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Best Selling Learning & Education Brands on Amazon

See the full list of Market Leaders In Amazon Learning & Education for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Learning & Education category

See which brands are leading the Learning & Education category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Nov 2025 vs. Nov 2024
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Airbition1.10%0.95pp404.6K573.66%15.05%6.67%$11.148.22%
Little Tikes1.02%0.88pp375.4K68.05%11.89%2.29%$8.537.42%
Ozobot0.57%0.53pp214K251.41%12.44%6.51%$10.887.73%
Skillmatics1.02%0.51pp291.6K322.49%3.33%6.24%$7.731.95%
Flycatcher0.89%0.48pp282.1K548.91%10.42%4.75%$8.190.33%
Airbition1.10%0.95pp404.6K573.66%15.05%6.67%$11.148.22%
Little Tikes1.02%0.88pp375.4K68.05%11.89%2.29%$8.537.42%
Ozobot0.57%0.53pp214K251.41%12.44%6.51%$10.887.73%
Skillmatics1.02%0.51pp291.6K322.49%3.33%6.24%$7.731.95%
Flycatcher0.89%0.48pp282.1K548.91%10.42%4.75%$8.190.33%

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Channels Breakdown & Performance

Understand where the top brands in the Learning & Education category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Airbition
Little Tikes
Ozobot
Skillmatics
Flycatcher

Top selling sub-categories in the Learning & Education category

Explore the breakdown of sub-categories within the Learning & Education category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Nov 2025 vs. Nov 2024
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CategoryUnit soldChangeRevenueChangeProduct viewsChange
Science Kits & Toys822.47%5.68%4.60%593.65%
Flash Cards< 503.60%0.12%0.06%898.85%
< 505.17%7.70%0.95%717.56%
Learning Systems896.28%10.18%4.55%5115.52%
Books< 508.43%4.47%17.13%< 507.95%
Interactive Charts< 508.80%9.97%3.51%629.97%
Learning System CartridgesUnlock full list >9.24%9.98%19.89%955.29%
994.21%0.13%12.66%982.90%
Magnetic Letters & Words950.45%4.07%7.14%1001.30%
Diaries, Journals & Notebooks756.86%7.02%4.16%< 506.60%
Handwriting AidsUnlock full list >7.59%9.31%14.81%9010.13%
968.02%9.49%3.46%10013.52%
Drums & Percussion< 504.13%8.98%2.83%847.52%
Pianos & Keyboards926.65%11.71%0.85%1008.54%
Guitars & Strings< 509.38%14.61%1.39%739.32%
Wind & Brass899.92%9.83%7.85%6917.77%
AccessoriesUnlock full list >8.92%9.88%5.15%5516.37%
Science Kits & Toys822.47%5.68%4.60%593.65%
Flash Cards< 503.60%0.12%0.06%898.85%
< 505.17%7.70%0.95%717.56%
Learning Systems896.28%10.18%4.55%5115.52%
Books< 508.43%4.47%17.13%< 507.95%

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Top Products on the Learning & Education Category

Discover the most-viewed products in the Learning & Education category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Nov 2025 vs. Nov 2024
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Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
LeapFrog Learning Friends 100 Words Book Green
LeapFrog Learning Friends 100 Words Book Green
...> Books
LeapFrog208.2K48.11%1.50%9.49%527.36%
Airbition Talking Flash Cards for Toddlers 1 2 3 4 Year Olds Montessori Language Learning with 224 Words Pocket Speech Therapy and Autism Playthings Children's Sensory Educational Device
Airbition Talking Flash Cards for Toddlers 1 2 3 4 Year Olds Montessori Language Learning with 224 Words Pocket Speech Therapy and Autism Playthings Children's Sensory Educational Device
...> Flash Cards
Airbition190.7K=1.76%4.53%< 5010.00%
ThinkFun Gravity Maze - Falling Marble Logic Game - Challenging STEM Toy for Kids 8-12 - Gravity Marble Maze - Brain-Building Fun - Educational Gift - Boosts Critical Thinking & Problem Solving
ThinkFun Gravity Maze - Falling Marble Logic Game - Challenging STEM Toy for Kids 8-12 - Gravity Marble Maze - Brain-Building Fun - Educational Gift - Boosts Critical Thinking & Problem Solving
...> Marble Runs
ThinkFun177.4K15.14%0.62%8.70%809.60%
LeapFrog Scout and Violet 100 Words Book Purple
LeapFrog Scout and Violet 100 Words Book Purple
...> Books
LeapFrog173.4K42.49%5.70%4.96%< 500.73%
Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym Blue Musical Learning Toy with Developmental Activities for Newborns 0+ Months
Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym Blue Musical Learning Toy with Developmental Activities for Newborns 0+ Months
...> Pianos & Keyboards
Fisher-Price144.7K136.65%3.93%18.36%598.13%
LeapFrog Learning Friends 100 Words Book Green
LeapFrog Learning Friends 100 Words Book Green
...> Books
LeapFrog208.2K48.11%1.50%9.49%527.36%
Airbition Talking Flash Cards for Toddlers 1 2 3 4 Year Olds Montessori Language Learning with 224 Words Pocket Speech Therapy and Autism Playthings Children's Sensory Educational Device
Airbition Talking Flash Cards for Toddlers 1 2 3 4 Year Olds Montessori Language Learning with 224 Words Pocket Speech Therapy and Autism Playthings Children's Sensory Educational Device
...> Flash Cards
Airbition190.7K=1.76%4.53%< 5010.00%
ThinkFun Gravity Maze - Falling Marble Logic Game - Challenging STEM Toy for Kids 8-12 - Gravity Marble Maze - Brain-Building Fun - Educational Gift - Boosts Critical Thinking & Problem Solving
ThinkFun Gravity Maze - Falling Marble Logic Game - Challenging STEM Toy for Kids 8-12 - Gravity Marble Maze - Brain-Building Fun - Educational Gift - Boosts Critical Thinking & Problem Solving
...> Marble Runs
ThinkFun177.4K15.14%0.62%8.70%809.60%
LeapFrog Scout and Violet 100 Words Book Purple
LeapFrog Scout and Violet 100 Words Book Purple
...> Books
LeapFrog173.4K42.49%5.70%4.96%< 500.73%
Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym Blue Musical Learning Toy with Developmental Activities for Newborns 0+ Months
Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym Blue Musical Learning Toy with Developmental Activities for Newborns 0+ Months
...> Pianos & Keyboards
Fisher-Price144.7K136.65%3.93%18.36%598.13%

What’s selling—and why

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Top-level analysis of the Learning & Education category on amazon.com

During 2025-11-01T00:00:00, the Learning & Education category on amazon.com generated a total revenue of $61.5M.

The leading brands in this category are Airbition, Little Tikes, and Ozobot, which stand out in terms of revenue and consumer engagement.

The top-performing product was LeapFrog Learning Friends 100 Words Book Green, and it's the best-selling item in the category.