Best Selling Baby & Toddler Toys Brands on Amazon

See the full list of Market Leaders In Amazon Baby & Toddler Toys for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Baby & Toddler Toys category

See which brands are leading the Baby & Toddler Toys category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Tub Works	1.20%	0.67pp	353.7K	94.78%	18.78%	33.29%	$14.99	2.12%
hahaland	2.12%	0.67pp	133K	18.31%	2.08%	9.44%	$10.11	0.38%
Bright Starts	1.38%	0.53pp	245.8K	28.94%	17.55%	18.07%	$13.77	1.60%
Tonies	2.38%	0.49pp	299.6K	17.34%	17.50%	22.56%	$10.37	1.66%
Joyreal	0.82%	0.43pp	291K	66.98%	14.85%	20.89%	$14.96	0.71%
Tub Works	1.20%	0.67pp	353.7K	94.78%	18.78%	33.29%	$14.99	2.12%
hahaland	2.12%	0.67pp	133K	18.31%	2.08%	9.44%	$10.11	0.38%
Bright Starts	1.38%	0.53pp	245.8K	28.94%	17.55%	18.07%	$13.77	1.60%
Tonies	2.38%	0.49pp	299.6K	17.34%	17.50%	22.56%	$10.37	1.66%
Joyreal	0.82%	0.43pp	291K	66.98%	14.85%	20.89%	$14.96	0.71%
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Channels Breakdown & Performance

Understand where the top brands in the Baby & Toddler Toys category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Tub Works

hahaland

Bright Starts

Tonies

Joyreal

Top selling sub-categories in the Baby & Toddler Toys category

Explore the breakdown of sub-categories within the Baby & Toddler Toys category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	95	2.15%	9.77%	9.99%	97	4.62%
Sorting & Stacking Toys	< 50	17.90%	3.10%	9.93%	60	3.04%
Electronic Early Development Toys	94	5.24%	9.15%	0.49%	60	9.18%
Push & Pull Toys	< 50	7.79%	5.30%	9.91%	73	4.73%
Activity Cubes	95	8.19%	7.96%	13.70%	< 50	7.87%
Hammering & Pounding Toys	Unlock full list >	3.57%	8.55%	8.18%	89	9.62%
Bath Toys	98	8.07%	3.30%	16.95%	84	5.47%
Musical Toys	61	8.75%	7.95%	9.80%	84	10.04%
Rattles & Plush Rings	83	10.00%	9.50%	8.62%	99	15.51%
Car Seat & Stroller Toys	Unlock full list >	14.21%	19.61%	5.58%	90	9.97%
	95	2.15%	9.77%	9.99%	97	4.62%
Sorting & Stacking Toys	< 50	17.90%	3.10%	9.93%	60	3.04%
Electronic Early Development Toys	94	5.24%	9.15%	0.49%	60	9.18%
Push & Pull Toys	< 50	7.79%	5.30%	9.91%	73	4.73%
Activity Cubes	95	8.19%	7.96%	13.70%	< 50	7.87%
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Top Products on the Baby & Toddler Toys Category

Discover the most-viewed products in the Baby & Toddler Toys category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Infinno Baby Wrist Rattle Socks and Foot Finder Set Perfect Baby Toys for 0-12 Months Newborn Boys and Girls As Shower Gifts Garden Bug Series	...> Rattles & Plush Rings	Infinno	268K	189.26%	9.73%	3.19%	60	9.58%
Munchkin® Float & Play Bubbles™ Baby and Toddler Bath Toy 4 Count	...> Bath Toys	Munchkin	206.3K	13.79%	0.15%	5.85%	100	12.00%
Iabedi Busy Board Montessori Toy for 1-3 Years Old Wooden Toddler Sensory Travel Toy Ideal Gift for 1+ Year Old Boys (Busy Board Plus V2) Medium Yellow	...> Early Development & Activity Toys	Iabedi	174.4K	51.87%	9.53%	5.63%	81	3.40%
control future Crawling Crab Baby Toy - Infant Tummy Time Toys 3 4 5 6 7 8 9 10 11 12 Babies Boy 3-6 6-12 Learning Crawl 9-12 12-18 Walking Toddler 36 Months Old Music Development 1st Birthday Gifts	...> Musical Toys	control future	174.2K	42.79%	7.14%	9.30%	< 50	4.58%
Bright Starts Oball Shaker Rattle Toy Ages Newborn Plus	...> Rattles & Plush Rings	Bright Starts	172.7K	154.80%	8.99%	7.93%	< 50	1.18%
Infinno Baby Wrist Rattle Socks and Foot Finder Set Perfect Baby Toys for 0-12 Months Newborn Boys and Girls As Shower Gifts Garden Bug Series	...> Rattles & Plush Rings	Infinno	268K	189.26%	9.73%	3.19%	60	9.58%
Munchkin® Float & Play Bubbles™ Baby and Toddler Bath Toy 4 Count	...> Bath Toys	Munchkin	206.3K	13.79%	0.15%	5.85%	100	12.00%
Iabedi Busy Board Montessori Toy for 1-3 Years Old Wooden Toddler Sensory Travel Toy Ideal Gift for 1+ Year Old Boys (Busy Board Plus V2) Medium Yellow	...> Early Development & Activity Toys	Iabedi	174.4K	51.87%	9.53%	5.63%	81	3.40%
control future Crawling Crab Baby Toy - Infant Tummy Time Toys 3 4 5 6 7 8 9 10 11 12 Babies Boy 3-6 6-12 Learning Crawl 9-12 12-18 Walking Toddler 36 Months Old Music Development 1st Birthday Gifts	...> Musical Toys	control future	174.2K	42.79%	7.14%	9.30%	< 50	4.58%
Bright Starts Oball Shaker Rattle Toy Ages Newborn Plus	...> Rattles & Plush Rings	Bright Starts	172.7K	154.80%	8.99%	7.93%	< 50	1.18%
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Top-level analysis of the Baby & Toddler Toys category on amazon.com

During 2025-11-01T00:00:00, the Baby & Toddler Toys category on amazon.com generated a total revenue of $83.2M.

The leading brands in this category are Tub Works, hahaland, and Bright Starts, which stand out in terms of revenue and consumer engagement.

The top-performing product was Infinno Baby Wrist Rattle Socks and Foot Finder Set Perfect Baby Toys for 0-12 Months Newborn Boys and Girls As Shower Gifts Garden Bug Series, and it's the best-selling item in the category.