Best Selling Arts & Crafts Brands on Amazon

See the full list of Market Leaders In Amazon Arts & Crafts for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Arts & Crafts category

See which brands are leading the Arts & Crafts category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Colorations	0.63%	0.39pp	200.5K	194.77%	9.66%	13.79%	$34.53	14.33%
TQU	0.50%	0.39pp	133.2K	179.01%	7.19%	10.89%	$8.43	3.96%
Educational Insights	0.48%	0.31pp	118.1K	193.49%	8.19%	10.98%	$30.80	0.00%
Skillmatics	1.94%	0.28pp	50.3K	168.58%	8.42%	13.62%	$34.47	12.43%
FUNNYB&G	0.30%	0.27pp	54.4K	80.83%	4.59%	10.14%	$34.25	9.97%
Colorations	0.63%	0.39pp	200.5K	194.77%	9.66%	13.79%	$34.53	14.33%
TQU	0.50%	0.39pp	133.2K	179.01%	7.19%	10.89%	$8.43	3.96%
Educational Insights	0.48%	0.31pp	118.1K	193.49%	8.19%	10.98%	$30.80	0.00%
Skillmatics	1.94%	0.28pp	50.3K	168.58%	8.42%	13.62%	$34.47	12.43%
FUNNYB&G	0.30%	0.27pp	54.4K	80.83%	4.59%	10.14%	$34.25	9.97%
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Channels Breakdown & Performance

Understand where the top brands in the Arts & Crafts category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Colorations

TQU

Educational Insights

Skillmatics

FUNNYB&G

Top selling sub-categories in the Arts & Crafts category

Explore the breakdown of sub-categories within the Arts & Crafts category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Stickers	77	6.78%	8.78%	1.44%	52	10.58%
	< 50	18.29%	12.92%	12.58%	< 50	9.37%
Paper Craft	69	9.63%	8.30%	9.66%	52	10.99%
Paint with Water Kits	100	4.45%	0.92%	8.56%	96	0.80%
Drawing	62	12.12%	6.38%	9.75%	< 50	6.34%
Jewelry	63	1.79%	2.45%	5.03%	84	9.92%
Sand Art	Unlock full list >	9.04%	7.21%	9.96%	87	8.28%
	96	6.13%	0.77%	11.58%	98	13.32%
Coloring Pens & Markers	68	9.57%	4.67%	18.56%	< 50	6.28%
Crayons	66	9.70%	4.79%	18.70%	< 50	6.35%
	54	2.02%	2.01%	10.13%	79	1.10%
Tempera & Poster Paint	66	8.56%	1.05%	9.61%	86	8.21%
Watercolor Paint	85	6.45%	1.25%	12.22%	81	13.06%
Finger Paint	Unlock full list >	5.04%	7.69%	9.60%	52	15.37%
Colored Pencils	< 50	2.15%	4.62%	5.10%	57	6.08%
Pencil Erasers	Unlock full list >	5.36%	7.83%	0.67%	99	7.88%
	67	9.20%	9.96%	5.76%	100	17.50%
Dough	60	0.43%	3.35%	8.22%	98	0.40%
Clay	Unlock full list >	7.36%	4.70%	9.80%	90	3.80%
	99	5.51%	0.94%	18.10%	90	0.87%
Doodle & Scribbler Boards	51	6.91%	11.01%	10.55%	89	1.26%
Magnetic & Mechanical Drawing Boards	100	8.09%	3.20%	12.31%	81	3.25%
Dry Erase Boards	< 50	3.62%	6.56%	3.08%	93	5.18%
Chalkboards	Unlock full list >	2.71%	1.43%	10.93%	< 50	1.70%
Stickers	77	6.78%	8.78%	1.44%	52	10.58%
	< 50	18.29%	12.92%	12.58%	< 50	9.37%
Paper Craft	69	9.63%	8.30%	9.66%	52	10.99%
Paint with Water Kits	100	4.45%	0.92%	8.56%	96	0.80%
Drawing	62	12.12%	6.38%	9.75%	< 50	6.34%
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Top Products on the Arts & Crafts Category

Discover the most-viewed products in the Arts & Crafts category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Play Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans Back to School Gifts Prizes & Party Favors Kids Arts & Crafts Preschool Toys Ages 2+ (Amazon Exclusive)	...> Clay & Dough	Play-Doh	522.6K	15.00%	2.19%	1.23%	68	1.04%
Play-Doh Ultimate Color Collection 65-Pack of 1-oz Cans Includes Sparkle Confetti & Color Burst Back to School Classroom Supplies Preschool Toys Ages 2+ (Amazon Exclusive)	...> Clay & Dough	Play-Doh	332.6K	15.62%	3.00%	9.48%	< 50	1.84%
Play Doh Modeling Compound 10-Pack Case of Assorted Colors Non-Toxic 2 oz. Cans Back to School Gifts Prizes & Party Favors Preschool Toys for Kids Ages 2+ (Amazon Exclusive)	...> Dough	Play-Doh	278.7K	27.62%	8.50%	8.98%	93	9.65%
Play-Doh 30 Pack Spooky Colors Individually Wrapped 1 Ounce Sticks for Halloween Trick or Treat or Fall Seasonal Arts & Crafts for Kids 2+	...> Clay & Dough	Play-Doh	260.4K	=	4.19%	8.37%	99	9.29%
Crayola Color Wonder Magic Light Brush Mess Free Painting Station for Kids Toddler Toys & Activities Holiday & Christmas Gifts for Kids Ages 3+	...> Paintbrushes	Crayola	251.6K	125.44%	13.61%	9.23%	60	9.59%
Play Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans Back to School Gifts Prizes & Party Favors Kids Arts & Crafts Preschool Toys Ages 2+ (Amazon Exclusive)	...> Clay & Dough	Play-Doh	522.6K	15.00%	2.19%	1.23%	68	1.04%
Play-Doh Ultimate Color Collection 65-Pack of 1-oz Cans Includes Sparkle Confetti & Color Burst Back to School Classroom Supplies Preschool Toys Ages 2+ (Amazon Exclusive)	...> Clay & Dough	Play-Doh	332.6K	15.62%	3.00%	9.48%	< 50	1.84%
Play Doh Modeling Compound 10-Pack Case of Assorted Colors Non-Toxic 2 oz. Cans Back to School Gifts Prizes & Party Favors Preschool Toys for Kids Ages 2+ (Amazon Exclusive)	...> Dough	Play-Doh	278.7K	27.62%	8.50%	8.98%	93	9.65%
Play-Doh 30 Pack Spooky Colors Individually Wrapped 1 Ounce Sticks for Halloween Trick or Treat or Fall Seasonal Arts & Crafts for Kids 2+	...> Clay & Dough	Play-Doh	260.4K	=	4.19%	8.37%	99	9.29%
Crayola Color Wonder Magic Light Brush Mess Free Painting Station for Kids Toddler Toys & Activities Holiday & Christmas Gifts for Kids Ages 3+	...> Paintbrushes	Crayola	251.6K	125.44%	13.61%	9.23%	60	9.59%
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Top-level analysis of the Arts & Crafts category on amazon.com

During 2025-11-01T00:00:00, the Arts & Crafts category on amazon.com generated a total revenue of $106.3M.

The leading brands in this category are Colorations, TQU, and Educational Insights, which stand out in terms of revenue and consumer engagement.

The top-performing product was Play Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans Back to School Gifts Prizes & Party Favors Kids Arts & Crafts Preschool Toys Ages 2+ (Amazon Exclusive), and it's the best-selling item in the category.