Best Selling Games & Accessories Brands on Amazon

See the full list of Market Leaders In Amazon Games & Accessories for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Games & Accessories category

See which brands are leading the Games & Accessories category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Pokémon	4.69%	4.65pp	6.2M	15271.22%	1.89%	70.01%	$63.32	173.22%
Pokemon	9.57%	0.89pp	4.2M	5798.82%	1.78%	10.87%	$3.66	136.29%
Games Workshop	1.87%	0.82pp	4.8M	8175.68%	1.88%	15.26%	$12.36	172.22%
Ravensburger	1.45%	0.64pp	2.3M	14958.01%	1.16%	30.41%	$4.39	9.30%
Asmodee	0.69%	0.62pp	3M	9021.62%	1.77%	68.78%	$63.17	17.65%
Pokémon	4.69%	4.65pp	6.2M	15271.22%	1.89%	70.01%	$63.32	173.22%
Pokemon	9.57%	0.89pp	4.2M	5798.82%	1.78%	10.87%	$3.66	136.29%
Games Workshop	1.87%	0.82pp	4.8M	8175.68%	1.88%	15.26%	$12.36	172.22%
Ravensburger	1.45%	0.64pp	2.3M	14958.01%	1.16%	30.41%	$4.39	9.30%
Asmodee	0.69%	0.62pp	3M	9021.62%	1.77%	68.78%	$63.17	17.65%
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Channels Breakdown & Performance

Understand where the top brands in the Games & Accessories category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Pokémon

Pokemon

Games Workshop

Ravensburger

Asmodee

Top selling sub-categories in the Games & Accessories category

Explore the breakdown of sub-categories within the Games & Accessories category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	100	1.57%	2.39%	9.59%	94	0.70%
Dedicated Deck Card Games	90	7.75%	8.64%	5.45%	99	17.15%
	98	2.68%	5.85%	4.32%	99	3.92%
Booster Packs	62	9.44%	4.49%	10.27%	100	9.74%
Decks & Sets	< 50	8.75%	6.05%	7.58%	66	9.98%
Singles	95	1.21%	16.06%	0.59%	63	16.15%
Playmats	71	17.08%	13.13%	2.65%	98	13.22%
Counters	Unlock full list >	6.11%	10.36%	4.44%	76	10.44%
Standard Playing Card Decks	Unlock full list >	4.46%	7.19%	1.93%	< 50	6.43%
Board Games	71	9.54%	8.11%	9.74%	91	10.45%
	100	6.83%	3.98%	9.63%	74	2.78%
	59	4.63%	15.38%	6.41%	93	15.29%
Standard Game Dice	100	3.99%	6.93%	7.91%	93	17.18%
Role Playing Dice	< 50	6.89%	0.33%	9.26%	< 50	9.44%
Dice Trays	99	2.97%	9.62%	6.79%	90	4.03%
Dice Bags & Boxes	72	7.49%	9.71%	11.87%	98	9.62%
Dice Cups	Unlock full list >	0.99%	7.04%	14.68%	< 50	6.96%
Game Pieces	< 50	1.89%	4.23%	7.41%	54	7.75%
Game Mats & Boards	71	0.67%	9.94%	9.90%	< 50	5.65%
Game Master Screens	Unlock full list >	1.51%	9.98%	3.66%	78	7.07%
Tile Games	Unlock full list >	7.34%	9.12%	2.32%	95	11.80%
	100	1.57%	2.39%	9.59%	94	0.70%
Dedicated Deck Card Games	90	7.75%	8.64%	5.45%	99	17.15%
	98	2.68%	5.85%	4.32%	99	3.92%
Booster Packs	62	9.44%	4.49%	10.27%	100	9.74%
Decks & Sets	< 50	8.75%	6.05%	7.58%	66	9.98%
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Top Products on the Games & Accessories Category

Discover the most-viewed products in the Games & Accessories category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Pokémon TCG: Mega Evolution—Chaos Rising Elite Trainer Box	...> Booster Packs	Pokémon	1M	=	16.08%	9.15%	52	18.12%
Pokémon TCG: Mega Evolution—Chaos Rising Booster Bundle	...> Booster Packs	Pokémon	807.6K	=	17.49%	3.38%	97	18.21%
Pokémon TCG: First Partner Illustration Collection —Series 2	...> Booster Packs	Pokémon	544.3K	=	9.25%	9.09%	94	9.37%
Pokémon TCG: Mega Evolution—Chaos Rising Booster Display	...> Booster Packs	Pokémon	477.2K	=	4.88%	17.06%	68	7.87%
50+ Official Pokemon Cards Collection with 5 Foils in Any Combination and at Least 1 Rarity GX EX FA Tag Team Or Secret Rare	...> Dedicated Deck Card Games	Pokemon	414.5K	101.62%	10.96%	7.43%	67	4.76%
Pokémon TCG: Mega Evolution—Chaos Rising Elite Trainer Box	...> Booster Packs	Pokémon	1M	=	16.08%	9.15%	52	18.12%
Pokémon TCG: Mega Evolution—Chaos Rising Booster Bundle	...> Booster Packs	Pokémon	807.6K	=	17.49%	3.38%	97	18.21%
Pokémon TCG: First Partner Illustration Collection —Series 2	...> Booster Packs	Pokémon	544.3K	=	9.25%	9.09%	94	9.37%
Pokémon TCG: Mega Evolution—Chaos Rising Booster Display	...> Booster Packs	Pokémon	477.2K	=	4.88%	17.06%	68	7.87%
50+ Official Pokemon Cards Collection with 5 Foils in Any Combination and at Least 1 Rarity GX EX FA Tag Team Or Secret Rare	...> Dedicated Deck Card Games	Pokemon	414.5K	101.62%	10.96%	7.43%	67	4.76%
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Top-level analysis of the Games & Accessories category on amazon.com

During 2026-07-01T00:00:00, the Games & Accessories category on amazon.com generated a total revenue of $157.3M.

The leading brands in this category are Pokémon, Pokemon, and Games Workshop, which stand out in terms of revenue and consumer engagement.

The top-performing product was Pokémon TCG: Mega Evolution—Chaos Rising Elite Trainer Box, and it's the best-selling item in the category.