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Best Selling Learning & Education Brands on amazon.com

Last updated : July 1, 2025

Top Brands on the Learning & Education category

See which brands are leading the Learning & Education category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Airbition	0.92%	0.84pp	208.1K	569.19%	13.12%	14.23%	$11.38	9.90%
VTech	5.03%	0.82pp	127.5K	111.05%	0.97%	2.16%	$11.07	8.37%
Fisher-Price	1.52%	0.72pp	31.6K	547.15%	2.30%	2.58%	$10.65	8.48%
Skillmatics	1.09%	0.56pp	199.3K	335.05%	2.74%	13.97%	$9.46	8.86%
Doctor Jupiter	1.23%	0.41pp	54.2K	339.50%	2.41%	5.70%	$8.06	0.33%
Airbition	0.92%	0.84pp	208.1K	569.19%	13.12%	14.23%	$11.38	9.90%
VTech	5.03%	0.82pp	127.5K	111.05%	0.97%	2.16%	$11.07	8.37%
Fisher-Price	1.52%	0.72pp	31.6K	547.15%	2.30%	2.58%	$10.65	8.48%
Skillmatics	1.09%	0.56pp	199.3K	335.05%	2.74%	13.97%	$9.46	8.86%
Doctor Jupiter	1.23%	0.41pp	54.2K	339.50%	2.41%	5.70%	$8.06	0.33%
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Channels Breakdown & Performance

Understand where the top brands in the Learning & Education category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Airbition

VTech

Fisher-Price

Skillmatics

Doctor Jupiter

Top selling sub-categories in the Learning & Education category

Explore the breakdown of sub-categories within the Learning & Education category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Science Kits & Toys	82	2.47%	5.68%	4.60%	59	3.65%
	< 50	5.17%	7.70%	0.95%	71	7.56%
Learning Systems	89	6.28%	10.18%	4.55%	51	15.52%
Books	< 50	8.43%	4.47%	17.13%	< 50	7.95%
Interactive Charts	< 50	8.80%	9.97%	3.51%	62	9.97%
Learning System Cartridges	Unlock full list >	9.24%	9.98%	19.89%	95	5.29%
Flash Cards	< 50	3.60%	0.12%	0.06%	89	8.85%
	99	4.21%	0.13%	12.66%	98	2.90%
Magnetic Letters & Words	95	0.45%	4.07%	7.14%	100	1.30%
Diaries, Journals & Notebooks	75	6.86%	7.02%	4.16%	< 50	6.60%
Handwriting Aids	Unlock full list >	7.59%	9.31%	14.81%	90	10.13%
	96	8.02%	9.49%	3.46%	100	13.52%
Drums & Percussion	< 50	4.13%	8.98%	2.83%	84	7.52%
Pianos & Keyboards	92	6.65%	11.71%	0.85%	100	8.54%
Guitars & Strings	< 50	9.38%	14.61%	1.39%	73	9.32%
Wind & Brass	89	9.92%	9.83%	7.85%	69	17.77%
Accessories	Unlock full list >	8.92%	9.88%	5.15%	55	16.37%
Science Kits & Toys	82	2.47%	5.68%	4.60%	59	3.65%
	< 50	5.17%	7.70%	0.95%	71	7.56%
Learning Systems	89	6.28%	10.18%	4.55%	51	15.52%
Books	< 50	8.43%	4.47%	17.13%	< 50	7.95%
Interactive Charts	< 50	8.80%	9.97%	3.51%	62	9.97%
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Top Products on the Learning & Education Category

Discover the most-viewed products in the Learning & Education category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym Blue Musical Learning Toy with Developmental Activities for Newborns 0+ Months	...> Pianos & Keyboards	Fisher-Price	130.5K	180.20%	3.93%	18.36%	59	8.13%
Insect Lore Butterfly Garden Kit Painted Lady Butterfly Kit with Voucher for Live Caterpillars Butterfly Habitat STEM Journal & More	...> Science Kits & Toys	Insect Lore	127.3K	101.86%	8.40%	4.21%	98	9.95%
Talking Flash Cards for Toddlers 1 2 3 4 Year Olds Montessori Language Learning with 224 Words Pocket Speech Therapy and Autism Playthings Children's Sensory Educational Device	...> Flash Cards	Airbition	123.5K	=	9.99%	9.99%	76	5.19%
LeapFrog Learning Friends 100 Words Book Green	...> Books	LeapFrog	111.9K	46.67%	1.50%	9.49%	52	7.36%
LeapFrog Scout and Violet 100 Words Book Purple	...> Books	LeapFrog	99.4K	21.19%	5.70%	4.96%	< 50	0.73%
Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym Blue Musical Learning Toy with Developmental Activities for Newborns 0+ Months	...> Pianos & Keyboards	Fisher-Price	130.5K	180.20%	3.93%	18.36%	59	8.13%
Insect Lore Butterfly Garden Kit Painted Lady Butterfly Kit with Voucher for Live Caterpillars Butterfly Habitat STEM Journal & More	...> Science Kits & Toys	Insect Lore	127.3K	101.86%	8.40%	4.21%	98	9.95%
Talking Flash Cards for Toddlers 1 2 3 4 Year Olds Montessori Language Learning with 224 Words Pocket Speech Therapy and Autism Playthings Children's Sensory Educational Device	...> Flash Cards	Airbition	123.5K	=	9.99%	9.99%	76	5.19%
LeapFrog Learning Friends 100 Words Book Green	...> Books	LeapFrog	111.9K	46.67%	1.50%	9.49%	52	7.36%
LeapFrog Scout and Violet 100 Words Book Purple	...> Books	LeapFrog	99.4K	21.19%	5.70%	4.96%	< 50	0.73%
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Top-level analysis of the Learning & Education category on amazon.com

During July 2025, the Learning & Education category on amazon.com generated a total revenue of $33.8M.

The leading brands in this category are Airbition, VTech, and Fisher-Price, which stand out in terms of revenue and consumer engagement.

The top-performing product was Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym Blue Musical Learning Toy with Developmental Activities for Newborns 0+ Months, and it's the best-selling item in the category.