%	87	9.56%
	74	1.70%	4.86%	7.04%	95	11.00%
Hunting Accessories	97	18.46%	8.95%	7.96%	92	7.56%
Knives & Tools	99	8.00%	3.71%	15.87%	88	9.13%
Game Handling	67	11.15%	6.85%	9.61%	< 50	6.81%
Scents & Scent Eliminators	53	7.81%	0.43%	9.46%	< 50	9.62%
Tree Stands, Blinds & Accessories	Unlock full list >	2.71%	3.61%	0.54%	< 50	8.12%
	98	6.23%	0.19%	0.63%	< 50	18.52%
Sports Water Bottles	91	13.39%	10.00%	15.83%	< 50	3.33%
Sports Water Bottle Accessories	< 50	1.10%	3.26%	5.56%	< 50	9.97%
	90	5.73%	9.08%	0.87%	99	1.48%
Basketball Court Equipment	56	8.13%	9.58%	16.23%	50	8.79%
Soccer Field Equipment	98	9.87%	9.86%	15.92%	97	1.95%
Stadium Seats & Cushions	< 50	9.87%	10.95%	6.96%	95	9.28%
Cones & Pylons	58	6.32%	0.34%	0.49%	100	18.71%
Field Marking Equipment	Unlock full list >	3.25%	0.76%	4.47%	83	9.73%
Sports Sunglasses	69	3.91%	0.10%	3.08%	88	9.49%
	< 50	6.52%	9.44%	0.32%	68	8.22%
Inflation Device Accessories	94	15.55%	18.83%	9.90%	79	4.94%
Inflation Devices	Unlock full list >	9.71%	9.65%	9.19%	93	3.08%
	75	9.30%	7.12%	6.30%	< 50	7.20%
	71	10.00%	0.84%	15.71%	98	8.48%
Swimming	97	7.13%	1.72%	0.83%	64	19.51%
Diving & Snorkeling	99	18.73%	9.25%	8.20%	86	1.25%
Kayaking	100	4.44%	0.76%	2.49%	95	9.32%
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Top Products on the Sports & Outdoors Category

Discover the most-viewed products in the Sports & Outdoors category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
TST Electric Bike for Adults 48V 15Ah Battery 1500W Peak Motor Fat Tire	...> Electric Bicycles	TS TST GRP LLC	701.3K	=	18.50%	2.96%	74	11.58%
WHOOP Peak - 12 Month Membership -24/7 Activity and Sleep Tracker Personalized Coaching Menstrual Cycle Insights - 14+ Days Battery Life	...> Electronics & Gadgets	WHOOP	571.3K	158.95%	1.75%	9.62%	89	18.70%
Google Fitbit Air Performance Loop Band - One Size - Lavender	...> Activity & Fitness Trackers	Fitbit	537.4K	=	18.23%	9.19%	98	5.54%
Walking Pad Treadmill for Home - Under Desk Treadmills Running Machine	...> Treadmills	Buztrio	532.4K	=	0.19%	11.43%	61	4.73%
Google Fitbit Air Performance Loop Band - One Size - Berry	...> Activity & Fitness Trackers	Fitbit	532.2K	=	7.37%	19.34%	< 50	9.97%
TST Electric Bike for Adults 48V 15Ah Battery 1500W Peak Motor Fat Tire	...> Electric Bicycles	TS TST GRP LLC	701.3K	=	18.50%	2.96%	74	11.58%
WHOOP Peak - 12 Month Membership -24/7 Activity and Sleep Tracker Personalized Coaching Menstrual Cycle Insights - 14+ Days Battery Life	...> Electronics & Gadgets	WHOOP	571.3K	158.95%	1.75%	9.62%	89	18.70%
Google Fitbit Air Performance Loop Band - One Size - Lavender	...> Activity & Fitness Trackers	Fitbit	537.4K	=	18.23%	9.19%	98	5.54%
Walking Pad Treadmill for Home - Under Desk Treadmills Running Machine	...> Treadmills	Buztrio	532.4K	=	0.19%	11.43%	61	4.73%
Google Fitbit Air Performance Loop Band - One Size - Berry	...> Activity & Fitness Trackers	Fitbit	532.2K	=	7.37%	19.34%	< 50	9.97%
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Top-level analysis of the Sports & Outdoors category on amazon.com

During 2026-08-01T00:00:00, the Sports & Outdoors category on amazon.com generated a total revenue of $1.9B.

The leading brands in this category are Owala, Panini, and adidas, which stand out in terms of revenue and consumer engagement.

The top-performing product was TST Electric Bike for Adults 48V 15Ah Battery 1500W Peak Motor Fat Tire, and it's the best-selling item in the category.